The Millionaire Car Salesman Podcast is the #1 resource for automotive sales professionals, managers and owners. Let Sean V. Bradley, CSP and L.A. Williams teach you how to make money, accumulate wealth, and all-out ball-out in the automotive industry.
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Millionaire Car Salesman Podcast


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EP 7:03 Car Salesman, You Can’t Keep Waiting For The Magic “Up Bus”
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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley goes international with Marcos Lima, a Pre-Owned Sales Manager in Winnipeg, Canada. What is the best mindset for Salesmen and women to have? How can new salespeople in the automotive industry start building their book of business? Marcos Lima breaks down how car salesmen and saleswo…
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EP 7:02 General Manager Gives Powerful Strategies for Making Money & Selling Cars in 2023
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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley is live at Chrysler of Lawrenceburg, interviewing Nelson Lyles, a General Manager and Managing Partner at Chrysler of Lawrenceburg. Have you ever wondered what makes a good car salesman? Who thrives working at a dealership? How do people break into the automotive industry? Everyone …
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EP 7:01 Interviewing a Millionaire Car Salesman Who Generated $1,092,000 in personal income in 2022
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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley interviews Cody Carter, the #1 Car Salesman in the US with a record of $1,092,000 in personal income in 2022. Cody breaks down how he has excelled through the inventory shortage. How has Cody mastered the art of selling? How can you Sell Cars Like Cody? What secrets can you learn fr…
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EP 6:23 Q&A with Sean V. Bradley & A Showroom Sales Consultant & Millionaire Car Salesman Member, Nick Alexander
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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley and Tianna Mick, AKA T Got Your Keys, answer questions from a member of the Millionaire Car Salesman Facebook Group. Do you have a question you would like to ask the pros? Make sure you’re part of the Millionaire Car Salesman. Nick Alexander has been a showroom sales consultant for …
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EP 6:22 Top Habits of a +40 Car Salesperson
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This week on the Millionaire Car Salesman Podcast, LA Williams answers the big and small questions from the Millionaire Car Salesman Facebook Group. What are the habits of the 40+ car person? How do 40+ car people market themselves on social media? What are the tricks to putting yourself out there to get noticed in your community?Are you starting y…
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EP 6:21 Dealers / GMs, Did You RUIN a Perfectly Good New Hire At Your Dealership?
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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley and LA Williams continue the attrition conversation. Now that you've hired your new team member, what are you going to do for onboarding to get that team member to be productive? How extensive is your onboarding process? Three days? A week? Is that enough? Have you continued your cu…
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EP 6:20 The Solution to the Constant Turnover & Lack of Quality Employees
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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley and LA Williams break down one of the most critical things dealerships face: Attrition. Many dealerships struggle to hire, train, and retain staff. Commonly people think low pay is the main cause behind retention problems, but is it really? When Hiring and training employees there a…
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EP 6:19 How to Use Video at Your Dealership to Overcome Objections, Solve Problems, and Increase Engagements and Conversions
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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley brings back a Millionaire Car Salesman fan favorite, the Head of Automotive for BomBBomb, LLC, Shane Ryan. Shane’s superiority and specialty with video communications are second to none; with that being said, and especially with the market readjusting, he was brought back onto the p…
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EP 6:18 Car Saleswoman Sells 60 Units in a Month in Just Six Months
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This week on the Millionaire Car Salesman Podcast, LA Williams discusses setting goals and raising goals and expectations for yourself so you can keep growing! The worst thing to do is to meet your first goal and coast through the rest of your month. The more work you put in, the more success you’ll receive in return. Joining LA this week is Nicole…
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EP 6:17: Used Car Dealership Buys and Sells Cars All Over the United States for Huge Profits
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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP, discusses the success dealerships found during the pandemic till now. Specifically, methods surrounding competitive pricing, shipping cars to customers, hand-selecting cars from all over the company to get the best-looking second-hand inventory, and how to use personal contact…
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EP 6:16 How Super Star Car Saleswoman Became Sales Manager in Less than Two Years - A McKenna Giencke Profile
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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP, interviews a rising star McKenna Giencke, Sales Manager at Timber Ford of Hayward, with over 300+ sales. McKenna speaks about her success in the automotive industry and how she has fast-tracked her experience in just over a year and a half. There are 8 ways for salespeople to …
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EP 6:15 T Got Your Key’s Road Show Aftermath: NAMAD, Digital Dealer, and Ally AList Summit
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This week, the Millionaire Car Salesman Podcast is hosted by the one-and-only 'Blind Master' L.A. Williams! L.A. discusses with Tianna Mick, AKA T Got Your Keys, on her 'Automotive Road Show'! During October, Tianna spent the last month traveling around the country from one automotive conference after the next. The first stop was in Miami, Florida,…
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EP 6:14 The Three Rules You Need for Financial Success in the Automotive Industry and Out!
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This week on the Millionaire Car Salesman Podcast, L.A Williams reaches back into the Against All Odds Radio Show archives where Sean V. Bradley, CSP, L.A. Williams, and Jarrod Glandt, President of Grant Cardone Enterprise and how Jarrod’s life has changed in the past ten years. Sales people have been coached for years to rely on themselves, but ev…
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EP 6:13 General Manager is FED UP With Parasite Vendors With Their VDPs & SRPs, He Wants ROIs!
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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP interviews Brandon Sloan, the GM at Auto Direct in Zebulon, NC. As an independent, Brandon is sick and tired of vendors neglecting his business and not giving him the sources they promise. Every dealership (independent or franchise) deserves the right performance and proper ROI…
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EP 6:12 Exposing the Scary Things Some Vendors do to Terrorize Dealers
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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP exposes how some vendors are milking profit off their dealers. Dealerships spend thousands upon thousands of dollars on vendors like AutoTrader, Cars.com, and CarGurus, all for leads, but are those leads worth it when you break it down? Of course these vendors are important, bu…
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EP 6:11 Inventory Issues Mean Nothing When You Know to Say This
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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP walks through how to capitalize on inventory struggles. Inventory in the automotive industry has completely morphed post-Covid. Do you find yourself struggling daily with the buyer’s vehicle of choice not being available. What’s the next question you ask your potential buyer? B…
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EP 6:10 Secrets to Properly Qualifying Prospects in the Automotive Industry
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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP discusses secrets to harnessing the right questions when it comes to properly qualifying prospects on the showroom floor. Do you find you aren’t landing prospects? Do you struggle connecting with your prospects? Are you learning enough about your prospect on the road to the sal…
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EP 6:09 Sneak Peek into Dealer Synergy's Conference Tour
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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP, is joined by Tianna Mick, AKA @TGotYourKeys, as they break down the next month of travel and events. Sean, Tianna, V Vega, and the Dealer Synergy team are on the move appearing at NAMAD in Miami, FL, Digital Dealer in Las Vegas, NV, and Ally A-List Summit in Phoenix, AZ. Confe…
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EP 6:08 How to Deliver Price Over the Phone in the Automotive Industry
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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP breaks down controlling the conversation when walking a client through how vehicles are priced. Do you find price negotiation to be the most stressful part of your client interactions? Do you feel that you’re floundering during incoming phone calls? Not sure how to form a bette…
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EP 6:07 Super Effective Communication Tactics that Car Sales People Forget About
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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP focuses on the importance of communication and setting yourself apart from everyone else. Are you just focusing on calling, emailing, and texting your prospects? Statistics don’t lie, emails only have a 2-4% open rate! What other methods could you be capitalizing on? How can yo…
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EP 6:06 Interviewing a Young Successful Female F&I Manager About Her COME UP in the Automotive Industry
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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP talks about how to be successful in the F&I department. What is the best action plan? What are the pillars of success as an F&I manager? Joining Sean this week is Jorgina Beto, a 20 year old Syrian F&I manager at McGrath City Hyundai in Chicago, Illinois. Jorgina is crushing th…
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EP 6:05 Prospecting Secrets of Automotive Pros to Generate Massive Referrals
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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP discusses secrets to prospecting. Do you find yourself struggling to find new sales? Are your monthly sales less than you would like? Are you just waiting for the dealership to hand you new clients? Follow along with Sean, as he breaks down daily practices to increase referrals…
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EP 6:04 Breaking Barriers Between Car Dealerships and the Hispanic Community
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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP talks about dealership relationships with the Hispanic community. Nationally, dealerships are vastly underprepared to bring in the Hispanic community. Spanish customers struggle and feel uneasy communicating in person, over the phone, not understanding the paperwork, or the ads…
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EP 6:03 Car Salesman Profits $93,000 in ONE MONTH with a Diverse Range of Techniques
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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP interviews a high level car salesman who profited $93,000 in ONE MONTH. Tune in to this week’s podcast to learn how YOU can sell more cars, more often and more profitably. Joining Sean this week is Damian Mikal, AKA DTheAutoPlug. Damian has implemented his own tactics for refer…
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EP 6:02 Cracking the Code to Projecting and Forecasting With The Money Mind Mapp
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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP walks you through his revolutionary software - The Money Mind Mapp! This software is the absolute best way to project and forecast to sell more cars, more profitably and more often. Joining Sean this week is Malik “Yung Jedi” Bronner, a call analyst and top performance coach at…
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EP 6:01 Maximizing Time to Get More Hours in Your Day at the Dealership
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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP talks ‘Time Maximization’. Do you find yourself stressed out about not completing tasks or meeting deadlines? Are you working bell to bell (12+ hours!) because you THINK that’s the time needed to complete your goals? Time maximization is the answer to your problems and here’s w…
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EP 5:27 How the Average Car Salesperson Becomes a Game Changing Car Sales Manager
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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP invites a Sales Manager to join him for a Q&A session. Together they tackle some unique perspectives on why training is important. This includes interactive learning versus being sat in front of a screen with no direction. Additionally, Sean evaluates the average units sold a m…
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EP 5:26 Car Salesman Generates 2.5 Million Views and 10 Sales ALL from a FREE TikTok Video
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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP talks about TikTok. Why should automotive professionals/managers/dealerships understand TikTok and utilize it in their social media strategy? Social media is a great way to generate leads and maintain relationships with prospects and clients. To be successful when marketing you…
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EP 5:25 The Ultimate Guide To Phone Ups and Setting Appointments
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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP audits REAL phone ups from dealerships and breaks down the best practices for qualifying the prospect to setting the appointment. Joining Sean this week is Malik “Yung Jedi” Bronner, a call analyst and top performance coach at Dealer Synergy. Together, Sean and Malik listen to …
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EP 5:24 Learn From The CEO Of A Company That Has Sold Over 100,000,000 Cars in the United States
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This week on the Millionaire Car Salesman Podcast, we are giving our listeners a sneak peak into the Against All Odds Radio Show. Sean V. Bradley, CSP and L.A. Williams talk about leadership and responsibility and discuss understanding the role of a leader and how their responsibilities shape the work culture. Additionally, they discuss pricing and…
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EP 5:23 Desking a Deal with Kevin Curtis GM of McGrath City Hyundai
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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP discusses “Desking a Deal.” In this discussion, Sean breaks down the pieces to desking a deal - qualifying the prospect properly, pencils and negotiations, and closing the deal. Joining Sean this week is Kevin Curtis, General Manager of McGrath City Hyundai located in Chicago, …
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EP 5:22 Interviewing The #1 Leasing Car Salesman In The United States, Cody Carter
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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP breaks down leases and talks tips to lower payments. Sean is joined by Cody Carter, the #1 Car Salesman in the US with a record of 154 units sold in one month. Cody is the Internet Sales Manager at Tustin Toyota in Tustin, CA. In this week’s episode, he and Sean talk about leas…
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EP 5:21 BDC Director Delivers 146 Units Online with No Inventory
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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP highlights a dealership thriving despite the current inventory crisis. It is a known fact that new vehicles are hard to come by, however that does NOT mean selling a car is impossible. Sean also discusses challenges with pricing and leasing. Sean is joined by Crystal DiSanto, t…
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EP 5:20 Facebook Monetization Secrets from the Head of Meta and Facebook
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EP 5:20 Facebook Monetization Secrets from the Head of Meta and Facebook This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP immerses into the world of Meta Monetization, Facebook/Meta Marketing, and teaches exactly where to begin when interested in making money off monetizing! Sean is joined by, none other than Bob Lanham, the …
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EP 5:19 Keynote Speaker & Car Saleswoman, Tianna Mick Reviews Digital Dealer Tampa
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EP 5:19 Keynote Speaker & Car Saleswoman, Tianna Mick Reviews Digital Dealer Tampa This week, on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP reviews the latest Digital Dealer Conference while he interviews this year’s Digital Dealer Keynote Speaker and Automotive Rising Star! This year’s first annual Digital Dealer conference took pl…
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EP 5:18 How to Properly Qualify & Utilize a Customer Needs Assessment Worksheet
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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP and L.A. Williams talk about qualifying prospects the right way. What does that look like? Qualifying a prospect is not just about gathering information, but understanding the prospects’ wants, wishes and expectations. Sean V. Bradley has created a needs assessment worksheet fo…
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EP 5:17 A Car Salesman's Easiest Side Hustle is Facebook Monetization
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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP talks about Facebook marketing and how to monetize your page. Additionally, he discusses engagement and communication using the Facebook platform. Joining Sean this week is Toni Cornell, a salesperson at CAL Cars in Spokane, Washington. Toni is a beast at Facebook marketing and…
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EP 5:16 How An Immigrant Who Didn’t Speak Any English Goes from Detailing Cars to Selling 62 Cars in One Month!
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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP talks about keeping up relationships with prospects and how it can impact your sales. Sean also discusses having a good work ethic. Additionally, he talks about the importance of understanding cultural differences. Joining Sean this week is Jose Cabrera, the #1 in sales for all…
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EP 5:15 Simple Stuff You Never Knew Would Sell Lots of Cars
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This week on the Millionaire Car Salesman Podcast, L.A. Williams confesses that the best and worst thing about being a trainer is that very few people act on the information taught – which means there are salesmen who win big based on his teachings, and people who need to hear the same stuff again. Malik “Yung Jedi” Bronner covers the eight ways to…
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EP 5:14 How a Man with One Hand & No Eyes Produced a Top General Sales Manager Ernesto Servan
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This week on the Millionaire Car Salesman Podcast, L.A. Williams dives into the ultimate success story. From the streets of Peru to top salesmen on the showroom floor, listen in as this week’s guest discusses how to overcome hardships and create a better life for yourself. Joining L.A. this week is Ernesto Servan, the General Sales Manager of Garly…
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EP 5:13 How to Instantly Fix Low Inventory & Sell More Cars Than Ever
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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP and L.A. Williams discuss solutions to low inventory. How should dealerships handle selling cars in a climate with no inventory? There are many opportunities to increase inventory and sell more cars than ever before. Sean and L.A. breakdown a few options for increasing inventor…
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EP 5:12 Secrets of the Blind Phone Master Part V
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In the fifth installment of Secrets of the Blind Phone Master, L.A. Williams talks about the power of influencing customers to talk even when text is their preferred method of contact. If it doesn’t make sense to set the appointment during the first call, he shows how to set up subsequent conversations. L.A. even makes recommendations on exactly wh…
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EP 5:11 Behind the Scenes of the 2022 National Automobile Dealers Association Experience with The Blind Master & #TGotYourKeys
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This week on the Millionaire Car Salesman Podcast, L.A. Williams dives into NADA Show 2022. This year NADA was hosted at the Las Vegas Convention Center. The convention began Thursday, March 10th and ended on Sunday, March 13th.The educational portion of the show started on Thursday, March 10th, while the exhibit hall did not open until Friday, Mar…
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EP 5:10 How to Rebuild Your Life With a Career in Car Sales Featuring DJ Verrett
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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP discusses opportunity within the automotive industry. Second chances can be hard to come by. However, the automotive industry has proven time and again that you can rebuild your life with a career in car sales. Joining Sean this week is DJ Verrett, actor and motivational speake…
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EP 5:09 Secrets to Used Car Sales in 2022 with the DP of IQautos: Jim Thompson
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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP discusses used car sales and opportunities. Sean also discusses how to find the right car for your prospect, even if it is not in your dealership's inventory. Joining Sean this week is Jim Thompson, Founder and Owner of IQautos based in Marietta, GA. IQautos has created a new e…
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EP 5:08 How to Navigate Your Success Using GPS Precision with Karim Ellis
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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP discusses the evolution of the automotive industry. He also discusses how to GPS your success and what that means. Additionally, Sean talks about the connection between automotive and real estate. Joining Sean this week is Karim Ellis, international motivational speaker and bre…
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EP 5:07 Stepping into Your Genius to Create an Automotive Dream Team with Mike Zeller
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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP discusses tapping into your genius and what that means for business. People are continuously learning and growing and discovering themselves. This does not stop when you reach adulthood. If anything, we flourish in adulthood as we navigate through our trials and triumphs. Joini…
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EP 5:06 The Ultimate Automotive Success Secret with John Assaraf and Bob Proctor
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This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP and L.A. Williams discuss the impact of one’s mindset. How you perceive the world around you can shape your behavior. If you don’t believe in yourself and what you do, then you won’t get very far. It’s important to not just have goals, but to visualize them and act on them. Joi…
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EP 5:05 The New Methods to Massively Increase Sales Using Aftermarket Products with Tony Avila
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This week on the Millionaire Car Salesman Podcast, L.A. Williams discusses aftermarket products in car security. Did you know that the car alarm does NOT go off if the window is smashed? This is a serious issue… WITH A SOLUTION! Additionally, L.A. discusses how video makes it easier when connecting with customers and sharing information. He also ta…
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EP 5:04 Secrets Tips and Advice for Finance (F&I) Managers: Interviewing eDirector
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This week on the Millionaire Car Salesman Podcast, L.A. Williams discusses the life of a finance manager. When a client wants to close a deal, is the finance department efficient and accurate? Additionally, he discusses the keys to success and the challenges finance managers face. Listen in as L.A. uncovers secret tips and advice for finance and in…