In Episode 239, Dave dives into the success stories behind the Kidzrock program with music school owner John Kozicki. Why do some schools thrive while others falter with group classes? This episode uncovers the crucial role that marketing, mindset, and instructor selection play in filling group classes and driving revenue. Whether you’re already ru…

Explore why some music schools succeed with group programs like Kidzrock and others don't. Join Dave Simon and Kelly Bennett, from Valencia School of Music, dive into top marketing strategies, effective parent communication, and practical advice for launching and maintaining Kidzrock programs. Whether you're a music school owner or instructor, this…

In this episode, Dave delves into the surprising power of using pain in marketing. Discover how this strategy can capture attention, build trust, and drive sales. Learn from real-world examples and get practical tips for applying this technique in your marketing and sales calls. Don’t miss these valuable insights to enhance your music school's mark…

In today’s episode, we’re gearing up for an exciting webinar titled “The Number One Way to Fill Your Group Classes,” happening on July 11th at 1:30 p.m. Eastern Time. If you haven’t reserved your spot yet, now is the perfect time! Can’t make it? No worries—replay will be available. Sign up at davesimonsmusic.com/webinar. Key Points Covered: No Paid…

For a deeper dive into these topics, join Dave's webinar on July 11th at davesimonsmusic.com/webinar, where you'll receive in-depth strategies, participate in a live Q&A, and access exclusive resources. Tune in and transform how you market and sell group music classes, inspiring young musicians along the way. In this episode: Discover why group cla…

Unlock the secrets to making your music school more profitable. Discover how group classes can significantly boost your margins and optimize your limited teaching hours. In this episode, Dave delves into common misconceptions parents have about group versus private lessons and how to reposition your offerings to meet their needs. Join Dave in his u…

In this episode, Dave's guest, Nate Shaw shares his unique method of gamified learning. Nate has revolutionized music lessons by making them fun and relevant through the use of pop music and games, moving beyond traditional methods. Tune in to hear about his creation, Big Music Games, and its impact on music education. davesimonmusic.com…

Join Dave as he delves into the essentials of effective leadership in the music education business. He explores the importance of mentorship, both in having a mentor and being one. Discover how these relationships can transform your business approach and provide deeper insights. Dave shares a personal story about making tough decisions with a mento…

Many music schools prefer hiring instructors with advanced degrees, but U-Rock Music School’s focus on mentoring and hiring teenager stands out. In this episode, I speak with Daniela Guglieta, a parent from U-Rock. She shared her positive experience with teenage instructors and her initial reaction to her child’s 17-year-old teacher. davesimonsmusi…

Join Dave as he explores the innovative solution to music teacher shortages with Cathy Hallessey and Brian Brodersen from U-Rock Music School. Discover their unique approach to staffing their school with teenage teachers and the challenges and rewards they encounter along the way. davesimonsmusic.com…

Join Dave as he delves into the essentials of effective leadership in the face of adversity. He explores how to navigate crises with composure and clarity. Discover the pivotal role of leadership in business, especially during crises. From weathering the storm of recession to navigating the uncharted waters of a global pandemic, Dave uncovers valua…

Join Dave as he shares the top challenges music school owners face and how to overcome them. Based on insights from a recent Music Lessons and Marketing Facebook group poll, Dave identifies five common limiting beliefs among music school owners, such as not enjoying the business side or feeling inadequate with technology. Reflecting on his own expe…

Ready to dive into the world of Instagram advertising with Danny Thompson? In this episode, he's spilling all the secrets on how to rock Instagram ads and supercharge your advertising game. We'll talk about fixing those pesky advertising problems and using what you learn to make your campaigns shine in today's fast-paced digital world. So, Danny's …

Discover effective strategies to boost sales and enhance student retention in your music school. In this episode, Dave unveils two proven methods to keep students engaged and coming back for more. Say goodbye to churn and hello to growth with these actionable insights! Jonah Berger’s onto something: keeping your music school on people’s lips is key…

Ready to unlock the secrets of a powerful word-of-mouth marketing strategy? Dive into this eye-opening episode with Dave. Despite its undeniable effectiveness, too many music schools are missing out on the potential of word-of-mouth marketing. Discover why it's crucial to shift your focus from offering discounts to showing genuine gratitude, a tact…

In this episode, Dave shares insights into the psychology behind pricing and customer perception, particularly in the context of music lessons. People often have a vague idea about the cost of music lessons, influenced by factors like convenience, reputation, and social validation. Music school owners sometimes mistakenly set prices based on their …

In this episode, Dave speaks with two members of Jonny Wilson’s Build a Music School program and how it helped them grow their music school. davesimonsmusic.comBy Dave Simon

Learn how to create a music summer camp experience that keeps kids returning year after year. davesimonsmusic.comBy Dave Simon

In this episode, Dave explores different ways to avoid the summer slump and make summer your most profitable season. davesimonsmusic.comBy Dave Simon

Camps can be a great way to offset student drops during the summer. In this episode, I speak with the King of Camp, Andy Brown, on how to structure a camp program parents and kids love. davesimonsmusic.comBy Dave Simon

In this episode, Dave shares 8 lessons he learned about leadership, business, and marketing during COVID. davesimonsmusic.comBy Dave Simon

Internationally renowned music educator Tim Topham shares how to improve student engagement and retention in his new book, “No Book Beginners.” davesimonsmusic.comBy Dave Simon

In this episode, I share a 10-step summer camp marketing strategy that stretches from January to August. davesimonsmusic.comBy Dave Simon

In this episode, Dave outlines a simple system for putting a marketing strategy together in just minutes. davesimonsmusic.comBy Dave Simon

Making a promotional video for your music school doesn’t have to cost a lot of money. In fact, it doesn’t have to cost a dime. In this episode, Dave shares a simple, 6-step framework you can apply to any marketing video. davesimonsmusic.comBy Dave Simon

In this episode, Dave shares 14 different ways to optimize your website so that it ranks #1 on Google. davesimonsmusic.comBy Dave Simon

Dave takes a look at how the ever-evolving world of pop culture and technology can impact a music school. Dave speaks with a music school owner who has not only embraced the digital revolution but has built his entire business around electronic music. davesimonsmusic.comBy Dave Simon

What does brand and branding even mean? In this episode, Dave shares how to incorporate branding into your marketing strategy. davesimonsmusic.comBy Dave Simon

Do you struggle to find time to focus on marketing and other growth-oriented activities? In this episode, Dave maps out a strategy that will allow you to better manage and implement growth-oriented projects. davesimonsmusic.comBy Dave Simon

In this episode, Dave shares different word-of-mouth marketing strategies designed to inspire your families to talk more about your music school. davesimonsmusic.comBy Dave Simon

Build a Music School founder, Jonny Wilson, shares 9 books that every music school owner should have on their book shelf. Dave also shares his self-learning routine that only requires 20 minutes a day. davesimonsmusic.comBy Dave Simon

Imagine how many more students you’d have in your music school if more students stayed for longer. In this episode, Dave shares some strategies that can improve your student retention. davesimonsmusic.comBy Dave Simon

In the world of a music school, the importance of first impressions looms large. Every step a customer takes—from visiting your website to that first phone call to their first step into your school—comprises a chain of vital first impressions. These initial moments dictate the rhythm of their entire experience. In this episode, Dave dives into the …

In this episode, Dave shares how to revolutionize and simplify your marketing with ChatGPT. davesimonsmusic.comBy Dave Simon

With fall just around the corner, now is the perfect time to ramp up your marketing efforts. In this episode, I share some easy-to-implement marketing strategies that will help fill your school with music and more students. davesimonsmusic.comBy Dave Simon

One of my biggest regrets in business is waiting so long to hire a virtual assistant. In this episode, I share how to hire and delegate tasks to a VA. davesimonsmusic.comBy Dave Simon

Do you find it hard to get excited about marketing? There are many lessons that we have all learned that can easily be applied to marketing. davesimonsmusic.comBy Dave Simon

In this episode, I discuss how to better understand your school’s financials with Jeff Homer of Ensemble Music Schools. davesimonsmusic.comBy Dave Simon

In this episode, I discuss when and how to write both long and short-form sales copy. Reader's attention spans vary from each marketing medium and your sales copy should reflect this. davesimonsmusic.comBy Dave Simon

Darren Siman successfully runs a profitable music school with an all-group model. This model helps music school owners overcome challenges from operations to a sales standpoint. davesimonsmusic.comBy Dave Simon

One way to make a sales conversation more engaging is through storytelling. Use these ten tips to effectively incorporate storytelling on your next sales call. davesimonsmusic.comBy Dave Simon

Do you ever feel burnt out from running your music school? In this episode, we hear from different music school owners who share their advice on how to avoid music school owner burnout. davesimonsmusic.comBy Dave Simon

In this episode, Dave discusses the message a school sends through its pricing. davesimonsmusic.comBy Dave Simon

We no longer go out into the world to purchase many of our possessions. The world comes to us. In this epsidoe, I discuss how our new world of extreme convenience impacts music schools. davesimonsmusic.comBy Dave Simon

At some point in your life, you will exit your music school; either by choice or by circumstance. In this episode, I discuss how to prepare your business for that inevitable day. davesimonsmusic.comBy Dave Simon

Just because a lead goes cold it doesn't mean all hope is lost. In this episode, I share how to inspire cold leads and inactive students to re-engage and reconsider music lessons. davesimonsmusic.comBy Dave Simon

Facebook ads are a great return on your investment. The key is to continually test and shape it until it's performing the way that you hope it would. davesimonsmusic.comBy Dave Simon

The best investment you can make in yourself and in your business is self-education. In this episode, I share ways on how you can improve your marketing skills by devoting a few minutes day to self-education. davesimonsmusic.comBy Dave Simon

Parents most likely say no to group lessons because they don’t know enough about them to say yes. In this episode, I share with you a group class that parents prefer to private lessons. davesimonsmusic.comBy Dave Simon

The better you understand what parents want the better you can market to them. In this episode, I share how to see your music school from your customers' perspective and how to make your marketing speak directly to them. davesimonsmusic.comBy Dave Simon