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Now is the time to put YOUR BUSINESS on the path to marketing success. Together, Allison and Peggy are the MAP Coaches who are backed by 30+ collective years of marketing experience. Each week, they bring tons of insights and value that will help you design a marketing strategy that is not hard and complicated, but simple. Because it really is possible!
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A strong offer and sales funnel is essential for your online business's success. But what do you REALLY need for this success to become a reality? In this episode, Allison and Peggy discuss in-depth the 3 essential elements to a success sales funnel and provide examples and even exercises you can do today to put your business on the path to success…
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SwineCast 1246 Show Notes: Dr. Meredith Petersen (Iowa State University Swine Medicine Education Center) shares a research update on veterinary telehealth and telemedicine. Key message is telehealth offers an opportunity for improving veterinary efficiency but the current telehealth equipment needs improvement.…
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What if you could make $25,000 in 1 day? This is what business coach Tiffany Noel Taylor does PLUS so much more! Tiffany generated 7-figures by learning how to "social sell" a concept she teaches on today's podcast. You don't want to miss this episode! Tiffany is chock full of value to help you take your business to the next level and we are so exc…
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SwineCast 1245 Show Notes: The Swine Disease Reporting System (SDRS) invited Dr. Craig Bowen (Purdue University) to discuss Purdue’s Animal Disease Diagnostic Laboratory contributions, motivations to join the SDRS project, and the expected benefits for swine stakeholders. This SwineCast episode shares the most recent report number 67, that can also…
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When is the last time you took a good, hard look at your own business and asked yourself, "what could I do better to reach my goals?" That's exactly what we did in our business and we're sharing our experience and tried and true tips. Far too often, we leave our own businesses on the back-burner and prioritize our client work. We speak from experie…
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SwineCast 1244 Show Notes: The Swine Disease Reporting System shares aggregate data from participating veterinary diagnostic laboratories (VDLs) in the United States of America. Plus Dr. Thomas Petznick (ArkCare) joins the conversation on the PRRSV scenario in Nebraska, enteric coronavirus biosecurity strategies, and Sapovirus epidemiology. This Sw…
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Have you ever wondered why fast food powerhouse McDonald's still advertises? It seems like they could take their foot off the advertising gas and stay the #1 franchise in the world, right? From Billboards, to Radio and Television, this week we are taking a deeper look into WHY McDonald's is still "everywhere" when it seems they don't need to be and…
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SwineCast 1243 Show Notes: With several successful California Prop 12 certifications behind her, Dr. Cara Haden from Pipestone Veterinary Services has important insights about the compliance process. She shares with the At The Meeting team how important detailed documentation is to the Prop 12 certification process. On ‘At the Meeting’, Honoring Dr…
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SwineCast 1243 Show Notes: With several successful California Prop 12 certifications behind her, Dr. Cara Haden from Pipestone Veterinary Services has important insights about the compliance process. She shares with the At The Meeting team how important detailed documentation is to the Prop 12 certification process. On ‘At the Meeting’, Honoring Dr…
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From struggling with social media ads, to knowing when to pivot, to finding things so much harder than the "funnel gurus" make it seem... being a solopreneur is NOT for the feint of heart. Today we talk with one of our clients, Sarah from Remission Support who has seen it all: the failures, the successes, and everything in between! We dive into the…
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This week we get into the weeds of our most popular marketing tool: our Deep-Dive Audit! Born from the desire to help online business owners, our audit was designed to help soloprenuers identify the strengths in their funnel as well as the things that might be standing in their way from getting quality leads in the door, increasing sales, magnifyin…
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SwineCast 1242 Show Notes: The Swine Disease Reporting System team discusses the project’s new developments funded from the USDA’s National Institute of Food and Agriculture (NIFA). New developments include monitoring new PRRSV variants, traceability of pathogen co-detections, and SDRS representativeness. This SwineCast episode shares the most rece…
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This week we are coming to you from The Happiest Place on Earth and discussing the Top 3 Lessons we learned from the world's most prolific marketer: Walt Disney himself! In this episode we reference the documentary: The Imagineering Story (2019) that you can watch on Disney+ (we highly recommend). You'll also note that there is music in the backgro…
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SwineCast 1241 Show Notes: The European Union swine producers are facing challenging headwinds related to economics, environmental concerns, and perceptions of livestock conditions. Is this an opportunity for U.S. producers or a foreshadowing of the future? The At The Meeting team talks with Dr. Oliver Duran (Boehringer Ingelheim Leader for the Swi…
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SwineCast 1241 Show Notes: The European Union swine producers are facing challenging headwinds related to economics, environmental concerns, and perceptions of livestock conditions. Is this an opportunity for U.S. producers or a foreshadowing of the future? The At The Meeting team talks with Dr. Oliver Duran (Boehringer Ingelheim Leader for the Swi…
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SwineCast 1240 Show Notes: Dr. Rodger Main (Professor & Director, Iowa State University Veterinary Diagnostic Laboratory) shares updates on Iowa State University Veterinary Diagnostic Laboratory and what it will do to help food animal health monitoring in Iowa and across the U.S.By Truffle Media Networks
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SwineCast 1239 Show Notes: The Swine Disease Reporting System team features special guest Dr. Pablo Pineyro (Iowa State University) to discuss discusses PCV2 monitoring strategies. This SwineCast episode shares the most recent report number 64, that can also be found at https://fieldepi.research.cvm.iastate.edu/sdrs/.…
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Unsure what it means to nurture your audience on social media and through email marketing? Wondering when is really the right time to sell versus nurture your audience? In this podcast episode, we discuss the difference between nurturing your audience and selling your audience through two marketing tactics: social media marketing and email marketin…
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Don’t fall victim to a coaching scam! In this podcast episode, we discuss the 4 ways to avoid signing up for a fraudulent coaching program (plus a bonus way from Allison!) accordingly to resources from The Federal Trade Commission. Interested in learning more? Here’s the link to the full document from The Federal Trade Commission: https://consumer.…
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SwineCast 1238 Show Notes: Reducing costs and managing capital are key survival strategies during periods of challenging production economics. The ‘At The Meeting‘ team talks with John Schwartz, CEO and President of Schwartz Farms, one of the leading swine production companies in the U.S. Mr. Schwartz provides insights on how to lead during the cur…
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SwineCast 1238 Show Notes: Reducing costs and managing capital are key survival strategies during periods of challenging production economics. The ‘At The Meeting‘ team talks with John Schwartz, CEO and President of Schwartz Farms, one of the leading swine production companies in the U.S. Mr. Schwartz provides insights on how to lead during the cur…
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SwineCast 1237 Show Notes: The Swine Disease Reporting System team features special guest Dr. Amy Maschhoff (The Maschhoffs) to discuss tips and pitfalls for eliminating Mycoplasma hyopneumoniae from a large production system. This SwineCast episode shares the most recent report number 63, that can also be found at https://fieldepi.research.cvm.ias…
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Time, money and energy are the ingredients required for a successful funnel launch and we dive into all 3 in this podcast episode. Think of launching your online funnel like boiling a pot of water. They have a lot in common and we break it all down in this podcast episode! Ready to put your business on the path to success? Click here to book a call…
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SwineCast 1236 Show Notes: Joni Bell (Great Caterers of Iowa and the Rib Shack), Jim Murray (National Pork Board), and Kelsey Sutter (Iowa Pork Producers Association) talk about pork’s prominence on the menu & in the meat case.By Truffle Media Networks
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How many times per week should you post on social media? Should you run Facebook or Instagram ads? Does it make a difference if I'm posting on my Facebook page or Instagram profile regularly if I'm running Facebook or Instagram ads? There are all questions we're tackle in this week's podcast episode!…
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SwineCast 1234 Show Notes: Dr. Tyler Te Grotenhuis (Christensen Farms) and Dr. Mike Eisenmenger (recently retired from the Swine Vet Center) discuss with the At The Meeting team how to implement biosecurity on nursery-grow-finish sites. On ‘At the Meeting’, Honoring Dr. Bob Morrison are Dr. Montserrat Torremorell (College of Veterinary Medicine, Un…
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SwineCast 1234 Show Notes: Dr. Tyler Te Grotenhuis (Christensen Farms) and Dr. Mike Eisenmenger (recently retired from the Swine Vet Center) discuss with the At The Meeting team how to implement biosecurity on nursery-grow-finish sites. On ‘At the Meeting’, Honoring Dr. Bob Morrison are Dr. Montserrat Torremorell (College of Veterinary Medicine, Un…
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SwineCast 1233 Show Notes: The Swine Disease Reporting System team features special guest Dr. Maria Clavijo (Iowa State University) to discuss Streptococcus suis dynamics, diagnostic process, and interventions to control the clinical expression of this pathogen. This SwineCast episode shares the most recent report number 62, that can also be found …
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In this episode, we're talking about what we deem is the hardest phase of launching your funnel - the post-launch phase. Allison and Peggy dive into 3 main reasons why online business owners struggle in this phase and how you can overcome these struggles to set your business up for success.By Allison & Peggy
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SwineCast 1232 Show Notes: Dr. Steve Meyer (Lead Economist, Partners for Production Agriculture) joins the At The Meeting team to discuss the outlook for current low pig prices. Lower demand and increasing costs will make 2023 a difficult year, but Meyer says it is important to remember the advantages U.S. pork producers enjoy. On ‘At the Meeting’,…
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