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#22: Akua with Courtney Boyd Myers – How to build a seaweed brand, engaging with your audience and learning what they want, developing a kelp burger, sustainability and why people buy a product.
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Courtney Boyd Myers (Founder & CEO of AKUA) is an entrepreneur, environmentalist, writer, and new Mama to Romy Ocean. Prior to launching AKUA, she helped build the Summit Community, a global network of founders, creatives, and innovators. Previously, she helped market companies such as Four Sigmatic and Unframed Ice Cream. She began her career as a journalist at Forbes Magazine and The Next Web and has been recognized as one of Fast Company’s Most Creative People in Business. She currently serves as an advisor to GreenWave.
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2:55 Seaweed and food a one possible solution for climate change and environmental crisis
5:10 The spark and hopes behind starting a food brand, Akua.
10:30 Bringing an innovative product into the market: Akua's story and key lessons.
14:00 The Kelp Beta Burger Club: how Akua engaged with their audience and learn what they wanted.
17:05 How to build a successful food brand - advice for startups.
18:25 Does sustainability drives why consumers buy products?
21:10 Measuring positive environmental impact for a food brand.
22:15 Marketing and storytelling: how Akua's message and strategy evolved.
35:05 The risk in forcing the climate and sustainability message.
36:55 Dos, Don’ts and practical advice for entrepreneurs starting a food business.
42:00 Potential for using different seaweed species and regenerative food sources.
43:05 The importance of simplification where the seaweed supply chain is so complicated.
44:15 How our brain works around food and how to change perception.
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Useful Links:
Courtney's presentation given at Seagriculture in Portland.
Courtney Boyd Myers: LinkedIn, Website, Blog, Twitter.
Akua: Website, LinkedIn, Twitter, Instagram, Tik Tok, Facebook.
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Get in touch on LinkedIn, Twitter, or by emailing me directly at fed@insideseaweed.com - Please send in your feedback: what do you want to hear more or less of? any suggestions? Would love to hear what you think!
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