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Internationally renowned music educator Tim Topham shares how to improve student engagement and retention in his new book, “No Book Beginners.”
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Internationally renowned music educator Tim Topham shares how to improve student engagement and retention in his new book, “No Book Beginners.”
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Music Lessons and Marketing
1 Before You Fix Your Music School, Fix Yourself | EP 257 11:46
11:46 Play Later Play Later Lists Like Liked11:46
Play Later Play Later Lists Like LikedYour systems matter—but your energy drives them. In this episode, I share why your mindset, leadership habits, and clarity as an owner are often the biggest levers for growth. Before you add another strategy, start here. You'll learn: How your leadership style shapes your school culture Why burnout is a business issue, not just a personal one Simple mindset shifts that reignite focus and momentum How to lead with energy—and why it matters more than you think This one’s for the school owner who’s been overworking, under-inspired, and ready for real change. davesimonsmusic.com…
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Music Lessons and Marketing
1 The Summer Pivot Every Music School Needs | EP 256 25:18
25:18 Play Later Play Later Lists Like Liked25:18
Play Later Play Later Lists Like LikedThis episode flips the script on summer slumps for music school owners. Learn how to transform your sales conversations into insight-driven marketing gold. Discover how to shift your message, methods, and mindset to meet families where they are this season—and turn summer into your most magnetic offer yet. davesimonsmusic.com…
M
Music Lessons and Marketing
1 Stop Selling Lessons—Sell the Transformation (And Watch Your Marketing Improve) | EP 255 15:39
15:39 Play Later Play Later Lists Like Liked15:39
Play Later Play Later Lists Like LikedIn this episode, we flip the script on sales. Discover how to turn your music school enrollment calls into powerful marketing tools—without ever feeling pushy. Learn how to sell the transformation, ask the right questions, and build trust that lasts beyond the first lesson. davesimonsmusic.com
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Music Lessons and Marketing
1 Why Your School Needs You to Do Less, Not More | EP 254 14:30
14:30 Play Later Play Later Lists Like Liked14:30
Play Later Play Later Lists Like LikedAre you stuck in the daily grind of running your music school—answering emails, fixing schedules, solving problems? In this episode, Dave challenges the idea that more hustle equals more growth. Learn why doing less—and thinking bigger—is the smartest move you can make. We’ll unpack the power of strategic thinking, how to build your “War Room” routine, and why vision work is your true job as a school owner. davesimonsmusic.com…
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Music Lessons and Marketing
1 The #1 Marketing Lesson Music School Owners Can Learn From Banana Ball | EP 253 16:25
16:25 Play Later Play Later Lists Like Liked16:25
Play Later Play Later Lists Like LikedIn this episode, Dave uncovers what baseball, Banana Ball, and your music school’s marketing have in common. Learn how reimagining tradition and listening to sales calls can spark marketing gold—while keeping students (and their parents) obsessed with your program. Key takeaways include: How to identify and eliminate friction in your lessons Why group classes can feel like premium experiences The power of rethinking your approach to music education And how your sales conversations can be the secret sauce to better marketing! Tune in and learn how to take your music school’s marketing to the next level! davesimonsmusic.com…
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Music Lessons and Marketing
1 How to Supercharge Your Learning as a Music School Owner | EP 252 32:48
32:48 Play Later Play Later Lists Like Liked32:48
Play Later Play Later Lists Like LikedRunning a music school without business knowledge can feel like composing a symphony without knowing how to read music. In this episode, we break down the three essential pillars of business growth that every music school owner needs to master—without spending hours buried in textbooks. Here’s what you’ll learn: The 3 essential daily habits that will help you scale your music school with confidence. How AI tools like ChatGPT and Notebook LM can fast-track your business learning. A smarter way to absorb key business concepts—without reading endless books. How to turn knowledge into actionable strategies that fuel long-term success. Tune in now and start building a music school that thrives! davesimonsmusic.com…
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Music Lessons and Marketing
1 How AI Can Revolutionize Your Music School | EP 251 19:36
19:36 Play Later Play Later Lists Like Liked19:36
Play Later Play Later Lists Like LikedAI is changing the way music schools operate, but is it a friend or a threat? In this episode, Dave breaks down how AI can help you save time, market smarter, and make better business decisions—without losing the personal touch that makes your school unique. Key Takeaways: How AI can handle the busywork so you can do what you love—teaching music. The secret to using AI in your marketing—so students come to you (without the extra hustle). How AI can size up your competition and help your music school stand out. Writing scroll-stopping sales copy and Facebook ads in seconds—no stress, no overthinking. Why AI will never replace human connection—but it can make it even stronger. Tune in now and discover how AI can be your most powerful business partner. davesimonsmusic.com…
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Music Lessons and Marketing
1 Turning Happy Parents Into Raving Fans — Without Spending a Dime on Ads | EP 250 20:19
20:19 Play Later Play Later Lists Like Liked20:19
Play Later Play Later Lists Like LikedWhat if your music school wasn’t just a business, but a life-changing community? In this episode, we explore how small, thoughtful gestures turn everyday interactions into lasting connections. Learn how generosity can grow your music school, deepen relationships, and create raving fans — all without a big marketing budget. davesimonsmusic.com…
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Music Lessons and Marketing
1 How a Mission Statement Can Guide Your Music School’s Growth | EP 249 14:12
14:12 Play Later Play Later Lists Like Liked14:12
Play Later Play Later Lists Like LikedUnlock the true potential of your music school with the power of a well-crafted mission statement. In this episode, Dave explores why a mission statement is more than just words on paper—it’s your school’s compass for growth, unity, and purpose. Learn how to write a statement that reflects your vision, guides decisions, and inspires everyone who walks through your doors. davesimonsmusic.com…
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Music Lessons and Marketing
1 Turn Parent Interactions into Marketing Gold | Ep 248 18:15
18:15 Play Later Play Later Lists Like Liked18:15
Play Later Play Later Lists Like LikedLearn how your sales calls can supercharge your music school marketing! In this episode, discover how real-time conversations reveal the exact words and emotions that resonate with parents. Use their hopes, dreams, and objections to refine your messaging and create more impactful marketing campaigns. davesimonsmusic.com…
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Music Lessons and Marketing
1 What Music School Owners Can Learn From The Super Bowl | EP 247 24:03
24:03 Play Later Play Later Lists Like Liked24:03
Play Later Play Later Lists Like LikedWhat can music school owners learn from the Super Bowl? A lot more than you think! In this episode, we break down how the NFL creates unforgettable experiences and how you can apply those same strategies to your recitals. Learn how to build excitement, create meaningful traditions, and turn your events into can't-miss experiences that boost retention and engagement. davesimonsmusic.com…
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Music Lessons and Marketing
1 Struggling with Facebook Ads? Here’s the Fix With Ray Kirsch | Ep 246 45:14
45:14 Play Later Play Later Lists Like Liked45:14
Play Later Play Later Lists Like LikedStruggling to get results from your Facebook ads? In this episode, digital marketing expert Ray Kirsch shares proven strategies to help music school owners create high-performing ad campaigns. Learn how to refine your targeting, craft compelling offers, optimize your landing pages, and track performance for better ROI. Discover how to turn your ads into student enrollment machines today. davesimonsmusic.com…
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Music Lessons and Marketing
1 Bridging the Gap Between Rock and Classical Music Education with John Kozicki: Ep 245 51:53
51:53 Play Later Play Later Lists Like Liked51:53
Play Later Play Later Lists Like LikedThis episode features John Kozicki of the podcast Rock School Proprietor, which explores fresh insights into music education. John and his co-host, Mandy York, bridge the gap between classical and rock-based teaching, discussing how to balance technique with creativity, guide parents through the learning process, and make practice more engaging. davesimonsmusic.com…
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Music Lessons and Marketing
1 3 Social Media Mistakes Music Schools Must Avoid With Sara Campbell | Ep 244 49:12
49:12 Play Later Play Later Lists Like Liked49:12
Play Later Play Later Lists Like LikedWhy aren’t your social media posts getting the engagement you hoped for? In this episode, Sara Campbell uncover the top three mistakes music schools often make on platforms like Facebook and Instagram—and, more importantly, how to fix them. From the pitfalls of overly promotional content to the missed opportunities of “set it and forget it” posting, we’ll walk you through actionable strategies to level up your social media game. Plus, discover why asking for reviews is a must and how to make storytelling the secret ingredient in your marketing. If you’re ready to stop spinning your wheels and start seeing results from your social media efforts, this episode is for you! davesimonsmusic.com…
M
Music Lessons and Marketing
1 Transform Your Music School With a New Revenue Stream: Lauren Bateman | Ep 243 49:24
49:24 Play Later Play Later Lists Like Liked49:24
Play Later Play Later Lists Like LikedAdding a new revenue stream can transform your business, as shown by Lauren Bateman’s success with her online guitar course, the 7 Level Guitar System, which has generated over $2.5 million in sales through YouTube. Diversification offers financial security and growth opportunities but requires careful market research to avoid costly missteps. Lauren’s journey highlights the importance of validating ideas, leveraging social media, and committing time and effort. With the right strategy and preparation, introducing new revenue streams can unlock extraordinary results for your business. davesimonsmusic.com…
M
Music Lessons and Marketing
1 An Instagram Ads Strategy For Group Classes | EP 227 37:18
37:18 Play Later Play Later Lists Like Liked37:18
Play Later Play Later Lists Like LikedReady to dive into the world of Instagram advertising with Danny Thompson? In this episode, he's spilling all the secrets on how to rock Instagram ads and supercharge your advertising game. We'll talk about fixing those pesky advertising problems and using what you learn to make your campaigns shine in today's fast-paced digital world. So, Danny's really getting into the nuts and bolts of digital advertising. It's not just about catchy words; there's a whole science to making ads and hitting the right people. Sure, you could hire someone else to handle it, but knowing how it works gives you the power to steer your campaigns like a pro. Level up your advertising game today! davesimonsmusic.com…
M
Music Lessons and Marketing
1 How To Increase Sales And Improve Retention In Just 10 Minutes | EP 226 9:21
9:21 Play Later Play Later Lists Like Liked9:21
Play Later Play Later Lists Like LikedDiscover effective strategies to boost sales and enhance student retention in your music school. In this episode, Dave unveils two proven methods to keep students engaged and coming back for more. Say goodbye to churn and hello to growth with these actionable insights! Jonah Berger’s onto something: keeping your music school on people’s lips is key. Word of mouth’s a game-changer, and staying memorable doesn’t have to eat up your time. Two main strategies got your back—one for your current kids and another for those who’ve hit pause. Generosity’s your secret weapon. Drop a friendly email now and then, and watch your brand buzz. It’s all about keeping those connections strong, whether they’re fresh faces or old pals. davesimonsmusic.com…
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Music Lessons and Marketing
1 How to Create a Word-of-Mouth Marketing Strategy | EP 225 20:29
20:29 Play Later Play Later Lists Like Liked20:29
Play Later Play Later Lists Like LikedReady to unlock the secrets of a powerful word-of-mouth marketing strategy? Dive into this eye-opening episode with Dave. Despite its undeniable effectiveness, too many music schools are missing out on the potential of word-of-mouth marketing. Discover why it's crucial to shift your focus from offering discounts to showing genuine gratitude, a tactic proven to build trust and reputation. Explore how simple, personalized gestures can work wonders in nurturing strong relationships and staying on the radar of both current and former students. Dave will guide you through the art of subtle engagement and authentic connection, going beyond the confines of music lessons. Don't miss out on valuable insights and unveil practical strategies that ensure consistent engagement and harness the full potential of referrals. Tune in now and transform your word-of-mouth marketing strategy today. davesimonsmusic.com…
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Music Lessons and Marketing
1 What Your Families Think of Your Pricing | Ep 224 17:08
17:08 Play Later Play Later Lists Like Liked17:08
Play Later Play Later Lists Like LikedIn this episode, Dave shares insights into the psychology behind pricing and customer perception, particularly in the context of music lessons. People often have a vague idea about the cost of music lessons, influenced by factors like convenience, reputation, and social validation. Music school owners sometimes mistakenly set prices based on their own financial perspective rather than their customers' ability to pay. Dave emphasizes the importance of understanding that clients may value music lessons differently, seeing them either as a commodity or as a transformative experience for their child. Dave advises music school owners to price confidently, reflecting the quality and value of the lessons they offer, and to use pricing as a tool to communicate this value. He argues that small price increases generally do not deter customers if they understand the value they're receiving, suggesting that effectively communicating the benefits and quality of music education can justify higher prices and attract clients who prioritize their child's development. davesimonsmusic.com…
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Music Lessons and Marketing
1 How I Went from 140 to 700 Students in 3 Years | Ep 223 46:59
46:59 Play Later Play Later Lists Like Liked46:59
Play Later Play Later Lists Like LikedIn this episode, Dave speaks with two members of Jonny Wilson’s Build a Music School program and how it helped them grow their music school. davesimonsmusic.com
M
Music Lessons and Marketing
1 How to Create a Music Summer Camp Part II | Ep 222 26:53
26:53 Play Later Play Later Lists Like Liked26:53
Play Later Play Later Lists Like LikedLearn how to create a music summer camp experience that keeps kids returning year after year. davesimonsmusic.com
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Music Lessons and Marketing
1 How to Improve Summer Student Retention | EP 221 19:13
19:13 Play Later Play Later Lists Like Liked19:13
Play Later Play Later Lists Like LikedIn this episode, Dave explores different ways to avoid the summer slump and make summer your most profitable season. davesimonsmusic.com
M
Music Lessons and Marketing
1 How to Create a Successful Summer Camp Part 1 With Andy Brown | Ep 220 39:10
39:10 Play Later Play Later Lists Like Liked39:10
Play Later Play Later Lists Like LikedCamps can be a great way to offset student drops during the summer. In this episode, I speak with the King of Camp, Andy Brown, on how to structure a camp program parents and kids love. davesimonsmusic.com
M
Music Lessons and Marketing
1 8 Business Lessons I Learned During COVID | EP 219 20:41
20:41 Play Later Play Later Lists Like Liked20:41
Play Later Play Later Lists Like LikedIn this episode, Dave shares 8 lessons he learned about leadership, business, and marketing during COVID. davesimonsmusic.com
M
Music Lessons and Marketing
1 Teaching Without a Method Book With Tim Topham | Ep 218 33:45
33:45 Play Later Play Later Lists Like Liked33:45
Play Later Play Later Lists Like LikedInternationally renowned music educator Tim Topham shares how to improve student engagement and retention in his new book, “No Book Beginners.” davesimonsmusic.com
M
Music Lessons and Marketing
1 10 Ways to Market Summer Camp | Ep 217 1:01:48
1:01:48 Play Later Play Later Lists Like Liked1:01:48
Play Later Play Later Lists Like LikedIn this episode, I share a 10-step summer camp marketing strategy that stretches from January to August. davesimonsmusic.com
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Music Lessons and Marketing
1 How to Create a Marketing Strategy in 20 Minutes | EP 216 14:35
14:35 Play Later Play Later Lists Like Liked14:35
Play Later Play Later Lists Like LikedIn this episode, Dave outlines a simple system for putting a marketing strategy together in just minutes. davesimonsmusic.com
M
Music Lessons and Marketing
1 Make a Promo Video Without Spending a Dime | EP 215 24:58
24:58 Play Later Play Later Lists Like Liked24:58
Play Later Play Later Lists Like LikedMaking a promotional video for your music school doesn’t have to cost a lot of money. In fact, it doesn’t have to cost a dime. In this episode, Dave shares a simple, 6-step framework you can apply to any marketing video. davesimonsmusic.com
M
Music Lessons and Marketing
1 How to Rank #1 on Google Without Spending a Dime | EP 214 28:52
28:52 Play Later Play Later Lists Like Liked28:52
Play Later Play Later Lists Like LikedIn this episode, Dave shares 14 different ways to optimize your website so that it ranks #1 on Google. davesimonsmusic.com
M
Music Lessons and Marketing
1 How Cultural Changes Impact Your Music School with James Patrick | Ep 213 41:39
41:39 Play Later Play Later Lists Like Liked41:39
Play Later Play Later Lists Like LikedDave takes a look at how the ever-evolving world of pop culture and technology can impact a music school. Dave speaks with a music school owner who has not only embraced the digital revolution but has built his entire business around electronic music. davesimonsmusic.com
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Barry first found music when he borrowed his sister's record collection when he was about eight and was hooked. When Caroline started it was a new beginning, and he listened to all the stations, but Caroline was his favourite by far. Later he became a singer in a band, then started doing discos when he was 18. He joined Caroline in 1977, touring the country with the Caroline Roadshow for 10 years, having great fun. Barry helped with tender trips and worked on the Ross Revenge in '84 and '85. ...
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