A gaming podcast from those at Ghost Incorporated. Various topics from the week prior in gaming news. To see the video podcast go to http://youtube.com/ghostincorporated every Friday morning!
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Podcast by Meddlers Incorporated
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Sonic Leader in Los Angeles, California, produces original, full-cast, high-quality audio drama. Exciting stories, compelling performances, original scores and immersive soundscapes promise a uniquely worthwhile experience!
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B2B marketers and sellers, welcome to the Revenue Era — where conversations are the new B2B currency. Through the power of conversations with Drifters, customers, and special guests, Sammi Reinstein (one of Drift’s own conversation experts), explores how a focus on things like copywriting, web experience, and team alignment can accelerate revenue for your business. Leave each episode feeling empowered with the knowledge you need to start your next conversation.
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Incorporeal Investigations - Chapter 3: "Mystery at the Metalworks" Part Two
52:03
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[Supernatural Adventure - Recommended 12+ (D, V)] "Chapter Three: The investigation of hauntings in the industrial district leads Earnest and Juliet to explore the abandoned Fischer Silver Mines. Are the recent sightings connected to the legendary curse of the mines? Part 2 of 2." MAIN CAST: Patsy Arenas - Juliet De La Cruz Anthony Loy - Earnest Sa…
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Incorporeal Investigations - Chapter 3: "Mystery at the Metalworks" Part Two PREVIEW TRAILER
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PREVIEW TRAILER "Chapter Three: The investigation of hauntings in the industrial district leads Earnest and Juliet to explore the abandoned Fischer Silver Mines. Are the recent sightings connected to the legendary curse of the mines? Part 2 of 2." [Supernatural Adventure - Recommended 12+ (D, V)] MAIN CAST: Patsy Arenas - Juliet De La Cruz Anthony …
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Incorporeal Investigations - Chapter 2: "Mystery at the Metalworks" Part One
46:53
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[Supernatural Adventure - Recommended 12+ (D, V)] "Chapter Two: Juliet De La Cruz (Patsy Arenas) and Earnest Salazar (Anthony Loy) return in their second exciting adventure! While investigating ghost sightings at Frank’s Metalworks, our paranormal detective duo uncover dark secrets lurking beneath the industrial district. Part 1 of 2." MAIN CAST: P…
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Incorporeal Investigations - Chapter 2: "Mystery at the Metalworks" Part One PREVIEW TRAILER
0:59
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PREVIEW TRAILER [Supernatural Adventure - Recommended 12+ (D, V)] "Chapter Two: Juliet De La Cruz (Patsy Arenas) and Earnest Salazar (Anthony Loy) return in their second exciting adventure! While investigating ghost sightings at Frank’s Metalworks, our paranormal detective duo uncover dark secrets lurking beneath the industrial district. Part 1 of …
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Bonestell Studios - Episode 3: "Blood Red Mars" Part Three
54:55
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[Sci-Fi/Comedy - Recommended 16+ (D, L, V)] "Blood Red Mars" Part Three - The thrilling conclusion to the "Blood Red Mars" story arc! While Herman and Spencer investigate the local Mars Alliance Center, the rest of the crew prepare a public memorial service in which Dalton will reveal who killed Ravi. MAIN CAST: Noah Begin - Dalton Bonestell Britta…
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Bonestell Studios - Episode 3 PREVIEW TRAILER
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Bonestell Studios Episode 3: "Blood Red Mars" Part Three [Sci-Fi/Comedy - Recommended 16+ (D, L, V)] "The thrilling conclusion to the 'Blood Red Mars' story arc! While Herman and Spencer investigate the local Mars Alliance Center, the rest of the crew prepare a public memorial service in which Dalton will reveal who killed Ravi." Starring: Noah Beg…
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Bonestell Studios - Episode 2: "Blood Red Mars" Part Two
38:01
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[Sci-Fi/Comedy - Recommended 16+ (D, L, V)] "Blood Red Mars" Part Two - Cult B-movie director Dalton Bonestell and his cast and crew continue their investigation of a mysterious death at the Mars Research Base in Arizona. While Buck uncovers the Base's secrets, Dalton and the others try to finish making their movie and learn more about the Mars All…
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Bonestell Studios - Episode 2 PREVIEW TRAILER
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PREVIEW TRAILER [Sci-Fi/Comedy - Recommended 16+ (D, L, V)] "Cult B-movie director Dalton Bonestell and his cast and crew continue their investigation of a mysterious death at the Mars Research Base in Arizona. While Buck uncovers the Base's secrets, Dalton and the others try to finish making their movie and learn more about the Mars Alliance Socie…
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Bonestell Studios - Episode 1: "Blood Red Mars" Part One
43:28
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[Sci-Fi/Comedy - Recommended 16+ (D, L, V)] "Blood Red Mars" Part One - Cult B-movie director Dalton Bonestell and his cast and crew are filming at the Mars Research Base in the Arizona desert. When a visiting student is found dead under highly mysterious circumstances, Dalton’s crew must investigate — as usual — if they want to get their movie bac…
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Bonestell Studios - Episode 1 PREVIEW TRAILER
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PREVIEW TRAILER [Sci-Fi/Comedy - Recommended 16+ (D, L, V)] "Cult B-movie director Dalton Bonestell and his crew are filming at the Mars Research Base in Arizona. When a visiting student is found dead, Dalton’s crew must investigate — as usual — if they want to get their movie back on schedule!" MAIN CAST: Noah Begin - Dalton Bonestell Brittannie B…
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Incorporeal Investigations - Chapter 1: "The Ghost of Edenberry Manor"
53:00
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[Supernatural Adventure - Recommended 12+ (D, V)] Chapter One: Juliet De La Cruz's new job should make use of both her natural clairvoyance and innate curiosity. She's been hired by the enigmatic paranormal detective Earnest Salazar and his Incorporeal Investigations agency! MAIN CAST: Patsy Arenas - Juliet De La Cruz Anthony Loy - Earnest Salazar …
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Incorporeal Investigations - Chapter 1: "The Ghost of Edenberry Manor" PREVIEW TRAILER
0:59
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PREVIEW TRAILER [Supernatural Adventure - Recommended 12+ (D, V)] "Chapter One: Juliet De La Cruz's new job should make use of both her natural clairvoyance and innate curiosity. She's been hired by the enigmatic paranormal detective Earnest Salazar and his Incorporeal Investigations agency!" MAIN CAST: Patsy Arenas - Juliet De La Cruz Anthony Loy …
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[Comedy - Recommended 14+ (D, L)] Terry just wants to figure out his future and cope with living in Los Angeles. But after waking up with a pelt of fine fur on his back, his life is about to change. . . . MAIN CAST: Noah Begin - Terry Wesleigh Neville - Felicia Christian Taylor - Jasper Brittannie Bohman - Nancy ALSO IN ORDER OF APPEARANCE: Dee Alv…
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PREVIEW TRAILER [Comedy - Recommended 14+ (D, L)] "Terry just wants to figure out his future and cope with living in Los Angeles. But after waking up with a pelt of fine fur on his back, his life is about to change. . . ." MAIN CAST: Noah Begin - Terry Wesleigh Neville - Felicia Christian Taylor - Jasper Brittannie Bohman - Nancy ALSO IN ORDER OF A…
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[Sci-Fi /Thriller - Recommended 16+ (D, V)] She's been given a whole new life. But by whom? Don't try to remember. Make new friends. Start a new family. It's the law. MAIN CAST: Wesleigh Neville - Sara Collins Sandy Orr - The Voice of Katherine Anderson Casey Jones - Francis and Thomas Anderson ALSO IN ORDER OF APPEARANCE: Dee Alvis - Rejuvenation …
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PREVIEW TRAILER [Sci-Fi /Thriller - Recommended 16+ (D, V)] "She's been given a whole new life. But by whom? Don't try to remember. Make new friends. Start a new family. It's the law." MAIN CAST: Wesleigh Neville - Sara Collins Sandy Orr - The Voice of Katherine Anderson Casey Jones - Francis and Thomas Anderson ALSO IN ORDER OF APPEARANCE: Dee Alv…
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3.5: Don't Get Ghosted: Sales Tips To Keep Your Prospects from Going Dark (Eliav Cohen)
37:35
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As much as we want every sales cycle to be smooth from the first touch to renewal, we know that there can be bumps along the way. What do we do when a prospect stops responding to our follow-up emails? We get creative. Joining us on the show today is founder of The Bot Lab and long-time Drift partner, Eliav Cohen. Eliav loves getting creative in hi…
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3.8: How to Effectively Incorporate Social Media into a B2B Sales Strategy (Julie Atherton)
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As we've learned this season, videos, emails, virtual events, and personalized demos all help to continue conversations with both prospects and buyers, but what about meeting prospects and buyers on the channel where they already spend a lot of their day (for better or for worse)? That channel is social media, and if used correctly, it can be the s…
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3.7: How to Keep Sales Conversations Moving During a Busy Holiday Season (Kristin Moore)
25:38
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Ah the holidays. A time of stringed lights, sweet treats, and trying to manage your business and personal life more than any other time of year. With so many distractions, it can be tricky to stay focused on work conversations, and even trickier to get important conversations on your prospects' calendars. That's why for this week's episode we sat d…
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3.6: How Events Can Help You Continue the Conversation (Kelly Cheng)
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On this show, we've covered how email, chat, video, and content can start, and continue, conversations. But despite all these strategies, there's still one area of marketing that hasn't been uncovered: events. Whether digital or in-person, events are great talking points to bring up with customers and prospects. No one knows this better than Kelly …
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3.1: 6 Really Good Sales Plays You Should Be Using in All Your Deals (LIVE w/ Sara Miller Blanc)
44:31
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Drinking our own champagne, eating our own dog food…whatever you want to call it, Drift’s sales team uses Conversational Sales every single day to prioritize work, cut through the noise, and win more deals. But, as we all know, sharing is caring — and we’re ready to showcase a specially curated collection of our top sales plays to help you and your…
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3.2: How Drift for Sales Helps Sellers at Every Stage of the Funnel (Holly Xiao)
22:01
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It's no secret that today's buying cycles are complicated. 7-10 stakeholders...countless reviews...it can be hard to keep track of it all. That's why we set aside time this season to learn more about how the Drift for Sales product helps keep the buying cycle moving as seamlessly as possible. Holly Xiao, Group Product Marketing Lead at Drift, joins…
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3.4: Deliver a Demo That Makes a Prospect Want to Continue the Conversation (Christine Glick)
23:53
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Have you ever asked someone for more information on a product, just to have them go down a rabbit hole of features that are really not related to the problem you're looking to solve? Us too. This frustration caused us to reach out to Drift's Solutions Consultant, Christine Glick. Christine has figured out the art of crafting a demo that answers the…
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3.3: How Sales + Marketing Can Work Together to Keep the Conversation Flowing (Heidi Darling)
20:28
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Selling is a team sport - we've all heard the phrase. But what does that actually look like in practice? No one knows better than the CMO of ROI DNA, Heidi Darling. ROI DNA is a full-service digital marketing agency focused on helping its clients deliver account-based experiences that accelerate revenue for their businesses. On this episode of Conv…
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Avoid Getting Ghosted This Halloween Thanks to Conversation Starters Season 3
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In Season 1 of Conversation Starters, we focused on how to attract your potential buyer's attention, so they eventually book a meeting. In Season 2, we focused on how to make that first meeting an effective one. In Season 3, we're focusing on what it takes to make sure that first conversation wasn't your last. Through interviews with sales and mark…
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Get Your Questions Answered Live in Season 3 of Conversation Starters
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We're kicking off Season 3 of Conversation Starters by going LIVE! Join Sammi and Drift's Enterprise Account Executive, Sara Miller Blanc, Thursday, 10/20 at 1 PM EST for a live podcast recording. They'll be discussing their favorite sales plays for inbounding, outbounding, and managing deals. Plus, they'll hold a Q&A, so you can get your questions…
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2.8: A Social Media Conversation Could Lead to Your Next Million Dollar Deal (Amy Jo Martin)
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It's the season finale of Conversation Starters (😱), and we're bringing it home by highlighting the power of social media in continuing the conversation. Amy Jo Martin is an author, investor, founder/CEO, keynote speaker, and podcast host. She built out the Pheonix Suns' social media strategy, amassed her own Twitter following of over 900,000, and …
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2.7: How Paid Ads Help You Start the Right Conversation with Your Buyers (Caitlin Seele)
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When Kris Borja talked about auditing playbooks on the podcast last week, he emphasized the importance of contextualizing a playbook to the journey a site visitor is on. To get that context, understanding where that site visitor came from can be very helpful. That's where paid ads come in. Caitlin Seele is the Head of Digital Marketing at Drift. In…
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2.6: The #1 Driver to Having the Right Conversation with Your Prospects Via Drift (Kris Borja)
27:41
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With a name like Conversation Starters, it's no wonder why we've been talking a lot about how to have the right conversations on this show. But the reality is that many conversations take place on a website before that human-human phone call, in-person meeting, or video chat takes place. That's why a contextualized, personalized playbook strategy i…
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2.5: Create an SDR:AE Relationship Where Everyone Wins (Amanda Chiang and Gabrielle Marrocco)
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Last week, Drift's Tate Knapp took us through his experiences working as a CDR, SDR, and an AE. He shared the key characteristics he thinks make up a strong SDR and AE relationship. This week, we said decided to take it a step further and have both an AE and an SDR on the show. Amanda Chiang has been an account executive at Drift for about three ye…
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2.4: How to Use Conversational Sales as a CDR, SDR, and AE (Tate Knapp)
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The typical B2B sales cycle has a lot of conversations. Think about it: you have that first inbound (or outbound) conversation, the conversation that takes place once the meeting is booked, and all the conversations that happen between various stakeholders before the contract is signed. Tate Knapp, one of Drift's account executives, is no stranger …
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2.3: The Four-Pronged Research Approach to Unbiased Buyer Personas (Adrienne Barnes)
31:42
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This week, we're taking a step away from artificial intelligence to focus on what we, as humans, can do to understand our buyers better. Because when we're informed about our buyers' likes and dislikes, we're better equipped to have impactful conversations. In this episode of Conversation Starters, Adrienne Barnes, founder of Best Buyer Persona - a…
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2.2: Why Is Artificial Intelligence So Important to B2B Marketing and Selling? (Paul Roetzer)
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Last week, we focused on taking artificial intelligence (AI) out of its black box. This week, we're highlighting why artificial intelligence isn't a nice-to-have, but a must-have, in today's digital landscape. On this episode, Sammi is joined by Paul Roetzer, the co-founder and CEO of Marketing Artificial Intelligence Institute, an online institute…
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2.1: How AI Can Help You Have More Human Conversations (Lauren Creedon)
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We talk a lot about making conversations between marketing and salespeople feel more human on this podcast. But, artificial intelligence (AI) is inherently not human. So, why then, are we hearing all this talk about the importance of integrating artificial intelligence into marketing and sales strategies? To kick off Season 2 of Conversation Starte…
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Season 1 of Conversation Starters focused on how to use content, personalized website experiences, and internal team alignment to start conversations with customers and prospects. But once those conversations are on the calendar, how do you make sure that they are productive and effective? That's what Sammi Reinstein explores in season 2. In season…
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Drift Conversation Cloud | What We Launched at FLASH Miami
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Drift's Conversation Cloud breaks down the silos across your team so you can deliver personalized experiences that turn into more quality pipeline, revenue, and happy customers. On this special edition episode, Drift's Director of Product Marketing, Aurelia Solomon, joins Sammi to break down the three components of Drift's Conversation Cloud: Conve…
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1.8: Verity Price: So You Want to be a Better Speaker? (Season Finale)
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We can't believe it's already the end of Season 1! To wrap things up, we're going to leave you with some tips that you can use to deliver more impactful messages to your buyers in person, or virtually. Verity Price is the 2021 world champion of public speaking, but she didn't always like to speak in front of people. In fact, it wasn't until the Cov…
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1.7: Ryane Bohm: How Gong Uses Revenue Intelligence to Improve Its Conversations
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Ever listen to a recording of your own voice and think, do I really sound like that? Us too. As hard as it can be to analyze our own conversations, it's so important to! By analyzing data points like talk ratios, word choice, and monologue length, we realize what kind of story we're telling, and if it matches up with the brand message. Understandin…
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1.6: Trent Mosley & Jaclyn Van: Every Customer Experience Begins with a Conversation
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On this show, you've learned how to leverage conversations to build brand awareness and to book a meeting. But what about after the customer signs? Once that contract gets submitted, the conversation is really just getting started, and Drift's enterprise account executive, Trent Mosely, and enterprise customer success manager, Jaclyn Van, know this…
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1.5: Eddie Shleyner: Every Conversation Starts with a Good Hook
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Curiosity, exclusivity, brevity, and promise. These are the four nouns Eddie Shleyner keeps top of mind whenever he writes a subject line. As the founder of VeryGoodCopy.com - a copywriting blog and newsletter boasting some 31,000 subscribers - it's safe to say that Eddie knows a thing or two about how to write a hook that will start a conversation…
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1.4: Jacob Schneider: Use Data to Start Better Conversations
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Stanley Security's digital analytics experience manager, Jacob Schneider, has analyzed 1000s of Drift conversations. Literally. In his first role at the business security company, Jacob studied 2000 Drift conversations to find recurring themes across the global organization. He then had to communicate those findings back to the marketing team so th…
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1.3: Guy Yalif: Every Website Experience Starts a Conversation
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B2C companies like Netflix, Amazon, and Doordash have all taught us to expect personalized experiences whenever we buy something on a website. So, why are B2B websites treating us differently? Guy Yalif is the co-founder and CEO of the website optimization platform Intellimize -- a company he created to address the 98% percent conversion gap he and…
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1.2: Sarah Frazier: How to Create More Personalized Marketing Experiences
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57% of marketing and sales leaders are not happy with their company's personalization strategy. Yes, you read that right. Over half of the marketers and salespeople surveyed in Drift's latest State of Personalization survey admitted that despite the plethora of data available today, companies still have not cracked the personalization code. Why not…
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1.1: David Kim: Conversations are the New B2B Currency
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Welcome to the first episode of Conversation Starters! In this episode, Sammi sits down with David Kim, the senior director of sales productivity and strategy at Drift. Fun fact about David? Before he joined Drift, he actually wasn't too sure if chat was right for sales. In this pilot episode, David explains why he changed his mind about chat, how …
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Introducing: Conversation Starters with Sammi Reinstein
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Welcome to the Revenue Era — where conversations are the new B2B currency. Join Sammi Reinstein every Thursday as she explores how effective communication – whether on Zoom, in email, on a website, or in person – can accelerate revenue for your business.By Drift
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Sammi Reinstein is back with major news. Keep a close ear on this podcast feed for brand new content coming soon!By Drift
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So You Want To Hire A Conversational Marketer
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So you want to hire a conversational marketer, but how do you know what you should look for in a candidate? In this episode Sammi and Sara sit down to talk about what the day-to-day of a conversational marketer looks like, how to set goals and KPIs for conversational marketers, and how you can integrate them into your marketing team. Keep listening…
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Simple But Not Easy – Why You Should Be Focusing On Customer Experience In 2020 & Beyond
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If you’ve logged into ANY social media platform recently, you’ve probably noticed that more and more people (and brands) are talking about customer experiences. What it means to create a better experience, how to do it, why you SHOULD be doing it, and why it’s the next big thing.One person who is living and breathing this philosophy of putting the …
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Conversational Campaigns You Can Swipe Right Now With Jess from Sigstr
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How many marketing campaigns does your team execute each quarter? Do each of them follow the same structure or do you switch it up every time? Look, we get it. It can be hard to keep your campaigns feeling fresh when there are so many other things to think about. So, we sat down with Jess from Sigstr to get some inspiration on how to structure mark…
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Measuring results. It's something all marketers do. Metrics like CTR, ROI, CPC, and so many more are great indicators for success. But at a certain point, it seems like marketers started putting metrics ahead of the customer and what matters to them. So, we sat down with Brianna Gammons from Motus to talk about making metrics more human, connecting…
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