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A podcast series from Charlotte Ellis Maldari, founder of Kaffeen, a new business and marketing consultancy for creative agencies. In short, Charlotte keeps your studio busy. Each episode, Charlotte interviews an expert in their field, takes listener questions and peruses topics of industry interest. This is a show that’ll inspire you to kick start your agency growth and generally to make creative agency sales and marketing feel more manageable and less grubby.
 
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Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time by Howard Schultz https://amzn.to/34TaPvn There is no denying the buisness and marketing genius of former Starbucks CEO and now chairman emeritus, Howard Schultz. This book is an honest look back at the principles that have shaped the Starbucks phenomenon. Schultz shares the w…
 
"I'm struggling to get clients... maybe I should hire a new business agency" I kid you not: I hear some version of this from 50% of the people who want my help with lead generation. "I'm having a hard time getting people to say yes to my branding project proposal." The hope is that spending some money to get in front of more people will result in a…
 
Melissa Harstine talks with Charlotte about how customer insights have sharpened Kaffeen's marketing, and how they could do the same for you. Listen into this episode for topics like: What is customer research and how can it help creative businesses get more clients? How do you identify the people you should be speaking to? How do you make the requ…
 
January resolutions don't begin and end at the (home) gym. But all too often agency ambitions for a shiny new year also fail to make it past the gatepost of February 1st. Here are the five new business mistakes I see most ambitious but smaller agencies make, and how to turn them round to a success. They go hell for leather in January, and then fade…
 
For many design firms, the first marketing/ new business person's hire represents an exciting marker of growth. A kind of milestone that says you've made it, and a signifier of your ambition to scale. It also represents a resignation that you can't do it all, and that you're willing to relinquish the outward message of your agency to another, more …
 
Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising Kindle Edition by Ryan Holiday https://amzn.to/3dx1SM3 It maybe fairly old by this point (8 years at time of writing) but by no means is this book out of date. When I was in tech start up world, this was my bible. If you've got a marketing budget of closer to zero than…
 
Even with the most notice you could possibly give a client, that you want to enter their project for an award, invariably there are always those times when it really feels like you’re not getting the information you need to draft a winning entry. Here’s a list of handy tools to use, that don’t require client input.…
 
I just wanted to scribble/record this straight after a call with one of my coaching clients to address an issue that’s come up for me a couple of times in the past week. The challenge is: how to share your client experience when your clients won’t let you talk about the work that you’ve done. So if this is something that effects you, read on/ liste…
 
When you're staring at a blank page it can be really hard to summon up interesting and relevant topics that you have something constructive to contribute to, and which your prospects also want to read. Here are three places you can summon great topic ideas that you will enjoy writing about and your clients will enjoy reading.…
 
Dan Englander, Founder at Sales Schema discusses with Charlotte navigating the path to agency new business when you've 'exhausted' referrals and 'milked' existing clients Listen into this episode for topics like: Beyond referrals and personal networks , what do you recommend agencies look to do next? Any advice on how an agency of under 20 people c…
 
One easy way to get ahead of awards season is to start making folders for each possible entry on your server, where you can dump anything that might help the entry when it comes to writing. Better still, hand this task list below to a junior person, and get them to update the folders monthly with new info.…
 
Eman Ismail, founder of Inkhouse talks to Charlotte about copy writing that converts new business prospects to clients, how to get started, what to focus on and many other shortcuts to bossing your copy content. This is the first / second of a two part episode. (delete as appropriate) Listen into this two-parter episode for answers to questions lik…
 
Eman Ismail, founder of Inkhouse talks to Charlotte about copy writing that converts new business prospects to clients, how to get started, what to focus on and many other shortcuts to bossing your copy content. This is the first / second of a two part episode. (delete as appropriate) Listen into this two-parter episode for answers to questions lik…
 
When you’re ambitious but small it can be tempting to spend money ‘investing’ in marketing tech and sales tools that will help you achieve your growth vision. Sometimes it’s valuable to do this, but most of the time it’s not. Often there is a great, free or low cost alternative that’s hidden away that you can use, meaning you can focus your preciou…
 
Deborah Dawton, Chief Executive at the DBA talks to Charlotte about her experience of the most common challenges to agency growth and how to navigate the business aspect of design more easily. Listen into this episode for topics like: How can design business leaders close the gap between agency and client Why proving ROI is such a powerful tool to …
 
How would you like to get your work in front of these decision-makers? Well, you can. All at the same time. I’m going to tell you why DEA is not like any other awards, and why you need to consider entering to further your business. Because chasing the silverware is child play compared to the other advantages of this award scheme.…
 
Deborah Dawton, Chief Executive at the DBA talks to Charlotte about her experience of the most common challenges to agency growth and how to navigate the business aspect of design more easily. Listen into this episode for topics like: How can design business leaders close the gap between agency and client Why proving ROI is such a powerful tool to …
 
Lorraine Ball, former agency owner and founder of the Digital Toolbox Community talks to Charlotte about converting curious prospective clients. Listen into this episode for insights like: How do you convert random visitors to your website into prospects, customers and even raving fans? Why and how will narrowing your target audience actually grow …
 
All too often when we do dedicate time to marketing, it’s an uphill battle because we do it so infrequently. If only someone would tell us what to do, make it easy, give us a to-do list. I know I wish that’s what I’d had when I was in-house. So here are my top tips for creating a marketing plan that is easy to repeat, delegate and will help grow yo…
 
Often, new business planning is done on the fly, with little consideration about how compatible the prospect is with your business. I’m often asked how to pull together, targeting for a new business campaign. So I thought it’d be handy to share some points to consider. Here are five ways to screen a new business prospect to see if they are worth th…
 
Rob te Braake, Founder at InsightMatters, talks to Charlotte about what an agency needs to know about their finances to set goals and become more profitable. Listen into this episode for insights like: How Bookkeeping Can Drive Profit Growth A Financial Perspective on Goal Setting The Most Commonly Used Key Metrics Better Understanding Profitabilit…
 
It sounds obvious for a design agency to be using Instagram as part of their marketing mix. But I see so many agencies wasting so much time on Instagram; I wanted to explore and unpack when and why it's relevant with someone who's bossing it. We’ve figured out a few fundamental principles to bear in mind if you're planning to use Instagram for your…
 
Ryan Shaw, Executive Creative Director at Landor & Fitch talks to Charlotte about his top tips to post-pandemic design grads. Listen into this episode for topics like: Post-pandemic hiring challenges Developing and sticking to a philosophy that defines your work The best ways to draw attention to your skills and style as a design graduate Tips to g…
 
Jason Gibb, co-founder of Bread & Jam talks to Charlotte about what a food & drink brand thinks they need at each stage of growth, why so many brands fail in the first year, and how agencies can connect with clients through Bread & Jam Workshops, free of charge. Listen in if you're a creative firm working with food & drink, or any other kind of sca…
 
Ben Vear, Commercial Director at Minor Figures talks to Charlotte about ambiguous creative assets, rapid global scaling, being a carbon neutral brand and more. Listen in for insights into how rapidly scaling clients feel about business priorities and the role of branded pack design. Show notes: >> Free agency marketing mini course https://kaffeen.m…
 
I used to be a part of the wonderful Rebel Book Club until my daughter came along and eradicated all reading time. Now she’s a little older, I find that recommendations of non-fiction books from people I respect are the best way to choose my material for the precious little time I have to read. But why hog all the fun? I thought you’d like to hear …
 
As founder at Farmstand, Steven Novick is developing the future of food-tech business. Farmstand promises to deliver healthy, convenient, affordable meals, feed your family in 5 minutes from £4.50/person, use no added sugar, and create no packaging waste. The New York Times said of the company, "with economical breakfast, lunch and dinner, this is …
 
2020 taught us a lot about working from home, but for many of the businesses I work with, the spare room has been their home office for longer than Covid has dominated the headlines. One thing I feel has impacted smaller, creative businesses disproportionately in 2020, are challenges around asking for money when working from home. Here are 6 items …
 
Today I'm delighted to be joined by Tom Hardy, founder and creative director at Manifesto Studios. 9 years young , Manifesto is a self-described Brand & Communications Accelerator. They're a consultancy and design studio specialising in collaborating with challenger brands. Their clients include Samsung, Red Bull, Vashi Jewellery, Savse (Where a pr…
 
By this stage, you’ll have seen a hundred or more tips of working, hiring and office partying from home. I know I’ve seen more than my fair share of these articles, encouraging me to spend a ton on stuff I won’t use in the long term. A perfect work set up doesn’t have to cost the earth. Not sure when I’m going to return to a physical office, I refu…
 
There’s nothing more disheartening for you or annoying for the prospect, than an ill-timed or irrelevant new business approach. Unless you have something of value to share, the only other time you should reach out to a prospect (to avoid being annoying) is when you have a clear signal that they might be preparing to buy your services. But how on ea…
 
Today I'm delighted to be joined by Paddy Willis, CEO and co-founder of Mission Ventures, the UK’s leading independent operator of food & drink accelerator programmes. Mission Ventures has a board that comprises over 80 years of industry experience along with combined exit values of over £50m for challenger brands they have independently co-founded…
 
As someone who used to be marketing director at a well funded tech start up, I know the battles involved in getting the brand as visually relevant and polished as the product. I also know many of my brand agency coaching clients dream of working with the next tech ‘unicorn’, but don’t know how to get an in. Which is why I was thrilled to speak with…
 
Mark St Andrew is an Event programmer and Creative PR and communications leader with more than 20 years experience. I met Mark when he was Head of Communications and Associate Editor at a little event called the Cannes Lions International Festival of Creativity, where he was responsible for the creation and development of the editorial output for t…
 
Currently looking after portfolio at Organix Brands, Anna has worked across household names including Twinings, Ovaltine, Billington’s sugar, Allinson flour, Silver Spoon, Barclays, Badger Ales and Rio soft drinks. I met Anna when she was the Brand Marketing Manager at Badger, and she was a client of the agency I was working with at the time. Famou…
 
Back in February and March this year Charlotte Ellis Maldari spoke to design agencies up and down (and in some cases, out) of the country for the Kaffeen Annual Marketing & New Business Survey. The culmination of these discussions is split across two episodes of our shiny new podcast, which are packed full of juicy insights into the state of market…
 
If you’ve listened to part one, you’ll know that back in February and March this year Charlotte Ellis Maldari spoke to design agencies up and down (and in some cases, out) of the country for the Kaffeen Annual Survey. The culmination of these discussions is split across two episodes of our shiny new podcast, which are packed full of juicy insights …
 
The past few months have made all of us rethink work location. Whether you’re thinking of scrapping the studio, desperate to get back or want to book a one-way ticket to leave the country, we’ve all got new possibilities and challenges playing on our minds when it comes to what we say on the ‘contact’ page of the website. In this episode of the Kaf…
 
One of the things I find most frustrating about working with smaller sized design agencies is that they can't stand still long enough to shout about their work when it launches. One of the most significant barriers that most mention is that they can't get photography done in time and to the standard they want. Due to cost, mainly. In this episode o…
 
Could snail mail be the missing link in your marketing strategy? I’m joined by Lee Callender, Owner at Scribble Mail, to find out more about snail mail, and how it can deliver impressive ROI when used as part of an agency new business campaign. Expect best practices, insights and ideas into how you can use direct mail to catch the eye of your prosp…
 
Maybe you read the 4 Hour Work Week and thought the concept of working less and earning more was a mythical paradise that wasn’t applicable to you. But I’ve experienced otherwise: I worked with Nathan when he was still at FreeUp to build my remote team, that allowed me to scale up my business whilst having a family. Nate is an outsourcing and proce…
 
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