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Bridging Sales and Marketing through AI
Manage episode 424444048 series 3558699
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On this week's episode of The Revenue Driven CMO, host Chris Mechanic takes a look back at some of our favorite conversations with 5 guests who give amazing insights on AI and what the future holds in store for it. These guests dive into fascinating topics on AI such as using automation to achieve desired business outcomes, the possibility of AI being able to shorten our work week, and why we will always need the human mind as AI continues to grow. Takeaways: AI prioritization engines, like Salesloft's Conductor AI, analyze various data signals from buyer behaviors to sales outcomes to prioritize actionable steps for sales reps. This AI-driven approach ensures that sales teams are making data-informed decisions to achieve better outcomes and meet business objectives effectively. AI and automation are revolutionizing performance marketing, where many tasks will be fully automated, leading to the commoditization of traditional marketing roles. Marketers need to brace for these changes by redefining their roles and adapting to new technologies. While AI can greatly enhance efficiency by automating tasks and generating initial ideas, it cannot replace the creativity and context that human marketers bring. AI should be seen as a supplemental tool that supports rather than replaces human input. Viewing AI primarily as a means to reduce costs is a limited perspective. Instead, AI should be seen as a tool to create better customer experiences and drive revenue growth by enhancing the effectiveness of marketing strategies and improving customer engagement throughout the funnel. Using AI to objectively assess competitors by generating summaries of their positioning and differentiators from their websites. This helps to identify commonalities and unique aspects that can influence strategic decisions in positioning and marketing campaigns.
Links to the full episode of each guest: Devang Sachdev: https://www.youtube.com/watch?v=8XG70kzrpTQ&feature=emb_imp_woyt Jason Goldsmith: https://www.youtube.com/watch?v=aZtcqefdYpU&feature=emb_imp_woyt Ali Fazal: https://www.youtube.com/watch?v=XFVOfEhWVoo&feature=emb_imp_woyt Shiv Singh: https://www.youtube.com/watch?v=Ff_ht_mJ9iY&feature=emb_imp_woyt Randy Littleson: https://www.youtube.com/watch?v=Cbr_5sW8Tec&feature=emb_imp_woyt
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The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/
The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
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