Welcome to [Doing It Big]: The Frank & Yolanda Global Podcast, a place where people that are impacting lives in a BIG way get to tell their stories and strategies to those that are seeking and hungry to reveal their "Bigness" to the world. Here you'll meet creatives, hear new music, get your business questions answered, and be inspired to do what you're already doing or contemplating doing in a BIGGER way. This podcast cuts no corners as we dig down into the meat of the things that people re ...
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The Sydney Institute is a privately funded not-for-profit current affairs forum devoted to encouraging debate and discussion.
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Current strategies to successfully influence public policy and engage in advocacy, even in unpredictable times. Discover how to make real connections with elected officials and key decision influencers and how to effectively tell your story for maximum benefit. Join host Cori Henderson, MPA to learn the secrets used by public affairs professionals so you can raise your organization’s profile and have your voice heard by policymakers for the right reasons. Because 2020 made it clear that no o ...
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A deep dive into the stories, habits, ideas, strategies and methods that drive fulfilled people and create enormous success for them. The guests are diverse, but they share profound similarities. They’re guided by purpose, live with intense joy, learn passionately, and see the world with a unique lens. Each episode lets us soak in their hard-earned wisdom and apply it to our lives. Guests include Neil deGrasse Tyson, Seth Godin, and Tyler Cowen.
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The DigitalMarketer Podcast takes you on a journey through the world of digital marketing, diving deep into the topics that digital marketers, like you, can use to help grow your skills and your business. The podcast is produced by the Scalable Media Network and hosted by Mark Degrasse and fellow DM contributors. Listen to interviews with key players in the digital marketing industry, bringing real-world insight and examples to help you understand how to implement the best marketing strategi ...
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Starting, growing, and managing a business can be hard! So sometimes you just need a quick answer to your problem, or sometimes you need help and don’t even know where to begin…that’s what this show is. Every week we’ll have the real and sometimes hard, but always necessary conversations to make your business operate more effectively. It’s like having a business consultant at your fingertips. So tune in and let’s get started!
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The Secret to Seamless Marketing and Sales Collaboration
33:09
33:09
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33:09
As marketers, it's easy to focus solely on generating leads, but it's equally important to ensure a smooth handoff to the sales team. A slight disconnect between the two teams hinders growth and success. So, how can we bridge this gap to foster better alignment and drive overall success? In this episode, Neal Tricarico, co-founder of Sales Magic an…
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Creating Offers That Generate Big Results with Craig Andrews
31:47
31:47
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31:47
Are your offers falling flat? The digital marketing landscape is getting competitive every day, and a simple PDF or worksheet just won't cut it anymore. To truly stand out and generate big results, you need to create complex offers that provide real value to your audience. In this episode, Craig Andrews, principal and founder of Ally and an M3 Mast…
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The Email Deliverability Mistake That Could Cost You - Big Jason Henderson
38:07
38:07
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38:07
Imagine spending countless hours crafting the perfect email campaign, only to have it land in your subscribers' spam folders. It's a marketer's worst nightmare, and it's about to become a reality for those who don't take action. In this episode, Big Jason Henderson, the director of deliverability for Digital Marketer, shares crucial insights on the…
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Overcoming Imposter Syndrome in the AI Era with Toby Brooks, PhD
30:21
30:21
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30:21
Staying ahead of the curve in anything you do is crucial. With the rapid advancements in AI and the ever-evolving digital landscape, it's easy to feel overwhelmed. In this episode, we explore the intersection of AI and education, and how these technologies are reshaping the way we learn and work. I sat down with Toby Brooks, PhD, a professor at Tex…
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Escape the Founder Trap to Scale Your Business with Frank Cowell
31:43
31:43
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31:43
As a business owner, you know that transitioning from a founder mentality to a CEO mindset is crucial for scaling your business. But how do you make that shift without losing control or compromising your vision? We sat down with Frank Cowell, the Chief Revenue Boss of Revenue Ranch and a faculty member at Digital Marketer, to discuss the philosophi…
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Marketing Success with Google Analytics 4: Insights from Chris 'Mercer' Mercer
46:02
46:02
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46:02
As a marketer, you know that data is the lifeblood of your strategy. But with so many metrics to track and tools to navigate, it's easy to feel like you're drowning in a sea of numbers. That's where Google Analytics 4 (GA4) comes in - a powerful platform that promises to revolutionize the way we approach marketing measurement. In this episode, we s…
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B2B SaaS Success $200K to $20M in 4 Years with Julia Vorontsova
24:58
24:58
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24:58
If you are struggling to scale your B2B SaaS company beyond a certain point or feel like your growth has hit a ceiling despite your best efforts, you're not alone. Many businesses face similar challenges, but there is a way to break through and achieve exponential growth. In this episode, Julia Vorontsova, the founder of Innovation Park, shares a s…
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Break the 7-Figure Ceiling in Your Agency with Frank Cowell
29:46
29:46
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29:46
Discover your agency's primary growth blocker in just a few minutes. Visit http://growthmomentumanalyzer.com for a free assessment and actionable insights to propel your business forward. Do you feel stuck in your agency's growth, overwhelmed by chaos, and constantly playing the hero to keep things running? As an agency owner, you want to scale you…
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Q4 Strategies - Sales and Marketing Collaboration with Mike Chudy
28:32
28:32
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28:32
As we approach the end of the year, sales teams are feeling the pressure to close deals and hit their targets. But all too often, there's a disconnect between sales and marketing that can hinder success. How can we bridge that divide and ensure that both teams are working together seamlessly? In this episode, we're joined by Mike Chudy, a seasoned …
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Michael Easson & Gerard Henderson – Remembering Frank Knopfelmacher
56:05
56:05
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56:05
https://www.youtube.com/watch?v=jxazGY3os4UBy The Sydney Institute
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Navigating AI and Business with Adam Chronister
41:18
41:18
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41:18
In a world where AI is rapidly transforming the business landscape, how can you stay ahead of the curve and thrive in the face of unprecedented change? Adam Chronister, CEO and founder of Enleaf, shares his insights on leveraging AI to streamline processes, boost efficiency, and unlock new opportunities for growth. Mark and Adam explore the potenti…
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Andrew Bragg – The Housing Crisis: The Coalition’s Approach
58:42
58:42
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58:42
https://youtu.be/PtNznHnfLjABy The Sydney Institute
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Do you struggle to build lasting relationships and trust with your customers in an increasingly noisy digital world? If you're ready to transform your marketing approach and create a brand your audience will love, this episode is for you. John Lenker, Founder and Chief Vision Officer at Lenker, and Kevin deLaplante, Chief Knowledge Officer, share t…
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Scaling Strategies Using Affiliate Partnerships with Joey Vaillancourt
39:50
39:50
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39:50
Do you feel like your marketing is stuck in the past, dependent on expensive ads from a couple of big tech giants? What if there was a way to build an authentic community of brand ambassadors to help you reach new audiences and drive sales? Joey Vaillancourt, the Head of Partnerships at BiOptimizers, and host of the Partner Up Profits podcast, reve…
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The Future of CGI in Car Launches and Marketing with Faruk Heplevent
38:29
38:29
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38:29
The automotive industry is undergoing a seismic shift, and CGI is at the heart of this transformation. As traditional methods of car photography and videography struggle to keep pace with the demands of modern marketing, forward-thinking companies are embracing the power of CGI to create visuals that are not only stunning but also highly flexible a…
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Andrew Leigh – The Shortest History of Economics
55:55
55:55
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https://youtu.be/RNmH_HAp978By The Sydney Institute
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The Amazon-Inspired Secrets to Effortless Agency Growth with Jordan Ross
36:41
36:41
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Are you tired of feeling like a prisoner to your agency, constantly putting out fires and struggling to grow? What if there was a way to scale your business while actually enjoying the process and setting yourself up for a profitable exit? Jordan Ross, the founder and CEO of 8 Figure Agency, reveals his proven blueprint for scaling and exiting your…
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Don Farrell – Australia’s Trade Agenda: Including trade with China
56:26
56:26
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https://youtu.be/1vZb4Acl_50By The Sydney Institute
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Hon. Richard Marles – The Future of Australia’s Defence
58:51
58:51
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58:51
https://youtu.be/QHaF-yWhug8By The Sydney Institute
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Hon. Rose Jackson – Why Is It Difficult To Make Change In Government?
58:31
58:31
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https://youtu.be/Eebs80gwLkgBy The Sydney Institute
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Jessica Tinsley & Ed Cavanough – The Albanese Government’s IR Legislation: Two Views
58:08
58:08
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https://youtu.be/6Rmnt2_Or2YBy The Sydney Institute
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Ehud Yaari – Looking Ahead to the Post Gaza War Era
53:42
53:42
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https://youtu.be/qnG6Xn30HCkBy The Sydney Institute
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Building a Profitable Amazon Influencer Business from Scratch with Norman Farrar
37:53
37:53
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37:53
How would it feel to be among the elite few profiting hugely from the often-misunderstood Amazon Influencer Program? If you're tired of missing out on this low-hanging fruit, it's time to learn from someone who has cracked the code. Norman Farrar, AMZ titan, and influencer marketing pro, reveals his step-by-step blueprint for turning the Amazon inf…
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The CARE Factor Framework: The Secret to Long-Term Client Partnerships with Stevie V Brown
40:40
40:40
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40:40
Want to implement Stevie's game-changing "CARE Factor" framework at your agency? Click the link below to get her book "The Care Factor Fix" and level up your client relationships. Have you ever felt like you're just an ad person or content creator to your clients, rather than a strategic marketing partner? As a marketer, you want to be a valued par…
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Mastering Joint Ventures: How To Grow Your Business Through Strategic Partnerships With Charles Byrd
36:47
36:47
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36:47
Are you leveraging joint ventures to grow your business? If not, you may be missing out on massive profits. Today’s guest has the knowledge and experience to help you scale your business through strategic relationships. Charles Byrd, founder and CEO of PureJV, is here to demystify joint ventures and share proven strategies entrepreneurs can use to …
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Are You Adapting to the AI Era or Getting Left Behind? Guest: Steve Rossmann
39:55
39:55
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39:55
Will AI make human marketers obsolete? Or will it open up the future of marketing education and strategy? Mark de Grasse sits down with longtime CMO and marketing professor Steve Rossmann to explore the rapidly evolving landscape of marketing. From the impact of AI and technology to the changing mindsets of the next generation of marketers, to teac…
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Cut Lead Gen Costs and Generate Better Cold Leads with AJ Cassata
37:00
37:00
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37:00
You should NOT solely rely on Facebook Ads. You’ve likely already seen it happen to someone at this point. Facebook shut them out and now they can’t access their Ad Manager, their groups, nothing. AJ Cassata, co-founder of Revenue Boost, is on the show today to discuss how agencies can scale their business through cold outreach, specifically focusi…
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Lessons Learned From Losing $400,000 With Aaron Parkinson
27:27
27:27
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27:27
You have to assume, if it can happen to MGM, it can happen to anyone. Getting hacked is practically inevitable these days. And too many individuals and even business owners are operating like it won’t happen to them. Sharing passwords, not having 2FA turned on, and even having little oversight of who else has access to your accounts are no longer v…
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Gordon Parker – Was Winston Churchill Bipolar?
59:28
59:28
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https://youtu.be/a0Gx2Ou0Cjg?feature=sharedBy The Sydney Institute
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Generating $100k in Revenue from a 30-Day Email Marketing Campaign with EJ Saunders
38:27
38:27
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You’ve probably been on the receiving end of email campaigns that drive you crazy because they just feel so spammy. They never stop coming. And it feels scary to think that your business could give that same feeling to other people. But don’t let this make you think that you should stay away from email campaigns. On the contrary, there is a way to …
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