))
The Four Parts Of Winning And Keeping Your Ideal Client’s Attention
Manage episode 421728376 series 2829175
Content provided by Charlotte Ellis Maldari. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Charlotte Ellis Maldari or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, I delve into the importance of maintaining long-term memorability for creative agencies. I emphasize the need for genuine and strategic client engagement beyond just capturing initial attention. With insights into trend-hopping pitfalls, the significance of authenticity, and the power of storytelling, I advise on how to craft a cohesive and consistent brand message with examples from the Body Shop to Nike.
Resources mentioned in this episode:
> Lead Flow Sprint > https://www.kaffeen.club/lfs <
> Win Clients Consistently > https://www.kaffeen.club/wcc <
> Client Magnet Book > https://www.kaffeen.club/book <
Chapters
1. The Four Parts Of Winning And Keeping Your Ideal Client’s Attention (00:00:00)
2. Pitfall of Trend Topping (00:03:43)
3. Authenticity and Alignment (00:06:25)
4. Storytelling as a Tool for Engagement (00:11:16)
5. Strategies for Sustained Engagement (00:16:15)
88 episodes
Share
