Alysia Montano, Molly Huddle and Roisin McGettigan are three Olympians, from 2 countries, including 2 Moms and 1 current pro coming together to talk about the inspiring figures, important topics and interesting stories in women's sports. We care about the landscape and future of our sport of Track and Field and we want to create more media coverage of women's sports in general. We'll be interviewing inspiring athletes, and discussing topics and news in the track world and beyond. Thanks for ...
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This show is for female entrepreneurs and health and wellness businesses to feel less overwhelmed about their digital marketing and SEO marketing for their online business. Cinthia talks to various experts about how to best approach online marketing, Google Analytics and SEO to be successful, while still staying sane.
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The Smart Talk Series -- dive into communication strategies, tips, and principles using a 360-degree approach with your host Melissa Vela-Williamson. Melissa is an accredited public relations expert, entrepreneur, and national columnist. This series will focus on a theme over the span of six weekly episodes. Listen as Melissa dives into a topic on her own, interviews industry experts, and gives listeners a broad perspective to learn from. Communication is the foundation of professional or pe ...
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B-T-YES! is a fan podcast about the music group BTS. (Get it? The pun? Instead of B-T-S, it’s B-T-YES!) We’re two best friends who fell deeply in love with the music, dance moves, and personality of the group BTS. And if you love them too and are in need of some BTS-centric conversation, this is the podcast for you! 💜
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The world falls into chaos. Everyone freaks out. These events are all connected. They arise from a systemic shift. This podcast explores this precarious new “normal” and imagines potential solutions.This relaunch focuses on the Great Transformation. Tipping points in natural ecosystems. Systemic changes in political economies. Older episodes explored the future of work and the economy.
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Book Launch! All In Stride with Johanna Garton and Elvin Kibet
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Buy All in Stride Here! We are speaking about the new book All In Stride by author Johanna Garton featuring the intertwining running journeys of Shadrack Kipchirchir and his wife Elvin Kibet as they go from young kids in Kenya to sports careers in the US NCAA system and US Army. Elvin has joined us as well and we will link back to her pre Olympic t…
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How to choose keywords for SEO (encore) / ep285
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In this episode, Cinthia discusses how to pick the right keywords for your online business. No previous tech knowledge is required to understand this and start taking on your SEO today. Full episode shownotes: https://digitalbloomiq.com/seo/how-to-choose-keywords-for-seo What You'll Learn in This Episode: How to align your keywords with your busine…
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Producing Your Own Talk Show with Ernie Zuniga
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Season finale! Celebrate the end of Season 7 with an insightful discussion between host Melissa Vela-Williamson and Ernie Zuniga the host of "Pickup Lines". Ernie shares about taking the leap from being a TV morning news anchor on traditional media, to developing a self-produced show with a unique format. About Ernie: For almost 18 years, Ernie Zun…
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Building company culture as a female founder with Ashley Cox / ep284
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In this conversation, Ashley and Cinthia discuss the importance of building a company culture that supports female founders. They talk about the need for a shared value system and a clear vision to guide decision-making and create a positive work environment. Looking to build your dream team? You’re in the right place! Full episode shownotes: https…
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Creating Content for Niche Audiences with April Monterrosa
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When you see a lack of representation in media, sometimes the best way to address it is to create the type of publication you're craving. In today's episode, Melissa sits down with April Monterrosa, the publisher and editor-in-chief of Live From The Southside Magazine, to talk about creating content for a niche audience and an insider's look into b…
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BTS SEO Seasons Society Demo Call (April 2024) / ep283
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In this behind the scenes episode, you get a taste of the SEO Seasons Society monthly demo calls. In this demo call, we review Jen's reporting using Looker Studio, Search Console and Google Analytics. We explore a few different reports, including vanity metrics, search console, and landing pages in Google Analytics and what to do with this informat…
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B2B Communications and Events with Erika Bradbury
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You don't have to be a subject matter expert to help create an engaging event for professionals in a certain sector. You just have to be an expert at creating events. In this episode, Melissa talks with Erika Bradbury, an editorial and event content strategist about creating successful events and communications for business-to-business (B2B) audien…
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How to find keywords for SEO (encore) / ep282
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In this encore episode, Cinthia discusses the importance of finding quality keywords for SEO. She provides three places to find quality keywords and emphasizes the need for keyword research and aligning keywords with business goals. She also introduces her DIY SEO course, Homegrown Traffic, which teaches how to rank in Google and attract the right …
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No matter what field you're in, there's probably a publication that is created for professionals like you and covers stories that are relevant to your area of work. This is called trade journalism. In today's episode, Melissa is joined by John Elsasser, the editor-in-chief of PRSA's Strategies & Tactics for a discussion about the evolution and impo…
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DIY vs. Done for you - what should I do? with Calvina Nguyen
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In this conversation, branding and design coach Calvina Nguyen and SEO expert Cinthia Pacheco discuss the pros and cons of DIY vs. done-for-you approaches in branding and SEO. They emphasize the importance of time, experience, and knowledge in deciding which approach is best for your business. Calvina highlights the value of DIY in gaining confiden…
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The Magic of Authorship with Jacqueline Ruiz
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As PR pros, we excel at helping clients tell their stories, but when it comes to telling our own, we sometimes find it difficult to "land that plane". Melissa talks to Jacqueline Ruiz, a social entrepreneur (and a real-life pilot) about how the magic of hybrid publishing can help you tell your story. Thought about becoming an author? Listen in! Abo…
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In this encore episode, Cinthia discusses the foundational topic of keywords in SEO. She explains that keywords are words or phrases that people search for to find content on the internet. Cinthia emphasizes that keywords are not only relevant to Google and SEO, but also to other digital platforms like YouTube and Pinterest. She provides examples o…
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By Evergreen Podcasts
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Join us this season as we focus on The Future of Mass Communication! Melissa kicks off this season with nationally syndicated columnist, Ruben Navarrette. Listen as they discuss the importance of thought leadership in comms, the role of opinion editorials (op-eds), and how to navigate controversial issues as communicators. About Ruben: Ruben Navarr…
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GA Universal Data migration with Erika Austin / ep279
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In this conversation, Cinthia and Erica discuss the retirement of Universal Analytics in July 2024 and the transition to GA4. They explore the importance of backing up data and provide options for saving Universal Analytics data, including using tools like BigQuery and third-party solutions. They also discuss baseline reports that should be downloa…
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Behind the scenes of building a team + Mom Update with Cassandra Caruso
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In this episode, I talk with my friend and branding expert, Cassandra Caruso about my journey with building a team and all the learnings. She interviews me and pulls out parts of my mom journey as well. What You'll Learn in This Episode: How far I’ve come with the delegation and how it’s been essential to supporting my current priorities with being…
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Molly and Alysia introduce Keeping Track X &Mother's newest partnership: The Mother's Lane; a series keeping up with athlete moms . We're going deep on the topics around the intersection of motherhood and sport with some of the amazing Mom's on the track, roads, sport leadership spaces and beyond. We'll talk about things like training while pregnan…
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Marathon Trials Spotlight: Sergeant Elvin Kibet!
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Our final installment of the Marathon Team nTrials spotlight is Seargent Elvin Kibet Elvin was a 6 time All American while at the University of Arizona graduating in 2015 -you can read more about her story and her childhood in Iten Kenya in the book All In Stride by Johanna Garton which comes out this spring! Its about the journeys of Elvin and her…
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Marathon Trials Spotlight: Fiona O'Keeffe !
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Our second installment in our miniseries of spotlights around the women of the 2024 USA Olympic Team Trials Marathon is Fiona O’Keeffe. As a 6 time all American at Stanford graduating in 2020 Fiona got to chase some fast women on her own team in the middle distance events. She steps up to the Marathon as one of a few women debuting in the distance …
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In Erika's debut marathon this past spring she became the fastest American Born Black Woman Marathoner, she's also a two time USA road Champion and fresh off a big half marathon PB. She tells us about her preparations for the upcoming Olympic Team Trials Marathon on Feb 3rd -spoiler it's going well!By Evergreen Podcasts
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Tickets on Sale Now: Ethics and Copyright Law in an AI-Excited World
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Learn Copyright Law do's and don'ts of AI from public relations author Melissa Vela-Williamson and media law attorney Alicia Calzada on January 18. Tickets are on sale now! Resources mentioned: - Ethics and Copyright Law in an AI-Excited World - Smart Talk: Public Relations Essentials All Pros Should Know - MVW Communications - PR Pro Gear…
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In the podcast episode Molly and I talk about Instagram SEO. We dive into hashtags, how to focus on quality conversation and optimization of usernames, names, bios, and location. We also dive into customer journey convo, and how to understand your Instagram metrics. Full episode shownotes here: https://digitalbloomiq.com/pod/molly-cahill Get email …
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Wordpress alternatives for small businesses with Raechel Larsen / ep276
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In this podcast episode, we explore various website platforms for small to medium-sized businesses, discussing the limitations of WordPress and the benefits of alternatives like Squarespace, Wix, and FG (Funnel Gorgeous). We emphasized the need for user-friendly, integrated platforms that align with business needs and reduce reliance on plugins. Th…
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Creating a maternity leave plan for your business with Cassandra Vantriet / ep275
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In this conversation, we reflect on how life transitions (like becoming a mom) push you to be present and flexible when entering a new phase of life. We also share our experiences with building a conscious maternity leave, learning to embrace changes and adapt to everything that momhood brings, highlighting the impact on work and life balance. Full…
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Live With Canadian Olympian Malindi Elmore
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Alysia and Molly have a conversation with Canadian Olympian (2004 and 2021!) and former record holder Malindi Elmore on her journey in the sport: takeing a step back during a burned out phase, exploring other sports and kinds of training, becoming a Mother and finding herself in a while new event and more Olympic berths at age 43! This was a live p…
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In this episode, I dive into why it's crucial to focus on how to do SEO holiday in a way that grows your potential for growth when December rolls around. Learn why preparing your website in advance and understanding the specific desires and search patterns of your audience during the holidays can set you up for success. Full podcast shownotes here:…
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Bonus: Creating a Conscious Public Relations Strategy with Shannon Weinstein & Melissa Vela-Williamson
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Enjoy a bonus conversation between Melissa and Shannon Weinstein on the Keep What You Earn! podcast where they discuss creating a conscious public relations strategy. Thanks to Shannon for having Melissa on her show to talk about PR and money matters. Resources mentioned: - Keep What You Earn! - Smart Talk: Public Relations Essentials All Pros Shou…
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39. Taking Leaps in Your Career with Jennifer R. Hudson, APR
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Making the leap from a steady corporate job to the chaos of owning your own business is not easy. In today's episode, Melissa talks to Jennifer R. Hudson, APR about her path to owning her own firm. About Jennifer: Jennifer is a strategic communications advocate, trainer, mentor, consultant and speaker. Her superpowers are helping PR leaders step bo…
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Molly chats with Natoya about her off season plans, breaking her own National record at the Diamond Leage Final, her philanthropic goals, how she's getting faster with age and how injury and a car accident almost derailed her 2023 season.By Evergreen Podcasts
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38. Crisis Communications and TikTok Engagement with Molly McPherson
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Social media is a powerful tool every PR professional needs to know how to use. But what happens when that power gets out of your control and creates a crisis? Today, Melissa discusses the importance of understanding crisis communication in every part of your career evolution with crisis comms and TikTok strategist Molly McPherson. About Molly: Pub…
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37. Uplifting Your Community with Bernice Chao
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How do you make a difference when you see a lack of support for your community? In today's episode, Melissa talks to Bernice Chao, an award-winning creative whose career evolution led her to creating Asians in Advertising and writing a book about visibility. About Bernice: Bernice Chao is an award-winning creative who's worked on campaigns for nota…
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36. Coaching and Consulting with Ken Jacobs, PCC, CPC, ELI-MP
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It takes a village to build a career you can be proud of. In this episode, Melissa talks to former PR agency pro turned coach Ken Jacobs about the importance of great coaching and consulting in your career evolution. Big thanks to our sponsor Anais Biera Miracle for supporting this season of the podcast! About Ken: Ken Jacobs is one of the few cert…
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35. The Path to Entrepreneurship with Julie Livingston
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When you start your career, you never know where life will take you. Today's guest, Julie Livingston, embraced the unknown by letting curiosity guide her throughout her career. Listen as she talks with Melissa about her path and how it ultimately led to starting her own firm. Big thanks to our sponsor Anais Biera Miracle for supporting this season …
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Listen as Melissa kicks off Season Six by asking questions to get you thinking about you how to evolve your career. Join us this season as Melissa talks with experts in various disciplines about their career evolution stories. Big thanks to our sponsor Anais Biera Miracle for supporting this season of the podcast! Topics covered: - Career evolution…
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We last spoke to Tori in early 2022 and a lot has happened since! She is publishing her book You Anthem, building a non-profit and heading to the World Championships in Hungary as the US Champion and 2022 World Championship bronze medalist. Listen in on what's going on off the track and how she stays motivated on the track. You Anthem LiveHappyRetr…
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Justine Fédronic : Stepping Into The Other side Of The Sport
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Be an Underbird with Oiselle! Apply today! We catch Up with Justine in Hungary leading into the 2024 World Athletic Championships and speak on her Hungarian (and French/ Caribbean) background , how she has "pieces of her heart all over the world", her athletic carreer, her creative work, her work with Oiselle and her hopes and goals for the sport o…
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Pivoting your business energetically with Cassandra Caruso / ep273
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This is an incredible conversation with Cassandra Caruso, Designer and Intuitive Brand Mentor at Wild Dreams co. Together explore the energetic aspect of branding, discussing how to reconnect with the original brand vision and pivoting courageously to make a greater impact. We also touch on the significance of incorporating storytelling and followi…
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In this podcast episode, Cinthia discusses the topic of Instagram hacking and shares tips on how to prevent it. She recounts a story of a friend whose Instagram account got hacked, leading to the loss of all her content and followers. Cinthia emphasizes the importance of not relying solely on social media platforms and suggests diversifying marketi…
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Athlete Mental Health with Roisin McGettigan-Dumas
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Molly interviews Ro about athlete Mental Health. Roisin McGettigan-Dumas is of course our Co-Host, but also: a Licensed Mental Health Counselor (and 2012 Olympian in Track and Field!) and also coaches athletes on sport performance psychology. We chat about the information Ro Learned from the IOC's new course on Athlete Mwntal Health and share resou…
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Easy evergreen funnels for small businesses with Lindsay Hope / ep271
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In this episode, we talk about the significance of an effective email strategy without getting icky. It's all about building personal connections with subscribers and finding the right balance between personal and professional content. We also get into testing and optimizing a live launch before transitioning to an evergreen funnel and tailoring em…
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This is such a great question and I know for a lot of you, you are really wanting to understand how this impacts your potential to rank. This is what we talk about in this episode! Full episode shownotes + extra tips here: https://digitalbloomiq.com/seo/how-long-should-my-blog-post-be-for-seo Get email updates on all podcast episodes (+ SEO tips, b…
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Creating an umbrella brand with Melissa Burkheimer / ep269
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Welcome to the Digitally Overwhelmed podcast! In this episode, we dive into creating an umbrella brand for small to medium-sized businesses. Our guest, Melissa Burkheimer, a branding expert with years of experience, shares her insights and tips on building a successful umbrella brand encompassing multiple business ventures. Full episode shownotes +…
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How are health searches different from other types of searches / ep268
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Many of you listening are Health and Wellness businesses, so this one is for you. Ranking in Google for health terms isn't always easy, but it's worth it since it can change how your website and business attract clients who are already looking for what you have to offer. Full episode shownotes + extra tips here: www.digitalbloomiq.com/seo/ranking-f…
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How to fall in love with your course again with Gina Onativia / ep 267
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In this episode, we're going to dive into the world of online courses and interview Gina Onativia about how to renew energy into the marketing and selling of your online course. Full episode shownotes here: https://digitalbloomiq.com/pod/gina-onativia Get email updates on all podcast episodes (+ SEO tips, behind-the-scenes, and early bird offers) h…
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Does having multiple keywords on a page improve your rankings? / ep266
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I get this asked this excellent question often so I thought I'd create a podcast talking about this. I hope this inspires you to take more intentional and consistent action with your Search Marketing. Full episode shownotes + extra tips here: www.digitalbloomiq.com/seo/does-multiple-keywords-improve-ranking Get email updates on all podcast episodes…
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How to rank in Google with Pinterest with Jana O. / Ep 265
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I’m bringing my good friend Jana O. back onto the podcast to talk about SEO and Pinterest strategies to getting ranked in Google with your Pinterest marketing. We’ve had several clients ask about this and we wanted to give some guidance and strategies to make this happen for you! Full episode shownotes here: www.digitalbloomiq.com/seo/ranking-with-…
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Check out their website for inquiries on joining or supporting! Social media announces events: @angelcityelite Angel City Elite is a women's running group based in the Los Angelese area. Their athletes have competed at the US Olympic Trials Marathon and other track and road races around the country. They are a small group of runners now but hope to…
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Using ChatGPT for SEO with Erika Austin / Ep 264
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In this episode, we have a special guest, Erika Austin, a Digital Marketing Consultant, sharing her insights on using ChatGPT for SEO. We all know that Search Engine Optimization (SEO) is critical for any business, and Erika provides valuable tips and tricks on how to leverage ChatGPT to improve your website's search engine ranking. With Erika's ex…
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Bonus: Inclusive Communication Musts with Gini Dietrich & Melissa Vela-Williamson
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Enjoy a bonus conversation between Melissa and Gini Dietrich of Spin Sucks about effectively communicating across diverse audiences. Topics covered: - Being conscious of how you communicate - DEI communication musts - Tactics to include in your communications programs - Integrating intersectionality - Habits for more inclusive communication - Q&A A…
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Smart Talk: Public Relations Essentials All Pros Should Know Audiobook is now available! Actions to take: - Download your copy of the Smart Talk audiobook on Amazon, Audible or wherever you get your audiobooks Resources mentioned: - Smart Talk Audiobook on Amazon - Smart Talk: Public Relations Essentials All Pros Should Know - MVW Communications - …
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