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The RevOps Hero Podcast will teach you how to improve and advance your company's revenue operations and your own career. Our clear, concise explanations will help you understand how new developments in the CRM, marketing automation, and data world will affect your company's customer journey lifecycle and pipeline.
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The Steer

Jeff Alessandrelli, Joshua James Amberson, Karleigh Frisbie Brogan

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Hosted by Joshua James Amberson, Karleigh Frisbie Brogan, and Jeff Alessandrelli in Portland, Oregon, The Steer features leading musicians talking about their favorite writers and books and leading writers talking about their favorite musicians and albums. Conversations often go elsewhere and following each talk is a playlist of songs or sounds discussed during the interview. New episodes drop every two weeks.
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We do a deep dive into marketing operations with Lauren Sanyal in this episode. 🤘 We start off by talking with Lauren about how they structure their marketing ops and RevOps teams within her company, and how they decide who reports to who. From their we talk through how they run their marketing and revenue tech stack using Salesforce and Marketo. L…
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Gleason, Wisconsin's Justin Mondeik is this week's guest on the podcast. He is fresh off his big win in the Midwest Tour "Larry Detjens Memorial 125" at State Park Speedway in Wausau. The race could very well be the last for the Midwest Tour at the famed track, as it has exchanged hands, and its fate is unknown at this time. Mondeik talks about how…
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Tommy White, aka Tomasso Blanco, is our latest guest on the Racing Nuggets Podcast. Most people are familiar with Tommy as the flagman for several different series or venues, like the Midwest Tour and the Midwest Trucks. Most people don't realize just how close he was to Midwest short-track legend Joe Shear or how much first-hand racing history he …
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Luke Fenhaus is our guest in this episode. He chats about his first experience driving in the NASCAR Craftsman Truck Series for ThorSport and future events with the team. Learn some of the things that make this young hotshoe tick, a little more about his background, and his upcoming racing plans for the remainder of the 2024 season.…
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Levon Van Der Geest joins us on the Racing Nuggets Podcast to chat about his efforts behind the wheel of the #23 super late model race car, how his learning curve is getting better for helping to set the car up for success, and his work with the Kulwicki Driver Development Program. ALSO: You'll never guess where the #23 comes from in his family!…
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The go-to-market motion for product-led growth (PLG) SaaS companies is VERY different from sales-led growth companies. ➡️ The contact lifecycle/funnel stages are different ➡️ The data/system architecture is different ➡️ The relationship between the CRM and billing systems are different. ➡️ The key funnel conversion rates are different. Instead of s…
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Chris Weinkauf is arguably one of the most liked drivers in Wisconsin. He's seemingly a friend to everyone and always takes the time for fans after piloting his sweet-looking #75 around various tracks across the Midwest. Lately, Weinkauf has been focusing on mentoring and being crew chief to Levon Van Der Geest, an up-and-coming driver who has star…
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RevOps is the backbone of a company. It touches every business function: marketing, sales, customer success, finance, operations, and IT. But when a role touches a little bit of everything, how do you concisely define what that role itself is? Where does it fit in your company structure? Who should RevOps report to?We talk through all of these thin…
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Racing is in Dean Strom's blood. He grew up at the short tracks in Wisconsin and went on to be actively involved in public relations/media for racing organizations and behind the mic announcing races. He even recently competed in the Boston Marathon. Getting this man, who is always on the go, was quite a feat to sit down with us and chat about his …
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Minnesota's Ty Fredrickson, the 15-year-old phenom, captured his first super late model win at Dells Raceway Park on April 13, 2024. We sat down with him to learn more about him and get his thoughts on the season ahead. This episode was recorded before heading to Slinger Super Speedway for the first time. That race is/was part of the ASA Midwest To…
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Bubba Pollard definitely brought the fan base to his NASCAR Xfinity debut at Richmond Raceway with JR Motorsports. His blue-collar likability seemed what NASCAR needed in a series filled with pay-to-play young drivers. We chatted with Bubba about that debut, what might be next, his family, their dirt track in Georgia, and more.…
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Dick Johnson was quite the Renaissance man of auto racing in the Midwest through the 70s and 80s. From hand-drawing artwork for track logos and advertisements to scoring and race directing--and even using a typewriter to get the evening's race report put together while race directing the events--Dick Johnson was a valuable asset to Larry Wehrs when…
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In this episode we talk with Nick Jensen, who runs marketing operations for the world-famous Tony Robbins. Nick and his teammates run a marketing-sales operation with a contact database in the millions, using Salesforce and HubSpot together to run their operations. We talk about: The similarities and difference between their B2C and B2B customer li…
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Derek Kraus started as a go-kart racer from Stratford, WI, and has been chasing his racing dreams with his family for quite some time now. Having tasted success in the ARCA West Series, enjoyed some solid runs in the NASCAR Truck Series, had a few starts in the NASCAR Xfinity Series--and now, thanks to Kaulig Racing--will be making a handful of sta…
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This week on the Racing Nuggets Podcast, we sit down with the 2023 ASA Midwest Tour Rookie of the Year, Bryan Seyer-Keske. Bryan is a Minnesota racer who got to test drive an ARCA car at Daytona as part of his Rookie of the Year honors. He took his dad with him for that experience, which was a trip of a lifetime for them both.…
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Hey Idiots! My guest this week is one of my very best friends Jeffrey Baldinger! This was just a fun silly convo that weaved into the life of being a comedian a little but was really just a great fun chat with a funny dude. This is a fun one! I love Jeffrey and I think you will, too! Join the FACEBOOK GROUP and let me know what you thought of this …
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Todd Thelen, the owner and promoter of Slinger Super Speedway, has breathed new life into the Fastest 1/4-Mile in the World. He's been steering the track in the direction that reinvigorates the signature event, the Slinger Nationals, and the weekly race program. Thelen started as a racer himself. That experience and his business acumen give him sol…
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Ever run into friction with the sales team in a marketing role? You'll want to listen to this episode. We go deep into the full marketing-sales lifecycle in this episode with our guest Kristina McConnell from H1. She talks through how they run the full customer journey from marketing leads to BDR qualification to Account Executive handoff. We cover…
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Hey Idiots! This week I'm joined by Heather Leigh Strom who let me pick her brain about K9 Spirit Guides! And she has quite the brain to pick as she began being a channel for them a few years ago. If this sounds insane, don't worry: It did to her, too! And that's why she wrote an entire book and continues to write more about it. This is an episode …
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Hey Idiots! This week I'm joined by David Ferrugio, host of Dead Talks Podcast, to talk about grief and the emotions around death. David talked about his own grief, how he has and continues to process hard emotions, and how starting his podcast helped him find peace. This is a great episode that oscillates between some dark humor and some really de…
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Hey Idiots! This episode is for all of you trying to get your shit together! (Literally and figuratively.) Hannah Aylward joined me to dispel some myths about gut health and give insight to some things you may be doing that you don't realize are causing your gut issues! Very insightful and she was so easy to talk to. Follow Hannah on Instagram for …
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Hey Idiots! I had the opportunity to speak with the Head of Archives & Special Collections at Hillwood Estate, Museum & Gardens, Jason Speck. It's the former home of Marjorie Merriweather Post, who was a very interesting woman. This episode is a cool look into what it's like to run archives at a museum and also a really interesting glimpse into the…
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Happy Almost New Years, Idiots! This could have been an episode where I recapped my personal year but instead I just called a lot of people stupid. Enjoy? Stay safe out there this NYE! Get 45% off Grüns Daily Multi-Vitamin Gummies with this link: https://www.gruns.co/pages/vip?snowball=JESSICAMIC60777 Want to finally get control of your fitness in …
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Hey Idiots! Your favorite autistic astrologer is back! Bee joined me once again, this time to tell us all about the major astrology ahead in the new year. Mark down the dates and prepare for the year ahead as we head into 2024. Enjoy this episode! Check out Bee's website Follow Bee on Instagram Get 45% off Grüns Daily Multi-Vitamin Gummies with thi…
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Hey Idiots! This week's guest is my friend from high school who is a trained firefighter and is a first responder in Anchorage, Alaska. It's a really interesting look inside the day-to-day of first responders and the journey to becoming one. Stay tuned through the end to learn signs of a stroke and knowing when to call for help. Get 45% off Grüns D…
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Hey Idiots! This is a fun one!! NATE MARTIN is the former CEO of Puzzle Break and the Founding Father of Escape Rooms. He was at the forefront of the great craze so many of us have grown to love and is responsible for so many of the escape rooms we can now visit. } I jumped on a zoom with him to learn all about how he ended up creating what is rapi…
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Toby Nuttleman started his racing career with Steve Holzhausen and has worked with many notable drivers over the course of nearly 50 years in the sport at the time of this recording. He just came off his most recent successful run with Ty Majeski, where they picked up their second Snowball Derby win in four years. Toby shares some insights and stor…
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Delve deep into the world of audiophile amplifiers as host Lachlan chats with Andrew, Alisa and Lutz from Sparkos Labs - renowned manufacturers of discrete op-amps and the Aries and Gemini headphone amplifiers. Unravel the enigmatic nuances of tube amplification, starting with the intriguing insights into the Gemini's tuning for the 6922 tubes and …
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In this episode we go into the operational side of marketing: how to run all the systems and data that power a company's sales and marketing efforts. We talk to Travis Johnson, who leads marketing operations at Velo3D. We talk through how they run Salesforce and Marketo together, how they structure their data in the systems, how they do campaigns, …
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My guest this week is Joe Trigilio, former public defender and current Executive Director of Loyola's Project for the Innocent. Joe has dedicated his career to helping free wrongly incarcerated criminals, including getting some folks off death row. This conversation was epic. I learned so much about our justice system and we had some laughs along t…
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Get 45% off Grüns Daily Multi-Vitamin Gummies with this link: https://www.gruns.co/pages/vip?snowball=JESSICAMIC60777 Want to finally get control of your fitness in 2024? Join me in Stasia Pawell's School of Thot Program! Use JMS50 for $50 off! Ladies program here: https://form.jotform.com/222063892148155 Thot Daddies (aka men) here: https://form.j…
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Why did Chris choose to pick-up Abyss headphones to distribute here in Australia? Why does Lachlan allow brands to give him products for free to review and how does that not cause bias? Or does it? Do brands demonstrate bias in who they give products to for reviews? Why is it that the reviews of expensive gear tend to be less critical? What's next …
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Follow Ryan Dorsey Subscribe to Dorsey's Youtube to see his new podcast as soon as it drops! Join my YouTube Channel for EARLY Live Premieres of new episodes! Join the FACEBOOK GROUP and get in the conversation!! Start a discussion about your favorite part of the episode and what type of guests you'd like to hear from in future episodes! Follow the…
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Twenty years ago, Travis Kvapil captured the NASCAR Craftsman Truck Series Championship. Here we are today, and Travis is helping usher his boys, Carson and Caden, into the racing world. Carson has already nailed down two CARS Late Model Stock Car Tour Championships, and Caden has grabbed the CARS Pro Late Model Tour Championship this season. The b…
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Follow Arijana Ramic Listen to Arijana's Podcast "Burning the Light" (Co-Hosted by Ignorance is Blessed Producer Elliott GB!) Join the FACEBOOK GROUP and get in the conversation!! Start a discussion about your favorite part of the episode and what type of guests you'd like to hear from in future episodes! Follow the podcast on Instagram! Follow me …
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This one opens with me preaching (bitching) about social media algorithms and then raging about email marketing and trying to figure out how to do it the right way. Lots of mini-tangents along the way and a general ponderance of if I should have named these Friday Bitch Fest instead of Free Think. If you want advice or want to hear her thoughts on …
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Get Tasha Reign's New Book "From Princess to Porn Star" Follow Tasha on Instagram Join the FACEBOOK GROUP and get in the conversation!! Start a discussion about your favorite part of the episode and what type of guests you'd like to hear from in future episodes! Follow the podcast on Instagram! Follow me on Instagram! Follow my Facebook page! Join …
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JMS explains the premise of the podcast for all the new listeners then rambles about acceptance and choosing to take control of our lives (after bitching about the polarization of politics and major world issues, and how we aren't designed to consume all the information we do and still function) If you want advice or want to hear her thoughts on so…
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Follow Steph Tolev Listen to Steph Infection Join the FACEBOOK GROUP and get in the conversation!! Start a discussion about your favorite part of the episode and what type of guests you'd like to hear from in future episodes! Follow the podcast on Instagram! Follow me on Instagram! Follow my Facebook page! Join my YouTube Channel for Live Premieres…
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#1 in the Top 40 countdown! GUEST: Meagan Grainger ORIGINAL AIRDATE: 25 April 2018 Join the FACEBOOK GROUP and get in the conversation!! Start a discussion about your favorite part of the episode and what type of guests you'd like to hear from in future episodes! Follow the podcast on Instagram! Follow me on Instagram! Follow my Facebook page! Join…
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#2 in the Top 40 countdown! GUEST: Jeff Arcuri ORIGINAL AIRDATE: 2 June 2018 Join the FACEBOOK GROUP and get in the conversation!! Start a discussion about your favorite part of the episode and what type of guests you'd like to hear from in future episodes! Follow the podcast on Instagram! Follow me on Instagram! Follow my Facebook page! Join my Yo…
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#3 in the Top 40 countdown! GUEST: Taylor Tomlinson ORIGINAL AIRDATE: 12 November 2018 Join the FACEBOOK GROUP and get in the conversation!! Start a discussion about your favorite part of the episode and what type of guests you'd like to hear from in future episodes! Follow the podcast on Instagram! Follow me on Instagram! Follow my Facebook page! …
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#4 in the Top 40 countdown! GUEST: Dana Moon ORIGINAL AIRDATE: 8 May 2018 Join the FACEBOOK GROUP and get in the conversation!! Start a discussion about your favorite part of the episode and what type of guests you'd like to hear from in future episodes! Follow the podcast on Instagram! Follow me on Instagram! Follow my Facebook page! Join my YouTu…
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#5 in the Top 40 countdown! GUEST: Wendi Starling ORIGINAL AIRDATE: 2 April 2018 Join the FACEBOOK GROUP and get in the conversation!! Start a discussion about your favorite part of the episode and what type of guests you'd like to hear from in future episodes! Follow the podcast on Instagram! Follow me on Instagram! Follow my Facebook page! Join m…
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#6 in the Top 40 countdown! GUEST: Dana Moon ORIGINAL AIRDATE: 25 March 2022 Join the FACEBOOK GROUP and get in the conversation!! Start a discussion about your favorite part of the episode and what type of guests you'd like to hear from in future episodes! Follow the podcast on Instagram! Follow me on Instagram! Follow my Facebook page! Join my Yo…
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