show episodes
 
Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net
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Watson Clinic Health Talk features insightful discussions with Watson Clinic’s team of over 350 physicians and providers on a variety of wellness topics, including common conditions, prevention techniques, groundbreaking treatments, and chronic care management. As one of the largest physician-owned multispecialty clinics in the southeast, Watson Clinic provides comprehensive healthcare services to residents of Lakeland, FL and surrounding communities. First established in 1941, Watson Clinic ...
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show series
 
On the latest Shiny New Object podcast, hear from URBN Director of Marketing, Free People Europe, John Sadeghipoor. He sees 3D worlds as the future of marketing thanks to the value of immersive experiences backed up by developing technology. We also discuss his career evolution vs work/life balance and mental health and learn about how data is pure…
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De Europese Ariane 6 is eindelijk gelanceerd, terwijl de Falcon 9 opeens faalt. Verder wordt het druk rondom de maan en zijn er meerdere planetary defence missies. Dat en meer bespreken @LucLucreation @NickPoelstra en @BastiaanBom in deze nieuwe @SpaceCowboysPod Volg Space Cowboys op https://twitter.com/spacecowboyspod. @SpaceCowboysPod behandelt r…
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How is Zillow revolutionising home buying using AR and new tech like the Apple Vision Pro? Why is unplugging better than being always on? And why should all marketers keep their data scientists around the table at all steps in the creative process? Find out all these answers and more in the latest episode of the Shiny New Object Podcast, featuring …
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James Webb kijkt naar verre sterrenstelsels en exoplaneet Gliese 12b, SpaceX test zijn chopsticks voor Starship en China brengt twee kilo maanstaan naar de aarde. Dat en meer bespreken Michel van Baal, Thijs Roes en Jeffrey Bout. Links voor deze aflevering - Europa achterstand / Ariane 6 https://www.politico.eu/article/europe-smarts-as-spacex-bags-…
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..En verder in deze aflevering onder andere: satelliet voor aardobservatie fotografeert Starliner vastgemaakt aan ISS, spinnen profiteren van zonnestorm en overtuigende VR-voorstelling over reis naar de Maan. Opgediend in deze Space Cowboys door Erik Laan, Bruno van Wayenburg en Herbert Blankesteijn. Starship testvlucht 4 https://www.youtube.com/wa…
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On this latest episode of the Shiny New Object podcast, explore how marketers can maximise the value of data through strategic use of customer data platforms. Constantin Hourmouzis, Senior Manager | Data Driven Marketing at PwC Germany, shares best practices for CDP implementation and insights into how leading companies are transforming their marke…
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Watson Clinic board-certified Hand Surgeon Dr. Rachel Lefebvre discusses common conditions that can impact the hand, including carpal tunnel syndrome, arthritis, fractures and more. For more information and to schedule an appointment with Dr. Lefebvre, call 863-680-7214 or visit WatsonClinic.com/Lefebvre.…
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De Hubble gaat verder met 1 gyroscoop, SpaceX gaat voor een vierde test van hun Starship, een 3D printer in het ISS. Dat en meer bespreken Michel van Baal, Philippe Schoonejans en Jeffrey Bout in deze nieuwe @SpaceCowboysPod. Links voor deze aflevering: Starship's fourth flight test https://www.spacex.com/launches/mission/?missionId=starship-flight…
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Leandro Chique, Marketing Director - Strategic Adjacencies at Philips, sees the development of AI and technology in data driven marketing as a huge opportunity for improving consumer health. His Shiny New Object is all about using data to scale and drive consumer or patient engagement, to drive healthy behaviour changes that will improve people's w…
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Nieuwe ruimtepakken, leven in Mars-gesteente en weer een ‘Nederlandse’ planetoïde: dat en meer bespreken Inge Loes ten Kate, Marieke Baan en Luc van den Abeelen in deze nieuwe Space Cowboys podcast. NASA helpt ESA met Mars rover missie https://spacenews.com/nasa-and-esa-complete-agreement-for-cooperation-on-mars-rover-mission/ SpaceX en ruimtewande…
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Our latest guest on the Shiny New Object Podcast, Brett Richardson, is the Director of Media and Marketing at Chobani, where he works closely with retailers across the US to optimise media investment for the brand. This is why his shiny new object is retail media, thanks to the insights and advertising opportunities it can provide. Get his data dri…
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Find out how data-driven marketers can effectively measure marketing impact and brand growth in B2B environments through behavioral insights, networking with customers, and defining strategic and tactical key performance indicators. Valmet's Mikko Vesterinen also shares how he's using data and behavioral science responsibly in marketing and gives u…
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Watson Clinic Optometry specialist Dr. Elizabeth George discusses the importance of eye exams, and the common conditions they can detect, including glaucoma, cataracts and dry eye syndrome. For more information and to schedule an appointment with Dr. George, call 863-680-7486 or visit WatsonClinic.com/George.…
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Belg ontwerpt chique maanbasis, Galileo lanceert satellieten met SpaceX en wel of geen atoombom in de ruimte. Dat en meer bespreken Bruno van Wayenburg, Nick Poelstra en Philippe Schoonejans in deze nieuwe @SpaceCowboysPod Links voor deze aflevering: Galileo gelanceerd met Amerikaanse raket: https://spacenews.com/falcon-9-launches-galileo-navigatio…
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Bayer's Global Head of Data Driven Marketing Emre Acikel discusses how integrating creative and media analytics has improved marketing campaign effectiveness at Bayer by up to 15% by revealing which creatives and audiences perform best. He also explains how connecting creatives to campaign data through an AI tool provided valuable insights, while a…
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Christina Rapsomanikis is a digital growth leader who's worked across CPG, luxury businesses, and now leads the Digital and e-commerce arm of Mars Pet Nutrition. In this latest episode of the Shiny New Object Podcast, she shares her favorite marketing book, the importance of psychological safety, link chaining journeys and the practice of foundatio…
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Kuifje was zijn tijd ver vooruit, Hubble ontdekt planetoïden, Artemis 3 toch niet naar de maan? Dat en meer bespreken Philippe Schoonejans, Luc van den Abeelen en Jeffrey Bout in deze nieuwe Space Cowboys. Links voor deze aflevering: Kleine planetoïden ontdekt op foto's Hubble ruimtetelescoop https://hubblesite.org/contents/news-releases/2024/news-…
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Find out about the importance of staying concise and driving your point home with confidence from Idil Cakim, Senior Vice President, Research and Insights, at Audacy. Her Shiny New Object is the connection between creative and sonic elements and performance metrics. She's been learning what makes meaningful content that drives audience reactions in…
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Aligning sales and marketing objectives and data exchanges seems a no brainer, yet so many organisations simply don't do it, says Patrick Janssen, Cisco's Partner Marketing Manager. It's why he's picked it as his shiny new object. Tune in to learn more about alignment and its benefits for data driven marketing, plus hear extra tips for unlocking cr…
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Board-certified Internal Medicine and Obesity Medicine specialist and Director of Watson Clinic's Metabolic & Weight Center Dr. Lilliam Chiques discusses the services she offers to help patients achieve lasting weight loss through sensible, manageable and health-based means. For more information and to schedule an appointment, visit WatsonClinic.co…
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…medicijnen uit de ruimte (eindelijk?), hoop voor Voyager 1 en kernenergie op de Maan - dat en meer bespreken @michelvanbaal @brunchik en @hmblank in deze nieuwe @SpaceCowboysPod. Links voor deze aflevering: Maanautootjes: Nasa bestelt er drie, koopt er één https://arstechnica.com/space/2024/04/nasa-asks-the-commercial-space-industry-for-a-rugged-l…
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For Bimbo Bakeries' Senior Director of Media, Analytics and Content, AI continues to be a shiny new object especially when it comes to brainstorming and to content creation on a budget. On the latest podcast episode, Marie Fallon talks about how brands with low budgets can have better access to repurposing or expanding content, why human interventi…
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What do street names have to do with marketing planning? How do TV drama characters inspire marketing strategies? And how does Just Eat try to get closer to their consumers? Find out all this and more, including top data driven marketing tips and career advice for students, from the latest episode of the Shiny New Object podcast, featuring Jeremy N…
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En bovendien: de beste astronaut die nooit op de Maan liep, een lancering met hindernissen voor Soyuz en ruiten krabben in space - dat en meer bespreken @hmblank, @eriklaan en @luclucreation in deze nieuwe @SpaceCowboysPod. Samenwerkende ruimtefabrieken https://www.factoriesinspace.com/space-cargo https://twitter.com/SpaceCu/status/1765006837621919…
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Mark Sandys' career with Diageo started in 1997 and has taken him around the world, working in the brand's marketing and commercial areas all this time. Today, he is the Chief Innovation Officer, shaping the future of the way that people socialise. His Shiny New Object is Diageo's very own Distilled report - a trend report looking at the evolution …
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Ever wondered by B2B marketing seems to be left behind when it comes to technological innovation, a "poor cousin" of B2C marketing? The tide is turning, according to Uber for Business' Victoria Kerr, who sees data driven marketing becoming more exciting and consumer-driven. On the latest episode of the Shiny New Object Podcast, find out about the B…
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Een nieuwe lancering van Starship, een Chinese Mars Sample Return, zuurstof op Europa en helaas toch geen Aliens op aarde. Dat en meer bespreken Michel van Baal, Nick Poelstra en Philippe Schoonejans in deze nieuwe Space Cowboys. 3e Test voor Starship https://www.space.com/spacex-starship-third-launch-how-to-watch-online Mars heeft een groter effec…
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On the latest Shiny New Object Podcast episode, Natalia Horvath, Former Head of Customer Marketing and Omnichannel Development, Global Reserve, at Diageo, gives us a history of channel marketing to today's newest approach - channel-less marketing. Natalia believes marketers need to understand touchpoints first, then build their approach to their au…
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On the latest episode we talk to CMO of Asahi Europe & International, Grant McKenzie, who shares why he's also embraced AI as his Shiny New Object. His focus is on how AI can help marketers be better and more profound, leaving the day-to-day jobs aside. Find out why international assignments have enriched Grant's understanding of consumers and the …
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Verschillende falende maanlanders, een gestrande Marshelikopter en een supernova uit 1987 die opnieuw van zich doet spreken - dat en meer bespreken @jeffrey_bout, @thysroes en @hmblank in deze @spacecowboyspod. Foto’s https://www.lroc.asu.edu/posts/1360 Interview Vincent Icke over fundamentele vragen in het universum https://www.youtube.com/watch?v…
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While some insights pros prefer to float on the surface of data, Tina Tonielli is unafraid to take a deep dive. On the latest episode of the Shiny New Object podcast, Haleon's US and North American Lead, Consumer and Business Insights and Analytics, shares how she swims laps in raw data sources to uncover hidden insights. Tune in to hear Tina's top…
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Having access to data is key to making good marketing decisions, but Nendra van Wielink-Mohamed knows that not all data collected can be useful, and not all useful data can be or is collected in an organisation. So, what are her top data driven marketing tips and why is her Shiny New Object... the avoidance of shiny new objects? The Kraft Heinz Com…
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Ruimtepuin opruimen met laserstralen, de verst verwijderde ruimtesonde in ernstige problemen, en wie zei dat de tijd van de Space Shuttle voorbij was? Uw veertiendaagse lading ruimtevaartnieuws, vandaag gebracht door Luc van den Abeelen, Michel van Baal en Herbert Blankesteijn. Links voor deze aflevering: Nasa lanceert klimaatsatelliet PACE met Ned…
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The latest episode Shiny New Object podcast looks at the future of data-driven marketing with Anna Estlund, Senior Director of Insight and Strategy at Pernod Ricard. Anna shares her innovative approach to navigating the complexities of marketing effectiveness through the lens of her "Creative Compass." Discover how her strategy simplifies decision-…
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Een maanlander die ondersteboven sterft en weer tot leven komt, de laatste vlucht van de eerste Marshelikopter, de Europese Robotarm ERA, en: kun je ruimtepuin neerschieten met lasers? Dat - en nog veel meer ruimtevaartnieuws - bespreken Inge Loes ten Kate, Philippe Schoonejans en Bruno van Wayenburg in deze nieuwe Space Cowboys. Volg Space Cowboys…
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How does therapy improve your work life balance and can we even call it that - or is it simply, life balance? Listen to Giovanni Puppo, Head of E-Commerce Media Europe at LIPTON and Adjunct Professor at the POLIMI Graduate School of Management, talk about how his attitude to work & life has changed to make him a better data driven marketer. His Shi…
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Hoe verkoop je koekjes aan aliens? Belangrijke vraag. Verder een geslaagde lancering voor Vulcan (maar niet voor Peregrine), een deksel van OSIRIS REX die eindelijk open gaat. Artemis vertraagt terwijl SpaceX versnelt. Dat en nog veel meer ruimtevaartnieuws. Dat bespreken Thijs Roes, Erik Laan en Michel van Baal in de nieuwste Space Cowboys. Volg S…
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For marketers, the pursuit of profit and short-term gains can leave you without a continuous growth opportunity and stump the longevity of your business. This is why David Khoshpasand, Amazon Performance Marketing Manager at Hasbro, swears by the framework of three horizons described in the book The Alchemy of Growth by Mehrdad Baghai, Steve Coley,…
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En verder in deze Space Cowboys: Chinezen maken nu ook ruimtewandelingen rond hun ruimtestation - de eerste Starlinks gelanceerd die met gewone mobieltjes communiceren - en speel zelf met een online planetarium met asteroïden, kometen en ruimtesondes. Het nieuws over ruimtevaart en sterrenkunde van de afgelopen twee weken gebracht door Marieke Baan…
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You may be tempted to think that DTC is nothing new in marketing and sales, but Jabra's Paul Robinson has picked it as his Shiny New Object due to the way in which DTC logistics have advanced, how much important consumer insight can be gained from it, and how it's grown quietly until it combined with the COVID-period online shopping boom to become …
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In deze laatste aflevering van 2023 kijken we terug op de successen en missers van dit jaar en kijken we vooruit naar 2024. New Glenn, Starliner en 6 mysterieuze objecten uit het Chinese ruimtestation - dat en meer bespreken Marc Heemskerk, Nick Poelstra en Luc van den Abeelen in deze nieuwe @SpaceCowboysPod Links voor deze aflevering: Nederlandse …
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Adding sound to your online ad will make it more difficult to skip - and that's essential in today's world, where consumers are overwhelmed with huge amounts of information. "Would you scroll past this ad at 10.30pm at night?" is Rishi Mulgund's barometer for seeing whether an ad has what it takes to grip attention and deliver on investment. In thi…
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Kan Hubble nog gerepareerd worden? Wanneer vliegt de Ariane 6? En wat moet dat met dat enorme gat in de Zon? Bruno van Wayenbburg, Thijs Roes en Herbert Blankesteijn loodsen je door het ruimtevaart- en astronomienieuws van de afgelopen twee weken. Links voor deze aflevering: Avio raakt brandstoftanks van de vierde trap van de laatste Vega-vlucht kw…
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On this latest podcast looking at the future of data driven marketing, we discuss how the industry can better tap into the potential of neurodiversity. Cate McVeigh, European Senior Marketing Analytics Manager at Mars, recounts her experience progressing through the industry while having dual ADHD and shares her learnings and tips for seeing the op…
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De tweede Starshiplancering is gelukt, we moeten even goed nadenken over marsmissies, en je kan meehelpen zwarte gaten zoeken. Dat meer bespreken @thysroes @hmblank en @arnouxus in deze nieuwe @SpaceCowboysPod @thysroes @hmblank en @arnouxus in deze nieuwe @SpaceCowboysPod Volg Space Cowboys op https://x.com/spacecowboyspod. @SpaceCowboysPod behand…
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Grettel Clark, Senior Performance Marketing Specialist at Ottobock, firmly believes that TikTok is king among the digital marketing platforms brand can grow on these days. There's a unique, more direct connection that brands can make with their target audience on the platform. It's also a place where you must be genuine or your marketing efforts wi…
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Verder een ruimtefabriek op zoek naar een landingsplek, een ontsnappingssysteem voor Indiase bemande ruimtevaart en ESA gaat het helemaal anders doen. Dat en meer bespreken Marieke Baan, Luc Van den Abeelen en Michel van Baal in de nieuwste aflevering van Space Cowboys. ESA gaat het anders aanpakken: https://www.esa.int/About_Us/Corporate_news/Mini…
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What if the outcome of relying on more automation and AI tools meant that advertising and marketing could return to an era of "big ideas"? It's the question asked by our latest podcast guest, Qaiser Bachani, Consumer Experience Lead, Europe & Global Brands, at Mondelēz International. Find out how he sees the big idea filtering through every brand a…
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Gammaflitsen, zwarte gaten, ruimtegruis en ESA met de hoed in de hand bij SpaceX - dat en meer bespreken @thysroes @ingeloes en @hmblank in deze nieuwe @SpaceCowboysPod Volg Space Cowboys op https://x.com/spacecowboyspod @SpaceCowboysPod behandelt ruimtevaart- en astronomienieuws van land, planeet en daarbuiten. Afwisselend gepresenteerd door: @hmb…
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