The Millionaire Car Salesman Podcast is the #1 resource for automotive sales professionals, managers and owners. Let Sean V. Bradley, CSP and L.A. Williams teach you how to make money, accumulate wealth, and all-out ball-out in the automotive industry.
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Millionaire Car Salesman Podcast


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EP 5:25 The Ultimate Guide To Phone Ups and Setting Appointments
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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP audits REAL phone ups from dealerships and breaks down the best practices for qualifying the prospect to setting the appointment. Joining Sean this week is Malik “Yung Jedi” Bronner, a call analyst and top performance coach at Dealer Synergy. Together, Sean and Malik listen to …
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EP 5:24 Learn From The CEO Of A Company That Has Sold Over 100,000,000 Cars in the United States
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This week on the Millionaire Car Salesman Podcast, we are giving our listeners a sneak peak into the Against All Odds Radio Show. Sean V. Bradley, CSP and L.A. Williams talk about leadership and responsibility and discuss understanding the role of a leader and how their responsibilities shape the work culture. Additionally, they discuss pricing and…
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EP 5:23 Desking a Deal with Kevin Curtis GM of McGrath City Hyundai
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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP discusses “Desking a Deal.” In this discussion, Sean breaks down the pieces to desking a deal - qualifying the prospect properly, pencils and negotiations, and closing the deal. Joining Sean this week is Kevin Curtis, General Manager of McGrath City Hyundai located in Chicago, …
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EP 5:22 Interviewing The #1 Leasing Car Salesman In The United States, Cody Carter
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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP breaks down leases and talks tips to lower payments. Sean is joined by Cody Carter, the #1 Car Salesman in the US with a record of 154 units sold in one month. Cody is the Internet Sales Manager at Tustin Toyota in Tustin, CA. In this week’s episode, he and Sean talk about leas…
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EP 5:21 BDC Director Delivers 146 Units Online with No Inventory
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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP highlights a dealership thriving despite the current inventory crisis. It is a known fact that new vehicles are hard to come by, however that does NOT mean selling a car is impossible. Sean also discusses challenges with pricing and leasing. Sean is joined by Crystal DiSanto, t…
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EP 5:20 Facebook Monetization Secrets from the Head of Meta and Facebook
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EP 5:20 Facebook Monetization Secrets from the Head of Meta and Facebook This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP immerses into the world of Meta Monetization, Facebook/Meta Marketing, and teaches exactly where to begin when interested in making money off monetizing! Sean is joined by, none other than Bob Lanham, the …
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EP 5:19 Keynote Speaker & Car Saleswoman, Tianna Mick Reviews Digital Dealer Tampa
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EP 5:19 Keynote Speaker & Car Saleswoman, Tianna Mick Reviews Digital Dealer Tampa This week, on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP reviews the latest Digital Dealer Conference while he interviews this year’s Digital Dealer Keynote Speaker and Automotive Rising Star! This year’s first annual Digital Dealer conference took pl…
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EP 5:18 How to Properly Qualify & Utilize a Customer Needs Assessment Worksheet
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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP and L.A. Williams talk about qualifying prospects the right way. What does that look like? Qualifying a prospect is not just about gathering information, but understanding the prospects’ wants, wishes and expectations. Sean V. Bradley has created a needs assessment worksheet fo…
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EP 5:17 A Car Salesman's Easiest Side Hustle is Facebook Monetization
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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP talks about Facebook marketing and how to monetize your page. Additionally, he discusses engagement and communication using the Facebook platform. Joining Sean this week is Toni Cornell, a salesperson at CAL Cars in Spokane, Washington. Toni is a beast at Facebook marketing and…
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EP 5:16 How An Immigrant Who Didn’t Speak Any English Goes from Detailing Cars to Selling 62 Cars in One Month!
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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP talks about keeping up relationships with prospects and how it can impact your sales. Sean also discusses having a good work ethic. Additionally, he talks about the importance of understanding cultural differences. Joining Sean this week is Jose Cabrera, the #1 in sales for all…
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EP 5:15 Simple Stuff You Never Knew Would Sell Lots of Cars
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This week on the Millionaire Car Salesman Podcast, L.A. Williams confesses that the best and worst thing about being a trainer is that very few people act on the information taught – which means there are salesmen who win big based on his teachings, and people who need to hear the same stuff again. Malik “Yung Jedi” Bronner covers the eight ways to…
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EP 5:14 How a Man with One Hand & No Eyes Produced a Top General Sales Manager Ernesto Servan
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This week on the Millionaire Car Salesman Podcast, L.A. Williams dives into the ultimate success story. From the streets of Peru to top salesmen on the showroom floor, listen in as this week’s guest discusses how to overcome hardships and create a better life for yourself. Joining L.A. this week is Ernesto Servan, the General Sales Manager of Garly…
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EP 5:13 How to Instantly Fix Low Inventory & Sell More Cars Than Ever
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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP and L.A. Williams discuss solutions to low inventory. How should dealerships handle selling cars in a climate with no inventory? There are many opportunities to increase inventory and sell more cars than ever before. Sean and L.A. breakdown a few options for increasing inventor…
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EP 5:12 Secrets of the Blind Phone Master Part V
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In the fifth installment of Secrets of the Blind Phone Master, L.A. Williams talks about the power of influencing customers to talk even when text is their preferred method of contact. If it doesn’t make sense to set the appointment during the first call, he shows how to set up subsequent conversations. L.A. even makes recommendations on exactly wh…
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EP 5:11 Behind the Scenes of the 2022 National Automobile Dealers Association Experience with The Blind Master & #TGotYourKeys
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This week on the Millionaire Car Salesman Podcast, L.A. Williams dives into NADA Show 2022. This year NADA was hosted at the Las Vegas Convention Center. The convention began Thursday, March 10th and ended on Sunday, March 13th.The educational portion of the show started on Thursday, March 10th, while the exhibit hall did not open until Friday, Mar…
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EP 5:10 How to Rebuild Your Life With a Career in Car Sales Featuring DJ Verrett
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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP discusses opportunity within the automotive industry. Second chances can be hard to come by. However, the automotive industry has proven time and again that you can rebuild your life with a career in car sales. Joining Sean this week is DJ Verrett, actor and motivational speake…
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EP 5:09 Secrets to Used Car Sales in 2022 with the DP of IQautos: Jim Thompson
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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP discusses used car sales and opportunities. Sean also discusses how to find the right car for your prospect, even if it is not in your dealership's inventory. Joining Sean this week is Jim Thompson, Founder and Owner of IQautos based in Marietta, GA. IQautos has created a new e…
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EP 5:08 How to Navigate Your Success Using GPS Precision with Karim Ellis
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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP discusses the evolution of the automotive industry. He also discusses how to GPS your success and what that means. Additionally, Sean talks about the connection between automotive and real estate. Joining Sean this week is Karim Ellis, international motivational speaker and bre…
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EP 5:07 Stepping into Your Genius to Create an Automotive Dream Team with Mike Zeller
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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP discusses tapping into your genius and what that means for business. People are continuously learning and growing and discovering themselves. This does not stop when you reach adulthood. If anything, we flourish in adulthood as we navigate through our trials and triumphs. Joini…
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EP 5:06 The Ultimate Automotive Success Secret with John Assaraf and Bob Proctor
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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP and L.A. Williams discuss the impact of one’s mindset. How you perceive the world around you can shape your behavior. If you don’t believe in yourself and what you do, then you won’t get very far. It’s important to not just have goals, but to visualize them and act on them. Joi…
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EP 5:05 The New Methods to Massively Increase Sales Using Aftermarket Products with Tony Avila
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This week on the Millionaire Car Salesman Podcast, L.A. Williams discusses aftermarket products in car security. Did you know that the car alarm does NOT go off if the window is smashed? This is a serious issue… WITH A SOLUTION! Additionally, L.A. discusses how video makes it easier when connecting with customers and sharing information. He also ta…
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EP 5:04 Secrets Tips and Advice for Finance (F&I) Managers: Interviewing eDirector
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This week on the Millionaire Car Salesman Podcast, L.A. Williams discusses the life of a finance manager. When a client wants to close a deal, is the finance department efficient and accurate? Additionally, he discusses the keys to success and the challenges finance managers face. Listen in as L.A. uncovers secret tips and advice for finance and in…
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EP 5:03 Interviewing Beth Grant, Female Dealer Principal of Thomson Automotive Group: Thomson CDJR & Waynesboro CDJR
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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP discusses the success of women working in the automotive industry. Specifically, methods to achieve customer satisfaction and retention, with a focus on accessibility. Additionally, he discusses humanizing the dealership with marketing. Joining Sean this week is Beth Grant, dea…
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EP 5:02 How Old Car Dogs Can Make a Massive Impact in the Automotive Industry: Interviewing Russell Hill
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This week on the Millionaire Car Salesman Podcast L.A. Williams discusses managing practices! As a manager, what are your best practices? What are the most common mistakes dealership teams make and how to keep them on the road to the sale? Additionally, training is everything— because people don’t rise to the occasion, they sync to the level of the…
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EP 5:01 Interviewing The Master of CRM & Sr Director of Performance Management at VinSolutions: Mark Vickery
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SEASON 5 of the Millionaire Car Salesman Podcast kicks off with... Sean V. Bradley, CSP discusses Customer Relationship Management, or CRM for short. CRM tools are used by many dealerships to help organize and track customer interactions and leads. There is value in this tool because when it is used properly, your CRM turns into an ATM. Not only ar…
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EP 4:39 Interviewing A Buick GMC Car Salesman That Sold 71 Cars In One Month On The Showroom Floor: Jimmy McCormack
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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP discusses what it takes to become one of the best sales associates in the automotive industry. One of the many ways to get to the top is by building your own brand. Then, taking this brand to Facebook and social media with a strategy. In addition to social media, having a game …
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EP 4:38 Selling Cars & Being The Top Car Salesman As A Transgender Automotive Professional
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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP talks about the resources available to automotive sales associates to help them be more successful. At many dealerships, there is a lack of training, developing, and mentoring. This can create a sense of fear or uncertainty for new sales associates, especially those that are a …
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EP 4:37 How You Can Use Technology To ENHANCE The Customer Experience
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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP talks about technology, and how it affects us everyday. Then, the pandemic happened, and it changed the whole world, and technology became even more important. For the past year and half, going on two years, we have essentially been reprogrammed on the way we communicate, celeb…
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EP 4:36 The Amazon Approach To Digital Retailing & Vehicle Acquisition: The Technology Every Dealership Needs
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This week on the Millionaire Car Salesman Podcast, Sean V Bradley dives deep into the world of the inventory crisis. More specifically, what do dealers do when there are large distances between them and their customers. When dealers buy and sell vehicles across their entire state, or even the country, how do they ship the vehicle? Joining Sean toda…
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EP 4:35 BDC Director, Sebrinner Blair Breaks Down How She Generated Approximately $1.6 Million In Profit From AutoWeb Leads This Year
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This week on the Millionaire Car Salesman Podcast, Sean V Bradley discusses the importance of the Internet sales department and BDC. More specifically, how AutoWeb’s third party leads paired with the right process will have an immediate impact on a dealership's bottom line. AutoWeb’s high quality leads can easily generate an additional $1.6 Million…
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EP 4:34 SEO Secrets & Reality Checks From The CEO Of MarketPage, Wayland Myers
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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP dives deep into SEO for automotive dealerships. Joining Sean Bradley is Wayland Myers, the CEO of MarketPage. They discuss how website platforms are the biggest problems for automotive dealerships and their SEO. This is proven when you do a search in your local market for a yea…
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EP 4:33 Live Phone Coaching & Training With The Blind Phone Master & Young Jedi
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This week on the Millionaire Car Salesman Podcast, L.A. Williams dives deep into phone calls. Joining L.A. is Malik “Young Jedi” Bronner. With the Internet and phones being the new showroom, sales associates need to develop the phone skills needed for today’s market. With this in mind, L.A. and Malik pull phone calls on today’s podcast. They give o…
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EP 4:32 Tips & Best Practices For Handling Automotive Internet Sales Leads
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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP discusses the best practices for the automotive Internet sales department and tips for handling leads. The automotive industry has seen significant changes over the past 15 years. How we communicate with customers today is different. More importantly, the information customers …
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EP 4:31 How To Double The Sales Of The Average Car Salesman In Your First Month: Robert Lowery
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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP interviews Robert Lowery, a sales associate at Lexus of Winter Park in Winter Park, FL. They discuss how you can make as much money as you can earn in the automotive industry. As a green pea or a seasoned veteran, any automotive sales associate can make an extraordinary amount …
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EP 4:30 One Of The Largest Honda Dealerships In The World Closes More Deals With Bradley On Demand
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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP interviews David Holmerud, the GM at Norm Reeves Honda Superstore Irvine in Irvine, CA. Norm Reeves Dealerships has the #1 Honda dealership in the world, and while Dave is not the GM of that store, his store is in the top 30. Sean and Dave discuss how automotive sales associate…
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EP 4:29 How Call Tracking & Reinforcement Training Helps An Auto Group Sell Over 1,000 Car Per Month
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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP interviews David Long, the Executive GM of Hansel Auto Group, an eight rooftop auto group with locations in Sonoma County, CA. They discuss the evolution of the automotive industry. The retail automotive industry today is a people business. It is all about customer service, the…
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EP 4:28 How To Double Your Car Sales & Quadruple Your Income On The Showroom Floor
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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP interviews Robbie Irvin, a sales consultant at Gary Smith Honda in Fort Walton Beach, FL. They discuss how Robbie went from averaging 18 cars and making $5,000 per month to selling 35.5 cars a month with $19,000 in personal income. They also share the tips and techniques that a…
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EP 4:27 Interviewing the Business Development Manager Of The #1 Buick GMC Dealership In The Country: Jeff Homolak
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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP interviews Jeff Homolak, the Business Development Manager at Medina Auto Mall in Medina County, OH. Not only is Medina Buick GMC the #1 Buick GMC dealership in the country, but they also won the GM Dealer of the Year Award in 2020. Jeff built the Internet Sales Department at th…
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EP 4:26 Increase Gross Profit By Adding Value To Your Used Car Inventory For Online Shoppers
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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP interviews Danny Zaslavsky, the Managing Partner and General Manager of Country Hill Motors in Merriam, KS. In addition to his role at Country Hill Motors, Danny is also the Managing Partner of VinCue. VInCue is an innovative all-in-one solution that gives dealers access to rea…
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EP 4:25 Interviewing A Dealer Group Executive Who increased Revenue By Over $5 Million Per Year: Karen Rodriguez
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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP interviews Karen Rodriguez, the Director of Operations at Doral Automotive Group, a 3 rooftop automotive group in southern Florida. Their first store, Doral Lincoln in Doral, FL, is the 3rd largest volume Lincoln dealership in the nation. This location paved the way for their g…
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EP 4:24 Interviewing the COO Of A Multi-Billion Dollar 22 Rooftop Automotive Group In The Midst Of Doubling To 45 Total Dealerships: Chuck Kramer
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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP interviews Chuck Kramer, the Chief Operating Officer of Foundation Automotive Corp. Foundation Automotive Corp has a total of 22 dealerships in the United States and Canada and will be adding another 23 stores by January 2022. About Chuck Kramer & Foundation Automotive Corp Chu…
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EP 4:23 How To Become A General Sales Manager At A Car Dealership & Double Your Sales From The GSM of Medicine Hat Nissan: Ian Knell
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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP interviews Ian Knell, the General Sales Manager at Medicine Hat Nissan in Medicine Hat, Alberta, Canada. Sean and Ian discuss the techniques on how to sell more cars that took Ian Knell from a sales associate to a General Sales Manager in six years. About Ian Knell Ian has been…
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EP 4:22 GM of the #1 BMW Dealership in the U.S for Increasing Customer Pay by 300% During the Global Pandemic: Mike Udell
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The pandemic has altered everything every human on earth has ever known. Businesses shut down, millions of people lost their jobs, and it seemed that everything went into a standstill when Covid-19 plagued the planet. However, business owners found a way to maintain their presence. The world has thoroughly transitioned to relying on social media an…
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EP 4:21 How To Decrease Attrition & Build A Team That Cares From The Internet Director Of A Multi-Store Auto Group, Stephanie Platt
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With a happy team in your dealership it is inevitable that your customers will be happy, yet that is not always the case. Our automotive industry is in a state of focusing on volume numbers and becoming a low priced leader because of the inventory crisis. However, this mindset of sell, sell, sell is damaging the relationships between our dealership…
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EP 4:20 Learn How to Save your Coins and Ditch the Ad Agencies with Ally Piñon, Marketing Manager at Chastang Auto Group
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The Millionaire Car Salesman Show Notes: Marketing in a dealership is just as important as having cars on the showroom floor, and it’s impossible to run your dealership without either! Professionals in marketing management are much more valuable than advertisement agencies, and much more cost efficient. Communication to a community or an audience i…
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EP 4:19 Secrets From The #1 Car Saleswoman In The US Who Sold 73 Cars In One Month, Crissy Burton
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In 2020, women make up less than 20% of the total employees in the automotive industry. To further that idea, only about 6% of car salespeople are minorities. The automotive industry is a white, male dominated industry that does not make the car buying or car selling experience very simplistic for everyone. To make an impression in this business, y…
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EP 4:18 Karen Bradley's Time Matrix: Filter Your Tasks & Identify Waste with Time Maximization
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In one day, every person is gifted with 86,400 seconds to be able to utilize in their favor. What you prioritize in your day directly influences your current results, and your current results are a direct reflection of how you spend your time. Do not focus on time management. Using the time matrix, you will find that you need to focus on time maxim…
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EP 4:17 Get the Most Out of Social Media Tools with Automotive Retail Head of Facebook and Instagram: Bob Lanham
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Dealerships tend to spend tens of thousands of dollars on their advertising and marketing strategies per month, yet utilize that budget on antiquated avenues to reach more consumers. What if we told you that you could cut that marketing spend up to 50%, and still sell the same amount, if not more? By investing in your second largest expenditure (ad…
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EP 4:16 From Car Salesman to Owner of Five Car Dealerships: Alex Flores
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The Millionaire Car Salesman Full Episode Blog: From Car Salesman to Owner of Five Car Dealerships: Alex Flores More likely than not, most salespeople work hard to achieve the status of becoming a Dealer Principal, dealership owner, and/or General Manager one day. These roles aren’t obtainable through just an application and interview process. To b…
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EP 4:15How To Build An Automotive Business Development Center (BDC) That Actually Works
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The Millionaire Car Salesman Full Episode Blog: How To Build An Automotive Business Development Center (BDC) That Actually Works Training your team in areas like automotive BDC, CRM, and effective marketing procedures is strategic, yet very rewarding. From your customers, salespeople, and managers of the dealership, everyone shows out on top when t…