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For the professional dog trainer (or aspiring professional dog trainer) who wants to get more dog training clients. You'll learn about testing your dog training ad campaigns, Google Ads, Facebook, Web design, email marketing, business cards, writing website copy (the persuasive text that gets dog owners to respond!) and more.
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Mind Your Own Dog Business, hosted by Dog Business Strategist Kristen Lee, is a podcast focused on dog business entrepreneurs on being unapologetically successful and ready to disrupt their dog training and dog walking businesses. In this podcast, Kristen Lee challenges you to not only transform your business but transform your life while stepping into your real power as a dog business owner. You'll learn cutting-edge, proven 7-figure marketing and sales strategies, luxury branding skills al ...
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Pet Marketing Unleashed Podcast

Mikaela Vargas of Pet Marketing Unleashed

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Your Ultimate Guide to Growing a Thriving Pet Business—Stress-Free Welcome to The Pet Marketing Unleashed Podcast, the go-to resource for petpreneurs (AKA pet business owners) who want to scale their service-based pet businesses without the overwhelm. Whether you're a dog walker, pet sitter, dog trainer, pet photographer, dog daycare owner, or any other pet care professional, this podcast is packed with actionable marketing, branding, and website strategies tailored to your unique needs. Hos ...
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Join the UK's leading and most controversial pet business coach Dom Hodgson, as he goes off the leash and shares the business building secrets that will fix your pet business. If you are a dog trainer, dog walker or a dog groomer then this show will provide the marketing education you need to put your business growth on steroids.
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Big Balance Theory with Sarah Cripps is a podcast that highlights a new sense of balance from lockdown. Whether we refocused, reset, resigned or revisited, it was a transformational time. In conversations with our guests we hear their lockdown stories and ask them to choose 3 words to mark their themes for getting happiness and joy from a more balanced life.
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Ready to elevate your lash game and turn your passion into a thriving career? Or dreaming of a career that fits your lifestyle and fuels your passion? Tune into 'Full-Time Lash Artist Podcast with Cosmina Esanu' and uncover the secrets to becoming a successful lash artist. As an immigrant from Romania, a coffee lover, dog mom, and beach enthusiast, Cosmina has built a thriving lash business that allows her to live her dream life—and you can too! Whether you're 18 or 50 years old, looking to ...
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Welcome to the Freedom Focus Photography Podcast, the essential audio hub for portrait photographers eager to launch and elevate their businesses to achieve their ideal version of success. Hosted by Nicole Begley, a former zoological animal trainer turned accomplished family and then pet/equine photographer, this podcast is your go-to resource for transforming your photographic passion into a thriving business. Since making the leap into photography in 2010 and quickly scaling her business t ...
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Welcome to "Relentless Goal Achievers," the podcast that fuels your inner fire and propels you toward purposeful living. Every week, we invite you to join us on a journey that celebrates the extraordinary power of having a goal—one that transcends mere aspirations and becomes the cornerstone of your existence. Join us as we embark on a journey into the heart of goal setting, exploring the psychology, science, and real-life stories behind its transformative power. But this podcast isn't just ...
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Welcome to the Sales Success Podcast. The podcast designed to help you close more sales and get into the top ten percent in your industry. I am your host Mark Bowser. Why is being in the top percent so important? Because all the gravy and all the money is in the top ten percent. So, let’s get you there! In each episode, we are going to bring you ideas and principles that can help you become more influential and motivate more and more prospects to purchase your products and services. I have s ...
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show series
 
263 - Feeling the line between hobbyist and professional is a little blurry? Well, you're not alone! In this episode, I'm chatting with Mark Rossetto about what truly defines a professional photographer and how you can elevate your business—yes, even if you're part-time. Get ready to dive deep into everything from pricing strategies to creating unf…
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Text Me To Book A Free Lash Strategy Call In this episode, I’m sharing five must-know tips to help you avoid the most common mistakes as a lash beginner and create flawless lash sets every time. We’ll talk about how to perfect your tweezer grip for more precise placement and beautiful results. I’ll also dive into the chemistry behind lash glue—less…
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Welcome to this latest episode with fitness trainer Ruairi Davies. From a dream job training elite rugby athletes in Chile to a lockdown-enforced return home. He thought he would return 2 weeks later (a familiar tale) but that didn’t happen and his career took a new focus. What he has learned and keen to share is: · You can have a grand plan but th…
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Struggling to find your niche in the pet care industry? Feeling stuck in the same routine and want to elevate your services? Curious how to transition from basic services to a high-end specialist offering? In this episode, I sit down with Harriet Goodall, one of my Elite Mastermind members, to talk about her incredible journey from dog walker to a …
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We're diving into one of my absolute favorite topics: websites! As a website designer, I'm thrilled to share some quick, actionable tips that can make a huge impact on your pet business's online presence. Today, we're focusing on the "above the fold" area of your homepage - that crucial first impression that can make or break a potential client's i…
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Are you constantly being told you should have a marketing strategy but don’t know where the heck to start? How do you build one? Where do you start? What should be included? How does it become useful? Crafting a marketing strategy can seem like a huge, daunting task. We’ve all been there, feeling like we need to do everything and be everywhere, onl…
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In this episode, Mark Bowser discusses a topic utmost importance. What American needs to day is many more sales professionals. Mark says America needs five million more sales professionals. To get copies of Mark Bowser's books then go to www.Amazon.com/author/markbowser or a bookstore near you. "Sales Success" w/Zig Ziglar, "Thrown In," "Some Gave …
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262 - Let’s get real: we all have responsibilities and obstacles that can make growing a photography business feel impossible. In today’s episode of the Freedom Focus Photography podcast, we’re looking beyond the typical “thought work” and addressing real-life situations that may be limiting your time and energy. Listen in as we explore how to chal…
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Text Me To Book A Free Lash Strategy Call Ready to discover the lash trends that will define 2024? In this episode, we dive deep into the latest lash techniques that every artist needs to know, from wispy classics to the dramatic wet effect and the sleek eyeliner look. Whether you're a beginner or a seasoned lash artist, you'll learn how to create …
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Takeaways: - Enjoyment fuels achievement, not just hard work. - Testing business hypotheses quickly is crucial for success. - Fear should not hold you back from making decisions. - Prioritize moments over milestones for a fulfilling life. - Decision-making is a skill that can be improved. - You can achieve more with the skills you already have. - C…
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Are you ready to take action and transform your pet business with enrichment? Feeling inspired but unsure of how to implement all the incredible ideas from the recent Pet Care Enrichment Summit? Want to ensure you don't get left behind as the pet care industry evolves? In this episode, I’m joined by my pet biz buddy Tim Jackson to dive deep into ho…
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261 - If you’ve ever wondered how SEO can truly impact your photography business, this episode is for you! Join me and SEO expert Connor Walberg as we explore the myths surrounding SEO, how AI is influencing search results, and why creating valuable content is more important than ever. Get ready for some game-changing tips that will help you attrac…
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Text Me To Book A Free Lash Strategy Call Are you ready to transform your lash business and build a thriving clientele in 2024? In this powerful episode, we dive deep into the proven strategies that will take your lash business from zero to fully booked in just one week—with 20 high-quality clients! 🚀 Attracting clients can be the toughest part of …
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Are you ready to elevate your pet care business with the latest enrichment strategies? Want to know how top industry leaders are revolutionizing their services? Curious how you can implement these techniques in your daycare or training facility? Then grab a notebook because in this weeks show I review the highlights from the first-ever Pet Care Enr…
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260 - Photographers, let’s talk about a common trap: thinking that taking better photos is the answer to getting more clients. On today’s episode of the Freedom Focus Photography podcast, Heather Lahtinen joins me to discuss why focusing solely on improving your photography isn’t a marketing strategy—and how this flawed thinking could be holding yo…
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Text Me To Book A Free Lash Strategy Call Hi, I’m Cosmina, a certified Lash Artist and Lash Trainer! In this episode, I’m excited to share three key tips that helped me transition from being a Lash Artist to a Lash Trainer. Whether you’re looking to level up your career or start teaching others, I’ll walk you through the steps to make the transitio…
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Do you want to offer more stand out services and be known as the 'top dog' pet care providor in your town? Do your services lack that something extra special you feel you need to add, so you can charge higher priced services? Then you need to learn how to schedule, structure and sell enrichment activities. Enrichment is the key to unlocking the nex…
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Have you ever felt like your pet business isn’t quite where you want it to be? You’re putting in the work, but the results aren’t what you expected. Maybe you’ve been working on your branding, posting on social media, and running your business day in and day out, but it feels like something’s missing. You’re exhausted, juggling too much, and no mat…
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Text Me To Book A Free Lash Strategy Call In this episode, we dive into the top 2024 marketing tips for lash businesses that will help you stand out in a competitive industry. Whether you're a seasoned lash artist or just starting out, mastering the right marketing strategies can boost your client base and elevate your brand. From social media tren…
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259 - In this episode of the Freedom Focused Photography podcast, I sit down with the incredibly talented Rebecca Hunicutt from Rebecca Hunnicutt Photography to explore a topic that’s essential for every photographer—diversifying your income. Rebecca shares her unique journey from a pediatric nurse practitioner to a full-time photographer and educa…
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Takeaways Traditional Chinese medicine offers a different perspective on health and healing, focusing on subtle nuances and individualized approaches. The US healthcare system is young and has its strengths and weaknesses, including a focus on profit and a lack of emphasis on preventive care. Aging is viewed as a process of getting weaker in Chines…
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In this episode Dom is on the road and sharing my first experience of Edition Dog Live. Here I caught up with my Elite client Pete Stevens, the developer of the Paw Pal app. Pete shares how the Paw pal booking, staffing and invoicing app can help pet businesses better organise your diary, to give owners more time for the important stuff. I also spe…
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258 - In this episode of the Freedom Focused Photography Podcast, we're thrilled to welcome back Jeff Brown, The Photographer's Mentor, for an insightful conversation on how to elevate your photography business by harnessing the power of positivity, gratitude, and strategic visibility. Jeff shares his unique journey from military photographer to re…
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Welcome to this latest conversation with Hayley Tutte. Two years ago, past guest Hayley bravely shared with us how the silence created by lockdown led to a whole change in career. Since then, Hayley has gone from self-employed to running her own clinic, works 3.5 days a week and is more balanced than ever. A recent ADHD diagnosis has further transf…
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Are you struggling to convert leads into appointments for your doggy daycare or pet business? Wondering how to leverage AI to automate your client engagement and free up your time? Can AI-powered tools really handle inquiries behind the scenes 24/7? Yes they can! And in this follow-on episode, Josh Hightower returns to share how pet business owners…
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256 - In this episode of the Freedom Focus Photography podcast, we're diving into one of the most powerful tools in business: storytelling. If you’ve ever struggled to connect with your clients or wondered how to make your website work harder for you, this episode is a must-listen. I’m joined by Karen Bartos, a certified StoryBrand Guide, who’s her…
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Feeling overwhelmed by the constant need to stay on top of client inquiries? Struggling to respond to leads quickly and effectively while managing your daily operations? Wondering how to leverage technology to streamline your pet business and boost bookings? Then you’re in the right place! In this weeks show Josh Hightower joins me to share his ins…
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256 - In this episode of the Freedom Focus Photography podcast, join me as we welcome back Kerry Jordan. She bravely opens up about a major block that’s been affecting her work for decades - a feeling of being disingenuous selling luxury artwork to private clients and being particularly uncomfortable with the sales process around upselling products…
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Feeling uncertain about how to scale your doggy daycare without compromising on quality? Struggling to ensure your staff are fully prepared for first-aid emergencies? Wondering if your pricing strategies are truly maximizing profitability? Then you’ve come to the right place as in this episode, Eve Molzhon joins me to share her expert advice on how…
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255 - If you’ve been feeling the weight of a slow season or just need a little boost in your business (and mindset), this episode of the Freedom Focus Photography podcast is for you. I’ve got Johl Dunn back on the podcast, and we’re diving deep into some game-changing strategies that can help you navigate tough times, overcome stress, and shift you…
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Takeaways Forgiveness is essential for healing and letting go of anger and resentment. Journaling and taking long walks can help release negative emotions and facilitate forgiveness. Redirecting energy towards positive pursuits and changing one's environment are crucial for maintaining sobriety. Self-love and understanding the root causes of addict…
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Feeling overwhelmed by the daily grind of running your pet business? Struggling to find the time for a break, let alone plan your next big move? What if stepping away could actually be the secret to unlocking your next level of success? In this “Postcard from America” episode, I return from my latest trip to the USA with a suitcase full of inspirat…
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254 - In this episode of the Freedom Focus Photography Podcast, your host Nicole Begley dives into the exciting world of high school senior photography with special guest Dan Frievalt from Frievalt Photography. Whether you’re interested in photographing high school seniors or not - this episode is still full of applicable tips for ANY genre! Dan sh…
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Have you thought about adding doggy wedding services to your business offering? Curious about what a canine wedding concierge does, and what you would charge for new venture? Do you need to do different marketing for a wedding service, than a regular pet care service? If you would like to offer wedding services, but don't know where to start, then …
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253 - In this episode of the Freedom Focus Photography podcast, we welcome Kerry Jordan from Fur and Fables Photography. Kerry shares her incredible journey of pivoting from private client photography to a thriving commercial pet photography business. Discover the challenges and rewards Kerry faced during this transition and gain valuable insights …
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In this episode, you’ll learn: How Julie set the record for swimming 37.6 miles around Siesta Key 🏊‍♀️ Her ambitious future plans, including a 75.2-mile swim challenge 🌊 The rigorous training and discipline that drive her success 💪 How her passion for swimming complements her thriving dog training business, Top Tier Canine 🐕 Julie’s story is a test…
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Todays awesome guest is Bill Betts who runs Pet Passion to Profit, a coaching group for dog groomers. Bill used to be a policeman but left the force in 2021 after mental health struggles. Whilst in the force he had been helping his wife Emma out with her busy grooming business A to Z Animal Care. He joined a business accelerator program in 2020 whi…
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Episode 15: An Oldie But a Goody - The Puppy Dog Close This close has been around for a very, very long time. Why? Because it works!! Learn how Mark closed eight seminar days with one company by using this close. To get copies of Mark Bowser's books then go to www.Amazon.com/author/markbowser or a bookstore near you. "Sales Success" w/Zig Ziglar, "…
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252 - In this final installment of our travel hacking series, we're diving into the art of redeeming points. Now that you've accumulated a collection of points and miles, it's time to learn how to use them to unlock unforgettable travel experiences. From booking long-haul flights in business class to scoring luxury hotel stays for free, this episod…
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Does marketing your pet business make your feel overwhelmed and overworked? Are you tired of running ever faster on the social media treadmill, but getting ZERO return? Would you like to learn a better, easier way to market your pet business, that your competitors would NEVER do? Then you are in luck, because in this weeks episode I am sharing five…
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Episode 14: The Extra Ingredient of Sales Success Is there an extra something that can help you close more sales? Learn what that extra something is through an inspirational story about the Notre Dame fighting Irish and Coach Lou Holtz. To get copies of Mark Bowser's books then go to www.Amazon.com/author/markbowser or a bookstore near you. "Sales …
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251 - Welcome back to the Freedom Focus Photography podcast! In this second episode of our three-part series on travel hacking, we're diving into the exciting world of earning points. If you love to travel and dream of doing so for free or at a significantly reduced cost, this episode is a must-listen. I'll be sharing my tried-and-true methods for …
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What were the big pet business boosting takeaways that the attendees learned at IMPACT 24? You'll find out in this weeks show, because this is part 2 of the behind the scenes at the Pet Business Success Summit! Tune in to discover; How to Systemize for Success: How speaker Adam Delderfield wowed the crowed with his customer journey map Canine Weddi…
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Episode 13: People Don't Buy for Your Reasons ... People Buy for Their Reasons! Join Mark Bowser in this episode as he explains what motivates people to buy! What more do we need to say to entice you? Check it out now ... it may help you close your next sale! To get copies of Mark Bowser's books then go to www.Amazon.com/author/markbowser or a book…
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250 - Welcome to the Freedom Focus Photography Podcast! In this special episode, we're kicking off a three-part series dedicated to one of the most exciting and requested topics: travel hacking. If you've ever dreamed of traveling for free or at a fraction of the cost, you're in the right place. Today, we'll explore how to leverage credit card poin…
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It's time to go behind the scenes at the IMPACT 2024 Pet Business Success Summit! You'll hear from the attendees and speakers about the amazing seminars, networking opportunities, the actionable plan they took away, and the 'feel-good' factor that only happens at a Dom Hodgson IMPACT event! Grab your ticket for next years IMPACT by clicking here no…
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249 - In this episode of the Freedom Focus Photography Podcast, we’re jumping into our imaginary DeLorean and time traveling to share the ultimate 3-step success formula we wish we had known from the start! Join Heather and me as we reveal how making decisions, taking action, and trusting yourself can transform your photography business. We also sh…
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Welcome to this latest conversation with Dave Hider. Dave has held extensive strategic leadership roles and during lockdown, whilst working full time, navigating different processes as a result of lockdown with most of his team furloughed he completed his MBA with distinction. Covid made him realise that life is too short so he left the trappings o…
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IMPACT 24 is here which means that ambitious pet business owners from all over the world will make the pilgrimage to the Grand Hotel to enjoy two full days of pet business marketing magic in the wonderful city of Sunderland! It also means the Pet Business Inner Circle marketer of the year will be crowned, so in this weeks show I'm going to share th…
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248 - In today's episode of the Freedom Focus Photography Podcast, I'm flexing my superpower – digging into a photographer's pricing and helping them make quick and easy changes that result in majorly elevated sales! Today, we're chatting with Michaela from BMac Photography in San Diego, who was running a very successful business with a $1,700 aver…
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