Ignite Lehigh Valley is the official podcast of the East Penn Democratic Club. We are a group of Lehigh County residents that come together to recruit, support, and elect common-sense Democratic and progressive local, county, state, federal candidates and officeholders that impact Lehigh County.
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Welcome to the Ignite Podcast, specifically designed to help estate agents ignite the growth of their agency, hosted by Sam Ashdown and Phil Jones. We'll share original content on all things marketing and agency related - from growth and lead generation, to creating and developing your personal brand and building a dream team. You'll hear from the biggest and best marketers, experts and agency coaches from around the world in exclusive interviews. And discover our top level tips, tricks and ...
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Welcome to Fontana Unlocked – the ultimate podcast for Fontana enthusiasts, or anyone curious about local government. Hosted by the dynamic duo, Ray Ebert, Fontana's Deputy City Manager for Administrative Services, and Monique Carter, the city's Marketing and Communications Manager, this podcast is your passport to all things Fontana! Get ready for a wild ride as we dive deep into the inner workings of the City of Fontana. Our show is like a lively chat with friends – open, honest, and sprin ...
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Three Things You Can Do To Get Your First Superprime Listing
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Unlock the secrets to landing your first Superprime listing with actionable strategies you can implement this week! In this episode, we lay out three concrete steps to move you closer to securing those high-value, Superprime properties. Learn the art of targeted letters, the ins and outs of social stalking (ethically, of course!), and the daring mo…
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Episode 22: EP 22: The making of a marketing career by Monique Carter
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Join us as we chat with the one and only Monique Carter. Learn about her career journey, how she found her way to the vibrant city of Fontana and became an integral part of our podcast family.
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What do Power Bespoke, JDG and Roman's have in common? They're all using THIS tool to boost productivity! Mike Nettleton tells all
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Unlock the potential of your independent estate agency with our latest episode! Sam, and special guest Michael Nettleton from Power Bespoke, JDG, and Roman’s dive into the tools and strategies that can skyrocket your agency's productivity. Discover the power of warm sales leads and tackle the challenge of low-value enquiries head-on as Michael shar…
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Which Is Harder - Running an Ultra or Running a Business? (Part 2)
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Explore the compelling parallels between the grit required for running an ultra-marathon and the resilience needed to masterfully manage an independent estate agency. In this riveting episode, our hosts Sam & Jenna dive deep into the intense preparation that both challenging feats demand. Does training for an ultra-marathon, often exceeding 6 hours…
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Episode 21: EP 21: The Forge District: A New Vision of Downtown Fontana Part 2
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In this episode of Fontana Unlocked, you'll learn about the envisioned Forge District (Downtown Fontana). Thoughtful planning and collaboration have laid the groundwork for a one-of-a-kind transformation that will benefit residents, visitors, and the Fontana economy.
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Which Is Harder - Running an Ultra or Running a Business? (Part 1)
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Explore the intricacies of balancing the mental and physical demands of ultra running with the challenges of running an independent estate agency in this compelling episode of Ignite Your Estate Agency. Sam & Jenna delve into the parallels between distance running and business management. Incorporating personal running experiences, the hosts explor…
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173 Fake It Till You Make It - And I Did!
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Dive deep into the unapologetically raw and real world of estate agency dynamics in this action-packed episode of Ignite Your Estate Agency. Ready to confront and conquer your fears? Join hosts Sam and Phil as they peel back the layers, exploring intense subjects like criticism, vulnerability, and the undeniable impact of daring to be controversial…
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172 Five Agency Trends You Need To Know About
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Unlock the secrets to revolutionising your independent estate agency by staying ahead of the latest industry trends! Discover the power of presenter-led videos and how they can elevate your marketing strategies to new heights. We discuss the future of video content, including the potential for quick, TikTok-style videos with voiceovers to maintain …
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Episode 20: EP 20: The Forge District: A New Vision of Downtown Fontana
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In this episode of Fontana Unlocked, you'll learn about the envisioned Forge District (Downtown Fontana). Thoughtful planning and collaboration have laid the groundwork for a one-of-a-kind transformation that will benefit residents, visitors, and the Fontana economy.
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Unlock the mystery of where your estate agency fees truly go in this deep dive episode of Ignite Your Estate Agency! Join hosts Sam and Phil as they unravel the intricate costs of running an independent estate agency and explore the question, "Where does our fee go?" Learn from their experiences and candid conversations on the distribution of fees,…
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Unlock the instruments to turbocharge your independent estate agency by ensuring you’re solving the right problems first! Step behind the curtain and learn from the experiences of industry leaders at Ashdown Jones. Discover the invaluable insights gathered from their challenges, failures, and ultimate successes. In this episode, we dissect a robust…
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Episode 19: EP 19: Unlock the Perks of Living in Fontana
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Fontana is a robust city that has it all. Check out our attractive housing market, the recreational opportunities we have for our community, and other things to consider if you're thinking about moving to Fontana.
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169 Top Questions we get on How to Attract and Convert High-Value Homes
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Unlock the strategies to command premium fees in a competitive market. Discover how to differentiate your agency from low-cost competitors by creating a compelling value proposition that justifies higher fees. Sam and Phil delve into proven methods for showcasing the unique benefits you offer, ensuring your clients understand the true value of thei…
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168 Low Fee Agents - Don’t Join Them, Beat Them! Here’s How….
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Unlock the strategies to command premium fees in a competitive market. Discover how to differentiate your agency from low-cost competitors by creating a compelling value proposition that justifies higher fees. Sam and Phil delve into proven methods for showcasing your unique benefits, ensuring your clients understand the true value of their investm…
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Episode 18: Ep 18: Fontana Unlocked Speaks Technology – Specifically AI
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In this episode, Fontana Unlocked unlocks the positives and negatives of AI. Learn how Fontana city staff uses AI on the job, explore the legal risks involved, and so much more. Stay informed, stay safe! 👀
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Discover the Impact of Post-Election Policies on the UK Housing Market and What it Means for Your Estate Agency! Navigate the complexities of the post-election housing market with this episode. Whether you’re an independent estate agency coach, owner, or just starting, this episode provides crucial insights into market trends and the influence of n…
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166 Adam Day from eXp talks to Sam about the rise of the personal agent model
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Unlock the strategies that transformed Adam Day from a traditional estate agent into an industry pioneer. We trace Adam's journey from the inception of Hatch, one of the UK's first online estate agencies, through its challenges and triumphs, to its acquisition by the Connells Group. Adam shares insights into estate agency profitability and his sign…
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Episode 17: Ep 17: Unlocking the magic of STEAM education and igniting creativity with Ryan Rainbolt from Enchanted Education
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Fontana Unlocked is joined by Ryan Rainbolt, CEO and owner of Enchanted Education, a STEAM education & career exploration company changing how students learn . Plus, learn how students are already shaping Fontana's thriving downtown arts and entertainment district.
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Unlock the secrets to revolutionising your estate agency’s marketing strategies through the dynamic power of TikTok! Dispel the myth that TikTok is only for the younger crowd and learn how it can become a strategic asset in your marketing toolkit. Discover the importance of crafting platform-specific content and the advantages of persistent innovat…
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164 Mastering Difficult Client Relationships: From Emotional Resilience to Effective Communication Strategies
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Discover how to transform difficult client relationships into opportunities! In this essential episode, we uncover the art of managing challenging client interactions, ensuring you maintain professionalism and secure the best outcomes. Learn from Phil’s intense experience with a controlling vendor, uncovering strategies to handle passive-aggressive…
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Episode 16: EP 16: A Conversation with Fontana Police Chief Michael Dorsey
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In this episode, Fontana Unlocked interviews Fontana Police Chief, Michael Dorsey. Tune in as Dorsey discusses what sparked his interest in law enforcement, what the Fontana Police Department looks for when recruiting, the ongoing commitment to keeping Fontana a safe city and so much more.
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163 £15m? Why was Fine & Country sold so cheap? David Lindley shares his thoughts with Sam
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Dive into the dynamic world of real estate mergers and acquisitions featuring David Lindley, an expert with deep roots in prestigious organisations like Fine & Country and the Guild of Property Professionals. Discover the game-changing implications of the recent sale of Fine & Country to the Property Franchise Group, which now includes industry hea…
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Episode 15: EP 15 Building Fontana: Attracting Restaurants, Entertainment, Shopping Centers and more
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This week Fontana Unlocked is joined by a special guest, Economic Development Analyst Rhonesia Perry. Tune in to learn what economic development is, why Fontana attends the International Council of Shopping Centers (ICSC) every year, and why shopping in Fontana contributes to shaping Fontana's economic growth.…
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162 Building a Thriving Agency Through Strategic Planning
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Dive deep into what truly motivates top estate agents to excel beyond mere competition. Join Sam and Phil as they explore the profound reasons behind their career choices, emphasising the quest for financial stability for their families and the critical role of strategic planning in ensuring long-term growth. Discover how to transition from hands-o…
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161 Richard Rawlings Talks Buyer Representation with Sam
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Ready to elevate your estate agency to new heights? Tune into our latest episode featuring Richard Rawlings, where we dive deep into the innovative strategies that transformed the property market. From the creation of groundbreaking pre-instruction packs to strategic marketing insights, Richard shares his journey and the pivotal tactics that set ag…
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160 New Estate Agents; 7 Critical Mistakes You MUST Avoid
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Are you ready to launch your estate agency while steering clear of the industry's most common pitfalls? Dive into our latest episode where we reveal the seven critical mistakes that often derail new agencies and arm you with robust strategies to avoid them. Join Sam and Phil as they navigate through real-life scenarios, underscoring the importance …
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Episode 14: EP 14: Mapping out your dream career with Human Resources Director, Rakesha L. Vos
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Join Fontana Unlocked to learn about Human Resources, what it is, how to start a career in human resources, and what the City of Fontana looks for when hiring employees.
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159 Are You Running Naked? Sam and Phil talk figures
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Unveil the transformative power of data-driven decision-making. No more guessing games - learn how to set clear financial goals, track your progress, and steer your agency towards unparalleled growth. Discover why accurate measurements are crucial in the competitive housing market. Explore the operations at Ashdown Jones HQ and gain insights into h…
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158 What Makes a World-Class Masterminder?
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Join us in this illuminating episode of the Ignite Podcast, where Emma, Aj’s ‘Chief Happiness Officer’, shares invaluable lessons from her extensive experience with our AJ Mastermind members. Dive deep into real-life success stories, such as Olivia’s strategic mastery in high-value property markets and Simon’s bold leap out of his comfort zone. The…
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Episode 13: EP 13: The Exhilarating World of Fontana Community Services Department
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Let's dive into the heart of our city, the Fontana Community Services Department! This week Fontana Unlocked is joined by Community Services Manager, Geneo Farrar, tune in to learn more about his role in the department and why Fontana is the place to be.
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157 The Brave Agent - The 3 factors that will ensure you are playing at the highest level
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This episode of the Ignite Your Agency Podcast dives deep into the brave athlete mindset, revealing how the qualities that define sports heroes can empower property professionals to achieve greatness. Join us as we explore the critical interplay between passion, motivation, and a profound love for the craft, all essential for both a winning athlete…
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156 Spring Budget 2024 Special - Sam & Phil’s Take on FHLs, CGT & More
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Do the latest budget changes Impact your Agency? Sam and Phil delve into the recent budget announcement that has left many property professionals seeking answers! Explore the unexpected cuts to Capital Gains Tax and the decision to freeze lower income tax brackets—actions that appear misaligned with the current economic realities of the housing mar…
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155 The Market Response Plan - your step-by-step guide to beating the market!
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Ready to dominate the Spring 2024 market? This is a direct call to action for all ambitious agency owners! 🪓 Unpredictable Cash Flow? 🪓 Underperforming Content Strategy? 🪓 Difficulty Adapting to Market Changes? 🪓 Premature Price Reductions? 🪓 Challenging Team Dynamics? 🪓 Lack of a Strategic Plan? If any of these challenges resonate with you, we've …
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Episode 12: EP 12: Why Fontana is the perfect place to start your career in media!
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In this week’s episode, we speak with AV Productions Specialist, Albert Sida. Learn more about his story and how he found his dream career in media here in the City of Fontana. Plus, learn why Fontana is the perfect place to start your career in media.
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154 Bonus Mini Episode Sam and Phil's Thoughts on Sacking Vendors
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Are you grappling with the decision to stick with a challenging client or let go? Dive into our latest episode where Sam and Phil explore the delicate balance of managing tough client relationships as an estate agent. Learn when to push through the hurdles to turn a demanding client into a die-hard advocate, and when it's wise to strategically dise…
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153 Would You Sack Yourself From a £56,250 Fee?
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Dive into our latest episode where Edward Hartshorne unveils the remarkable transformation of Blenkin & Co which is now a leading independent firm in high-end property sales and lettings. Discover Edward's journey from the ground up and how knowledge of agency operations propelled Blenkin & Co to the pinnacle of the estate agency market. This episo…
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152 The 'Fail-Proof' Secret to Successful Recruitment with Michael Mortimer
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Ready to scale your agency with the perfect work-life balance? Sam interviews Michael Mortimer, whose journey to a million-£ turnover is packed with strategies you can't afford to miss. Discover how focusing on high-value tasks and setting non-negotiable personal boundaries could revolutionise your approach to business and life. Unlock the secrets …
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Are you ready to transform challenges into opportunities and take your agency to new heights with fearless determination? In this episode, Sam is joined by Megan, who shares her remarkable ascent from Client Executive Assistant to leading her own team at Ashdown Jones. Learn how making bold decisions and embracing risk can drive significant progres…
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Episode 11: EP 11: Fontana Unlocked Travels Back In Time
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From the first Fontana School to WWII Fontana is filled with captivating history. Join us on this journey through time as we uncover the hidden gems and stories that make the City of Fontana a truly special place.
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Are you constantly battling the clock, feeling there's never enough time for work, family, or yourself? Sam and Phil dive deep into the essence of time management, far beyond the usual to-do lists. Discover transformative insights and personal journeys that will revolutionise your relationship with time, ensuring every minute counts towards achievi…
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149 How To Add £100K to Your Agency THIS YEAR
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Are you weary from the constant chase of selling lower-value homes and looking to move up to more premium properties? This episode of the Ignite Podcast could be the breakthrough you've been searching for. Join Sam and Phil as they showcase how shifting focus to higher-value properties can significantly enhance your profitability and transform your…
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Episode 10: Episode 10: A Conversation with Raj Sangha - A Closer Look at State of the City
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Fontana Unlocked welcomes entrepreneur and Fontana Chamber of Commerce Chairman, Raj Sangha. Tune in as they explore memorable moments from past State of the City addresses and shed light on the planning process that goes into organizing such a significant event for the community.
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148 How to Grow Your Business, Not Run It with Paul Avins
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Paul Avins, an expert in entrepreneurial well-being, unlocks the secrets of scaling your agency without burnout. If you're navigating the high seas of agency ownership, this episode is your lighthouse, uncover the balance between ambitious growth and personal health. Discover actionable strategies for building a solid team, crafting a clear busines…
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147 Why You NEED to Start Systemising Your Agency
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Delve into AJ’s 'New Branch Playbook' and discover how meticulous process documentation can elevate your agency from survival mode to a thriving, scaleable enterprise. Experience the empowerment of stepping back without stepping away. Learn from Sam’s journey of taking time off, and see how a well-structured agency can continue its momentum, empowe…
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Episode 9: EP 9: Breaking Down Fontana's Budgets
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We're setting the record straight on what goes behind every dollar earned and spent. Municipal budgeting can be complex, that's why we dive into different funding sources and restrictions on how those funds can be used. Check it out for yourself on Fontana Unlocked and Open Finance at fontanaca.gov.
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146 The Core Values Series - Creativity! And How it Can Be Utilised in Any Role
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Learn from Lucy, our lead designer, how creativity isn't just about aesthetics but a strategic tool for innovation and problem-solving. Discover the synergy between creativity and structure, as we reveal how past experiences and cultural histories shape compelling narratives in your marketing, resonating deeply with potential clients. Unlock the po…
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145 Challenge 2023 - A Year of Challenges
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Step into "Challenge 2023 - A Year of Challenges," where Sam guides you on an extraordinary path of self-discovery and growth. This episode transcends a mere recount of a year brimming with monthly challenges; it's a call to you to carve your transformative journey. Each challenge, from the thrill of physical feats to the rigour of mental tasks, fo…
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Episode 8: Ep 8: Learn more about capital improvement projects and the city budget
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Join us this week for an insightful discussion on Fontana's capital improvement projects and an in-depth look into how the city's budget is allocated.
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Welcome to a special of Ignite Your Agency where we look back on some of our biggest and best episodes from 2023. Embark on a journey of self-discovery as we look back on episodes including the 'wheels' of life and business, guiding you through a reflective audit of your lifestyle and professional goals. Arm yourself with the tools for a comprehens…
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143 From the Impossible to the Inevitable - A Framework that Will Help You HIT Your Goals this Year (part 2)
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Welcome back to Part 2 of our in-depth exploration of Aaron Ross's "From Impossible to Inevitable," brought to you exclusively, by Sam and Phil. Transform your approach to achieving supersized deals by implementing niche marketing strategies that target higher-value property markets. Discover how to move away from the relentless competition in lowe…
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