I’m Chris Mechanic, a growth marketer and co-founder at WebMechanix, one of the fastest-growing digital consultancies. One day, I thought, we got to make a marketing podcast. But not any podcast. The podcast has to be value-packed, focused on acquisition, and have the best of the best minds. So, if you’re in charge of performance marketing, you’ll love these interviews. We bring on some of the best ideas from growth leaders from brands like Amazon, Poshmark, Motley Fool, ADA, and Gong.
…
continue reading
Are you a small business (less than $10m in revenue)? Do you wish there was a resource out there showing you how to save as much money as possible on your taxes? This is the place. Hosted by Big Bird Accounting LLC (which is owned by a law firm owner), the goal of this podcast is to teach you how to save time bookkeeping, how to maximize profits with great bookkeeping, and how to lower your tax bill as much as possible. And, maybe get you to consider us to help you do all of this formally (g ...
…
continue reading
Host Kyle Sulerud answers your questions about Google Ads and YouTube Ads. Want answers to your questions? Go to GoogleAdsStrategy.com and ask.
…
continue reading
Welcome to the Mr Sam Baldwin Podcast! I started this podcast channel because I want to help Ecommerce store owners with tips and strategies that work! The episodes I post here are originally published as videos on my YouTube channel, Mr Sam Baldwin. But I realized that while some prefer watching video tutorials, others enjoy getting information in an audio format while travelling to work, working out, or while chilling outdoors. Who Am I? I’m Sam from KeyCommerce.com, and I’ve been working ...
…
continue reading
How do I use my website to get more customers and clients for my small business? How do I even get them to my website in the first place? How do I scale up fast, so I can start making consistent income, and build a business I LOVE showing up for every day? These are the questions at the very core of The Profitable Website, and the ones web strategist Wes McDowell lives for! In every single value-packed episode, Wes will be your go-to guide — teaching you how to use the best what's-working-no ...
…
continue reading
![Artwork](/static/images/128pixel.png)
1
The law firm profit number most law firm owners focus on to their detriment.
0:42
0:42
Play later
Play later
Lists
Like
Liked
0:42
The law firm profit number most law firm owners focus on to their detriment. Are you a law firm owner that needs help with bookkeeping and tax strategy? We can help. Just click the link to set up a free consultation -> https://bigbirdaccounting.com/lawfirms
…
continue reading
![Artwork](/static/images/128pixel.png)
1
The tax code is meant to make you the government’s puppet (and this is good).
0:37
0:37
Play later
Play later
Lists
Like
Liked
0:37
The tax code is meant to make you the government’s puppet (and this is good). Are you a law firm owner that needs help with bookkeeping and tax strategy? We can help. Just click the link to set up a free consultation -> https://bigbirdaccounting.com/lawfirms
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Law firm gross profit (and why it’s important).
0:34
0:34
Play later
Play later
Lists
Like
Liked
0:34
Law firm gross profit (and why it’s important). Are you a law firm owner that needs help with bookkeeping and tax strategy? We can help. Just click the link to set up a free consultation -> https://bigbirdaccounting.com/lawfirms
…
continue reading
In this episode, we dive into some of our favorite moments from the show. We look back on the intricacies of communication within organizations, particularly the importance of interfunctional coordination and authenticity in marketing. Our guests share valuable insights on how to ensure that internal communication aligns with external messaging, th…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
An easy way to account for law firm revenue in bookkeeping.
0:55
0:55
Play later
Play later
Lists
Like
Liked
0:55
An easy way to account for law firm revenue in bookkeeping. Are you a law firm owner that needs help with bookkeeping and tax strategy? We can help. Just click the link to set up a free consultation -> https://bigbirdaccounting.com/lawfirms
…
continue reading
![Artwork](/static/images/128pixel.png)
1
The importance of cost of service in a law firm P&L.
0:57
0:57
Play later
Play later
Lists
Like
Liked
0:57
The importance of cost of service in a law firm P&L. Are you a law firm owner that needs help with bookkeeping and tax strategy? We can help. Just click the link to set up a free consultation -> https://bigbirdaccounting.com/lawfirms
…
continue reading
What are law firm operating expenses? Are you a law firm owner that needs help with bookkeeping and tax strategy? We can help. Just click the link to set up a free consultation -> https://bigbirdaccounting.com/lawfirms
…
continue reading
![Artwork](/static/images/128pixel.png)
1
To increase law firm profit drill down on expenses.
0:59
0:59
Play later
Play later
Lists
Like
Liked
0:59
To increase law firm profit drill down on expenses. Are you a law firm owner that needs help with bookkeeping and tax strategy? We can help. Just click the link to set up a free consultation -> https://bigbirdaccounting.com/lawfirms
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How to pay yourself (and your taxes) as a single member law firm LLC
2:56
2:56
Play later
Play later
Lists
Like
Liked
2:56
…
continue reading
3 critical things a P&L shows you. Are you a law firm owner that needs help with bookkeeping and tax strategy? We can help. Just click the link to set up a free consultation -> https://bigbirdaccounting.com/lawfirms
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Marketing in a Flat World with Wendy White, CMO Daxko
45:44
45:44
Play later
Play later
Lists
Like
Liked
45:44
In this episode of Revenue-Driven CMO, host Chris Mechanic interviews Wendy White, the Chief Marketing Officer at Daxko, who has over 25 years of experience in high tech and SaaS marketing. Wendy shares her unique strategy of leveraging global teams to ensure round-the-clock marketing operations. This method, which she calls 'follow the sun,' allow…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Unlocking Interfunctional Coordination with Dawn Mueller, CMO of Vitech Systems Group
44:27
44:27
Play later
Play later
Lists
Like
Liked
44:27
In this episode of The Revenue-Driven CMO, host Chris Mechanic interviews Dawn Mueller, the CMO of Vitech Systems Group. They delve into the importance of interfunctional coordination within a company, explaining how engaging all departments can lead to higher overall profitability. Dawn shares insights on how regular communication with HR, IT, and…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Law firm trust accounting with a spreadsheet?
3:21
3:21
Play later
Play later
Lists
Like
Liked
3:21
Law firm trust accounting with a spreadsheet? Need help with bookkeeping, tax strategy, or tax prep? We can help. Click here to schedule a free strategy session -> https://bigbirdaccounting.com/contact
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Creating a Culture of Excellence with Haleigh Forbes, VP of Marketing at APEI
51:16
51:16
Play later
Play later
Lists
Like
Liked
51:16
In this episode of The Revenue-Driven CMO, host Chris Mechanic welcomes Haleigh Forbes, Head of Marketing and Online Experience at American Public Education, to discuss her career journey, leadership style, and strategies for building high-performance teams. Haleigh emphasizes the importance of having the right team, continuous feedback, and strate…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Tax loophole every law firm owner should know.
3:01
3:01
Play later
Play later
Lists
Like
Liked
3:01
Tax loophole every law firm owner should know. We do bookkeeping for law firms. We do tax strategy for law firms. We do it well. If you’re a law firm owner and you want clean books and low taxes, let’s chat -> http://bigbirdaccounting.com/lawfirms
…
continue reading
Bookkeeping for law firm owners done right. Small business owner looking for bookkeeping and tax strategy? We can help. Free strategy session -> https://bigbirdaccounting.com/contact #smallbusiness #taxes #bookkeeping #accounting
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Achieving Marketing Agility with Kathleen Stockham, CMO of South College
41:37
41:37
Play later
Play later
Lists
Like
Liked
41:37
In this episode, CMO Kathleen Stockham discusses the structure and operation of her lean team at South College. She emphasizes that success doesn't require a large team but rather a group of talented individuals committed to execution and quality work. Kathleen explains how her team's roles and responsibilities are divided, highlighting the signifi…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
3 reasons end of the year bookkeeping is stupid.
4:39
4:39
Play later
Play later
Lists
Like
Liked
4:39
3 reasons end of the year bookkeeping is stupid. Small business owner looking for bookkeeping and tax strategy? We can help. Click here to schedule a free strategy session -> https://bigbirdaccounting.com/contact
…
continue reading
![Artwork](/static/images/128pixel.png)
1
I don’t to be known as a great tax attorney.
0:29
0:29
Play later
Play later
Lists
Like
Liked
0:29
I don’t to be known as a great tax attorney. Small business owner looking for bookkeeping and tax strategy? We can help. Free strategy session -> https://bigbirdaccounting.com/contact #smallbusiness #taxes #bookkeeping #accounting
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Tax loophole every law firm owner should know - s-corp.
4:35
4:35
Play later
Play later
Lists
Like
Liked
4:35
Tax loophole every law firm owner should know - s-corp. Small business owner looking for bookkeeping and tax strategy? We can help. Click here to schedule a free strategy session -> https://bigbirdaccounting.com/contact
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Why most law firm owners suck at tax strategy.
2:06
2:06
Play later
Play later
Lists
Like
Liked
2:06
Why most law firm owners suck at tax strategy. Small business owner looking for bookkeeping and tax strategy? We can help. Click here to schedule a free strategy session -> https://bigbirdaccounting.com/contact
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Doing the math on the power of the s-corp election.
9:05
9:05
Play later
Play later
Lists
Like
Liked
9:05
Doing the math on the power of the s-corp election. Are you a small business looking for a bookkeeper? We can help -> https://bigbirdaccounting.com/contact
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Can you use a HELOC to reduce capital gains on real estate?
2:46
2:46
Play later
Play later
Lists
Like
Liked
2:46
Can you use a HELOC to reduce capital gains on real estate? Need help with small business bookkeeping? Click the link to set up a free strategy session -> https://bigbirdaccounting.com/contact
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Driving Change in Higher Education with Kathleen Stockham, CMO of South College
40:20
40:20
Play later
Play later
Lists
Like
Liked
40:20
In this episode of Revenue Driven CMO, Kathleen Stockham, the CMO of South College, discusses her innovative strategies in higher education marketing. She emphasizes the importance of getting out of the boardroom to engage directly with consumers and perform competitive analysis. Kathleen shares her experiences from her extensive marketing career a…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Blending Tech & Human Elements in Marketing with Michael Bailey, SVP Global Marketing, CMO at Sirva
57:15
57:15
Play later
Play later
Lists
Like
Liked
57:15
In this episode of Revenue Driven CMO, host Chris Mechanic converses with Michael Bailey, SVP of Global Marketing and CMO at Sirva. Michael shares insights from his extensive marketing career, discussing the importance of merging brand storytelling with data-driven revenue strategies. The conversation covers his experiences at companies like Fleet …
…
continue reading
As we enter into the second half of 2024, we want to highlight some insightful moments from a few of our favorite guests. In this episode, learn the key to successful customer discovery and effective marketing strategies. Discover the importance of deep customer inquiry to differentiate between wants and needs, and the transformative power of authe…
…
continue reading
Small business masterclass day 3. Need help with bookkeeping, tax strategy, or tax prep? We can help. Click here to schedule a free strategy session -> https://bigbirdaccounting.com/contact
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Tax hack #73 - make everything about business.
1:20
1:20
Play later
Play later
Lists
Like
Liked
1:20
Tax hack #73 - make everything about business. Need help with small business bookkeeping, tax strategy, or tax prep? Click the link to set up a free strategy session -> https://bigbirdaccounting.com/contact
…
continue reading
Small business tax masterclass - day 2 Need help with bookkeeping, tax strategy, or tax prep? We can help. Click here to schedule a free strategy session -> https://bigbirdaccounting.com/contact
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Mastering Simplicity in Cybersecurity Marketing with Karl Van Den Bergh
53:13
53:13
Play later
Play later
Lists
Like
Liked
53:13
In this episode of Revenue Driven CMO, host Chris Mechanic interviews Karl Van Den Bergh, the Chief Marketing Officer at Gigamon. They discuss the importance of simplicity and clarity in marketing messaging amidst information overload, especially for technical products. Van Den Bergh elaborates on strategies for breaking through the noise using hum…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
When do you have to start paying quarterly income taxes?
1:51
1:51
Play later
Play later
Lists
Like
Liked
1:51
When do you have to start paying quarterly income taxes? Need help with small business bookkeeping, tax strategy, or tax prep? Click the link to set up a free strategy session -> https://bigbirdaccounting.com/contact
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How to write your cell phone off as a business expense.
1:25
1:25
Play later
Play later
Lists
Like
Liked
1:25
How to write your cell phone off as a business expense. Need help with small business bookkeeping, tax strategy, or tax prep? Click the link to set up a free strategy session -> https://bigbirdaccounting.com/contact
…
continue reading
Small business tax masterclass - day 1 Need help with bookkeeping, tax strategy, or tax prep? We can help. Click here to schedule a free strategy session -> https://bigbirdaccounting.com/contact
…
continue reading
Need help with small business bookkeeping, tax strategy, or tax prep? Click the link to set up a free strategy session -> https://bigbirdaccounting.com/contact
…
continue reading
Need help with small business bookkeeping, tax strategy, or tax prep? Click the link to set up a free strategy session -> https://bigbirdaccounting.com/contact
…
continue reading
Small business taxes are simple but not easy. By learning just a few key rules and concepts you can get a grip on your small business taxes and put more money in your pocket. In lesson one of the Small Business Tax Masterclass we talk about the keys to success when it comes to accounting, bookkeeping, and tax preparation. Enjoy! Small business look…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Transforming IT Operations with AI with Brooke Cunningham
51:29
51:29
Play later
Play later
Lists
Like
Liked
51:29
In this episode of The Revenue-Driven CMO, host Chris Mechanic sits down with Brooke Cunningham, a seasoned marketing executive with over 26 years of experience in B2B SaaS. Brooke discusses the pivotal role partnerships have played in her career, including her success at companies like SAP and Splunk, where she contributed to significant revenue g…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Do-it yourself bookkeeping is stepping over dollars for dimes.
2:01
2:01
Play later
Play later
Lists
Like
Liked
2:01
Need help with small business bookkeeping, tax strategy, or tax prep? Click the link to set up a free strategy session -> https://bigbirdaccounting.com/contact
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How a Fractional CFO can make you rich - with Ryan Kimler
25:26
25:26
Play later
Play later
Lists
Like
Liked
25:26
How a Fractional CFO can make you rich - with Ryan Kimler Need help with bookkeeping, tax strategy, or tax prep? We can help. Click here to schedule a free strategy session -> https://bigbirdaccounting.com/contact
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Should business profit go in your pocket or in your business?
1:51
1:51
Play later
Play later
Lists
Like
Liked
1:51
Need help with small business bookkeeping, tax strategy, or tax prep? Click the link to set up a free strategy session -> https://bigbirdaccounting.com/contact
…
continue reading
![Artwork](/static/images/128pixel.png)
1
The magic numbers to auto-deduct 20% off your business income for taxes.
1:06
1:06
Play later
Play later
Lists
Like
Liked
1:06
The magic numbers to auto-deduct 20% off your business income for taxes. Need help with small business bookkeeping, tax strategy, or tax prep? Click the link to set up a free strategy session -> https://bigbirdaccounting.com/contact
…
continue reading
On this week's episode of The Revenue Driven CMO, host Chris Mechanic takes a look back at some of our favorite conversations with 5 guests who give amazing insights on AI and what the future holds in store for it. These guests dive into fascinating topics on AI such as using automation to achieve desired business outcomes, the possibility of AI be…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Law firm owners are being discriminated against.
1:33
1:33
Play later
Play later
Lists
Like
Liked
1:33
Law firm owners are being discriminated against. Need help with small business bookkeeping, tax strategy, or tax prep? Click the link to set up a free strategy session -> https://bigbirdaccounting.com/contact
…
continue reading
![Artwork](/static/images/128pixel.png)
1
I don’t keep business receipts - here’s my secret.
1:44
1:44
Play later
Play later
Lists
Like
Liked
1:44
I don’t keep business receipts - here’s my secret. Need help with small business bookkeeping, tax strategy, or tax prep? Click the link to set up a free strategy session -> https://bigbirdaccounting.com/contact
…
continue reading
![Artwork](/static/images/128pixel.png)
1
The biggest small business tax break you’ve never heard of.
28:34
28:34
Play later
Play later
Lists
Like
Liked
28:34
The biggest small business tax break you’ve never heard of. Need help with bookkeeping, tax strategy, or tax prep? We can help. Click the link to set up a free strategy session -> https://bigbirdaccounting.com/contact
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Pay your kids to lower your business income taxes.
1:36
1:36
Play later
Play later
Lists
Like
Liked
1:36
Pay your kids to lower your business income taxes. Need help with small business bookkeeping, tax strategy, or tax prep? Click the link to set up a free strategy session -> https://bigbirdaccounting.com/contact
…
continue reading
![Artwork](/static/images/128pixel.png)
1
The #1 reason I keep my small business books clean.
0:58
0:58
Play later
Play later
Lists
Like
Liked
0:58
Bookkeeping is the 8th wonder of the world. Here’s why. #smallbusinesstaxes #businesstaxes #taxes #tax #taxadvice #smallbusinesstaxstrategy #taxexpert #richpeopletaxes #taxsavings #bigbirdaccounting
…
continue reading
![Artwork](/static/images/128pixel.png)
1
LLC or Sole Proprietorship? Here’s how to choose.
7:14
7:14
Play later
Play later
Lists
Like
Liked
7:14
Choosing a legal structure for your small business shouldn’t be difficult. You just have to know what each entity type can do for you. Today, we’re going to talk about sole proprietorship vs. limited liabilty company (LLC). Play chess not checkers. #smallbusinesstaxes #businesstaxes #taxes #tax #taxadvice #smallbusinesstaxstrategy #taxexpert #richp…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How to organize your small business bookkeeping to save money.
0:56
0:56
Play later
Play later
Lists
Like
Liked
0:56
Clean books make it easy for everyone to help your small business. Bookkeeper. Accountant. And you. #smallbusinesstaxes #businesstaxes #taxes #tax #taxadvice #smallbusinesstaxstrategy #taxexpert #richpeopletaxes #taxsavings #bigbirdaccounting
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Winning Strategies: Affiliate Marketing and Data Optimization
55:36
55:36
Play later
Play later
Lists
Like
Liked
55:36
In this episode, we highlight 5 financial service leader, and their secrets to success. Their experiences and insights on affiliate marketing. They highlight the benefits of establishing strong affiliate partnerships, which can drive significant results and enhance brand reputation. The conversation contrasts affiliate marketing with influencer mar…
…
continue reading