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Brick and Mortar Visibility

MELISSA ROSE: Business Coach

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Are you a brick and mortar business owner that has put your blood sweat and tears into creating a storefront that lights you up and serves your clients well only to be frustrated that you’re the best kept secret in town? If you’re NOT hearing your new clients say, “I found you on Google!” then you’re in the right place. Welcome. I'm Melissa Rose—mom, business owner, and your straight-shooting visibility coach. I've cracked the SEO code to becoming the top choice on Google in my industry, and ...
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Good Business Pays TV

Good Business Pays CIC

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We need to come together to stop late and slow payments that hit small businesses and hold back the UK economy. Good Business Pays CIC was founded in early 2021 as a response to the growing cashflow problems for small businesses in the UK. We shine a light on "what good looks like" in terms of payment culture. To do this, we created the Fast Payer Awards, an annual accreditation and award given to companies that pay their suppliers fast (i.e. in well under 30 days) and pay almost all of thei ...
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Celluloid Stage

Green Buffalo Productions

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Do you love movies, musical theatre, and cultural musings? You’ve come to the right place! Celluloid Stage is a new podcast by Green Buffalo Productions (GBP) that discusses the adaptation of stories across multiple mediums. Hosts Zack and Ellen utilize their knowledge of theatre and film to tackle questions such as… What’s the best way to tell stories? How do we update old stories for new audiences? Most importantly, how does their weekly guest feel about their favorite movie, play, or musi ...
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The Near Memo

Greg Sterling, Mike Blumenthal & David Mihm

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Exploring the big stories for the week at the intersection of local business & marketing across the spectrum of search, social and commerce. With Greg Sterling, Mike Blumenthal & David Mihm.
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'Adventures in Local Marketing' is *the* podcast for local marketers, hosted by industry expert and popular speaker, Claire Carlile. Claire chats to a smorgasbord of marketers from various different backgrounds, who each bring their unique insight into facets of the local marketing landscape and take part in regular segments like 'Room 404' and 'Define and Elevate'. In each episode, Claire serves up a quick one-stop overview of her guest's chosen topic area: they'll dispel myths, offer tips ...
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Microbes and Us

Federation of European Microbiological Societies

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Welcome to our podcast, Microbes and Us, brought to you by the Federation of European Microbiological Societies (FEMS). Our FEMS communication gurus, Eleni Koursari and Joseph Shuttleworth, bring into each monthly episode guests from the microbiology field discussing topics from every corner of the microbial world. Whether you are a lover of microbes, a scientist, or you just want to join our fun microbiology community, then this is the podcast for you.
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Local SEO Tactics and Digital Marketing Strategies

Local SEO Tactics: SEO Tips and Tricks For Your Website

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Jesse Dolan, the Intrycks team, and expert guests share digital marketing strategies and local SEO tactics that businesses can use to get ahead of the competition! With a local focus on search engine optimization, you'll learn how to get found in search engines, and attract more new local customers for your business. Discover how to identify your ideal customers online, develop internet marketing strategies to get your website ranked for the searches you want, generate more qualified leads, ...
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Get all the top tips and tools you need to help you to be more magnetic with money and in your relationship. You get to grow your business without burnout and without sacrificing time with your partner or family! It requires you restoring your feminine essence today. Join with Kris Britton, Life and Business Coach, and network marketing professional as she shares the way you can create your impact with ease and flow! Each episode will give you the guidance, boost inspiration and how to’s to ...
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Welcome to 'How To Start A Pressure Washing Business' with Aaron Parker. Join Aaron as he shares his experience and expertise in starting and running a successful pressure washing business. From equipment and techniques, to marketing and customer service, this podcast is your go-to guide for all things pressure washing. Aaron also interviews other industry experts to provide a well-rounded understanding of the pressure washing business. Tune in to learn how to start and grow your own pressur ...
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Broadcasting live from our studios in the heart of the City, beside St. Paul's and the London Stock Exchange, we plan to do to sports and financial commentary what Usain Bolt did to the Olympics: make it un-missable, unbeatable and totally absorbing. Would you bet against him in Rio...? Tip TV is committed to a lively, occasionally irreverent show, but always based on knowledgable contributors across all markets. I would say sit back and enjoy it - but actually I think you'll be on the edge ...
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Welcome to the NWA Optimus Influence Digital Marketing & SEO podcast! Broadcasting from Bentonville and catering to the dynamic NW Arkansas region, we delve into digital strategies, SEO insights, and actionable tips tailored for local businesses. Elevate your online presence and navigate the digital landscape of NW Arkansas with expertise and confidence.
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A show about everything, but nothing at the same time. We are two guys who took jobs away from our families who reside in a camper (separate campers) living the geo bachelors lifestyle. We discuss camper life, fitness, crossfit as well as anything that comes up
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This is a weekly podcast to go over my understanding of the Forex and Crypto market. It will show daily tips, and advice for new and season traders. In addition, I will go over topics in the investing and financial world. IG: the_real_j2o twitter: @j___smooth facebook: https://www.facebook.com/jobiarinze youtube channel: https://www.youtube.com/channel/UCHKVHPpjTRD3WbETbar-0Qg To support the podcast- check out link below https://www.buzzsprout.com/892009/supporters/new
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GPS Global Wallet

GPS Capital Markets Ltd

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GPS Global Wallet brings a brief overview of the key issues facing financial markets from the experts. This episode is hosted by Nigel Green, the Managing Director of GPS Capital Markets’ London office. Subscribe via your podcast listening app for an easy way to keep up to date with our weekly episodes. About GPS Capital Markets:GPS Capital Markets provides corporate foreign exchange services that help companies manage their foreign currency risk and execute foreign currency transactions. Fo ...
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Send us a Text Message. Seattle surgeon pays $5 mil fine for review fraud; What responsibility does Google have? Allure Esthetics and its owner Dr. Java Sagan, were convicted of violating the Consumer Review Fairness Act. They forced 21,000 clients to sign agreements preventing them from leaving honest reviews and engaged in additional deceptive pr…
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Send us a Text Message. SEOs need to reframe how search ranking works - click thru data being the most important factor: Click data is a cornerstone of Google’s ranking algorithm, as highlighted by recent DOJ findings. Google uses its heavy reliance on click data to grasp new trends swiftly as well as to “understand” page quality. Traditional SEO e…
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On this podcast, we discuss how to create excellent SEO by optimizing your Google Business Profile and writing blogs that both Google and your perfect clients love. But let’s dive into the nitty-gritty: Did you know that 91% of unhappy customers won't do business with you again? However, if you resolve their complaint in their favor, 70% will retur…
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Send us a Text Message. In this extended episode of the Near Memo, Greg Sterling , Joy Hawkins, Darren Shaw & Mike Blumenthal explore the role of generative AI and how it has evolved one year after CHat GPT was released. We cover: Experiences and opinions on the use of AI tools like ChatGPT in SEO and content creation. The effectiveness of AI in di…
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Welcome back to Brick and Mortar Visibility! In today's episode, we're diving into the world of SEO, Google Business Profile optimization, and blogging for your dance studio. A listener recently asked a fantastic question: "Is it better to post five blogs at once or stagger them?" Join me as I answer this question and explain why the timing of your…
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This episode comes from a listener who wants to start a second business as well as my personal experience. Here's the conundrum: Should you use your current URL and have a separate landing page for the second business? Or should you or have a second URL? And if you have that second URL, can it be your name? There's a lot there. And the answer might…
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Send us a Text Message. The big picture of review fraud - who does it and why: We explore the full range of review fraud from fake positive reviews, black hat negative reviews and review extortion with Curtis Boyd of the Transparency Company. How widespread is it, is it growing, which categories are most likely to participate in it and why. How to …
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Welcome back to Brick and Mortar Visibility! Normally, we dive deep into the world of SEO and optimizing your Google Business Profile. But this week, as we celebrate our freedom in America, we’re shifting gears to focus on creating a business and life you love. In this special Independence Day episode, we’re thrilled to sit down with a guest who ha…
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In this episode, Good Business Pays Founder and CEO Terry Corby is joined by Rudi Klein, Barrister and Director at Klein Legal and former chief executive at the Specialist Engineering Contractors (SEC) Group. Rudi was involved in piloting the ‘Construction Act’ through the UK Parliament and originated Section 112 of the Act dealing with the right t…
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Send us a Text Message. Leadferno: a better tools to capture website leads - Leadferno is a conversion platform designed to transform website visitors into leads through seamless communication tools. Unlike traditional chatbots, Leadferno leverages SMS to facilitate human conversations, which studies show is the preferred communication channel for …
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Welcome back! Today we are talking about a major block that most women stumble with and that is unhealed masculine wounds. I know it doesn't sound like a sexy topic, but trust me it is very freeing and will be a vital piece to get you into alignment with receiving your desires and dreams! If you want a better marriage, more income, love, the block …
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Welcome back to another power-packed episode of Brick and Mortar Visibility! This week, we’re diving into a hot topic that’s crucial for any dance studio with multiple locations or service areas. If you’ve ever wondered how to make your website stand out in local searches and attract more students from different areas, this episode is tailor-made f…
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Making Reviews Part of the Company Culture Join Jesse and Sue in this episode as they sit down with Theresa Mattioli of Giant Enterprises, to discuss her journey with getting online reviews. They get into how crucial reviews are for a geography-based business like Giant Enterprise, starting from a passive approach to implementing a contest that mot…
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Send us a Text Message. Google Expanding Local Results in the SERPS to the Exclusion of Organic: While many SEOs have been focused on AI answers and how they are disrupting search, the story in Local search is different. AI Answers have yet to have any impact in Local but Google, over the past several years has dramatically increased their control …
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Welcome my love! If you feel like you aren't being chosen by your husband and you want to change it, this episode will help you! I share with you the 3 reasons why you aren't being chosen by your husband and what you can do about it today to see instant shifts. In this episode, I mention Roommates to Soulmates. It is my 8 step process to fixing you…
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In today's podcast, we're diving deep into a topic inspired by a recent strategy call that could be a game-changer for your business. If you have multiple locations or operate within the service industry, this episode is a must-listen. When potential customers are searching for your services online, they're often using the "near me" search term. Th…
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In this month's BUMPER EDITION of Adventures in Local Marketing, Claire speaks to AI and search expert Dr Marie Haynes about all (and we mean all) things Google and AI. We cover how Google Gemini will underpin all of search going forward, dive into the Google API leaks, and take a detour to learn about a surprise meeting at Google I/O... It's the l…
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Welcome back to the channel! In this episode, we're diving deep into the world of SEO with Chris Lonergan. We'll debunk three outdated SEO myths that many new business owners might still be implementing, but are now completely worthless. If you've ever Googled SEO tactics for your website, this podcast is for you. Before we dive into the myths, a q…
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Send us a Text Message. In this week’s podcast we discussed the evolution of zero-click search and Rand’s upcoming study with Spark Toro's clickstream data provider, Datos, to explore the impact of AI overviews and changes in zero-click searches across different regions. Rand argued for more stringent antitrust measures, drawing parallels between G…
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Send us a Text Message. Rand helps us explore the implications of the Google Web Search leak and how it impacts our understanding of how the search ranking aglo actually works This week we interviewed Rand Fishkin of SparkToro on the details and importance of the Google Search API leak. In discussing the “biggest leak of the last 25 years” we look …
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In this episode, host, Joseph Shuttleworth learns from Pathogens and Disease Article Award winners from 2023, Manon Degabriel & Thomas Henry. Against the backdrop of the Antimicrobial Resistance crisis, join us as we dive into the world of Guanylate-Binding Proteins (GBPS), interferon-inducible GTPases that play a key role in cell autonomous respon…
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Send us a Text Message. New SAB Local Ranking Factor: Service area businesses have long been a problem on Google Maps. Spam, privacy, suspension AND ranking issues have plagued them since the beginning. Now it appears that there may be hope on the ranking issue. Historically they were ranked around the location from which they were claimed regardle…
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Utilizing SEO Strategies to Reach Your Business Goals In this Local SEO Tactics episode, Jesse Dolan and Sue Ginsburg unpack the essentials of having an SEO strategy for 2024. Get practical tips on setting clear SEO goals, like pinpointing keywords and analyzing competitors. Learn how to weave SEO into your planning and keep a steady content calend…
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In today's episode, we're diving into the real-life challenges of running a business, beyond our usual SEO discussions. I'm pulling back the curtain on the everyday realities that come with turning your passion into a thriving business. Balancing work with being a partner and a parent is no easy feat—it's a lot more stress than most people can imag…
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Send us a Text Message. ChatGPT 4o Makes an Impression: OpenAI, not so subtly, introduced improvements to ChatGPT 4.0 just before I/O Google's event. The presentation was crisp and focused highlighting OpenAI's ChatGPT 4o enhanced speech capabilities and creative functionalities, such as summarizing audio streams shows and organizing the resultant …
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In this episode, Claire chats to Leadferno's Aaron Weiche about how adopting a conversion-focused mindset can benefit agencies and their clients alike. Listen to learn: Why businesses often struggle to identify conversion events The importance of making a business easy to work with Why agencies should prioritize reporting on leads and conversions T…
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Send us a Text Message. Is Google Finally fixing LSA reviews? In a significant update for advertisers and businesses in the UK, Google has announced changes to its Local Services Ads (LSA) review system. Effective July 7, the existing LSA customer review URLs will expire and be replaced with URLs from Google Business Profiles (GBP), centralizing re…
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Address Visibility of Your Google Business Profile in Your SEO Strategy Jesse is joined by Sue and TJ to provide insights and advice for business owners who are hesitant to show their address on their GBP. From making the storefront presentable to renting a cheap office space, they emphasize how a visible address can improve rankings, especially if…
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Trailfinders is a unique travel company and in this comprehensive interview, Good Business Pays Founder and CEO, Terry Corby speaks with Toby Kelly, the CEO of Trailfinders who has been with the company for 25 years.. Trailfinders was founded in 1970 by former SAS officer Sir Mike Gooley CBE with a staff of four. Today the company remains privately…
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Send us a Text Message. We're taking the week off, but here's an episode (#126) from the "vault" that we think you'll enjoy! Do Google searchers enter the Local Finder? Local SEOs wonder whether searchers actually enter the Local Finder from the Pack results. We often think no but our research indicates that not only do searchers enter the Local Fi…
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In our quest for SEO optimization, it's crucial to adhere to best practices. As a brick and mortar business owner, your time is precious, and simply writing a blog for the sake of it isn't an option. We need every blog post and website page to pull its weight and drive results for us. That's why today, I'm delving into four prevalent mistakes I've …
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Send us a Text Message. Dana DiTomaso brings her practical insights to the often murky waters of Google Analytics 4 (GA4). Dana, who wears multiple hats as the president and co-founder of KickPoint, shares candid thoughts on the challenges of demystifying GA4. She discusses the shortcomings of GA4, emphasizing its strong data collection capabilitie…
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In today's episode, we're diving deep into the concept of scaling a brick-and-mortar business. Many of us start as solopreneurs, fueled by passion and a desire to share our expertise with others. But as our businesses flourish, the question of scalability arises: How do we take our ventures to the next level? During a recent consultation with one o…
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Send us a Text Message. Ad market dominated by a few players: The Internet Advertising Bureau released their annual report for 2024. Digital advertising reached a record-high of $225 billion, with the biggest share going to search ($88.8 billion) & display ($66.1 billion). The bulk of this income is distributed across the top 10 advertising platfor…
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In this episode, Claire speaks to Julian Hooks, principal SEO consultant at Advertising Commissions and Senior Manager of SEO at Asurion, about the importance of customer-centricity in an industry obsessed with chasing the latest SEO trend or ranking factors study. Listen to learn: Julian's five-point guide to a customer-led strategy How to use cus…
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As business owners, our days are often consumed by endless to-do lists and competing priorities. But what if there's a way to ensure that what you're doing today keeps working for you tomorrow? In a recent podcast featuring James Clear, author of 'Atomic Habits,' the conversation turned to the challenge of creating good habits amidst the chaos of e…
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In this episode, host, Joseph Shuttleworth learns from the FEMS Yeast Research Article Award winners from 2023, Romeu Viana & Miguel Cacho Teixeira. Join us as we dive into the the first reconstructed Genome-scale metabolic model (GSMM) for C. auris (an emerging human pathogen) which may help with drug target prediction. Read the award winning pape…
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Tensions between Iran and Israel escalated on Saturday night after reports emerged that Iran launched attacks against Israel.According to the Israel Defense Forces (IDF), the attacks are involving unmanned aircraft launched from Iranian territory towards Israel. The confirmation of attacks has raised concerns about the potential for a regional war.…
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Send us a Text Message. Reviews are Like Death & Taxes & Should be Treated that Way: Miriam Ellis wrote a great article at Moz providing small business owners tips on how to overcome their fear of reviews. But they really need to go further. Given that reviews, like death and taxes, are not going anywhere businesses need to not only remove their fe…
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Ever think your ladder is up against the wrong wall? Let's fix that. As we're cruising through Q2, it's time to assess and optimize your brick and mortar business. Unlike the seasonal ebbs and flows of a studio business, quarters offer a clear window to fine-tune our operations. Today, I'm diving into my strategy for crafting a focused 12-week spri…
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