Welcome to the Burleson Box podcast – your go-to resource for dentists and orthodontists seeking game-changing insights. Dive into compelling, evidence-backed guidance from renowned authors and experts who've shared their life's work in top-selling books. Join us alongside influential CEOs, CMOs, academic thought leaders, and savvy business investors as we unravel the intricacies of marketing, management, and leadership best practices. Uncover the impact of your decisions on all facets of yo ...
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Scott De Rossi on The Essence of Effective Leadership
35:34
35:34
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35:34
In this episode, I speak with Dr. Scott De Rossi about the questions that shape our personal and professional journeys. Our guest opens up about the reflective questions that have guided his path, offering a treasure trove of insights for anyone looking to evolve and grow. One of the most compelling aspects of the discussion revolves around the con…
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Oliver Gelles on Level the Curve: Data-Driven Practice Management Principles to Compete in Today's Changing Orthodontic Landscape
52:41
52:41
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52:41
Drawing from the largest data set of consumer buying habits in orthodontics, Reynolds and Gelles reveal a statistical approach to running a successful practice. Their system, developed with orthodontist Jeff Kozlowski and engineer Dave Ternan, eliminates guesswork and trial-and-error, setting a new gold standard for practice management. With insigh…
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Mike Wysocki on Careers By the People: Candid Career Advice from 101 Experienced Professionals
37:28
37:28
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37:28
In this episode we have the pleasure of speaking with Mike Wysocki, a seasoned author and sociologist who has spent years delving into the real-life experiences of professionals across various industries. His book, Careers By the People, provides a unique and authentic perspective on career choices, making it an invaluable resource for anyone at a …
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Ryan Hawk on The Score That Matters: Growing Excellence in Yourself and Those You Lead
40:12
40:12
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40:12
Ryan Hawk discusses the impact of external scoreboards on our sense of self-worth and the importance of distinguishing between external validation and internal fulfillment. He explores how societal norms often dictate how success is measured and how this can limit our potential for growth and excellence. Using examples from Serena Williams to Thoma…
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Bob Sutton on The Friction Project: How Smart Leaders Make the Right Things Easier and the Wrong Things Harder
37:55
37:55
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37:55
Every organization is plagued by destructive friction—the forces that make it harder, more complicated, or downright impossible to get anything done. Yet some forms of friction are incredibly useful, and leaders who attempt to improve workplace efficiency often make things even worse. Drawing from seven years of hands-on research, The Friction Proj…
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Karyn Gordon on The Three Chairs: How Great Leaders Drive Communication, Performance, and Engagement
36:00
36:00
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36:00
We all want to be great leaders who are confident, productive, and highly energized. But if you don’t learn foundational leadership skills, research shows you will face problems with communication, performance, engagement, and employee retention. The stakes are high. How can you quickly learn essential leadership skills? The Three Chairs provides a…
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Coach Brook Cupps on Surrender the Outcome: The Path to an Impactful Life of Coaching, Leading, and Living
35:21
35:21
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35:21
Surrender The Outcome is a leadership fable that follows the progress of a longtime basketball coach, Mick, through his traditional, transactional approach to coaching to a new refreshing, impactful, and transformational approach to life. Along the way he receives great wisdom from those closest to him. Mick is your typical coach to start: focused …
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John Bowe on I Have Something to Say: Mastering the Art of Public Speaking in an Age of Disconnection
40:57
40:57
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40:57
Public speaking is difficult because you’ve never been taught the proper techniques. Fascinated by the possibility that speech training could foster the kind of psychological well-being more commonly sought through psychiatric treatment, and intrigued by the notion that words can serve as medicine, Bowe set out to discover the origins of speech tra…
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Karen Eber on The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire
50:55
50:55
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50:55
What makes a story perfect? How do you tell the perfect story for any occasion? Stories are a memorable and engaging way to differentiate yourself and build connections. They are integral to forming trust, creating new thinking, and even influencing decision-making. But it isn’t enough to tell a story. The way you tell a story makes a difference in…
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Christina Wallace on The Portfolio Life: How to Future-Proof Your Career, Avoid Burnout, and Build a Life Bigger Than Your Business Card
55:36
55:36
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55:36
Pouring yourself into a single full-time job is the riskiest move you can make. Your parents’ advice to focus on one career path? It doesn’t work anymore, for reasons ranging from recessions to student loan debt, the gig economy, climate disasters, and a global pandemic (to name a few). We need a dramatically different relationship with work, one t…
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Brad Stulberg on Master of Change: How to Excel When Everything Is Changing – Including You
52:55
52:55
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52:55
From social disruptions like economic recessions, pandemics and new technologies, to individual disruptions like getting married, career transitions and becoming a parent, we undergo change in transformation, both good and bad, regularly. Change is not the exception, it's the rule. On today's program, we welcome Brad Stulberg, bestselling author of…
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Henry Roediger on Make It Stick: The Science of Successful Learning
39:12
39:12
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39:12
To most of us, learning something "the hard way" implies wasted time and effort. Good teaching, we believe, should be creatively tailored to the different learning styles of students and should use strategies that make learning easier. Make It Stick turns fashionable ideas like these on their head. Drawing on recent discoveries in cognitive psychol…
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Emily Miller on Breakfast: The Cookbook and OffLimits
36:26
36:26
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36:26
Everyone loves breakfast, but if you stop to consider the cereal aisle hasn't changed in 60 years. Today on the program, we welcome Emily Miller, CEO and Founder of OffLimits. Emily's the author of Phaidon's Breakfast: The Cookbook. She's an internationally-renowned authority on breakfast. Through her Breakfast Club series, she's hosted dozens of e…
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Sally Susman on Breaking Through: Communicating to Open Minds, Move Hearts, and Change the World
39:40
39:40
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39:40
In March of 2020, Sally Susman, the chief corporate affairs officer at Pfizer, found herself at the helm of one of the most urgent high stakes public dialogues of our times. She and her team successfully found ways to break through and persuade millions to change their assumptions about big pharma and build confidence in the life-saving technology …
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Wendy Smith on Both/And Thinking: Embracing Creative Tensions to Solve Your Toughest Problems
41:15
41:15
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41:15
Life is full of paradoxes. How can we each express our individuality while also being a team player? How do we balance work and life? How can we improve diversity while promoting opportunities for all? How can we manage the core business while innovating for the future? For many of us, these competing and interwoven demands are a source of conflict…
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Amy Gallo on Getting Along: How to Work with Anyone (Even Difficult People)
42:53
42:53
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42:53
In this episode, Dustin talks with Amy Gallo about her book, Getting Along: How to Work with Anyone (Even Difficult People). Amy shares the 9 principles for getting along with anyone, why we must focus on what we can control and avoid wasting time trying to convince our colleagues to change; people change if they want to. Focus instead on what you …
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Ozan Varol on Awaken Your Genius: Escape Conformity, Ignite Creativity and Become Extraordinary
51:05
51:05
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51:05
In this episode, Dustin talks with Ozan Varol about his latest book, Awaken Your Genius: Escape Conformity, Ignite Creativity and Become Extraordinary. Ozan shares how to discard what no longer serves you and discover your first principles—the qualities that make up your genius. You’ll be equipped to escape your intellectual prisons and generate or…
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Allen Campbell on The Game of Eating Smart: Nourishing Recipes for Peak Performance Inspired by MLB™ Superstars
50:43
50:43
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50:43
Inside the world of peak performance, the transition to eating healthy food has become more than a movement; it’s a revolution. On this episode of The Burleson Box podcast, Dustin Burleson talks with Chef Allen Campbell about his book, The Game of Eating Smart: Nourishing Recipes for Peak Performance Inspired by MLB™ Superstars. Chef Allen explains…
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Christine Porath on Mastering Community: The Surprising Ways Coming Together Moves Us from Surviving to Thriving
47:16
47:16
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47:16
Despite our deep desire to feel a sense of belonging, many of us feel isolated. The rise of technology and modern workplace practices have led people to be even more disconnected, even as we remain constantly contactable. In this episode, Dustin talks with Christine Porath about her latest book, Mastering Community: The Surprising Ways Coming Toget…
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Gabriele Oettingen on Rethinking Positive Thinking: Inside the New Science of Motivation
53:01
53:01
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53:01
In this episode, Dustin talks with Gabriele Oettingen about her book, Rethinking Positive Thinking: Inside the New Science of Motivation. You'll discover why many people say "think positive, be optimistic, and focus on what you want to achieve" but how the research shows something interesting about all of this. Dr. Oettingen explains the upside of …
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Chris Bailey on How to Calm Your Mind: Finding Presence and Productivity in Anxious Times
1:01:14
1:01:14
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In this episode, Dustin talks with Chris Bailey about his latest book, How to Calm Your Mind: Finding Presence and Productivity in Anxious Times. You'll discover How the analog and digital worlds affect calm and anxiety in vastly different ways. How our desire for the neurochemical dopamine eventually leads us to feel anxious and savor everyday exp…
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Linda Ginzel on Choosing Leadership: How to Create a Better Future by Building Your Courage, Capacity, and Wisdom
48:09
48:09
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48:09
In this episode, Dustin talks with Dr. Linda Ginzel about her latest book, Choosing Leadership: Revised and Expanded: How to Create a Better Future by Building Your Courage, Capacity, and Wisdom. You'll discover why leadership is a choice and how to put the responsibility for personal growth and professional development in your own hands. Professor…
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Dorie Clark on The Long Game: How to Be a Long-Term Thinker in a Short-Term World
47:33
47:33
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47:33
In this episode, Dustin talks with Doris Clark about her book, The Long Game: How to Be a Long-Term Thinker in a Short-Term World. You'll discover how long-term thinking is what will help—in those darkest moments of doubt—to keep prioritizing what matters most, doing small things over time to achieve our goals, and being willing to keep at them, ev…
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Gabriella Braun on All That We Are: Uncovering the Hidden Truths Behind Our Behavior at Work
47:04
47:04
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47:04
In this episode, Dustin talks with Gabriella Braun about her book, All That We Are: The Hidden Truths Behind Our Behavior at Work. We examine how work does far more than occupy our time and provide our livelihood. It provides an outlet for our intelligence and skills. It’s part of our identity, a source of belonging and exclusion, of pleasure and p…
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Benjamin Spall on My Morning Routine: How Successful People Start Every Day Inspired
26:46
26:46
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26:46
In this episode, Dustin talks with Benjamin Spall about his book, My Morning Routine: How Successful People Start Every Day Inspired. You'll discover the early morning habits that boost productivity and relax you. Benjamin and I discuss interviews with leaders like Arianna Huffington, General Stanley McChrystal, Marie Kondo and more. See why the fi…
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James White on Anti-Racist Leadership: How to Transform Corporate Culture in a Race-Conscious World
29:41
29:41
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29:41
In this episode, Dustin talks with James White about his book, Anti-Racist Leadership: How to Transform Corporate Culture in a Race-Conscious World. You'll discover how building anti-racist leadership is more than just “the right thing to do” – it contributes positively to successful operations and a strong bottom line. James and I discuss why "cul…
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Ayelet Fishbach on Get it Done: Surprising Lessons from the Science of Motivation
46:26
46:26
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46:26
In this episode, Dustin talks with Ayelet Fishbach about her book, Get it Done: Surprising Lessons from the Science of Motivation. You'll discover how to stay motivated, the power of changing our circumstances and the four ingredients for successful behavior change. Dr. Fishbach cautions we should only set goals after carefully considering whether …
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Brad Federman on Cultivating Culture: 101 Ways to Foster Engagement in 15 Minutes or Less
49:11
49:11
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49:11
In this episode, Dustin talks with Brad Federman about his book, Cultivating Culture: 101 Ways to Foster Engagement in 15 Minutes or Less. You'll discover why culture and values are so important and what happens inside organizations that get this right versus those who get this wrong. Brad shares activities listeners can implement with their teams …
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Roger Martin on A New Way to Think: Your Guide to Superior Management Effectiveness
1:06:16
1:06:16
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In this episode, Dustin talks with Roger Martin about his book, A New Way to Think: Your Guide to Superior Management Effectiveness. You'll discover how many of the dominant models of management fail leaders time and again. Roger and I discuss why it is so hard to toss out the old ways of thinking. Roger shares why the dominant model of thinking ab…
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Jon Gordon on The Energy Bus: 10 Rules to Fuel Your Life, Work, and Team with Positive Energy
26:11
26:11
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26:11
In this episode, Dustin talks with Jon Gordon about his book, The Energy Bus: 10 Rules to Fuel Your Life, Work, and Team with Positive Energy. You'll discover how to reclaim the driver’s seat of your life and inspire others to support your journey. Jon Gordon explains why we must support our employees by listening to them, showing empathy, and comm…
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Ethan Kross on Chatter: The Voice in Our Head, Why It Matters, and How to Harness It
58:00
58:00
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58:00
In this episode, Dustin talks with Ethan Kross about his book, Chatter: The Voice in Our Head, Why It Matters, and How to Harness It. You'll discover how introspection can be both good and bad, why living in the present runs counter to our biology, and how our inner voice can lead to chatter precisely when we need it most. Dr. Kross explains how wo…
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Michael Bungay Stanier on The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever
43:36
43:36
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43:36
In this episode, Dustin talks with Michael Bungay Stanier about his book, The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever. You'll discover how coaching others lets you work less hard and have more impact. Dustin and Michael discuss why it is so important to limit advice and ask questions instead. Michael shares the kickstar…
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Seth Godin on This is Marketing: Why You Can't Be Seen Until You Learn to See
47:42
47:42
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47:42
In this episode, Dustin talks with Seth Godin about his book, This is Marketing: You Can't Be Seen Until You Learn to See You'll discover how digital marketing has spiraled out of control and why the attention economy is so important to personal and relevant messages. Seth shares the critical marketing consequence of unlimited online choices for co…
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Dan Heath on Upstream: The Quest to Solve Problems Before They Happen
40:58
40:58
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40:58
In this episode, Dustin talks with Dan Heath about his book, Upstream: The Quest to Solve Problems Before They Happen. You'll discover why we get stuck in the cycle of response, putting out fires, dealing with emergencies, handling one problem after another, and how to make our way upstream to fix the systems that cause the problems. In other words…
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Leidy Klotz on Subtract: The Untapped Science of Less
55:00
55:00
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55:00
In this episode, Dustin talks with Leidy Klotz about his book, Subtract: The Untapped Science of Less. You'll discover why it's easy to mistake less for loss, why our first instinct is to add instead of subtract, and how to make the space to go from information overload to wisdom. Leidy invites listeners to consider the difference between less and …
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Hubert Joly on The Heart of Business: Leadership Principles for the Next Era of Capitalism
43:56
43:56
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43:56
In this episode, Dustin talks with Hubert Joly about his book, The Heart of Business: Leadership Principles for the Next Era of Capitalism. You'll discover how to find your noble purpose, put people at the center and unleash human magic. Hubert and I discuss the power of identifying self-inflicted problems and how to fix them. You'll learn about th…
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Roger Martin on When More Is Not Better: Overcoming America's Obsession with Economic Efficiency
55:33
55:33
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55:33
In this episode, Dustin talks with Roger Martin about his book, When More Is Not Better: Overcoming America's Obsession with Economic Efficiency. You'll discover how our obsession with economic efficiency has forced too much pressure in a pursuit of perfectionism. Roger and I discuss how this has resulted in a dangerously unbalanced economy that la…
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Ashley Whillans on Time Smart: How to Reclaim Your Time and Live a Happier Life
32:37
32:37
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32:37
In this episode, Dustin talks with Ashley Whillans about her book, Ashley Whillans on Time Smart: How to Reclaim Your Time and Live a Happier Life. You'll discover why four out of five adults report feeling they have too much to do and not enough time to do it, how these time-poor people experience less joy each day, laugh less, are less healthy, l…
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Julia Galef on The Scout Mindset: Why Some People See Things Clearly and Others Don't
1:15:40
1:15:40
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1:15:40
In this episode, Dustin talks with Julia Galef about her book, The Scout Mindset: Why Some People See Things Clearly and Others Don't. You'll learn about motivated reasoning, what Julia calls "soldier mindset" and how to hold your identity lightly, so that you can create a more accurate map of your world and embrace the worthy pursuit of intellectu…
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Jan-Benedict Steenkamp on Time to Lead and Lessons for Today's Leaders from Bold Decisions that Changed History
36:20
36:20
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36:20
In this episode, Dustin talks with Jan-Benedict Steenkamp about his book, Time to Lead, and how historical leadership examples might help us improve our skills better than the latest management fads. You'll discover how to use your emotions to think, not think with your emotions, so that you can make your followers part of something larger than the…
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Scott Anthony on Eat, Sleep, Innovate: How to Make Creativity an Everyday Habit Inside Your Organization
30:35
30:35
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30:35
In this episode, Dustin talks with Scott Anthony about his book, Eat, Sleep, Innovate, and how to use the power of habit to build a culture of innovation. You'll discover why most leaders fail to create truly innovative cultures. Scott shares best practices for unleashing the natural innovator inside everyone and how to engage all of the talent ins…
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Jacinta Jiménez on The Burnout Fix and Core Resilience Practices to Help Navigate the Complex World of Work.
45:56
45:56
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45:56
In this episode, Dustin talks with Dr. Jacinta Jiménez about her book, The Burnout Fix, and core resilience practices to help you operate from the "inside out" versus "the outside in." You'll discover how to identify and prevent exhaustion, cynicism and inefficacy in the workplace, so that burnout doesn't occur for you and your employees. Dr. Jimén…
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Ryan Holiday on Ego is the Enemy and Placing Higher Goals Above Your Desire for Recognition.
40:35
40:35
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40:35
Ryan Holiday opens his book, Ego is the Enemy, with a quote from Richard Feynman, who said, "The first principle is that you must not fool yourself and you are the easiest person to fool." Ego is such an important thing to master, especially as you attempt challenging work. Running a small business or private practice is not easy. At every step of …
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Paul Carroll on Billion Dollar Lessons, the Pitfalls of Consolidation and the Error of Staying the Misguided Course.
31:55
31:55
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31:55
In this episode, we look at Paul Carroll's research for Billion Dollar Lessons, key takeaways from the 750 most profound business failures of all times and how Paul learned as an award-winning journalist at The Wall Street Journal that not every tree grows to the sky. You'll discover why there are no new business mistakes, just new people to make t…
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