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Athletes Doing Good

Capture Sports Marketing

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The Athletes Doing Good podcast will give sports fans a look at the person behind the player and the people behind the team. The stories are sure to make listeners appreciate their favorite players and teams even more by understanding all the good they do in the communities and how individuals can join in to help others, too!Agency President Chellee Siewert and ESPN reporter Jen Lada will interview professional athletes, sports marketing agents, professional sports teams’ front office staff ...
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A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).
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Welcome to Your Photography Podcast, where we immerse ourselves in the diverse world of creative expression with photography (and videography), unveiling insights from portraits and weddings to the heart of what I truly cherish – Adventure Sports Photography and the vibrant tapestry of an active lifestyle. Whether you've been following my adventures or those who are new to F stops and Shutter speeds, this podcast is your gateway to a treasure trove of knowledge and insight. Together, we'll e ...
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show series
 
Mike Ginnitti details the stunning finish to the 2024 US Open, including financial figures, & a PR push for Bryson DeChambeau. Plus, fully breaking down Trevor Lawrence's extension in Jacksonville, what a signed franchise tag for Tee Higgins means in Cincinnati, more offseason movement from the Pittsburgh Steelers, & a less-than-impactful slap on t…
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Just how accurate is the user data being traded by advertisers, agencies and data firms in the $700bn global digital advertising system? The former Chief Privacy Officer of UM in the US, Arielle Garcia, is exasperated - it’s garbage she says and to prove it Garcia recently accessed her profile from an ad tech vendor and found she was in “500 differ…
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We welcomed CJ Ham to share more about The UNRL Celebrity Softball Game, raising funds to support two Minnesota youth focused organizations—former Vikings player Adam Thielen’s Thielen Foundation and the Ham Family Scholarship Fund. Learn more about Cj's 'Why' and passion to give back.By Capture Sports Marketing
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Hyundai is the first brand - with some bravery - to have signed on to the 36 Months campaign to lift the minimum age for social media accounts from 13 to 16, launched by Nova Radio’s Michael ‘Wippa’ Wipfli and Rob Galluzzo, the boss of production company Finch. 36 months is the time a teen will reclaim from social media between 13 and 16 years. Gal…
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Mike Ginnitti & Dan Soemann discuss a few teams to watch as we near trade season in MLB, including the White Sox, Mets, Astros, Diamondbacks, & Blue Jays. Plus, thoughts on how free agency, & the current CBA, have changed the way teams seem to be operating from a major contract standpoint.By Spotrac
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Mike Ginnitti & Brandon Kravitz discuss the reports that Danny Hurley could leave UConn for the Lakers head coaching gig, Christian McCaffrey's historic extension in San Francisco, another round of sports gambling suspensions, and the timeline for Tua Tagovailoa's extension in Miami.By Spotrac
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This week we welcome Travis Diener, who played at Marquette University with the most notable final four team in 2003 with Dwyane Wade and Steve Novak. From there he went onto the NBA and played at a very high level overseas for years. in just over a week we welcome him and Dwyane Wade back to Milwaukee for the Wade Vs. Diener weekend where they wil…
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Mike Ginnitti dives deep into three of the latest wide receiver contracts across the NFL, including a full-service breakdown of Justin Jefferson's historic 4 year, $140M extension with the Minnesota Vikings, Jaylen Waddle's early re-up in Miami, and what Nico Collins' new deal in Houston says about the Texans going forward.…
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Mike Ginnitti details the early numbers for Justin Jefferson's historic extension in Minnesota, Jaylen Waddle's recent re-up in Miami, and a Wide Receiver market that continues to explode from every possible angle. Plus, notable takeaways from this weekend's June 1st accounting turnover in the NFL.By Spotrac
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A year ago Ariel Kelman boomeranged back to Salesforce after a decade helming global marketing for the likes of Amazon Web Services and Oracle. As global President and CMO of the $200bn+ customer tech giant, he’s wasted little time shaking things up – and Kelman’s view that Salesforce had “lost our focus on sales pipeline and on marketing really be…
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Mike Ginnitti & Brandon Kravitz discuss recent updates to the quickly changing college athlete compensation landscape, how first round NFL draft pick contracts are structured, and the dynamic of winning it all while in one, recent extensions for Nico Collins & Jauan Jennings, & more quick hits.By Spotrac
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A year ago programmatic sales were just 2 per cent of QMS’ business. By the year-end, says Head of Programmatic, Laura Wall, it will be double digits. She says the market is starting to move, and latest SMI data, with pDOOH up 100 per cent in Q1, underlines that trend. Kinesso’s Chief Media Activations Officer, Michael Whiteside, thinks even that r…
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Mike Ginnitti details notable numbers, free agents, & extension candidates for the Indiana Pacers as they enter offseason mode. Plus, assessing the team & financial ramifications for Ronald Acuna's latest ACL tear in Atlanta. And, as a bevy of NFL contract extensions slowly come into focus, a snapshot look at the top guarantee number for each posit…
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It’s not sexy but like AI, it’s going to affect your job – and your company. Another salvo in the fast approaching privacy regime set for tabling in parliament in August was fired last week by the ACCC around how personal information is collected and used by data firms – Experian, Nielsen, Publicis-owned Epsilon and Woolworths-owned Quantium were a…
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Mike Ginnitti & Brandon Kravitz detail contract updates for recent All-NBA honorees, including Luka Doncic, Shai Gilgeous-Alexander, Anthony Edwards, & Tyrese Haliburton. Plus, notable NFL players holding out for OTAs and their future contract outlooks. And, the NCAA is nearing an historic settlement to compensation current & past athletes, setting…
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News Corp’s first party tech build is now at point where the publisher will match spend from customers using its new platform and run it in parallel with a standard cookie-based approach to prove it delivers much bigger reach and more sales. Via a “privacy compliant” approach using its first party data and data matching via the likes of Google, Liv…
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Mike Ginnitti is joined by Dan Soemann for an early but relevant conversation about Pirates rising star pitcher Paul Skene's & his potential financial pathway. Then, a money & roster construction breakdown with Scott Allen for the NBA's Final Four & the Knicks & Nuggets as the head into offseason mode.…
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In most B2B businesses lead generation, or individual qualified "lead gen” more accurately, is at the core of business marketing - certainly for the tech sector. The merits of focusing on groups of buyers influential in a large corporate purchase over an individual executive is not new, but what is has a veteranB2B marketing analyst warning that al…
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Mike Ginnitti & Brandon Kravitz detail the variety and assumed costs for NFL fans to enjoy their sports for the upcoming 2024 season. Plus, an early look ahead to notable 2025 free agents, how Jared Goff's contract doesn't warrant too much sticker shock, and a few NBA quick hits.Presented by Authentic Audio Pro…
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The likes of CommBank, Westpac, Suncorp, McDonald’s and KFC are showing the rest of the market how to do women’s sports beyond just slapping on a logo – and it’s paying off in spades, according to GroupM Chief Investment Officer Mel Hey and Foxtel Media Head of Sport NSW, Caitlin O’Meara. But while existing men’s code sponsors are migrating spend i…
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This week we welcomed Madison Mooney, an advisor on the Sarah Shulze Foundation, which supports mental health, advocates for student athletics and advances women’s rights. As an all academic Big Ten and track and field athlete at the University of Wisconsin, Madison has dealt with the side affects of mental health, by first hand losing a teammate t…
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This conversation is about getting marketers, agencies, media and tech to become more like chartered accountants – in a good way. That is, have letters after their name that mark them out to employers, peers and recruiters as the most horizontally skilled and relevant in the business – and be required to continue learning every year to keep them. W…
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‘Virtual professor’ Mark Ritson says advertisers should be allocating circa 11 per cent of media budgets to total audio. Problem is, the market’s not buying Ritson’s line. Audio’s dollar share is sitting just over half of that and static, despite broadcast audiences increasing 6 per cent since Covid and time spent on total audio surging 49 per cent…
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This episode is brought to you by Kerrits Equestrian. Pegasus Co-Founders Jen Tankel and Sam Baynes talk with the team behind Kerrits, arguably every rider's beloved apparel brand. 🥕 In this episode with Sara Florin, Vice President of Kerrits Marketing, and Mary Hallissey, Vice President of Kerrits Sales, we discuss: The founding story of Kerrits H…
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The stampede by companies into CX, with massive associated investments into martech, specialists teams and organisational overhauls, is having little impact on customer experience scores – and big banks, telcos, and car brands are at best benchmarked as average, despite investing billions collectively. CSBA Managing Director, Paul van Veenendaal, h…
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Mike Ginnitti takes a look at the top spending teams across all major sports over the past calendar year, how it's translated to postseason success, & where teams that have thrived generally fall in this conversation. Plus, recapping 2025 5th-Year Option Decisions, and assessing 10 NFL players in line for major extensions in the coming weeks.…
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Tourism NT has always scored its biggest wins targeting the over 50s. Problem is, every other brand has twigged they’re the only one still spending. Cutting through is harder because other tourism bodies are going large on media to carve out their own slice. Plus, it’s already tricky for tourism operators to differentiate. Atomic 212°’s Asier Caraz…
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Erin Monfre may be best known for being Wesley Matthews trainer, or being the owner of Black Box Gym 100, but she is also a huge mental health advocate. As a former basketball player from Marquette University, and facing adversities of her own throughought life, she understands the mental toughness that comes with being an athlete and overcoming ob…
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Mike Ginnitti recaps positional breakdowns from the 2024 NFL Draft, the new top money players across the league, & a dive into the aggressive nature of the Eagles over the past few months. Plus, the Phoenix Suns are officially in offseason mode, but that doesn't necessarily mean big change is coming - unless?…
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There’s so much happening on the regulatory front it’s dizzying, so Mi3 called in the experts for an update - and it’s proven rather revealing: Despite intensive lobbying from loyalty scheme operators and beyond, Australia’s sweeping privacy law overhaul remains on course to land this year – with massive implications for just about every business. …
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Ted Stovin, the founder of EverythingCowboy.com, pulls back the curtain on the bull riding and rodeo worlds. Venture with us as we navigate the rich tapestry of cowboy culture and learn how individuals from farriers to former hockey players have carved out a niche in the modern rodeo scene, embracing an athleticism that's reshaping the identity of …
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Mike Ginnitti details the current & upcoming outlook for the NFL Draft Rookie Wage scale, including a few "TBD" scenarios that could shake out this week. Plus, a snapshot look at every NFL team's QB room financially speaking as we approach a draft that could change the course of more than a few franchises going forward.…
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Uber’s ads business is starting to scale and its New York-based boss Michael Akkerman says Australia – one of its best performing markets, with a rapidly growing sales operation – will see the next wave of new formats first. He’s touting retail media meets “mobility media” and a collapsed funnel “brand-formance” model - brand and performance market…
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Mike Ginnitti & Brandon Kravitz discuss the week that the world learned just how much (or little) WNBA players have been making over the past 27 years. Plus, Jontay Porter's NBA ban for gambling, Klay Thompson's pending free agency in Golden State, & recent WR extensions & subsequent holdouts.By Spotrac
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Marketing effectiveness is getting worse. Dan Krigstein, Director of think tank The Growth Distillery and Ogilvy Chief Strategy Officer and Innovation Lead, Toby Harrison, have spent the last six months working out why – and building a framework they are now bringing to market in a bid to reverse the effectiveness slump. Their findings literally fl…
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Five years ago media ecologist Jack Myers made a prediction in the second ever edition of Mi3: By 2025 media would be largely automated and almost totally AI-informed and just a quarter of sales would remain with people and ideas. It happened faster than even he thought. Now Myers predicts that within 12-18 months max, most media planning will be e…
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Brent is committed to using his Harvard University education and major league platform to make a difference. He shares with us how he rallied his teammates to support his Strike Out Waste Campaign and what we can all do to help. His enthusiasm, commitment, and voice impersonations will not only give you a glimpse of the player behind the jersey, bu…
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Mike Ginnitti details the blockbuster trade sending WR Stefon Diggs to Houston, plus a premium of potential WR extensions currently in the queue. Then, Dan Soemann joins to discuss the latest round of starting pitcher injuries, & where the position may be headed financially speaking.By Spotrac
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