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The Four Parts Of Winning And Keeping Your Ideal Client’s Attention
Manage episode 421728376 series 2829175
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In this episode, I delve into the importance of maintaining long-term memorability for creative agencies. I emphasize the need for genuine and strategic client engagement beyond just capturing initial attention. With insights into trend-hopping pitfalls, the significance of authenticity, and the power of storytelling, I advise on how to craft a cohesive and consistent brand message with examples from the Body Shop to Nike.
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Chapters
1. The Four Parts Of Winning And Keeping Your Ideal Client’s Attention (00:00:00)
2. Pitfall of Trend Topping (00:04:03)
3. Authenticity and Alignment (00:06:45)
4. Storytelling as a Tool for Engagement (00:11:36)
5. Strategies for Sustained Engagement (00:16:35)
99 episodes
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