The podcast looking deep into the seaweed industry, through the stories of pioneers, entrepreneurs and innovators shaping up its future.
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#28: Branding Expert Danny Matthews – How to build a seaweed startup brand, avoid common pitfalls, understand the neuroscience of buying decisions, find Problem-Solution fit and craft the right story.
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Danny Matthews is a branding expert with a big vision to solve the world’s biggest problems with creative design and brand strategy. Among his accolades he has been featured in the Huffington Post, BBC Radio, the FSB’s First Voice and has shared a stage with Facebook and Google. In 2019, Danny founded Short Story Ventures, a Venture Studio that hel…
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#27: Doctor Seaweed with Dr Craig Rose – Seaweed nutraceuticals, how to develop a dietary supplement product, from understanding market trends to manufacturing, sales and compliance with regulatory requirements ...
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Dr Craig Rose PhD is a marine biologist and the Founder and CEO of Seaweed & Co., the company behind his Doctor Seaweed range of award-winning nutritional supplements. Dr Craig has a degree in Marine Biology, a master’s in Marine Technology and a PhD in Marine Science. Dr Craig started the company in 2015 after working for many years with seaweed o…
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#26: Bright Tide with Harry Wright - The investment ecosystem for regenerative farming on land and water, successful business models in the blue economy and the Regenerative Farming Accelerator Programme ...
58:29
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Harry Wright is the Founder and Director of Bright Tide. Harry studied law and practised in the private sector for ten years. It was there he saw the potential to harness the ingenuity and resources of the private sector to help solve global conservation issues, inspiring him to launch Bright Tide. Harry has extensive knowledge of conservation issu…
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#25: Rootless with Sachi Singh - The health benefits and composition of seaweed, thyroid health and sex hormones, creating a habit-forming product.
1:13:38
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Sachi Singh is the Founder and CEO of Rootless. With a decade of experience in international climate change solutions and a Masters in Environmental Management from Yale University, Sachi is well aware of what we’re collectively up against. In seaweed, she found hope! Seaweed is one of the most nutritious foods on the planet, and actively regenerat…
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#24: Andrew Wilkinson (Chef) - The role of chefs in the future of seaweed, bringing sustainable and healthy meals to America's schools.
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Andrew Wilkinson is Seafood Specialist and Chef Director of Research and Development at North Coast Seafoods. He is a chef with a deep love for fresh ingredients and a passion for creating exciting, delicious food for people to enjoy every day. He developed this passion from a young age, working on the lobster docks in Maine and watching his mother…
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#23: Seadling with Simon Davis – Southeast Asia and why production scale-up will happen in the tropics, the potential of red seaweeds, lessons from the East and opportunities for innovation.
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Simon Davis is a serial entrepreneur and the founder of SEADLING, a seaweed biotechnology startup, that has been leading innovation in the seaweed sector in South East Asia since 2018. Simon has been active in the seaweed industry for 8 years, serves on the advisory board of UN Global Compact’s Safe Seaweed Coalition and is a passionate advocate fo…
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#22: Akua with Courtney Boyd Myers – How to build a seaweed brand, engaging with your audience and learning what they want, developing a kelp burger, sustainability and why people buy a product.
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Courtney Boyd Myers (Founder & CEO of AKUA) is an entrepreneur, environmentalist, writer, and new Mama to Romy Ocean. Prior to launching AKUA, she helped build the Summit Community, a global network of founders, creatives, and innovators. Previously, she helped market companies such as Four Sigmatic and Unframed Ice Cream. She began her career as a…
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#21: Macro Oceans with Matthew Perkins – Biorefining to create profitable seaweed products, lessons from a decade in terrestrial agriculture and the role of technology in building positive change.
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Matthew is the Founder and CEO of Macro Oceans, a startup transforming seaweed into low-carbon chemicals for use in materials, cosmetics, food, and many other applications. Matthew is an experienced technology entrepreneur, having built and sold his first company, Yield Pop, to The Climate Corporation. He has more than a decade of experience in ter…
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#20: Sway with Julia Marsh - How a design led company is making bioplastic from seaweed, what will drive adoption, understanding the supply chain, the flow of information and biological circularity.
48:41
48:41
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Californian designer Julia Marsh is the CEO and co-founder of Sway, a venture-backed materials company which produces compostable packaging made from seaweed. Julia's work is inspired by a lifelong affection for the ocean, and the belief that designers must take part in solving the planet’s greatest challenges. Sway is on a mission to replenish the…
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#19: Arctic Seaweed with Matthias Boeing - Technology to disrupt the industry at a "make or break" moment, farming and offshore wind, Seaweed as a Service (SaaS) as a framework for partnerships.
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Arctic Seaweed is on a mission to transform seaweed cultivation with disruptive technology. As Strategic Advisor, Matthias Boeing is assisting the company to build a strategy for scaling up. He's studied International Business and Strategic Management at the University of York, after which he gained important experience in management consulting and…
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#18: Kaly with Daniel Hillman - Seaweed meets finance: thoughts and perspectives from an impact investor and entrepreneur, existing gaps, creating a scalable model and the path to sustainable growth.
38:44
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Kaly is a natural capital operating platform whose mission is to scale the production of regeneratively farmed seaweed in Scotland and develop new routes to market through higher-value processing using a community-based approach. Co-Founder of Kaly, Daniel Hillman is an experienced impact investor and entrepreneur, most recently as Director of Inve…
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#17: GreenWave with Sam Garwin - How to build a business that works, market development, making seaweed a "cash crop" and the new "dating" app for the seaweed industry.
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GreenWave trains and supports regenerative ocean farmers in the eraof climate change, working with coastal communities to create a blueeconomy—built and led by ocean farmers. Sam Garwin leads GreenWave’s efforts to establish reliable, accessible, and equitable markets for seaweed farmers. Her work includes business development and organizing suppor…
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#16: Vincent Doumeizel, Author of "The Seaweed Revolution" - Lessons and takeaways from writing the book, how to work with the Global Seaweed Coalition and its framework for collaboration, and more!
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Vincent Doumeizel is Senior Adviser on the oceans to the United Nations Global Compact as well as director of the Food Programme at the Lloyd’s Register Foundation. Author of a new book titled "The Seaweed Revolution" which officially launched in the UK in May 2023, Vincent has in recent years devoted himself to promoting a food revolution and envi…
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#15: Nordic SeaFarm with Simon Johansson - Cultivating and using sea lettuce and dulse, disrupting the food industry, reaching product-market fit, developing food products and a downstream market.
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Simon Johansson is the CEO of Nordic SeaFarm and has been working in the aquaculture industry for 5+ years and has a strong passion for the ocean. With a background from Management Consulting and working in the Middle East, North America and Europe he has acquired strong knowledge from various cultures and companies now being applied to scale up No…
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#14: Phyconomy with Steven Hermans - Separating signal from noise, unsupported hype Vs. unnecessary pessimism, serving a niche and the feasibility of a knowledge-based business in seaweed.
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Steven Hermans is the founder of Phyconomy, the platform on a mission to improve the flow of information in the seaweed industry. Phyconomy is currently doing so through a blog, a newsletter, a database of seaweed organisations and an annual report called State of the Seaweed Industry, which has been referenced on newspapers like the Financial Time…
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#13: Ocean Rainforest with Olavur Gregersen - Finding customers for your seaweed biomass, large scale farming in California and the financial ecosystem to enable scaling-up seaweed cultivation.
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This episode was created as part of Inside Seaweed's partnership with Seagriculture Conference. Olavur Gregersen is co-founder and CEO of Ocean Rainforest, one of the largest seaweed cultivation companies in Europe which also operates in California. Olavur has more than 20 years' experience as an entrepreneur and international speaker, primaril…
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#12: SINTEF Ocean with Silje Forbord - Integrated multi-trophic aquaculture and circular bioeconomy, learning from Asia, upscaling seaweed cultivation and diversifying into different species.
49:33
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This episode was created as part of Inside Seaweed's partnership with Seagriculture Conference. Silje Forbord is Research Manager at SINTEF Oceans. Silje has 15 years' seaweed cultivation experience from land-based hatchery and field work, including integrated multi-trophic aquaculture (IMTA). She holds a PhD in cultivation of sugar kelp with focus…
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#11: Kelpy with Fionnuala Quin - Creating positive impact with a seaweed product, how to pick the right idea, the importance of market pull, seaweed bioplastics and the soil as a carbon sink.
47:14
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Fionnuala Quin is the Founder CEO of Kelpy, a start-up working to create a reliable and ethical bioplastic replacement for the single use packaging items currently choking our oceans worldwide. The daughter of a fisherman, Fionnuala is no stranger to aquaculture and its challenges. Her positive vision of the future is not just driven by her determi…
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#10: Atlantic Sea Farms with Liz MacDonald - Lessons from the field, practical tips, training path and resources to become a seaweed farmer, best practices, equipment, logistics, costs and challenges.
57:05
57:05
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Liz MacDonald is the Seaweed Supply and Advancement Manager at Atlantic Sea Farms. Liz has been farming the Gulf of Maine (US) since 2016, cultivating native mussels, scallops and kelp. Her detailed and practical knowledge of seaweed production is absolutely incredible. Liz has collaborated with researchers and is a published author in multiple sci…
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#9: Sirputis & SoftSeaweed with Morten Kroslid - How automation and AI could revolutionise the seaweed industry, new processing technologies, the benefits of using data and specialised software.
47:04
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Is the era of automation and AI coming to the seaweed industry? I try to answer this question in my conversation with one of the pioneers of automation and mechanisation in the sector. Here is a short trailer of this episode: click here Among the many topics discussed on this episode, here are some that you might find really interesting: New techno…
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#8: The Seaweed Company with Joost Wouters - Stepping up professionalisation, building a company as a platform, true collaboration Vs. secrecy, and going from corporate career to seaweed entrepreneur.
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Joost Wouters is the Founder & SeaEO of The Seaweed Company. We started our conversation by unpacking the milestones of his journey from a corporate career to becoming an entrepreneur “hooked on seaweed” and on a mission to “make seaweed visible”. Among the many topics discussed on this episode, here are some that you might find really interesting:…
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#7: Shore with Peter Elbourne - Wild harvesting and its advantages/disadvantages compared to farming, sustainability, available species and their uses, seaweed fouling, carbon accounting.
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41:40
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41:40
This episode covers all things wild harvesting, as I am joined by Peter Elbourne from SHORE Seaweed. We took a very insightful deep dive into the advantages and disadvantages of wild harvesting and looked at the differences when compared to seaweed farming. Peter’s extraordinary experience allowed us to go into detail and discuss both the technical…
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#6: GreenWave with Bren Smith - The author of "Eat Like A Fish" shares his inspiring vision for the future of the seaweed industry.
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Bren Smith is the industry pioneer behind "Eat Like A Fish - My adventures as a fisherman turned restorative ocean farmer". A former commercial fisherman, Bren went through a journey of ecological redemption by turning into a regenerative ocean farmer, and co-founder of the non-profit GreenWave - a global network of farmers, entrepreneurs, and rese…
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#5: GreenSea Solutions with Amabel Hamilton - Kelp-based fertiliser from seaweed farmed in Scotland (UK)
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47:00
Welcome back to another episode, where this time we hear from Amabel Hamilton, Co-founder and Director at GreenSea Solutions Ltd. During our conversation, Amabel paints a really promising and detailed picture of producing fertiliser from sugar kelp (Saccharina latissima), the exciting environmental benefits and the potential that this holds for the…
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#4: The Seaweed Academy with Rhianna Rees – Everything you need to know to get started in the Seaweed Industry today.
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In an episode entirely dedicated to newcomers to the seaweed industry, I talk to Rhianna Rees, Seaweed Academy Coordinator at SAMS (Scottish Association for Marine Science). Rhianna’s full bio can be found below. Whether you want to become a seaweed entrepreneur, you’re thinking about getting started as a seaweed farmer, a researcher or maybe an in…
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#3: Cascadia Seaweed with Mike Williamson - Starting as a seaweed entrepreneur, focusing on 3 verticals, branding, and the challenges of processing seaweed when it doesn’t behave like spinach!
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Here is my wide-ranging conversation with Mike Williamson, one of the first seaweed farmers in north America and the CEO of Cascadia Seaweed, one of the largest provider of ocean cultivated seaweed in North America (full bio below). He told me some really compelling stories about starting as a pioneer seaweed farmer and entrepreneur in British Colu…
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#2: FlexSea with Carlo Fedeli - Single use bioplastic from seaweed, developing alternative packaging materials to replace traditional plastic.
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Carlo Fedeli is the CEO and cofounder of FlexSea, a startup developing alternative packaging materials from seaweed, in order to replace single use flexible plastic packaging. In this episode, we talk about how first-hand experience of plastic pollutions pushed Carlo to turn to seaweed for a solution. We cover topics such as legislation, carbon cre…
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#1: Dr. Thierry Chopin - Seaweed role as climate solution, Hype vs. Science, the carbon in your ketchup and sinking seaweed to the deep ocean.
48:31
48:31
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In this first episode, I talk with Dr Thierry Chopin, a professor of Marine Biology and huge global expert on seaweed cultivation (full bio below). He has worked on seaweed for more than 40 years and has published over 250 papers, including the recent “Farming the Ocean – Seaweed as a Quick Fix for the Climate?”. We talk about his concerns around t…
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