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Want more information? (Uh huh. Didn't think so.) In a world awash with news, methods, hacks, techniques, how do you filter out the trash? How do you home in on the Vital 1% of information that really matters? The principles from which the methods and tactics derive? The insights that lead to meaning? Those are great questions. The quality of your life depends directly on the quality of the questions you ask.
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TIG Talks

Elliot Begoun

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TIG Talks are taped in front of a live virtual audience featuring your questions raw and unfiltered. Bringing together the Natural Product industry’s founders, experts, buyers, and legends, we discuss how to build Tardigrades, not Unicorns, nimble, capital-efficient, resilient brands that scale.
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IT TAKES GUTS! ANXIETY DISORDERS UNIT LAUNCHES THE MOST GUT-FRIENDLY PIZZAS The Anxiety Disorders Residential Unit (ADRU) at the Bethlem Royal Hospital is now using flour developed by Dr. Vanessa Kimbell at The Sourdough School, incorporating our Hodmedods British-grown, botanically diverse flour. This initiative supports the unit’s mission to impr…
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Finding key talent is a struggle for many companies. As drivers of growth, these people can make or break your business, so it helps to learn the ways we find the right ones for us. Here to impart his insights and experience is Mark Sandler. He is a Managing Partner of Transcend Search Partners, a search firm that offers a hands-on approach to find…
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Aligning funding with your business goals isn't just about getting capital – it's about ensuring the fuel matches the journey for sustainable success. In this episode, we have Keith Harrington from Novel Capital to discuss the complex world of business funding. He explores the critical importance of aligning funding structures with business models,…
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Entrepreneurship is groundless because things are always changing. Finding success means learning to stay afloat with what is happening. Join us in this episode as Merril Gilbert from Trace Trust shares how to thrive in an era where change is the only constant. She discusses the changes in entrepreneurship, from raising capital to fostering resilie…
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To succeed as an entrepreneur, you don't need to chase the illusion of instant success. It is about persistently and resolutely pursuing continuous growth. Today, Simeon Margolis discusses the raw truths, challenges, and triumphs of building a business from the ground up. He debunks myths and misconceptions surrounding startup success, such as “hoc…
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In the world of Consumer Packaged Goods, the key to success is not in following the crowd, but in daring to ask the right questions and charting your own unique path. In this episode, we have special guest David Mesa, the President of WE GROW CPG, a firm that specializes in helping emerging CPG brands succeed in this highly competitive industry. To…
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Should you launch your brand with Costco or not? Bringing us his sales experience with Costco in this episode is Jeremy Smith, the CEO of LaunchPad Group USA, the official home to the entrepreneurs of food brands. Today, Jeremy explores how Costco could build a business owner’s brand or destroy it. He also brings insights into the categories within…
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Entrepreneurship is the food for growth, and it takes a good meal of business to grow. But what are the key ingredients for a profitable business? In this episode, Sari Kimbell, the Author of Key Ingredients: How to Turn Your Passion Product Into A Profitable Business, reveals the secret behind a profitable business, especially when you’re a startu…
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Embracing generational differences fuels innovation, harbors success, and creates the ultimate dream team. Join us as our special guest, Erin-Kate Whitcomb, author of “Good Work: How Gen X and Millennials are the Dream Team for Doing Good When Collaborating Well,” explores the fascinating interplay between generations in today's workforce and uncov…
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How can you be productive in your business? What is the root cause of your problems keeping you from being productive? Today, Arron Mansika, the Founder of Mindful Your Business, explains how awareness and mindfulness push your business toward success. He explains the value of awareness in strategic adaptability. Arron also shares the benefits of i…
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Success in the food service industry lies in building relationships, serving passion on a plate, and crafting tailored marketing that feeds the appetite of operators and chefs. In this episode, Edward Zimmerman, the founder of The Food Connector, discusses how to thrive in the world of food service, and the secrets to success in an ever-evolving ma…
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More and more people are seeking brands who can provide them not only with quality products but can also take care of their wellbeing. That is exactly what Richa Gupta is doing through Good Food For Good, where they work hard to transform the food system. Joining Elliot Begoun, she discusses their mission to make it easy for people to eat healthy b…
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What separates Costco from traditional grocers? The guests today are the OGs of the industry with much value in their pockets to share with everyone in this episode’s conversation. Jeremy Smith and Terry Meyer provide tips on navigating the Costco of today to generate sales and find an expert to help set the business to success. Jeremy explains how…
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Raising capital in the best of times is already hard. How much more in our current uncertain environment? Not to worry though because, in this episode, Elliot Begoun shares crucial information that will help us raise aligned capital in these tough times. He breaks down the sources of capital and the structures as well as alternative structures of c…
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Entrepreneurship is a journey that takes a village. Success comes from being surrounded by people who can unlock your brand's potential and help you navigate the choppy waters of change. In this episode, we have Betsy McGinn, an e-commerce and Amazon expert and a longtime participant in the Hirschberg Entrepreneurship Institute. Betty talks about h…
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As an emerging business, your branding and messaging are some of the essential pieces you must pay attention to. How do you create a strong brand impact that addresses the needs of your target audience? In this episode, Casey Harshman, the Owner and Director of Frooishen, joins Elliot Begoun to discuss how telling your unique story can help establi…
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If you’re a seller online, then you may have dabbled or even considered going to Amazon. Rightly so since it has become a ripe ground for a lot of entrepreneurs. With the space becoming more and more crowded, how then can you navigate and stand out? In this episode, Elliot Begoun invites Andy Thompson, the Head of Customer Success at MixShift, to s…
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Are you a small business? Is your business struggling to be discovered, make connections and grow? In this episode, Elliot Begoun welcomes Vir Satyan, the SVP of Supplier Sucess at RangeMe, shares how RangeMe helps level the playing field to be discovered, get connections, and eventually grow. He shares how you can set up your profile for customers…
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As a founder or entrepreneur, learning how to pitch is key to building your business. But people still make a lot of common mistakes when it comes to the pitch. If you are currently raising capital, you need to listen to this episode. Join Elliot Begoun as he talks to the Founder of Power to Pitch, Kat Weaver. Learn all the tips and tricks Kat teac…
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If you are running a business, you need to focus on yourself first. You can only perform at your best by making self-care and inner work a priority. Take time to find a sense of peace, groundedness, and pleasure in your life. Take frequent walks outside or do some meditation to clear your mind and rejuvenate your energy. You have to be willing to c…
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Building a business that solves a problem for a lot of people is commendable, but truly bringing it to commercial success is a whole another ‘nother ballpark. Today’s guests sought out to help parents give their babies the nutrition they need to be healthy. This is the impetus behind Square Baby. In this episode, this dynamic co-founder duo joins E…
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Welcome back to another one of our Brothers from Another Mother episode. Chuck Cotter once again joins host Elliot Begoun, and this time it’s to talk about all things business funding. How you fund and angle your business for growth might vary depending on what kind of product you have, what market you’re in, and the audience you’re targeting. Do y…
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How brave are you to start realizing your dream? In this episode, Elliot Begoun is joined by Tonya Donati who shares how persistently chasing her dreams gave birth to the brewing company Mother Kombucha. She talks about how it slowly reached success, changed the lives of many customers, and opened her eyes to her destiny as an entrepreneur. Full of…
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How does one get into the tea business? Here to share his story is Andy Hayes, Founder and Creator of Plum Deluxe and Plume Deluxe Teas. Plum Deluxe is a community for friends and family who enjoy life's luxuries, big and small, and they connect through flavorful tea! Andy chats with host Elliot Begoun to share how he fell in love with tea and the …
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Regenerative farming is a system that should be practiced by more CPG brands. Philosopher Foods is doing just that! With regenerative farming, they are sourcing from regenerative organic certified orchards. The founder, CEO, and Owner, Tim Richards, believes in teaching people about the importance of sprouted food and how it can help you live a hea…
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The successes of entrepreneurs are easy to see: the whopping big sales, their names on buildings and billboards, and the confident smiles they display when they’re proudly pitching their businesses. But what happens beyond that face of confidence? How do entrepreneurs deal with fear and doubt? Today, Alan Cohen shares his experience as an entrepren…
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