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Decoding AI for Marketing

Greg Stuart, Rex Briggs

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Many speculate that marketing is the business realm poised to be fundamentally reshaped by Artificial Intelligence. However, the pressing issue is the prevalent lack of technical acumen and basic AI understanding among many marketers. Decoding AI for Marketing (DAM) aims to mend this informational void, delivering insights for the technically adept and beginners alike. We demystify AI’s intricacies and furnish hands-on, applicable marketing approaches from those leading the charge. DAM will ...
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Jacob Daniel, Calvin Mingione and other LP and Mises Caucus organizers in the state of PA sit down with various guests, both from within and outside of the liberty movement to discuss politics, culture and current events. We hope to inspire people through these conversations to become active in their communities and to help set the world free. It's up to us, let's take human action together.
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Marketers - and businesses overall - face a fundamental conundrum about artificial intelligence: it has an incredible power to recognize patterns, but not all patterns are reliable. Host Rex Briggs and his son Caleb Briggs set out to explore that tension in their new book, The AI Conundrum: Harnessing the Power of AI for Your Organization--Profitab…
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Jonathan Nelson, CEO of Omnicom Digital, works with clients at the world’s largest organizations to shape the future of marketing. He’s spent his career picking the winners: deciding which technologies to invest in to help his company get an edge in the increasingly competitive marketing landscape. In the AI space, he’s partly doing that by not put…
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Jocelyn Goldfein, Managing Director at Zetta, has been there since the early days of the Internet, even starting as the first summer intern at Netscape. After time at Facebook and VMWare, she entered the venture capital space with the first AI-focused VC firm, Zetta. Now, she and her partners are looking for the biggest opportunities in the startup…
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Vikram Chalana, CEO of Pictory, says the future of marketing - and all content - is video. He looked at the ways in which AI could increase efficiency for content creators, and that was the inspiration behind the company. Pictory makes video creation easier by allowing the average business user to repurpose existing content like articles and white …
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Wesley ter Haar, founder of MediaMonks and Executive Director at S4 Capital Group, has always been on the cutting edge of digital first production. The company has doubled down on their AI bet, and he shares some of the latest use cases they are developing for clients with AI, including consumer proxies, scaling up personalization, retrieval-augmen…
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Amit Shah, founder and CEO at the startup Instalily.ai, says that the age of AI agents is on the horizon and it will change commerce, marketing, and our lives in all kinds of profound ways. Shah has previously seen major digital transformations while serving as president of 1-800-FLOWERS, among other roles. He explains that the increased use of age…
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Marty Kihn, Senior Vice President of Strategy at Salesforce, explains some of the biggest ways that AI has impacted their business in recent years. Salesforce now centers around a Customer Data Platform, or CDP, and Kihn talks through some of the key decisions around data, vendors, and layers of AI models that can change the game for all marketers.…
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Lu Cotterill is Global Senior Director, Full Funnel Marketing AI / ML at Kellanova (which spun out of legendary brand Kellogg). As a marketer in the CPG space, she’s always searching for the best data available to inform business decisions. In her current role, she focuses on how AI can help them better reach customers. CPG has its own set of chall…
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Gopi Kallayil is the Chief Business Strategist for AI at Google, which means he has a bird’s eye view of the technology and its implications at one of the world’s largest companies - and all the partner companies they work with. Author of The Happier Human: Being Real in an Artificially Intelligent World, Gopi had spent a good portion of his profes…
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Barry Padgett is CEO of Amperity, a company using AI to solve this problem: large companies now have lots and lots of marketing data, but it is all coming from different systems and services. That means you might have info about a customer in different places across your portfolio, without the ability to integrate that data to get a more complete u…
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Large retailers like Walmart are in some ways at an advantage when it comes to implementing new technology like AI that depends on data, with insights being constantly aggregated across stores, products and customers. But large companies also come with complexity, and complexity is exactly what Saleel Sathe deals in every day. He’s the vice preside…
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While many are enthusiastic about AI, few companies have a smart roadmap in place for its development and implementation. Instead, many people either start from scratch and try to build the capability internally from zero, or buy up other AI companies without much of a plan. Jim Lecinski’s approach, outlined in his book "The AI Marketing Canvas: A …
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What does the Empire Strikes Back and the Flux Capacitor have in common? They are both analogies that Tom Chavez uses when he talks about just how exciting and challenging this moment is in AI and marketing right now. Chavez previously sold two startups - one to Microsoft and one to Salesforce - but today is doubling down on AI as the technology to…
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If everyone has access to the same powerful tools, where can marketers stand out? It comes from the inputs, and the thoughtful creative behind the assets. Alex Collmer is the founder and CEO at VidMob, a creative performance platform for marketing. In this episode, he chats with Greg and Rex about the ways they are using AI to better analyze data a…
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It’s not enough to just be testing out AI on various teams and seeing what might stick. The best organizations are pulling together an AI strategy, designing careful tests across all parts of the company, and gathering data on the results to implement at scale where it makes sense. At Ally, Chief Information, Data and Digital Officer, Sathish Muthu…
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Have you ever wondered how tech can help your church connect better? How can AI not just aid but multiply your ministry efforts? Are there proven tech tools that can help you save time and focus more on your flock? In this episode, we're joined by Randalin Ward, the Member Support Manager at Text In Church, who has some pretty cool insights on thes…
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AI is already being used by marketers in campaigns they create, but today’s guest, Carlo Maria Ferrari, Global Content & Creators Lead at Sanofi, says the best creative will still be made by humans. Hear why he sees GenAI as a way to check your brainstorms and make sure your ideas are truly original: in a sense, making AI the new bar that great cre…
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In the world of church communications, technology has completely changed the game. Texting, in particular, is a standout tool, allowing direct engagement with congregations and communities. Today's conversation with the Chief Experience Officer at Text In Church, Caleb Miller, sheds light on the dynamic options available for effective communication…
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Artificial intelligence has been used in both marketing and in the travel and hotel industry for years, but gen AI is a game changer in a number of ways. In this episode, we speak with Michael Menis, Senior Vice President of Global Marketing at IHG Hotels & Resorts, about two trends he foresees will change the game in his industry: the ability to l…
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The use of technology in prayer and community building is not a new concept, but its significance has grown immensely in recent years. This episode explores the ways in which technology is being harnessed to strengthen prayer practices and foster a sense of community among believers. We have Stephanie Murphy from Stonebridge Church to offer valuabl…
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It’s been a whirlwind week for Sam Altman at OpenAI - where he was removed by the board and has now been reinstated. It’s the biggest news in artificial intelligence this week, and hosts Greg Stuart and Rex Briggs give their takes and share their past experiences with boards making decisions like this. Listen on your favorite podcast app: https://p…
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What can marketers learn from digital transformations in the retail space? Ratnakar Lavu became the first ever Global Chief Digital Information Officer at Nike - a job that he took on during the height of the pandemic. Today, he advises startups and brings in his years of experience including his time as CTO at Kohl’s to help think about the future…
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Been hearing a lot about AI but think it’s more something for the CTO to worry about? Think again. Janet Balis is the marketing practice leader at EY Consulting. Hear why marketers, and especially marketing leaders, are poised to play a pivotal role when it comes to how organizations integrate AI into their businesses to gain a competitive edge. It…
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We all know that effective communication is at the heart of every thriving church community. In this episode, we explore how Talk In Church is transforming church communication, making it more efficient and effective. We're excited to have April Buske, a former church communicator turned Talk In Church Member Success Manager, as our special guest. …
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AI is moving fast, and one of the places it’s most quickly becoming a necessity is in the marketing space. But a lack of basic AI understanding and a lack of the necessary technical acumen is holding many marketers and organizations back. On this show, marketing and AI experts Greg Stuart and Rex Briggs help demystify the intricacies of AI, through…
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Do you ever wonder how technology can be used to help you in your mission work? Have you been looking for ways to build a stronger sense of community within your congregation? We kick off Season 3 of this podcast by discussing the innovative use of Text in Church in missionary work. In this heartwarming yet humorous episode, we chat with Zac Minton…
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The digital landscape can be intimidating, especially for church leaders and communicators who are new to the world of online marketing One powerful tool at their disposal is Google Ad Grants, a program that offers free advertising to eligible nonprofit organizations, including churches. Essentially, it functions like a gift card for Google Ads, pr…
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Embracing technology does not mean sidelining traditional values or practices. Instead, it offers an opportunity for ministries to reach broader audiences and make a more significant impact in today's interconnected world. In today's episode, we had the pleasure of sitting down with Stuart Smith, director of International Student Ministries Canada …
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Inviting people to church is easy; assimilating people into the church community is the challenging part. Most church leaders can’t help but ask, “How can we stop people from leaving our church?” The answer may surprise you, but it’s really possible to pull off. We’ve invited no less than Robbey Smith, the Lead Pastor at the Redemption Church. He j…
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Welcome to Season 3 of the Tech in Church Podcast! We are so excited to bring you another season of helping church leaders and communicators go from frazzled to focused! That’s because we’ve taken our conversations to a higher notch this time around. In this episode, we’ll share with you the reasons and insights you should look forward to from our …
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Streamed live on Jun 29, 2023 In this episode, we discuss carrying firearms in Philadelphia, how it can land you an overnight in jail, and the inherent injustice of the system. Our very own Maj Toure is at the center of it. Plus, Philadelphia considers ban of ski masks. Finally, in today in history, we discuss how Grover Cleveland is one of the bes…
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Streamed live on May 18, 2023 On this episode, Mike ter Maat joins the show! We'll talk about his background, his work in commercial banks, international & federal agencies, and the White House. Bring your questions! Mike advocated for free markets in financial services before launching a successful executive education and consulting business. Mike…
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