Best Charlotte Ellis Maldari Podcasts (2024)

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Unlocking LinkedIn: How to Find Your Ideal Clients Without Posting Content or Ads 38:13

11d ago38:13

38:13

Send us a text 🎧 Unlocking LinkedIn: How to Find Your Ideal Clients Without Posting Content or Ads In this episode, we explore how to leverage LinkedIn Sales Navigator to find your ideal clients without having to create content or run ads. This approach is especially powerful for solopreneurs and small creative businesses that don’t have time or bu…

1
What Tools Or Technologies Have Significantly Boosted Your Team's New Buisness Efficiency? 21:48

6d ago21:48

21:48

Send us a text In this episode, I share the nine essential tools that have made a significant difference in boosting new business efficiency at Kaffeen. As the landscape continues to evolve, so too do the tools we use to streamline our processes, generate quality leads, and drive growth. Whether you’re in a creative agency or any other business loo…

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Greatest Hits: How To Move To Mexico Whilst Growing A Thriving UK Agency, With Tom Hardy Of Manifesto Studios 40:56

18d ago40:56

40:56

Send us a text We're thrilled to bring you one another of our most loved episodes! Joined by Tom Hardy, the founder and creative director at Manifesto Studios. Manifesto, at nine years old, is a Brand & Communications Accelerator, a consultancy and design studio specializing in working with challenger brands. Their impressive clients include Samsun…

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Greatest Hits: Part 2: Navigate Your Agency Growth Pains Faster, With Deborah Dawton, Chief Executive At The Design Business Association 30:04

25d ago30:04

30:04

Send us a text Welcome to part 2 of one of my most loved episodes to record to date. Tune in to hear Deborah Dawton and I discuss how design business leaders can bridge the gap between agency - client, and the importance of proving ROI as a powerful tool in business development. We also dive into the evolving landscape of design, unpack what the fu…

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Greatest Hits: Jason Gibb, Co-Founder Of Bread & Jam 46:51

1M ago46:51

46:51

Send us a text A top-rated episode from 2021 that I still get messages about from listeners to this day! Jason Gibb, the co-founder of Bread & Jam and I discuss what food and drink brands need at various stages of growth, why many brands fail within the first year, and how agencies can connect with clients through Bread & Jam Workshops, available f…

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Greatest Hits: Part 1: Navigate Your Agency Growth Pains Faster, With Deborah Dawton, Chief Executive At The Design Business Association 38:32

2M ago38:32

38:32

Send us a text I'm excited to re-release one of my personal favorite episodes to record, presented as part 1 of a special two-part series inside the Kaffeen Espresso Greatest Hits. In this episode, Deborah Dawton, Chief Executive at the DBA, joins me to delve into the most common challenges to agency growth and how to navigate the business side of …

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Greatest Hits: Ben Vear, Commercial Director At Minor Figures 45:12

2M ago45:12

45:12

Send us a text We're excited to republish one of our favourite episodes on the Kaffeen Espresso podcast. In this episode, Ben Vear, Commercial Director at Minor Figures discusses the nuances of ambiguous creative assets, the challenges of rapid global scaling, and the journey to becoming a carbon-neutral brand. Tune in for valuable insights into ho…

1
Meet Bob 5:50

2M ago5:50

5:50

Send us a text Win Clients Consistently summer sale is here! Head to www.kaffeen.club/wcc for £500 off the usual price between 8th - 16th August 2024 >> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE << >> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New …

1
JFDI 5:51

2M ago5:51

5:51

Send us a text Win Clients Consistently summer sale is here! Head to www.kaffeen.club/wcc for £500 off the usual price between 8th - 16th August 2024 >> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE << >> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New …

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Am I Going To Learn Anything New? 5:29

2M ago5:29

5:29

Send us a text Win Clients Consistently summer sale is here! Head to www.kaffeen.club/wcc for £500 off the usual price between 8th - 16th August 2024 >> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE << >> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New …

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How This Design Studio Got A 1600% ROI 7:16

2M ago7:16

7:16

Send us a text Win Clients Consistently summer sale is here! Head to www.kaffeen.club/wcc for £500 off the usual price between 8th - 16th August 2024 >> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE << >> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New …

1
Are You Among the 80% of Agencies with Under £5K for New Business? 8:09

2M ago8:09

8:09

Send us a text Win Clients Consistently summer sale is here! Head to www.kaffeen.club/wcc for £500 off the usual price between 8th - 16th August 2024 >> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE << >> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New …

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What Your Peers Are Thinking Right Now 7:41

2M ago7:41

7:41

Send us a text Win Clients Consistently summer sale is here! Head to www.kaffeen.club/wcc for £500 off the usual price between 8th - 16th August 2024 >> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE << >> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New …

1
Living In Fear Of Referrals Drying Up 6:02

2M ago6:02

6:02

Send us a text Win Clients Consistently summer sale is here! Head to www.kaffeen.club/wcc for £500 off the usual price between 8th - 16th August 2024 >> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE << >> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New …

1
Win Clients Consistently Summer Sale Is Here 🥳 7:57

2M ago7:57

7:57

Send us a text Win Clients Consistently summer sale is here! Head to www.kaffeen.club/wcc for £500 off the usual price between 8th - 16th August 2024 >> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE << >> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New …

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Greatest Hits: How To Approach Clients With Anna Corbett Of Organix 28:24

2M ago28:24

28:24

Send us a text This top-rated episode resonated with so many listeners, we're thrilled to share it again and reach as many people as possible. Currently overseeing the portfolio at Organix Brands, Anna has an impressive background working with household names such as Twinings, Ovaltine, Billington’s sugar, Allinson flour, Silver Spoon, Barclays, Ba…

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Greatest Hits: How To Work With Tech Start Ups, With Natasha Lytton, Head Of Brand At Seedcamp 45:25

3M ago45:25

45:25

Send us a text Many of my brand agency coaching clients aspire to collaborate with the next big tech ‘unicorn’ but struggle with breaking into that space. This is why I was particularly excited to chat with Natasha Lytton, the Head of Brand and Marketing at Seedcamp, Europe’s leading seed fund. Seedcamp has provided initial funding to over 360 star…

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Interview: How Booking 85% Of Your Yearly Clients In Just 3 Months Feels With Hunter Ruthven 1:00:17

3M ago1:00:17

1:00:17

Send us a text In this episode we're joined by a former client of Kaffeen and marketing expert, Hunter Ruthven. Hunter is a former business journalist who created and led a number of B2B media titles designed to support small and medium-sized business leaders tackle the key challenges of the day. He then spent six years at Be the Business, a charit…

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Reducing Pressure on New Business 10:24

3M ago10:24

10:24

Send us a text In this brief episode, I want to share some insights from a recent conversation I had about current market conditions and some of the key factors that are contributing to some businesses doing well right now, while others are struggling. I highlight the importance of visibility and having a clear stance on issues and how these traits…

1
The LinkedIn Code for Creative Agencies 28:10

3M ago28:10

28:10

Send us a text In this episode, we delve into effective strategies for breaking the ice with potential clients on LinkedIn, sharing insights into automating lead generation while maintaining genuine connections. We discuss the importance of understanding the LinkedIn landscape, finding the right people, and using LinkedIn Sales Navigator to streaml…

1
Avoid Niching Yourself Into A Corner 20:12

4M ago20:12

20:12

Send us a text In this episode we'll discuss strategies for creative agencies and businesses to identify their unique differentiators without being excessively niche, which can limit growth and adaptability. Drawing on experience and insights from 17+ years in the industry, we'll discuss a more automated, but genuine, lead-generation process that p…

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What Actually Goes into A Bespoke New Business Strategy 28:50

4M ago28:50

28:50

Send us a text In this episode, we dive into what makes a bespoke new business strategy truly effective. Building on previous discussions about the critical marketing currencies of attention and memorability, exploring the often-overlooked aspect of client attraction strategy. In This Episode, You Will Learn: How to determine the best strategies fo…

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The Four Parts Of Winning And Keeping Your Ideal Client’s Attention 25:11

5M ago25:11

25:11

Send us a text In this episode, I delve into the importance of maintaining long-term memorability for creative agencies. I emphasize the need for genuine and strategic client engagement beyond just capturing initial attention. With insights into trend-hopping pitfalls, the significance of authenticity, and the power of storytelling, I advise on how…

1
How To Stay Memorable As A Creative 15:02

5M ago15:02

15:02

Send us a text In this episode, I want to focus on how creative agencies and solopreneurs can build attention and make their services memorable. The most important thing to make your work memorable is to create a valuable resource to engage potential clients. But there's more to it than that. >> Get Client Magnet: 97 Proven Strategies and Tactics t…

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The Secret Currency of Successful Creatives 12:38

5M ago12:38

12:38

Send us a text In this episode, I discuss how creative agencies can gain attention without constantly hustling. I emphasize the importance of defining and targeting ideal clients, creating valuable offers, and building genuine relationships. >> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agenc…

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The Most Important Assets to Position Your Agency’s Unique Differentiator 25:22

5M ago25:22

25:22

Send us a text In this episode, I cover the importance of understanding your agency's unique identity, creating valuable resources for potential clients, and leveraging automation tools for efficient lead generation. >> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE << >> …

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Your Agency’s Most Brilliant Why 10:26

6M ago10:26

10:26

Send us a text In this episode, I discuss the critical importance of distinguishing your agency in a crowded market by focusing on your 'why.’ That is, why your agency exists and why clients should choose you. I break down the significance of attention in today's market and the process of defining and communicating your agency's purpose into action…

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Make Your Agency The Best Solution 13:44

6M ago13:44

13:44

Send us a text In this episode, I focus on how agencies can distinguish themselves in a competitive market. It includes creating meaningful connections with potential clients by understanding their top challenges and offering tailored solutions. I also discuss the importance of defining your agency's brand identity and aligning it with your ideal c…

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Why Your Agency Needs A Personality 16:13

6M ago16:13

16:13

Send us a text I want to focus on helping creative agencies distinguish themselves in this episode. Unlike their adeptness at branding clients, I discuss the common challenge agencies face in branding themselves and offer strategies for attracting ideal clients beyond relying on referrals. I explain in detail why agencies need to understand who the…

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Embracing the Spiky and Spoky Model: The Future of Agencies with Emma Sexton 58:58

6M ago58:58

58:58

Send us a text Today, Emma Sexton and I dive into why being distinct and nimble is vital for creative agencies. With over 28 years in branding, Emma shares insights on adopting a "spik-y" (specialised) and "spok-y" (adaptable) framework. We explore strategies for standing out in a crowded market, navigating the rise of AI, and addressing the trend …

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Positioning Your Agency to Stand Out Based on Your Archetype 27:00

6M ago27:00

27:00

Send us a text In this episode, I explore vital positioning strategies tailored for different agency archetypes, including scrappy, traditional, collaborators, and lone wolves. This episode covers common pitfalls, such as relying too heavily on buzzwords or legacy, and offers guidance on how to showcase your agency's strengths through case studies,…

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Mastering Automation For Your Agency Archetype 28:54

7M ago28:54

28:54

Send us a text In this episode, I discuss actionable steps for setting up effective automation systems, identifying common pitfalls for different agency archetypes (scrappy, traditional, collaborative, lone wolf), and emphasize the importance of streamlining lead generation processes while maintaining a personal touch in client interactions. I also…

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Marketing Solutions Based On Your Agency Archetype 24:30

7M ago24:30

24:30

Send us a text In this episode, I discuss how you can align your agency’s marketing efforts with one of the four agency archetypes: scrappy, traditional, collaborator, and lone wolf. I discuss how to customize and automate marketing efforts to generate consistent leads, using tools and insights applicable to each archetype, and key marketing strate…

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Do You Know Your Agency Archetype? 15:21

7M ago15:21

15:21

Send us a text In this episode, I discuss the importance of creative agency owners identifying their unique agency archetype to make client acquisition smoother and more predictable. And I do this by introducing the four main agency archetypes I’ve seen at Kaffeen. P.S. Whenever you’re ready, here are three ways I can help you get more clients, mor…

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Paul Jenkins On Transitions And Finding A Calling 42:46

9M ago42:46

42:46

Send us a text In this episode of the Kaffeen Espresso podcast, host Charlotte Ellis Maldari interviews Paul Jenkins, founder and CEO of League Leaders. Paul shares his journey from running a creative agency to starting a charity that focuses on empowering young people to design their own physical activity experiences. He explains the mission and v…

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Reflections From The First Lead Flow Sprint Cohort 30:17

10M ago30:17

30:17

Send us a text In this episode, I share insights from the first cohort of Lead Flow Sprint, a program designed to help creative agencies automate lead generation and develop efficient business strategies. Many creative agencies have previously struggled with 'feast or famine' cycles of lead generation and have spent heavily on advertising, events, …

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Overcoming Marketing Overwhelm: Streamlining Strategies For Growth 24:03

10M ago24:03

24:03

Send us a text In this episode, I discuss streamlining the lead generation process for design agencies. I encourage agencies to focus on their unique market position and not get distracted by what other agencies are doing. And I discuss how my program, Lead Flow Sprint, can help because of its tailored approach to each agency's needs, its ability t…

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Crafting Your Agency’s Compelling Narrative: The Power Of Storytelling 41:03

10M ago41:03

41:03

Send us a text In this episode, I’m joined by copywriting coach Sarah Lucille to discuss how storytelling can drive client engagement and differentiate marketing efforts. We get into how her work on Lead Flow Sprint involves in-depth messaging sessions to craft individualized, effective sales narratives. >> Get Client Magnet: 97 Proven Strategies a…

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Shattering 3 Common Myths: The Realities of Agency Growth 35:04

10M ago35:04

35:04

Send us a text In this episode, I debunk three widely held misconceptions about agency growth and redefine what growth means to each business. >> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE << >> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Busines…

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How To Break The Feast Or Famine Cycle For Creative Agencies 24:42

10M ago24:42

24:42

Send us a text In this episode, I discuss the challenge of fluctuating workloads for creative agencies, commonly known as the 'feast or famine' cycle. I highlight the mindset needed to overcome it, generate consistent leads, and why using automation helps alleviate the problem. If you want to learn how to do it yourself, check out our Lead Flow Spr…

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Agency Growth: Do You Need a Team or a Strategy? 20:20

10M ago20:20

20:20

Send us a text In this episode, I explore the common misconceptions about agency size, validity, and success. I highlight the advantages of different agency sizes, including one-person agencies and those with 250+ employees, while encouraging agencies to identify and lean into their unique strengths rather than feeling the need to conform to indust…

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The Art of Lean Marketing: Doing More with Less 33:44

11M ago33:44

33:44

Send us a text In this episode, I address the art of lean marketing and doing more with less. I emphasize the importance of understanding your target client and their challenges as the foundation for successful lead-generation campaigns. And I provide some insights into how to gain this understanding through interviews with current and past clients…

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Are you Using LinkedIn To Its Full Potential For Agency Growth? 27:57

11M ago27:57

27:57

Send us a text In this episode, I discuss the underutilization of LinkedIn by agencies and provide practical methods for maximizing its features. That includes building a solid list of prospects within LinkedIn's Sales Navigator and how you can use it for lead generation, partnerships, and collaborations. I also dispel the myth that successful Link…

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AI And Your Agency: What Are You Afraid Of? 42:03

11M ago42:03

42:03

Send us a text In this episode of Kaffeen Espresso, I discuss the role of AI and automation in agency marketing and address the fears and resistance that many agencies have towards embracing these technologies. I also explain how automation can help agencies streamline their outreach efforts, increase visibility, and ultimately win more clients. La…

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Redefining How to Scale a Creative Agency 22:38

12M ago22:38

22:38

Send us a text In this episode, I discuss the frustrations of traditional lead generation strategies and propose the alternative use of lean strategies to achieve substantial growth for creative agencies. Emphasizing consistency and strategy, I suggest automated tools to boost the effectiveness of lead generation. To implement this, you have to hav…

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Thomas Herman on the Importance of Customer Feedback and Client Outcomes 40:16

1y ago40:16

40:16

Send us a text I interviewed Thomas Herman, the founder of Path, a creative consultancy that helps brands innovate and renovate their products. We discuss the challenges and opportunities of being a leader in a creative agency, the importance of being market-oriented, and the value of customer feedback. Thomas shares his learnings on time tracking …

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3 Ways Your Agency Can Put LinkedIn Automation To Use 9:52

1y ago9:52

9:52

Send us a text In this episode of Espresso, I discuss three ways that LinkedIn automation can be used to benefit agencies beyond finding leads, including finding new employees and new partners. I also tackle five ways to consider implementing LinkedIn automation for lead generation that go beyond simple campaigns. >> Get Client Magnet: 97 Proven St…

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My 5 Favourite Tools For Speeding Up and Automating My Work 14:20

1+ y ago14:20

14:20

Send us a text As a business owner, time is one of the most valuable resources. That's why I'm excited to share with you my top five automations that will save you both time and money in your agency, new business, and marketing efforts. These automations have been tried, tested, and guaranteed to make a significant impact on your business. >> Get C…

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The 6 Apprehensions I Hear From Creative Agency Owners and How to Get Over Them 17:26

1+ y ago17:26

17:26

Send us a text When I'm working with creative clients and design agency owners on a one-to-one basis, and I pose the question to them, what's stopping you? They inevitably select one or more of the same six apprehensions. I want to tell you why these are not the issues you need to worry about and why you should not let them stop you from excelling …

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Are You Using These LinkedIn Hacks? 6:11

1+ y ago6:11

6:11

Send us a text Did you know that there’s a way for you to increase the chances of your target audience finding you if they do a search on LinkedIn or even on Google? You may not be aware of this but if you’re looking to leverage your LinkedIn profile to grow your community of perfect customers, this is one of the platform’s most important features.…

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Charlotte Ellis Maldari Podcasts

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