Best Caroline Zook Podcasts (2024)

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209 - Will this content batching plan work?? 44:53

12h ago44:53

44:53

Is a CALM content creation plan possible? And can we do it for TWO businesses?? In this episode, we explore our content batching schedule and some of the processes we’re experimenting with this month. We’ve been on a break from consistently creating social media and video content for nearly 3 years 😬. But, that’s all about to change and we’re getti…

1
208 - A BIG shift in our content focus 45:08

9d ago45:08

45:08

After spending many years with an unfocused audience and nebulous problem we solve, we *THINK* we’ve finally landed on the right answer for our core business…. maybe? One thing we know for sure, we’ve always operated Wandering Aimfully as generalists. We can help with email marketing, copywriting, branding, etc. Sure, we were always trying to help …

1
207 - We found a solid article writing process 44:12

17d ago44:12

44:12

Last week, we shared a plan of action from an SEO Expert we paid. It included writing articles, competitor pages, and a user-generated content strategy. How did we do with that plan? Tune in to find out! Writing informative articles is not our favorite thing, BUT, after working on the task for a week we feel like we found a good groove. In this epi…

1
206 - We hired an SEO strategist for Teachery, here's their plan... 39:38

25d ago39:38

39:38

Are SEO articles even relevant in 2024?? Well, we paid an SEO strategist to give us the answer and we’re going to share their plan of action in this episode. The report we got back from an SEO Strategist does confirm that keyword-based articles are still working in 2024, especially for SaaS companies like Teachery. From the report, we have a 3-pron…

1
205 - How video went, what content goes where, scrapping our goals 43:05

1M ago43:05

43:05

The second week of our 5-week content extravaganza has concluded! We worked on long-form videos for Teachery and learned a ton of lessons (and had to UN-LEARN some well-worn ideas and habits too). There has been ONE clear friction point for us over the years when working together and that’s... Long-form videos. It’s some combination of our two stro…

1
204 - How we’re thinking about Teachery VIDEO content 52:55

1M ago52:55

52:55

Our 5-week content EXTRAVAGANZA is underway! We recap how our first week of creating short-form 60-second vertical videos went and give you a preview of what’s to come this week as we pivot to long-form YouTube content for Teachery. If you didn’t listen to last week’s episode, we’re embarking on a 5-week content journey to get back into the groove …

1
203 - Our short-form content plan for Teachery (TikTok, Reels, YouTube Shorts) 43:57

2M ago43:57

43:57

Here we go, folks! We’re back on the short-form video creation train and this week we’re sharing our plan of action for Teachery. We’ve been off social media for 2.5 years, so this is quite the journey! If you missed last week’s episode, we’re embarking on a 5-week content extravaganza 😂 for our two businesses. This week is the official first week …

1
202 - Getting back on social media (steal our content plan) 50:43

2M ago50:43

50:43

Bring on the 5-week content EXTRAVAGANZAAAA! We are getting back in the content creation saddle for the first time in almost 3 years. We’ve only been creating “nurture” content for the entirety of our WAIM business and that’s about to change! This week, we’re kicking off a big content creation project for both WAIM and Teachery. Now, Teachery is a …

1
201 - We fell short of our launch goals. What did we learn? 38:40

2M ago38:40

38:40

We LOVE a launch recap episode! And as two people who value transparency and honesty in the online business world, we hope you appreciate this one because our latest launch (Spring 2024) didn’t quite hit the mark. Now, we want to be 100% clear: We are not upset by a 6-figure launch. There is nothing to complain about or shed a tear about. However, …

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200 - Untold stories! 57:51

2M ago57:51

57:51

Join us this week as we celebrate episode #200 of this podcast by sharing a few untold (maybe just lesser known?) stories from our entrepreneurial pasts. We each picked a few stories for the other to share without telling them ahead of time — fun! In some ways it feels like we’ve recorded 200+ episodes of this podcast, but in other ways, it kind of…

1
199 - The truth about working with your spouse 1:15:08

2M ago1:15:08

1:15:08

We’ve been working together in some capacity for almost 15 years! In that time, we’ve learned how to communicate, navigate each other’s emotions, but we still run into difficult moments like we did this week. In this episode, we want to share our experience as a couple who works together (on two businesses!) but also how you can apply some of our l…

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198 - How to choose when you have lots of ideas 31:12

3M ago31:12

31:12

What do you do when you have a TON of ideas and all of them feel like they need your attention? How do you sort them, prioritize them, and schedule them? Thanks to listener Leah W. for submitting this week’s podcast topic! This is a timely one for us as of recording because we’re overflowing with ideas for our two businesses (Teachery and Wandering…

1
197 - 7 magical tools that've changed our biz in the past year 1:01:57

3M ago1:01:57

1:01:57

We thought it would be fun to share the tools that we’re super excited to be using in 2024! Most of these are used for biz purposes, but a few them overlap with life too. If you’re a fan of the video game MarioKart (any version!) then you’ll know about the items you can collect in the “?” blocks throughout each race. As we shared the seven tools, J…

1
196 - On the verge of burnout? Reassess these 6 things... 41:43

3M ago41:43

41:43

Who wants to talk about burnout?? Intervening before reaching burnout is crucial skill we’ve tried to learn over the years. How do you know you’re on the cusp of burning out? There are clear signals we’ve noticed: neglecting texts, rushing through moments, feeling unfulfilled despite productivity, brushing only half your teeth 😂, and struggling to …

1
195 - 14 QUICK wins for business growth this week 35:42

3M ago35:42

35:42

This week, we’re all about action taking! We have a handful of tasks you should be able to accomplish this week to impact the growth of your audience and overall business. Here are the 14 quick wins written out: Rewrite your homepage so it speaks to a problem Make your home page lead magnet obvious and enticing Remove clutter from your site that is…

1
194 - A paid coaching program requires 4 crucial parts 52:35

4M ago52:35

52:35

For the last 5 years we’ve run a paid coaching program that includes a community. During that time, we’ve learned a lot about what works and doesn’t work and thought we’d break down in this episode. We go over 4 crucial parts: The Audience, The Offer, The Community, and The Launches. Not only do we share what has worked for us in each of those four…

1
193 - Why we love lifetime pricing 1:04:15

4M ago1:04:15

1:04:15

Is lifetime pricing better than an ongoing membership model? What about individual course launches? And what if you only sell a $97 product? We go over all our thoughts on our lifetime pricing model in this episode and answer listener (and customer) questions! There is no perfect way to make money with online business, but from our experience, usin…

1
192 - What happens when you lose momentum? 42:46

4M ago42:46

42:46

This week, we wanted to share an episode that was a bit more off the cuff. We had a friend visiting for a week, we both got sick, and momentum has slipped from our grasp! Now… what the heck do we do? We share the steps we’re taking to regain momentum and we also talk through the idea of “starting ugly” and what to do with the feelings of wanting to…

1
191 - NEW NAME! ..... Growing Steady 35:30

4M ago35:30

35:30

Welcome to the next era of our podcast!!! After 5 years of the name “What is it all for?” we’ve rebranded to Growing Steady. The podcast content itself will stay the same, but it was time to evolve and grow 😉. In this ep, we share the process and thoughts we had around changing the podcast name. We also go through the nuts and bolts of why we chang…

1
190 - More ease doesn’t mean easy 32:57

5M ago32:57

32:57

This week, we share a bit of a roadblock we’re running into while focusing more on our online course software Teachery. And it’s not just one roadblock, it’s multiple, very technical, confusing, and difficult roadblocks 😂😂. Which is especially tough for us because our main business (WAIM) has become such a smooth operator over the course of 5 years…

1
189 - 7 things you’ll need on your creator journey 55:41

5M ago55:41

55:41

To kick off this episode we’re sharing a “mini meltdown” that Caroline experienced the day before recording. We wanted to share that and talk about how we’re trying to reframe using Uncle Jhery as a metaphor/story to continue to move forward when we experience something difficult in growing our second business Teachery. Then, it’s time to go throug…

1
188 - Where’s your resistance coming from? 44:59

5M ago44:59

44:59

Whenever you change something, whether it’s a routine, a process, or pivoting your entire business, there are so many unforeseen ripple effects that will create resistance. We bumped up against a few of these and want to share the emotions and roadblocks we encountered as well as how we worked through them as a team (even if it was difficult in the…

1
187 - Taking a side project to a full-time project 48:07

5M ago48:07

48:07

This episode starts with an important question for 👩🏻‍🦰😂 and then we dive into a brief history of our online course software (Teachery) that’s been a side project for 10 years. We walk you through four essential steps we’re taking this year to take Teachery from an afterthought in our work week, to priority #1! You’ll hear how we’re changing up our…

1
186 - Our 2023 year end review and 2024 preview! 1:10:01

5M ago1:10:01

1:10:01

We absolutely LOVE doing year end reviews! You can read the written version of this one with a few accompanying photos over at https://wanderingaimfully.com/2023-review If you’ve never done your own year end review, we love the simple format of answering these questions: What went well in 2023? What didn’t go well in 2023? What did you not do on PU…

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185 - What does practicing “enough” look like? 58:32

7M ago58:32

58:32

After about 5 minutes of research, we realized we *thought* we’d recorded a podcast episode on the idea of practicing “enough,” but alas, we had not done that. We’ve talked about it here and there in a few other eps, but we wanted to have an entire conversation about enough because it’s been so impactful for us. We’re going to walk you through our …

Podcasts Worth a Listen

Caroline Zook Podcasts

Podcasts Worth a Listen

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Growing Steady | Intentional Creative Business Podcast

Wandering Aimfully

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Sleeping With The Boss

Jason Zook and Caroline Winegeart host Sleeping With The Boss, a relationship show about living together, working together, and loving together.

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209 - Will this content batching plan work?? 44:53

1
208 - A BIG shift in our content focus 45:08

1
207 - We found a solid article writing process 44:12

1
206 - We hired an SEO strategist for Teachery, here's their plan... 39:38

1
205 - How video went, what content goes where, scrapping our goals 43:05

1
204 - How we’re thinking about Teachery VIDEO content 52:55

1
203 - Our short-form content plan for Teachery (TikTok, Reels, YouTube Shorts) 43:57

1
202 - Getting back on social media (steal our content plan) 50:43

1
201 - We fell short of our launch goals. What did we learn? 38:40

1
200 - Untold stories! 57:51

1
199 - The truth about working with your spouse 1:15:08

1
198 - How to choose when you have lots of ideas 31:12

1
197 - 7 magical tools that've changed our biz in the past year 1:01:57

1
196 - On the verge of burnout? Reassess these 6 things... 41:43

1
195 - 14 QUICK wins for business growth this week 35:42

1
194 - A paid coaching program requires 4 crucial parts 52:35

1
193 - Why we love lifetime pricing 1:04:15

1
192 - What happens when you lose momentum? 42:46

1
191 - NEW NAME! ..... Growing Steady 35:30

1
190 - More ease doesn’t mean easy 32:57

1
189 - 7 things you’ll need on your creator journey 55:41

1
188 - Where’s your resistance coming from? 44:59

1
187 - Taking a side project to a full-time project 48:07

1
186 - Our 2023 year end review and 2024 preview! 1:10:01

1
185 - What does practicing “enough” look like? 58:32

Quick Reference Guide