Best Charlotte Ellis Maldari Podcasts (2024)

1
The LinkedIn Code for Creative Agencies 27:37

3d ago27:37

27:37

Send us a Text Message. In this episode, we delve into effective strategies for breaking the ice with potential clients on LinkedIn, sharing insights into automating lead generation while maintaining genuine connections. We discuss the importance of understanding the LinkedIn landscape, finding the right people, and using LinkedIn Sales Navigator t…

1
Avoid Niching Yourself Into A Corner 19:39

22d ago19:39

19:39

Send us a Text Message. In this episode we'll discuss strategies for creative agencies and businesses to identify their unique differentiators without being excessively niche, which can limit growth and adaptability. Drawing on experience and insights from 17+ years in the industry, we'll discuss a more automated, but genuine, lead-generation proce…

1
What Actually Goes into A Bespoke New Business Strategy 28:17

28d ago28:17

28:17

Send us a Text Message. In this episode, we dive into what makes a bespoke new business strategy truly effective. Building on previous discussions about the critical marketing currencies of attention and memorability, exploring the often-overlooked aspect of client attraction strategy. In This Episode, You Will Learn: How to determine the best stra…

1
The Four Parts Of Winning And Keeping Your Ideal Client’s Attention 24:39

1M ago24:39

24:39

Send us a Text Message. In this episode, I delve into the importance of maintaining long-term memorability for creative agencies. I emphasize the need for genuine and strategic client engagement beyond just capturing initial attention. With insights into trend-hopping pitfalls, the significance of authenticity, and the power of storytelling, I advi…

1
How To Stay Memorable As A Creative 14:30

2M ago14:30

14:30

Send us a Text Message. In this episode, I want to focus on how creative agencies and solopreneurs can build attention and make their services memorable. The most important thing to make your work memorable is to create a valuable resource to engage potential clients. But there's more to it than that. Resources mentioned in this episode: > Lead Flo…

1
The Secret Currency of Successful Creatives 12:06

2M ago12:06

12:06

Send us a Text Message. In this episode, I discuss how creative agencies can gain attention without constantly hustling. I emphasize the importance of defining and targeting ideal clients, creating valuable offers, and building genuine relationships. Resources mentioned in this episode: > Lead Flow Sprint > https://www.kaffeen.club/lfs < > Win Clie…

1
The Most Important Assets to Position Your Agency’s Unique Differentiator 24:49

2M ago24:49

24:49

Send us a Text Message. In this episode, I cover the importance of understanding your agency's unique identity, creating valuable resources for potential clients, and leveraging automation tools for efficient lead generation. Resources mentioned in this episode: > Lead Flow Sprint > https://www.kaffeen.club/lfs < > Win Clients Consistently > https:…

1
Your Agency’s Most Brilliant Why 9:54

2M ago9:54

9:54

Send us a Text Message. In this episode, I discuss the critical importance of distinguishing your agency in a crowded market by focusing on your 'why.’ That is, why your agency exists and why clients should choose you. I break down the significance of attention in today's market and the process of defining and communicating your agency's purpose in…

1
Make Your Agency The Best Solution 13:11

3M ago13:11

13:11

Send us a Text Message. In this episode, I focus on how agencies can distinguish themselves in a competitive market. It includes creating meaningful connections with potential clients by understanding their top challenges and offering tailored solutions. I also discuss the importance of defining your agency's brand identity and aligning it with you…

1
Why Your Agency Needs A Personality 15:40

3M ago15:40

15:40

Send us a Text Message. I want to focus on helping creative agencies distinguish themselves in this episode. Unlike their adeptness at branding clients, I discuss the common challenge agencies face in branding themselves and offer strategies for attracting ideal clients beyond relying on referrals. I explain in detail why agencies need to understan…

1
Embracing the Spiky and Spoky Model: The Future of Agencies with Emma Sexton 58:26

3M ago58:26

58:26

Send us a Text Message. Today, Emma Sexton and I dive into why being distinct and nimble is vital for creative agencies. With over 28 years in branding, Emma shares insights on adopting a "spik-y" (specialised) and "spok-y" (adaptable) framework. We explore strategies for standing out in a crowded market, navigating the rise of AI, and addressing t…

1
Positioning Your Agency to Stand Out Based on Your Archetype 26:27

3M ago26:27

26:27

Send us a Text Message. In this episode, I explore vital positioning strategies tailored for different agency archetypes, including scrappy, traditional, collaborators, and lone wolves. This episode covers common pitfalls, such as relying too heavily on buzzwords or legacy, and offers guidance on how to showcase your agency's strengths through case…

1
Mastering Automation For Your Agency Archetype 28:21

4M ago28:21

28:21

Send us a Text Message. In this episode, I discuss actionable steps for setting up effective automation systems, identifying common pitfalls for different agency archetypes (scrappy, traditional, collaborative, lone wolf), and emphasize the importance of streamlining lead generation processes while maintaining a personal touch in client interaction…

1
Marketing Solutions Based On Your Agency Archetype 23:58

4M ago23:58

23:58

Send us a Text Message. In this episode, I discuss how you can align your agency’s marketing efforts with one of the four agency archetypes: scrappy, traditional, collaborator, and lone wolf. I discuss how to customize and automate marketing efforts to generate consistent leads, using tools and insights applicable to each archetype, and key marketi…

1
Do You Know Your Agency Archetype? 15:21

4M ago15:21

15:21

Send us a Text Message. In this episode, I discuss the importance of creative agency owners identifying their unique agency archetype to make client acquisition smoother and more predictable. And I do this by introducing the four main agency archetypes I’ve seen at Kaffeen. Resources mentioned in this episode: > Lead Flow Sprint > https://www.kaffe…

1
Paul Jenkins On Transitions And Finding A Calling 42:14

6M ago42:14

42:14

Send us a Text Message. In this episode of the Kaffeen Espresso podcast, host Charlotte Ellis Maldari interviews Paul Jenkins, founder and CEO of League Leaders. Paul shares his journey from running a creative agency to starting a charity that focuses on empowering young people to design their own physical activity experiences. He explains the miss…

1
Reflections From The First Lead Flow Sprint Cohort 29:44

6M ago29:44

29:44

Send us a Text Message. In this episode, I share insights from the first cohort of Lead Flow Sprint, a program designed to help creative agencies automate lead generation and develop efficient business strategies. Many creative agencies have previously struggled with 'feast or famine' cycles of lead generation and have spent heavily on advertising,…

1
Overcoming Marketing Overwhelm: Streamlining Strategies For Growth 23:30

7M ago23:30

23:30

Send us a Text Message. In this episode, I discuss streamlining the lead generation process for design agencies. I encourage agencies to focus on their unique market position and not get distracted by what other agencies are doing. And I discuss how my program, Lead Flow Sprint, can help because of its tailored approach to each agency's needs, its …

1
Crafting Your Agency’s Compelling Narrative: The Power Of Storytelling 40:30

7M ago40:30

40:30

Send us a Text Message. In this episode, I’m joined by copywriting coach Sarah Lucille to discuss how storytelling can drive client engagement and differentiate marketing efforts. We get into how her work on Lead Flow Sprint involves in-depth messaging sessions to craft individualized, effective sales narratives. Resources mentioned in this episode…

1
Shattering 3 Common Myths: The Realities of Agency Growth 34:31

7M ago34:31

34:31

Send us a Text Message. In this episode, I debunk three widely held misconceptions about agency growth and redefine what growth means to each business. Resources mentioned in this episode: > Lead Flow Sprint > https://www.kaffeen.club/lfs < > Win Clients Consistently > https://www.kaffeen.club/wcc < > Client Magnet Book > https://www.kaffeen.club/b…

1
How To Break The Feast Or Famine Cycle For Creative Agencies 24:09

7M ago24:09

24:09

Send us a Text Message. In this episode, I discuss the challenge of fluctuating workloads for creative agencies, commonly known as the 'feast or famine' cycle. I highlight the mindset needed to overcome it, generate consistent leads, and why using automation helps alleviate the problem. If you want to learn how to do it yourself, check out our Lead…

1
Agency Growth: Do You Need a Team or a Strategy? 19:47

7M ago19:47

19:47

Send us a Text Message. In this episode, I explore the common misconceptions about agency size, validity, and success. I highlight the advantages of different agency sizes, including one-person agencies and those with 250+ employees, while encouraging agencies to identify and lean into their unique strengths rather than feeling the need to conform …

1
The Art of Lean Marketing: Doing More with Less 33:12

8M ago33:12

33:12

Send us a Text Message. In this episode, I address the art of lean marketing and doing more with less. I emphasize the importance of understanding your target client and their challenges as the foundation for successful lead-generation campaigns. And I provide some insights into how to gain this understanding through interviews with current and pas…

1
Are you Using LinkedIn To Its Full Potential For Agency Growth? 27:25

8M ago27:25

27:25

Send us a Text Message. In this episode, I discuss the underutilization of LinkedIn by agencies and provide practical methods for maximizing its features. That includes building a solid list of prospects within LinkedIn's Sales Navigator and how you can use it for lead generation, partnerships, and collaborations. I also dispel the myth that succes…

1
AI And Your Agency: What Are You Afraid Of? 41:30

8M ago41:30

41:30

Send us a Text Message. In this episode of Kaffeen Espresso, I discuss the role of AI and automation in agency marketing and address the fears and resistance that many agencies have towards embracing these technologies. I also explain how automation can help agencies streamline their outreach efforts, increase visibility, and ultimately win more cl…

1
Redefining How to Scale a Creative Agency 22:05

8M ago22:05

22:05

Send us a Text Message. In this episode, I discuss the frustrations of traditional lead generation strategies and propose the alternative use of lean strategies to achieve substantial growth for creative agencies. Emphasizing consistency and strategy, I suggest automated tools to boost the effectiveness of lead generation. To implement this, you ha…

1
Thomas Herman on the Importance of Customer Feedback and Client Outcomes 39:44

9M ago39:44

39:44

Send us a Text Message. I interviewed Thomas Herman, the founder of Path, a creative consultancy that helps brands innovate and renovate their products. We discuss the challenges and opportunities of being a leader in a creative agency, the importance of being market-oriented, and the value of customer feedback. Thomas shares his learnings on time …

1
3 Ways Your Agency Can Put LinkedIn Automation To Use 9:20

12M ago9:20

9:20

Send us a Text Message. In this episode of Espresso, I discuss three ways that LinkedIn automation can be used to benefit agencies beyond finding leads, including finding new employees and new partners. I also tackle five ways to consider implementing LinkedIn automation for lead generation that go beyond simple campaigns. Resources mentioned in th…

1
My 5 Favourite Tools For Speeding Up and Automating My Work 13:48

1y ago13:48

13:48

Send us a Text Message. As a business owner, time is one of the most valuable resources. That's why I'm excited to share with you my top five automations that will save you both time and money in your agency, new business, and marketing efforts. These automations have been tried, tested, and guaranteed to make a significant impact on your business.…

1
The 6 Apprehensions I Hear From Creative Agency Owners and How to Get Over Them 16:54

1y ago16:54

16:54

Send us a Text Message. When I'm working with creative clients and design agency owners on a one-to-one basis, and I pose the question to them, what's stopping you? They inevitably select one or more of the same six apprehensions. I want to tell you why these are not the issues you need to worry about and why you should not let them stop you from e…

1
Are You Using These LinkedIn Hacks? 5:39

1+ y ago5:39

5:39

Send us a Text Message. Did you know that there’s a way for you to increase the chances of your target audience finding you if they do a search on LinkedIn or even on Google? You may not be aware of this but if you’re looking to leverage your LinkedIn profile to grow your community of perfect customers, this is one of the platform’s most important …

1
Do You Know How To Choose A Target Client? 13:23

1+ y ago13:23

13:23

Send us a Text Message. When I'm working with clients, especially on a one to one basis, I encouraged them to choose four industries per year to target -one in each quarter - because it's just quite a nice, easy number and doesn't allow for too much flitting around. So normally, when I open up the field to them, they go a bit wild, and give their a…

1
Suncream And Golf 5:50

1+ y ago5:50

5:50

Send us a Text Message. My golf career ended abruptly this morning, when after applying sun protection oil, the club slipped out of my hands, hurtling like a demented boomerang about 50 yards behind me. Thankfully no one was stood there 😬 Now I’m sat in the clubhouse trying to hide my face. Ruminating on it: how it wouldn’t have happened if they te…

1
The Money Is In The ROI 5:04

1+ y ago5:04

5:04

Send us a Text Message. ROI is the key to the best project wins. I see it time and time again: proof of the effectiveness of your work is the most powerful thing you have control over when you communicate to your prospective clients. The good news is you don't need to win a DEA to get started. In this mini-podcast you'll learn how to start putting …

1
Your New Business Homework For This Week 10:20

1+ y ago10:20

10:20

Send us a Text Message. Today's email is a little different: I'm giving you a new business task for this week. I want you to do is listen to through this very short episode once and then listen again, with LinkedIn open and keep hitting pause as you do these tasks that I'm going to walk you through. Resources mentioned in this episode: > Lead Flow …

1
Want To Grow, But Feeling Overstretched? This is the Podcast Episode for You. 40:34

1+ y ago40:34

40:34

Send us a Text Message. Sandra Booker talks with Charlotte about how to strategise for growth when you're feeling overworked, overwhelmed and multi-hatted. Sound familiar? Listen into this episode for topics like: Foundations to scaling your business. Why sometimes you have to take a step back in order to move forward. Forget the Unicorn. How to fi…

1
Pain Free Publicity: Getting Your Launch Noticed 7:02

1+ y ago7:02

7:02

Send us a Text Message. Love it or hate it, a big part of getting your agency known and remembered when the dream client is picking their next agency is being featured in the media. Here are five fundamentals that’ll lead you to consistent press coverage. Resources mentioned in this episode: > Lead Flow Sprint > https://www.kaffeen.club/lfs < > Win…

1
Business Book List Part 3 7:11

1+ y ago7:11

7:11

Send us a Text Message. Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time by Howard Schultz https://amzn.to/34TaPvn There is no denying the buisness and marketing genius of former Starbucks CEO and now chairman emeritus, Howard Schultz. This book is an honest look back at the principles that have shaped the Starbucks phenomen…

1
Which Agencies Should Launch a Lead Generation Strategy ASAP (and Who Should Save Their £££) 21:26

1+ y ago21:26

21:26

Send us a Text Message. "I'm struggling to get clients... maybe I should hire a new business agency" I kid you not: I hear some version of this from 50% of the people who want my help with lead generation. "I'm having a hard time getting people to say yes to my branding project proposal." The hope is that spending some money to get in front of more…

1
Is This the Missing Link in Your Marketing? 35:18

1+ y ago35:18

35:18

Send us a Text Message. Melissa Harstine talks with Charlotte about how customer insights have sharpened Kaffeen's marketing, and how they could do the same for you. Listen into this episode for topics like: What is customer research and how can it help creative businesses get more clients? How do you identify the people you should be speaking to? …

1
The 5 New Business Mistakes Most Ambitious Design Agencies Make 7:59

1+ y ago7:59

7:59

Send us a Text Message. January resolutions don't begin and end at the (home) gym. But all too often agency ambitions for a shiny new year also fail to make it past the gatepost of February 1st. Here are the five new business mistakes I see most ambitious but smaller agencies make, and how to turn them round to a success. They go hell for leather i…

1
How To Hire Your First Marketing Employee 6:44

2y ago6:44

6:44

Send us a Text Message. For many design firms, the first marketing/ new business person's hire represents an exciting marker of growth. A kind of milestone that says you've made it, and a signifier of your ambition to scale. It also represents a resignation that you can't do it all, and that you're willing to relinquish the outward message of your …

1
8 Selfish Reasons to Send the Elevator Down 10:31

2y ago10:31

10:31

Send us a Text Message. Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising Kindle Edition by Ryan Holiday https://amzn.to/3dx1SM3 It maybe fairly old by this point (8 years at time of writing) but by no means is this book out of date. When I was in tech start up world, this was my bible. If you've got a marketing budge…

1
The Irony of Pricing Higher Than is Comfortable 6:08

2y ago6:08

6:08

Send us a Text Message. If you feel you're undercharging, you're in company. Industry-wide, designers are often hung up on charging for time because of the decades they've spent filling in timesheets. Here's how to get over this money block. Resources mentioned in this episode: > Lead Flow Sprint > https://www.kaffeen.club/lfs < > Win Clients Consi…

1
When Big Isn't Best 6:41

2y ago6:41

6:41

Send us a Text Message. Often within the agency space, there’s a perception that big is more important than efficiency and profitability. I disagree, so here are a few things that hold people back and are easy to resolve. Resources mentioned in this episode: > Lead Flow Sprint > https://www.kaffeen.club/lfs < > Win Clients Consistently > https://ww…

1
How To Get Data When Your Client Won’t Cooperate 9:50

2y ago9:50

9:50

Send us a Text Message. Even with the most notice you could possibly give a client, that you want to enter their project for an award, invariably there are always those times when it really feels like you’re not getting the information you need to draft a winning entry. Here’s a list of handy tools to use, that don’t require client input. Resources…

1
How To Win New Business When You Can't Show Your Client Work 7:25

2y ago7:25

7:25

Send us a Text Message. I just wanted to scribble/record this straight after a call with one of my coaching clients to address an issue that’s come up for me a couple of times in the past week. The challenge is: how to share your client experience when your clients won’t let you talk about the work that you’ve done. So if this is something that eff…

1
How To Generate Content Ideas That Your Prospects Want To Read 4:28

2y ago4:28

4:28

Send us a Text Message. When you're staring at a blank page it can be really hard to summon up interesting and relevant topics that you have something constructive to contribute to, and which your prospects also want to read. Here are three places you can summon great topic ideas that you will enjoy writing about and your clients will enjoy reading…

1
How To Grow Your Client Leads Effectively, Beyond Referrals and Organic New Business, with Dan Englander of Sales Schema 35:53

2y ago35:53

35:53

Send us a Text Message. Dan Englander, Founder at Sales Schema discusses with Charlotte navigating the path to agency new business when you've 'exhausted' referrals and 'milked' existing clients Listen into this episode for topics like: Beyond referrals and personal networks , what do you recommend agencies look to do next? Any advice on how an age…

1
1 Quick Task To Avoid Award Season Pain 6:28

2y ago6:28

6:28

Send us a Text Message. One easy way to get ahead of awards season is to start making folders for each possible entry on your server, where you can dump anything that might help the entry when it comes to writing. Better still, hand this task list below to a junior person, and get them to update the folders monthly with new info. Resources mentione…

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Charlotte Ellis Maldari Podcasts

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