Best Chris Thorndike Podcasts (2024)

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#170. The Psychology of Price: Unpacking Why Most Leads Ask For Price First 25:54

9M ago25:54

25:54

In this episode, I dive into the psychology behind why price is most often the first question people ask when contacting your gym. I'll dissect what new prospects really want from you and why it can feel like price is a make or break answer. Also, don't miss out on hearing how you can influence peoples perception of value and why you're worth more …

1
#169. 3 Steps To Get More Leads 23:57

10M ago23:57

23:57

In this episode, our marketing director talks about the 3 steps you need to work on in order to bring in more leads and interest into your gym. You'll see exactly how these steps stack and how to get better at each one in order to tip the scales and bring in more leads on a weekly basis. Book a call to learn more about Factory Forged Momentum.…

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#168. Enroll 5 New Members/Month On Repeat 17:10

10M ago17:10

17:10

Register here: https://www.factoryforged.com/price-correction

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#167: Lead Gen Strategies: Optimize First, Buy The Rest 42:15

11M ago42:15

42:15

In this episode, we talk about leveraging free (organic) and paid leads to create a marketing system that consistently brings in leads. You want your marketing system to be a combo of free and paid marketing strategies. But you want to be strategic in how you're spending your ad dollars. I'll introduce a concept I teach inside Factory Forged Moment…

1
#166. 4 Steps To Build Out A Marketing System For Your Gym 27:56

11M ago27:56

27:56

Bringing in consistent leads & revenue is essential for your gym's growth. But sometimes it can be hard to know how and where to get started. In this episode, I talk about 4 steps you can take to build out a marketing system even if you're starting from zero. These 4 steps will get you started in bringing in lead to your gym. Register For Our Upcom…

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#164. How Nick Built The Systems Needed To Raise Rates To $240/Month 40:01

11M ago40:01

40:01

In this episode, I interviewed my client Nick. When Nick joined Factory Forged Momentum, he was undercharging and didn’t have any systems or organization when running his gym. He didn’t know how to bring new members into his gym consistently and was constantly discounting his rates. He shares his experience working with us and everything he was abl…

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#163: 10 Reasons Why Small Group Fitness Coaching Is Worth At Least $225+/Month 40:47

12M ago40:47

40:47

Your group membership is worth $225+/month, you just don’t see it…yet. In this episode, I’m making a case and selling you on the value you are already providing, in the hopes that you start seeing it yourself and start charging respectable prices. I’ll outline the 10 reasons why your group program is worth a profitable price. You’ll see the value y…

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#162: Lead Follow-Up Mastery: Proven Techniques For Gym Owners To Increase Their Booked Sales Appointments 31:46

12M ago31:46

31:46

If you have leads coming into your gym but they’re not converting into booked appointments with qualified members ready to buy…then you have a hole in your process. In this episode, I’m walking you through how to create ready-to-buy, qualified appointments from the leads you’re getting. You’ll learn the strategies to make the most of your leads com…

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#161. Money Insecurities: Why Gym Owners Struggle Selling What They’re Worth 34:21

12M ago34:21

34:21

In this episode, we talk about everything keeping you from increasing rates even though you know you’re currently undercharging. I share with you what I did to overcome my price increase fear and how I help my clients make changes so they can start selling at profitable prices to new & existing members. RESOURCES: Apply to Factory Forged Momentum t…

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#160. Building a Loyal Community: How to Create Long-Term Members 30:28

1y ago30:28

30:28

In this episode, we talk about creating a culture of members who will stay long-term. I help you identify how you can optimize your sales process to attract the right type of members and how to continue to deliver a service that members continue to invest in. Book a call to join Factory Forged Momentum: https://factoryforged.com/call…

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#159: How to Get People To See Your Value When Everyone Seems Focused On Price 18:53

1y ago18:53

18:53

In this episode, we dive into how to speak to the value of your offer when the first question is “how much is it?” I share the mindset you should approach when answering this question as well as the strategy that will engage your leads while also qualifying them. RESOURCES: Apply to Factory Forged Momentum to enroll your next 10 members into your s…

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#158: Breaking The “More” Cycle: How To Be More Successful by Doing Less 38:01

1y ago38:01

38:01

The only way you will make your career as a group fitness gym owner long-term and sustainable is by learning how to run your business in a way that is sustainable. This will require to you simplify your business model and your strategies. For too long the gym industry has sold you the idea that you have to do “more.” You’re stuck in the cycle of “m…

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#157: How Focusing On “Filling Your Gym” Is Killing Your Growth 32:46

1y ago32:46

32:46

“More members” isn’t always better. In fact, I would argue that “more” in the group fitness gym space is actually causing more harm than good. In this episode, we talk about why “filling your gym” is killing your growth and how to actually approach growing your gym. I share strategies that are sustainable for growing your membership, increasing you…

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#156: How To Create Consistent Leads For Your Group Fitness Program 44:41

1y ago44:41

44:41

Being able to generate interest and paying clients in your gym is the most valuable skill you can learn as an entrepreneur. The skill to market & sell will help you create a long term sustainable career as a gym owner. In this episode, I outline the exact benchmarks to hit when creating leads and how to hit those benchmarks in your marketing. RESOU…

1
#155: How To Make Business Changes Without Affecting Your Members And Improving Your Experience 41:47

1y ago41:47

41:47

Making business changes in your gym doesn’t just affect you, it affects your members. So how do you make changes without losing trust from your members? In this episode, we talk about how to strategically make business changes so that your members continue feeling confident and will respect the changes, as well as see enough value and feel the impr…

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#154: 5 Steps To Selling At Profitable Rates In Your Market 45:46

1y ago45:46

45:46

The most impactful skill a group fitness gym owner can learn is to learn how to sell their group membership at profitable rates. If you can learn how to attract a high-quality lead, enroll them into a $225+/month simple group membership, and keep them long-term, you will be able to build a long-term sustainable career as a group fitness gym owner. …

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#153: Making Profitable Enrollments Without In-Person Intros 39:47

1y ago39:47

39:47

In this episode, Chris explains why and how he's been able to hold an 80% - 90% close rate selling group memberships priced at $252 - $274/month while doing phone enrollments. A big reason gym owners do in-person intros is that they believe it increases your conversion rates. In this episode, Chris shares his strategies for collecting payment over …

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#152: What’s Stopping You From Charging Professional Prices? 32:06

1y ago32:06

32:06

In this episode, I unpack the the reason why you might not be charging professional prices for your group membership. You'll learn the biggest blocks stopping you and how to overcome them. Book a call to join Factory Forged Momentum here.

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#151. Offering A 6 Week Challenge Vs A 12 Week Program 43:57

1y ago43:57

43:57

In 2020, I stopped offering 6-week programs/challenges to new members. I realized they were not profitable and my business and my clients needed more from me. In this episode, I dive into why I made the switch from 6 weeks to 12 weeks, the price change that came with that, and how this change started bringing in group clients who would ultimately s…

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#150: What If I Need To Increase My Prices By $100+/Month? 28:54

1y ago28:54

28:54

We talk a lot about charging profitable group rates. But what if the rates you're charging are way below profitable group prices? In this episode, we walk you through the process of how to increase your rates by over $100+/month. We break it down into 2 phases that helps you navigate this transition with financial security and fully in integrity. B…

1
#149. How Many Leads Do I Need To Grow By 3 Net Members Each Month? 26:27

1y ago26:27

26:27

A lot of gym owners know they need leads in order to grow. But they don't know how many leads it takes. Specifically, in this episode, we talk about how many leads are needed in order to grow your group membership base by a net of 3 people each month. Because there is natural churn, we have to consider what it takes to grow despite the normal churn…

1
#148. The Significance Of 10 Profitable Enrollments 34:09

1y ago34:09

34:09

Inside Factory Forged Momentum, we help our clients make their first 10 enrollments into profitable group memberships. But why 10 enrollments? What is the significance of this? In this episode, we dive into why this is the program promise of Factory Forged Momentum and why this is such a marketing moment for our clients. If you'd like to join Facto…

1
#147. Building A Profitable Gym And Making Memberships Affordable 42:27

1+ y ago42:27

42:27

A lot of gym owners get into the health & fitness space to change lives. You want to help people transform and you want fitness to be accessible to everyone. So you go into business with a mission to make your services affordable. In this episode, we unpack what it means to offer affordable prices and how to build a gym business that is serviced ce…

1
#146. Biggest Metric At Your Gym You're Not Tracking 36:01

1+ y ago36:01

36:01

A big metric gym owners track is Average Client Value. But tracking his number doesn't tell you the whole story. ACV often distracts you or covers up a more important metric. In this episode, we talk about the biggest metric you're not paying attention to and how it's impacting your business health. To register for our upcoming training, click here…

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#145. How Sol Learned The "How" Behind The "What" And Increased Rates By +$80/Month 1:04:42

1+ y ago1:04:42

1:04:42

In this episode, we interview our client Soloman Madron to share his wins in our Factory Forged Momentum program. He shares what's his biggest takeaways were from our coaching, what he was able to create during our time working together and who's he's become in the process. To join Factory Forged Momentum, click here.…

1
#144: The Secret To Creating Long Term Members 40:20

1+ y ago40:20

40:20

In order to enroll high-quality long-term clients, you will need to qualify them. You will need to make sure they are a good fit for your gym and sell them on why your programs are most beneficial for solving their problems. The qualifying process isn’t about getting them in the door or on the phone. It’s about evaluating if that client is even ide…

1
#143: What To Do If You're Worried People Won't Be Able To Afford Your Memberships 49:42

1+ y ago49:42

49:42

In this episode, we explore why it can be hard to increase rates and how you need to start thinking in order to increase your group prices. We about everything from feeling bad charging in the midst of an incoming recession to feeling like your members might leave you. If you've been wanting to increase rates but feel very nervous about it, this ep…

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#142: Selling To A Market Full Of Price Shoppers 18:48

1+ y ago18:48

18:48

This episode is a solo episode from our Marketing Director, Andrea. We talk about selling to a market full of price shoppers and what to do if your market is highly price-sensitive. Learning how to sell to your market is the most profitable skill you can learn; whether you're in a market of price sensitivity or a market full of competitors, you hav…

1
#141: What To Do When You Don't Have Time To Market Your Gym 35:56

1+ y ago35:56

35:56

There can be so much you're doing as a gym owner: responding to emails, coaching classes, managing your coaches, planning events, making orders for retail, and the list goes on and on. So what do you do when you don't have time to market your gym? What's the best way to handle this? In this episode, we talk through: why a lot of gym owners have a h…

1
#140: Full Time Or Part Time Coaches: Which Is Better For Your Gym 48:31

1+ y ago48:31

48:31

Knowing how to build out your team is key to creating long-term business success. Hire too many coaches, too fast and your business feels it. Don't hire enough coaches and you feel the weight of doing everything. In this episode, we talk about which team structure is best for your gym. We also share why we love a part-time-only team and believe run…

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#139: Scaling Series: Choosing A Price That Is Profitable & Scalable 42:43

1+ y ago42:43

42:43

In this last episode of our scaling series, we talk about how to set a price point for your group membership that is both profitable and scalable. We dive into what you need to consider and the mindset you need to have in order to confidently charge profitable rates, regardless of the market you live in. To check out our pricing calculator click he…

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#138: Scaling Series: Delivering Service (Solving Problem) Through Scale 59:56

1+ y ago59:56

59:56

In this episode, we continue the conversation around scaling but go a deeper layer. Delivering your service (solving problems) through scale is so important when you are trying to scale your gym business. You want to scale your delivery in a way that is better for the client and better for the business. We talk through how to approach scaling your …

1
#137: Scaling Series: When And How Should You Focus On Scaling Your Gym 38:57

1+ y ago38:57

38:57

Too many gym owners get stuck in the growth stage and few transition to scale. But what is "scaling"? And how do you know when you're ready to scale your gym? In this episode, we talk through how to scale your gym and why it's so important to eventually hop off the "grow" hamster wheel in order to build a scalable business that can support both you…

1
#136: Do Sales Have To Slow Down During The Holidays? (And Other Gym Musings) 37:33

1+ y ago37:33

37:33

The holiday season doesn't have to be slow. It can absolutely be a time to continue to enroll new members. But you'll only be able to do this if you're still actively marketing, adjusting your messaging & continuing to tell people about your programs. If you've been thinking about just focusing on keeping members engaged in Nov & Dec, this episode …

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#135: Creating A $100k Salary With 4 Day Work Week As A Gym Owner 32:50

1+ y ago32:50

32:50

Register For Our Upcoming Training: Selling Profitable Group Memberships https://training.factoryforged.com/10-members In this episode, Chris shares why he believes gym owners can & should earn a $100k/year salary and have the flexibility of a 4-day work week. We go into the intentionality you must have in your business model in order to bring in m…

1
#134: How To Increase Rates When You're Already Losing Members To Lesser Priced Competitors 34:32

1+ y ago34:32

34:32

Register For Our Upcoming Training: Selling Profitable Group Memberships https://training.factoryforged.com/10-members It can feel really intimidating to think about increasing your prices when you're already losing members to lesser-priced competitors. At the same time, it's hard to know that you can't keep undercharging for your group program. In…

1
#133. 5 Step Process To Creating Qualified Booked Appointments 53:19

1+ y ago53:19

53:19

Does your sales process effectively qualify your leads? In this episode, we show the 5 step process that we teach our clients to make sure every booked appointment they have in their calendar is qualified. Register for our coming free training here: https://training.factoryforged.com/10-members

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#132: The 5 Business Numbers Every Gym Owner Needs To Know 45:31

1+ y ago45:31

45:31

Over the years, I’ve looked at a variety of different business metrics to help me grow my gym. And while every metric gave me some perspective of what my gym was doing, I wasn’t able to get the big-picture story. It wasn’t until I started looking at these 5 big-picture metrics that I started focusing on the right things to grow my gym. Focusing all…

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#131: Metrics To Track On A Weekly/Monthly Basis 52:02

1+ y ago52:02

52:02

The numbers tell you a story. This week, we're talking through the business metrics you need to track on a weekly & monthly basis. If you've ever felt confused about what to do in order to grow your gym, you're likely not tracking your metrics. If you were tracking metrics, you'd never be confused about what to work on because the metrics would tel…

1
#130: How Robert Increased His Group Rates After 10 Years 50:35

1+ y ago50:35

50:35

In this episode, I talk to my client Robert. He knew he needed to increase his rates but kept stalling. This year, he decided he had to do it. So he worked on making changes to his program & communicating with his membership. He shares his story of how it all went, what he learned and how he came out of it. Apply to Factory Forged Momentum here.…

1
#129: When To Cancel A Class Time 36:38

1+ y ago36:38

36:38

In this episode, we talk about how to know when you cancel a class time. Should you wait it out? Will people leave? Is it worth it to keep running it? It's hard to know exactly when to do it but we go over some things to think through and what to consider as you're building out your class schedule. And if you're interested in applying to Factory Fo…

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#128: Outsourcing Marketing Responsibility 44:18

1+ y ago44:18

44:18

In this episode, we talk about marketing your gym. Everything from creating a simple process to taking more ownership over your marketing efforts. Marketing your gym can feel like a daunting task. But learning this skill set is what will create the results you want in your gym. Tune in! To apply to Factory Forged Momentum, head to www.factoryforged…

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Free Training Announcement: Register Below! 4:49

1+ y ago4:49

4:49

How To Grow Your Autopay By $2,000/Month And Get All Your Members Paying The Same Rates In The Next 90 Days When: Wednesday, Sept 7th at 1pm EST Register here: https://training.factoryforged.com/newmemberrates

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#127: Solving Onboarding Through Scale 40:24

1+ y ago40:24

40:24

In today's episode, we're talking about how to solve problems through scale. Your gym business will always have problems you will need to solve. But part of building a gym that is simple, lean & profitable is figuring out how to solve problems through scale. We dive into solving onboarding issues through scale instead defaulting to adding 1:1 servi…

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225 - The Value of Part-Time Coaches 35:44

1+ y ago35:44

35:44

For years, we've witnessed that one of the defining factors for treating your gym like a real business instead of a hobby, was making the transition from part-time to full-time coaches on your team. But the right part-timers can be a massive asset to any gym business, when the aspirations, buy-in, and availability of the part-time coach is in align…

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#126: How Brandy Increased Her Autopay By $3,000/Month 35:30

1+ y ago35:30

35:30

In this episode, we hear from one of our clients, Brandy. Brandy recently finished Factory Forged Momentum - our 3-month marketing & business coaching program for brick & mortar gym owners. Brandy came to us wanting to bring all her existing members into her current member rates, so we focused on doing that for her. We walk her through our step-by-…

1
#125: Creating Revenue Vs Creating Profit 45:28

1+ y ago45:28

45:28

Creating revenue & creating profit are not the same thing. They both require you to bring in more money. But how you do it makes all the difference. In this episode we talk about how to use your group fitness coaching program to bring in profit...not just revenue. Apply to Factory Forged Momentum here: www.factoryforged.com/momentum Book a 15 min c…

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#124: Making PT & Nutrition Optional 29:35

1+ y ago29:35

29:35

Do you have a Cheesecake Factory menu of program options? From group classes to PT to nutrition programs to bootcamp classes. You are not the Cheesecake Factory. You are a business that offers a valuable, life-transforming results. But that message is getting lost with all your offers. If you're only offering lots of programs because you "need to b…

1
#123: What Group Clients Find Valuable 47:40

1+ y ago47:40

47:40

In order to enroll people into your group program, they need to find it valuable. So your job as a gym owner is understand who are your group clients and what do they find valuable. In this episode, we break all of that down. Apply to Factory Forged Momentum, www.factoryforged.com/momentum

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224 - The 3 Types of Training All Clients Need 37:17

1+ y ago37:17

37:17

If you want to improve your 1 rep max in a lift, most experienced lifters understand that you shouldn’t max out every day. Yet when it comes to developing well-rounded fitness, most people attack all of their workouts with the intensity of a 1 rep max every single day. This leads to them hitting walls with their conditioning and aerobic fitness, an…

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Chris Thorndike Podcasts

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