Best Copyai Podcasts (2023)

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A Podcast On Marketing

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#26 Kyle Lacy: CMO @ Jellyfish 42:58

2M ago42:58

42:58

// WATCH // ▶️ Watch this episode on YouTube // EPISODE DESCRIPTION // This isn't Kyle's first rodeo. He knows his stuff and has a track record to back it up. He's also an incredible human. He gave me the opportunity to interview him when I didn't have a podcast: just an idea and an intrinsic desire to improve by talking to the best marketers on ea…

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A Podcast On Marketing

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#25 Mark Huber: VP of Marketing @ UserEvidence 33:12

2M ago33:12

33:12

// WATCH // ▶️ Watch this episode on YouTube // EPISODE DESCRIPTION // Selling vs. educating. Unlike science vs. religion, they rarely exist together. Salesy content stands out—it's easier to sniff out than kids smoking reefer in the high school locker room. Educational content, on the other hand, comes from a place of caring and helps the audience…

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A Podcast On Marketing

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#24 Marcella Chamorro: Founder & Coach @ MARCHA 56:20

2M ago56:20

56:20

// WATCH // ▶️ Watch this episode on YouTube // EPISODE DESCRIPTION // Wish you could shift from traditional marketing to a customer-centric approach? Marcella Chamorro explains how to do it. It's a journey from focusing on product promotion to understanding and meeting customer needs. No one cares about what you're selling. They only care about th…

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A Podcast On Marketing

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#23 Sam Kuehnle: VP of Marketing @ Loxo 50:23

2M ago50:23

50:23

// WATCH // ▶️ Watch this episode on YouTube // EPISODE DESCRIPTION // What does it look like to go from lead to demand generation? Sam Kuehnle shares that it's a short- to long-term shift (in mindset and action). That means focusing less on collecting emails and "leads" and instead building a long-term relationship. All the while helping them make…

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A Podcast On Marketing

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#22 Hiba Amin: Head of Content @ Copy.ai 56:02

3M ago56:02

56:02

// WATCH // ▶️ Watch this episode on YouTube // EPISODE DESCRIPTION // "I'm a no BS marketer." Hiba wasn't lying. She cuts through with honesty and critical thinking. That's likely why we talked for almost 60 minutes. I loved her thoughts on marketing, content, and startups. She is brilliant. Please follow her as she trails a new path at Copy.ai as…

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How the Fxck SEO Podcast

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Q&A: Keyword optimization best practices; featured snippets, HARO, working with freelancers (with Zoe Ashbridge, Co-Founder at Forank) 45:52

3M ago45:52

45:52

I was so excited to welcome fellow Brit, Zoe Ashbridge, to the community today. We throw tips and questions back and forth, discussing best practices around these four topics: How to write content that targets a specific keyword How to win featured snippets How to win HARO links How to work efficiently with freelancers (from briefs to workflows) In…

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A Podcast On Marketing

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#21 Nick Bennett: Co-Founder of ClubPF 39:17

3M ago39:17

39:17

// WATCH // ▶️ Watch this episode on YouTube // EPISODE DESCRIPTION // I know nothing about field marketing. And as I've talked to great marketers, most of them seem to get results from it (when used in different ways). I was grateful to chat with Nick Bennett, who knows a lot about field marketing (and much more). He shared his view on the evoluti…

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How the Fxck SEO Podcast

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6-steps to building a high-converting SEO strategy (Cognitive FX SEO Case Study - 0 to 250K visitors/mo) (Benji Hyam, Co-Founder of Grow and Convert) 41:49

3M ago41:49

41:49

OMG. The Scale Package is LIVEEE for pre-order! Grab yours at a discounted price here. Benji Hyam and his team at Grow & Convert build SEO strategies that focus on conversion, not traffic. In this interview, we focus on the case study of Cognitive FX, which is a classic example of how to build a blog full of content that's high-converting, differen…

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A Podcast On Marketing

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#20 Brooklin Nash: Co-Founder @ Beam Content 49:29

3M ago49:29

49:29

// WATCH // ▶️ Watch this episode on YouTube // EPISODE DESCRIPTION // We're in a collective content overload. (I'm partly the reason) And with that much content, getting and holding attention is hard. That's why using data, expert voices, and personality are wonderful ways to stand out with content. Because if you don't, your content is (kind of) …

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How the Fxck SEO Podcast

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3-Part Framework for Ranking Content on Page 1 (Jessica Lam Hill Young & Yamon, the brand creatives) - Part 2 20:27

3M ago20:27

20:27

“60% of all our content ranks on page one.”—Jessica Lam Hill Young In this episode, we learn the three-part framework Jess and her team use to create high-quality content that ranks on Google almost every time. Expect to learn: The three-part framework behind content that ranks on page 1 How to balance self-promotion & helpful content Where to get …

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How the Fxck SEO Podcast

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How to Properly Update Old Content - The SEO Refresh Checklist with Jessica Lam Hill Young & Yamon Y. (the brand creatives) - Part 1 24:25

3M ago24:25

24:25

Supporting article (free): How to Refresh Old Content for SEO (and what NOT to do) This week's episode focuses on one of the most powerful tools in the SEO arsenal: content refreshes. Want to impress your clients or boss? Start revisiting your vast library of content. Be warned: hockey stick traffic growth awaits. As you'll hear in the episode, upd…

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A Podcast On Marketing

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#19 Sara Pion: Head of Web Experience @ Dandy 45:47

3M ago45:47

45:47

// WATCH // ▶️ Watch this episode on YouTube // EPISODE DESCRIPTION // The best marketers think differently. They root themselves in the basics (first principles) and iterate from there. Sarah is one of those people. She shares how she believes education is at the core of marketing, how in-person activations can build trust, and the importance of t…

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How the Fxck SEO Podcast

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How to Build Quality Content into a Velocity SEO Workflow [Erin Balsa, Founder at Haus of Bold, Content Strategist for Complex Enterprise SaaS] 39:57

4M ago39:57

39:57

Our "raison d’etre" is to help marketers scale search traffic without sacrificing quality. This week, expect a ton of tips & ideas for doing just that. I interviewed Erin Balsa, who builds thought leadership-driven content strategies for B2B SaaS startups that sell complex, enterprise solutions. She, like me, has a strong aversion to putting out co…

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A Podcast On Marketing

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#18 Justin Simon: Content Strategy Consultant @ Justin Simon Consulting 32:58

4M ago32:58

32:58

// WATCH // ▶️ Watch this episode on YouTube // EPISODE DESCRIPTION // We've believed a lie for too long: Great marketing is about creating more. It's actually about getting more from less (or average amounts). With content that looks like spending time creating thoughtful pieces, you can repurpose it repeatedly. Not only does this increase the ROI…

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How the Fxck SEO Podcast

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How Copy.AI Got 1M Clicks in 5 Months with First-Mover Advantages [Jeremy Moser, Founder at uSERP.io] 40:14

4M ago40:14

40:14

Since launch in 2020, copy.ai has grown to 8M users in the fierce battle for AI content writing tools. But back in 2022, when they began investing in SEO, search volumes for their core keywords (e.g. "AI content generator") were negligible if they existed at all. Over that year, as we are all well aware, there was a rapid wave in demand for AI copy…

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A Podcast On Marketing

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#17 Dan Knowlton: Co-Founder & CMO @ Knowlton 39:21

4M ago39:21

39:21

// WATCH // ▶️ Watch this episode on YouTube // EPISODE DESCRIPTION // Most advertising (and marketing) is not "great." Most of it's annoying. Most of it's repetitive. Only a little of it's creative. Dan Knowlton is one of the few who cuts through the noise with creative marketing. Not only does he help (prestigious) clients with it, but his team a…

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How the Fxck SEO Podcast

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How to Find and Target High Converting Keywords in Your Niche (With Jacob Clarke, Organic Growth @ NerdWallet) 20:11

4M ago20:11

20:11

We're joined again this week by Jacob from NerdWallet, this week to discuss a VERY important topic: high-converting keywords. We discuss: What types of keyword drive conversions? (It's not just bottom-of-funnel!) How to find high-converting keywords in your niche (Full article contains modifiers to use in your research) Why it's important to craft …

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A Podcast On Marketing

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#16 Jordan Crawford: Founder @ Blueprint 49:02

4M ago49:02

49:02

// WATCH // ▶️ Watch this episode on YouTube // EPISODE DESCRIPTION // Marketers need sales. We also need to listen to them. While I would say Jordan has a high marketing acumen, his day job is cold email (outbound). And it’s so much more than simply cold email. It’s a different way to approach it. “Outbound B2B systems that target by PAIN, not per…

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How the Fxck SEO Podcast

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How Maze.co Built an SEO Revenue Engine to 900 Monthly Organic Sign-Ups (Jake Stainer, Co-Founder at Skale.so) 43:23

5M ago43:23

43:23

This case study is about an underdog website. A new company, launching into a competitive niche and winning some of those most difficult keywords. Maze broke through on topics like “UX Design” and “UX Design Tools” by focusing on: Thorough, well-crafted content Superior UI/UX designs Scalable link building CRO techniques These are the core tenants …

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A Podcast On Marketing

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#15 Myles Madden: Sr. Manager, Demand Generation at Observe.A 48:37

5M ago48:37

48:37

// WATCH // ▶️ Watch this episode on YouTube // EPISODE DESCRIPTION // Demand Generation is all the hype. But what is it? Is it the same as lead gen? How's it different? *Myles Madden flies in with answers. He dives deep into: – The difference between demand gen and lead gen – The importance of being artful and analytical in marketing – What "dark …

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How the Fxck SEO Podcast

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How to Build Topical Authority in SEO (With Jacob Clarke, Organic Growth @ NerdWallet) 18:38

5M ago18:38

18:38

Jacob Clarke joined the show today from NerdWallet's stupidly successful SEO team. He helps us define topical authority and drill down into how to achieve it to accelerate growth results. In SEO, the concept of topical authority is one that's relatively new in our lexicon. But it's one of THE most powerful tools to have in your belt when building a…

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A Podcast On Marketing

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#14 Bridget Poetker: Director of Growth @ Loop & Tie 51:41

5M ago51:41

51:41

// WATCH // ▶️ Watch this episode on YouTube // EPISODE DESCRIPTION // From G2 to Loop & Tie, Bridget's been around the (saas) block. She shares her experiences in the saas realm which have clear implications for marketers of all kinds. We explore what marketing is, creativity, brand strategy, and the significance of connecting with customers. In o…

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How the Fxck SEO Podcast

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Scaling LivingCozy.com to 335,000 Monthly Page Views with Expert Content [Ash Read, Co-Founder at 937 Media. Ex-Buffer Editorial Director) 42:31

5M ago42:31

42:31

I had an amazing conversation with Ash Read this week on the show. For those of you who know the software company Buffer, Ash was their Editorial Director for 6 years. So, you know, this is going to be an episode where you'll about scaling traffic with quality content systems. Since 2020, Ash has been building a niche blog empire. Starting with Liv…

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How the Fxck SEO Podcast

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Google's E-E-A-T: What is The New E and How to Demonstrate It in an AI World [Olga Zarr, SEO Consultant] 27:01

5M ago27:01

27:01

Learn about E-E-A-T and how to demonstrate it with SEO expert, Olga Zarr. Topics: What is E-E-A-T? Does it matter for everyone? How can I demonstrate it to Google? Key Links: Mentioned SEO brief template Read this in article format. Become a How the F*ck member & unlock 30+ SEO case studies.

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How the Fxck SEO Podcast

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Product-Led SEO and SurveyMonkey's $200M Annual Organic Growth Strategy (Eli Schwartz, Author of Product-led SEO and ex-SurveyMonkey Director of Growth) 59:09

6M ago59:09

59:09

Eli Schwartz has advised the who's who of technology companies: Zendesk, Coinbase, Quora, InsightTimer, and many more. During his 7-year tenure at SurveyMonkey, his growth team of 5 was responsible for 2/3 of their annual revenue. In total, over $1bn in organic value (yes, that includes both branded search and content strategy). "By the time I left…

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Top of the Lyne

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From Product-Led to Sales-Led ft. Jon Widawski, Co-founder & CEO, Maze 35:26

6M ago35:26

35:26

Figma did it for design. Slack did it for team comms. Zoom did the same for meetings. Salesforce - CRM. Every once in a while, a tool comes along that pushes the envelope of our imaginations and brings our presumptions crashing to the ground. And reinvents how sh*t gets done. In 2023, user research and testing aren’t quite the same anymore. And for…

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How the Fxck SEO Podcast

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Part 3: 2,300 Blog Posts in One Go?! How to Do Tomb Raiding Keyword Research - The Strategy Behind the "BEAST" SEO Case Study (Adam Smith, Founder @ Niche Website Builders) - SEO Podcast 24:46

6M ago24:46

24:46

In the final episode with Adam Smith, we look at the keyword research system behind his "beast" SEO case study. Here's the background on the niche site: He bought an aged domain (DR 27) He wrote 4 million words (2,300 blog posts) It's currently at ~40,000 monthly visitors in <6 months We've already heard: How to identify a profitable niche to targe…

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Top of the Lyne

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The 'Enterprise Sales Gene' ft. D'Arcy Doyle, SVP Sales - Productboard 1:02:22

6M ago1:02:22

1:02:22

D’Arcy spent 11 years at Oracle, selling database management systems on either side of the dot-com bubble bursting.He is the man you’d get if you wanted to carve out an early advantage in the enterprise sector while going head-to-head with only one of the most viral tools of all time. Box became Dropbox’s worst nightmare in the enterprise sector du…

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How the Fxck SEO Podcast

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Part 2: How to Choose a Profitable Niche That You Can Actually Win (Adam Smith, Founder @ Niche Website Builders) - SEO Podcast 21:34

6M ago21:34

21:34

More with Adam Smith! This time? The hardest part of niche blogging: Actually choosing a sub-niche you don't regret. This is the best methodology I've seen to find areas of traffic you can win, quickly. Adam tells us how to take a data-led approach to this. The savvy ones of you out there will have already noticed—this methodology (for finding unta…

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How the Fxck SEO Podcast

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Part 1: How to Use Aged Domains to Juice Up Your Authority (Adam Smith, Founder @ Niche Website Builders) - SEO Podcast 32:56

6M ago32:56

32:56

This week, I caught up with niche website expert, Adam Smith, to learn how to use aged domains to accelerate traffic-building success. Expert to learn: What is an aged domain? What use cases do they have in SEO? How can you evaluate them properly (9-step process) so you don't buy a red flag domain? How to implement them without Google knowing (the …

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How the Fxck SEO Podcast

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Part 2: How Monday.com Scaled Search Traffic 600% in 2 Years (Eliana Atia and Zoe Averbuch, Monday.com SEO & Content Leadership) 46:52

7M ago46:52

46:52

In this week's SEO case study, we revisit a story we released in December 2022: How Monday.com Scaled its SEO (1,000 articles in 12 months). In part one, we lifted the hood of the content operation that underpinned Monday's very first major investment into SEO. We learned how Monday worked with the content production company, Codeless.io, to make u…

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How the Fxck SEO Podcast

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Aura.com's Full Funnel SEO Strategy: ~1 Million Monthly Visitors in 12 Months (Gaetano DiNardi, Growth Advisor, and ex-VP of Growth at Aura) 39:21

7M ago39:21

39:21

Gaetano developed the strategy that took Aura's SEO traffic to close to ~1 million monthly visitors in 12 months. The blog started with zero content and low domain authority. Now, with only 100-200 pieces of content, Aura holds its own in competition against rivals like McAfee, Norton, and Experian. In this week's SEO case study, we learn how Aura …

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How the Fxck SEO Podcast

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How to Create Remarkable SEO Content with LEMA (Lily Ugbaja, Freelance Content Strategist for B2B SaaS, ex-Animalz) 44:06

7M ago44:06

44:06

Downloadable LEMA framework template: https://www.thefxck.com/lema-framework-template — In SEO, creating quality, experience-driven content has never been more important. It now takes 5 minutes to write a better-than-average article using AI. Which means we have just entered into an age of content commoditization. You need to differentiate your str…

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How the Fxck SEO Podcast

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Fixing the SEO of an £80m monthly fashion eCommerce company (and adding 22% Revenue in 12 Months (Louis Smith, eCommerce SEO specialist] 43:21

8M ago43:21

43:21

eCommerce SEO expert, Louis Smith, came on the podcast this week to talk through one of his case studies. He helped this company grow from £80m monthly revenue to ~£100m in 12 months. When he started working with this fashion brand, they'd grown rapidly through paid acquisition channels. SEO hadn't been a focus at all, so they had a ton of technica…

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How the Fxck SEO Podcast

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0 to £6 billion IPO in 2 years | The role of SEO in Cazoo's growth story (Andy Francos, Ex-Group Head of Organic Performance at Cazoo) 1:16:44

8M ago1:16:44

1:16:44

Andy Francos was the Group Head of Organic Performance at Cazoo from day one through to IPO. In this episode, we learn: How Cazoo built a customer-centric organic strategy for the long-term Why Cazoo's non-branded search traffic grew from 6k to 120k a month within 2 weeks The interplay between PR, national TV ad campaigns, high-profile acquisitions…

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The WE Pivot Podcast

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Mastering Your Email Marketing In Minutes 28:22

8M ago28:22

28:22

With over 330 billion emails sent daily, it's no surprise that email marketing remains an important part of any modern marketing strategy. As the number of emails sent increases year-over-year, so do the email marketing strategies used to effectively reach customers and prospects. What worked five years ago is now outdated, but email marketing cont…

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How the Fxck SEO Podcast

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My content operations playbook (How to create 800 blog posts per month) (Gordana Sretenovic, Co-Founder at Workello) 1:12:17

8M ago1:12:17

1:12:17

Bonus: Find the full content operations guide here. This week I’ve got a very special guest Gordana Stretenovic from Workello. Gordana and her team have grown multiple company's search traffic exponentially again and again from 0 to up to a crazy 1.5m visitors per month. At one point, her agency produced 800 blog posts per month for their clients w…

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How the Fxck SEO Podcast

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How Typeform Built SEO into a $3M Annual Lifetime Revenue Channel (Jake Stainer, Co-Founder at Skale, Ex-Typeform Head of Growth) 56:15

9M ago56:15

56:15

Jake Stainer joined Typeform in June 2015 as employee #29. In his first couple of weeks, they celebrated hitting £1M in annual revenue from 5,000 customers. By the time he left just 3.5 years later? Typeform had: 10x the employees Grown to $13M in ARR Grown their SEO channel to $3M in yearly lifetime value revenue In this week's SEO case study, we …

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How the Fxck SEO Podcast

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Hotjar's Traffic Explosion: 47% Increase in 2 Years (Sean Potter, Senior SEO & Content Strategist at Hotjar) [SEO Case Study] 36:57

9M ago36:57

36:57

Hotjar's search volume increased 47% over the past 2 years. That's millions of new visitors each year. And the best thing? Revenue results. It's driving *actual* revenue results. Hotjar's SEO strategy is mission-critical to its customer acquisition strategy. And as a channel, the costs are proving to be significantly lower. On the podcast this week…

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A Podcast On Marketing

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#13 Cullin McGrath: COO @ Pneuma 41:39

9M ago41:39

41:39

// WATCH // ▶️ Watch this episode on YouTube // EPISODE DESCRIPTION // Everyone does marketing (to a degree). And ironically, those outside of marketing sometimes have non-obvious insights on how to do it better. That's why I'm jacked (the excited kind, not the muscle kind) to share my conversation with the Chief Operating Officer of Pneuma, Cullin…

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How the Fxck SEO Podcast

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How Retro Dodo grew 1M clicks and $50K monthly revenue in 3 years (Brandon Saltalamacchia, Founder at RetroDodo) [SEO Case Study] 34:35

9M ago34:35

34:35

My guest this week built the most successful Retro Gaming website around today. In this episode, we hear how Brandon's multimedia approach to content creation helped him build a brand with ~100k social followers, 270k YouTube subscribers, and 1 million monthly clicks. It's extraordinary to think that Brandon's background is in video production. He'…

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A Podcast On Marketing

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#12 Vince Chan: Marketing Specialist @ Gong 29:37

9M ago29:37

29:37

// WATCH // ▶️ Watch this episode on YouTube // EPISODE DESCRIPTION // How do B2B companies stand out? Market (and act) like you are a B2C company. That's what Vince Chan and the rest of the marketing team at Gong have been able to do. They've carved a unique lane that few other B2B companies have (or can) follow. In this casual conversation, Vince…

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The WE Pivot Podcast

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Outsourcing vs DIY: How To Determine What Digital Marketing Tasks To Delegate And What Tasks To Tackle Yourself. 21:00

9M ago21:00

21:00

Are you a woman entrepreneur or business owner who’s struggling to determine which digital marketing tasks you should outsource, and which ones you can do yourself? If so, this podcast is for YOU! We’ll explore the pros and cons of DIY vs outsourcing when it comes to web design, content writing (blogging), SEO, social media management, email market…

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How the Fxck SEO Podcast

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How Scribe grew from 0 to 30,000 monthly visitors in 7 months (with significant ROI) (Jakub Rudnik, Head of Content, ex-G2 Content Strategist) [SEO Case Study] 43:52

9M ago43:52

43:52

This week, I catch up with a world-class content strategist, Jakub Rudnik. Safe to say he's been around the block. He was at G2 as a senior content strategist during the hyper-growth years (seeing all the errors they made with content) and prior to that, he worked at places like the Chicago Tribune as a writer. Now, leading content at Scribe, I cat…

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A Podcast On Marketing

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#11 David Riggs: Founder @ Pneuma Media 47:07

10M ago47:07

47:07

// WATCH // ▶️ Watch this episode on YouTube // EPISODE DESCRIPTION // SEO is a nonnegotiable for marketing. The question isn't yay or nay. It's how much and how quickly you want to invest. But that's not all. To make SEO impactful, you need a nice place to send web visitors. That's where website design and optimization come in. And David Riggs is …

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How the Fxck SEO Podcast

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How UserPilot Scaled to 100K Clicks in 10 Months With Programmatic SEO (Emilia Korczyńska, Head of Marketing, UserPilot) [SEO Case Study] 31:49

10M ago31:49

31:49

It took UserPilot three years to get its first 25,000 monthly organic visitors. And, just 10 months to get to 100,000. Whaaaat?! Triple the growth rate. 🤯 How on earth did they... Well, in short, they: Learned how to build efficient content operations (scaling from 4 monthly blogs to 40) Leveraged programmatic SEO to scale production even further A…

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A Podcast On Marketing

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#10 Diego Pineda: Founder & Chief Writing Officer @ Thought Leadership Marketing 46:17

10M ago46:17

46:17

// WATCH // ▶️ Click here to watch this episode on YouTube // EPISODE DESCRIPTION // Don't just be better than the competition. Be the only ONE. That's what Diego Pineda helps solopreneurs do. He achieves this by guiding them to publish books and become thought leaders in their niches. Who's this episode for? A solopreneur trying to grow their busi…

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The WE Pivot Podcast

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Staying Positive and Productive When Times are Tough: 5 Strategies to Help You Succeed. 8:42

10M ago8:42

8:42

In this podcast, we'll discuss five strategies for staying positive and productive when times are tough. This episode will help you stay motivated and focused on the tasks that will get you through difficult times. In addition, we’ll explore how to stay focus and connected to your values and big-picture goals. Finally, we’ll discuss strategies for …

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How the Fxck SEO Podcast

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Growing My Niche Website to 75,000 Monthly Visitors & £7K Income in 2 Years with SEO (Samantha North, Founder at digitalemigre.com) [SEO Case Study] 53:07

10M ago53:07

53:07

Samantha North learned SEO from scratch and built her niche blog to 3,000 daily visits (75K monthly), all in under 2 years. In this episode, we deep dive Samantha's story, including everything from the number of blog posts created to how to monetize organic traffic. The highlights: How to choose your niche How to monetize a website Mistakes to avoi…

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Top of the Lyne

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Humans of PLG ft. Gaurav Vohra, Head of Strategy & Analytics at Superhuman 43:28

10M ago43:28

43:28

Superhuman: The platform that monetized time! Superhuman - the fastest email experience ever made. In a world where more than a billion people spend three hours a day reading and writing emails, Superhuman enables them to fly through their inboxes twice as fast as before. Gaurav is one of the founding team members who set up many of the company's k…

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