Your place to get information about legal marketing in the digital age. Talking about all things client development, digital marketing and ethical implications of these topics in the legal field.
…
continue reading
1
Clienting #56: Kay Van Wey on National PR and Dr. Death
34:46
34:46
Play later
Play later
Lists
Like
Liked
34:46
Kay Van Wey is a board-certified personal injury trial lawyer with over 30 years of experience. She is the principal owner and founder of Van Wey, Presby & Williams, a Dallas, Texas-based personal injury litigation boutique firm. When Kay isn’t managing her firm or practicing law, she advocates for patient safety. Kay is a big believer in finding y…
…
continue reading
Discussion of ways lawyers can be there for clients (and potential clients) in the uncertain COVID-19 environment. We also say congratulations, farewell, good luck, and until next time to Kelly as she embarks on her new venture.
…
continue reading
1
Clienting #55: Mo Lilienthal- Lawyer, Podcaster & Local Link-Builder
37:07
37:07
Play later
Play later
Lists
Like
Liked
37:07
This episode of Clienting is with a lawyer and podcasting powerhouse, Morris Lilienthal. Mo is a lawyer at Martinson & Beason in Huntsville Alabama. The son of a judicial assistant, Mo is a passionate lawyer, advocate for March of Dimes and a passionate advocate for life & sports in Alabama. Podcast: The Mo Show (Live) on FB Live and then YouTube a…
…
continue reading
1
Clienting #54: Megan Zavieh on Ethics, Technology & Marketing
42:14
42:14
Play later
Play later
Lists
Like
Liked
42:14
Megan Zavieh focuses exclusively on attorney ethics, representing California attorneys facing State Bar disciplinary action and providing tools for lawyers to defend themselves through ethics investigations and prosecutions. She also provides resources to practicing lawyers to structure their firms to minimize their ethics exposure. She writes abou…
…
continue reading
1
Clienting #53: Marco Brown on Finding the Money to Market
38:44
38:44
Play later
Play later
Lists
Like
Liked
38:44
By Kelly Street
…
continue reading
1
Clienting #52: Josh Gerben on Learning to Market His Law Firm
46:37
46:37
Play later
Play later
Lists
Like
Liked
46:37
By Kelly Street
…
continue reading
1
Clienting #51: 2020 Legal Marketing Trends
50:16
50:16
Play later
Play later
Lists
Like
Liked
50:16
By Kelly Street, Gyi Tsakalakis
…
continue reading
1
Clienting #50: Ryan McKeen & Hailey Rice are Masters of Content!
36:15
36:15
Play later
Play later
Lists
Like
Liked
36:15
By Kelly Street
…
continue reading
1
Clienting #49: Erin Gerstenzang is back to discuss the future!
34:30
34:30
Play later
Play later
Lists
Like
Liked
34:30
By Gyi Tsakalakis, Kelly Street
…
continue reading
1
Clienting #48: Allison Shields and the 2019 ABA Marketing Survey
43:35
43:35
Play later
Play later
Lists
Like
Liked
43:35
By Gyi Tsakalakis, Kelly Street
…
continue reading
1
Clienting #47: Raif Palmer on The Human Side of Client Experience
39:02
39:02
Play later
Play later
Lists
Like
Liked
39:02
For this episode, Kelly is joined by Raif Palmer, an Illinois Family Law Attorney, to dive deep on client experience and how to streamline, improve, and incorporate technology in a mindful way. Raiford Palmer is a shareholder in a 12 attorney divorce and family law firm, Sullivan Taylor, Gumina and Palmer, P.C. (now d/b/a STG Divorce Law). The firm…
…
continue reading
1
Clienting #46: Gyi and Kelly discuss the 2019 Clio Trends Report
31:52
31:52
Play later
Play later
Lists
Like
Liked
31:52
Gyi and Kelly dig into the Clio Trends report and break down the pieces of the study. They also have some constructive criticism and suggestions for improvements Clio can make for next year's report. We covered these sections: Referrals: In 2019's report, 59% of clients sought a referral from someone they know or have been in contact with, but 57% …
…
continue reading
1
Clienting #45: Sam Mollaei on How to Use Legal Funnels to Generate Legal Clients Online
37:49
37:49
Play later
Play later
Lists
Like
Liked
37:49
Sam's Bio: In 2013, I took the leap to start a virtual law firm right after law school so I could help entrepreneurs start their business and so that I could work online from anywhere in the world at the same time. Since then I've served 3,000 entrepreneurs start their business and I'm the only lawyer with more than 1,000 Google reviews. I recently…
…
continue reading
1
Clienting #44: Delisi Friday, In-House Legal Marketer
36:18
36:18
Play later
Play later
Lists
Like
Liked
36:18
Delisi Friday- Marketing Director at Cowen | Rodriguez | Peacock What is it like to be an in-house marketer at a law firm? How does the law firm get clients? How do you avoid "the-all-things-to all people"- the idea that I have to be an expert at everything" scenario? Advice for people hiring an in-house marketer? Delisi manages all of the firm's m…
…
continue reading
1
Clienting 43: Travis Patterson talks Inside Out Marketing
36:15
36:15
Play later
Play later
Lists
Like
Liked
36:15
Travis Patterson is the Managing Partner of Patterson Law Group – a family-owned plaintiff’s personal injury practice in Fort Worth, Texas. Travis is extremely fortunate to be law partners with his beautiful wife Anna Patterson and his supportive father, Mike Patterson, who started the firm in 1995. When not working with his clients or on the pract…
…
continue reading
Gyi and Kelly took a break from recording in August and they're super excited to be back, talking tech tools for internet marketing! When it comes to marketing tools, make sure that you understand how to use them and that you are getting added ROI by using the tool. Tools for PPC - Make sure to have tools for Speed, Mobile, and A/B testing. Unbounc…
…
continue reading
1
Clienting #41: Gyi & Kelly Talk Outreach, Links, and HARO
38:52
38:52
Play later
Play later
Lists
Like
Liked
38:52
On this episode of Clienting, Gyi and Kelly answer former guest Rob Schenk's questions on journalist outreach, HARO, and conferences. Outreach The first rule of journalist outreach- you have to have a story! When doing outreach, the creative aspect is super important- don't make a journalist have to work for the story, give it to them. Journalists …
…
continue reading
1
Clienting #40: Ben Sessions Knows Technical SEO
39:55
39:55
Play later
Play later
Lists
Like
Liked
39:55
Ben Sessions joins Kelly Street this week to discuss all things Technical SEO, Local SEO, and Facebook Advertising. Ben (The Sessions Law Firm) is an Atlanta-based Criminal Defense attorney who truly enjoys learning and doing great online marketing for his law firm and sees results in clients & cases. What is Ben doing for his marketing? Multiple o…
…
continue reading
1
Clienting #39: Melissa Emery on Marketing A PI Firm, Differently
27:30
27:30
Play later
Play later
Lists
Like
Liked
27:30
Melissa Emery is the owner of Emery Law Office in Louisville, KY. She has built a successful practice out of standing up for the little guy, which is fitting because her story is one of defying the odds at every turn. When starting her own firm a few years ago, Melissa had her team call her former clients to update their address and information. Th…
…
continue reading
1
Clienting #38: Gyi & Kelly on Links, Links, Links
33:14
33:14
Play later
Play later
Lists
Like
Liked
33:14
Gyi Tsakalakis has a lot of interests but links are in the top 5. Kelly likes links too but isn't quoted like Gyi is. Download our Link-Building Whitepaper! "meh, links" - The Origin Story It's great to have structured data, a fast website, and other SEO factors but Gyi proposes that link-building is the number one SEO tool to move the needle on ra…
…
continue reading
1
Clienting #37: Erin Gerstenzang on Building A Practice with Public Speaking
54:52
54:52
Play later
Play later
Lists
Like
Liked
54:52
Kelly Street was joined this week by lawyer Erin Gerstenzang, a trial attorney with a law practice in Atlanta, Georgia. She provides concierge-level service to clients facing drug and alcohol-related offenses. In addition to running her boutique criminal defense law practice in Atlanta, Georgia, Erin Gerstenzang is dedicated to helping other attorn…
…
continue reading
1
Clienting #36: Taymoor Pilehvar on Attracting Influencers
34:21
34:21
Play later
Play later
Lists
Like
Liked
34:21
Your ears are not deceiving themselves, Kelly interviews attorney Taymoor Pilehvar without Gyi Tsakalakis in this episode. Taymoor Pilehvar is an immigration attorney out of South Florida whose clients are athletes, entertainers, investors, workers, and family members. He markets his services primarily using social media and engages his audience wi…
…
continue reading
1
Clienting #35: Joseph Wilson On Instagram for Client Development
34:17
34:17
Play later
Play later
Lists
Like
Liked
34:17
Gyi Tsakalakis and Kelly Street were joined by Joseph Wilson, an Atlanta-based trial attorney who uses Instagram for client development. Joseph Wilson is a personal injury trial attorney at JL Wilson Trial Law, and specializes in motor vehicle collision cases, trucking collisions, as well as negligent security cases. Joseph started his law firm in …
…
continue reading
1
Clienting #34: Aastha Madaan On A 100% Virtual Practice
41:34
41:34
Play later
Play later
Lists
Like
Liked
41:34
Gyi and Kelly were joined by Aastha Madaan, owner of Madaan Law Firm and Concierge Wills & Trusts, both located in Southern California. Aastha runs a traditional law firm and a secondary, 100% virtual law firm. She came up with the idea for a completely virtual practice after realizing that the traditional model was inconvenient for a large portion…
…
continue reading
1
Clienting #33: Justie Nicol on Tech Tools for Client Development
46:07
46:07
Play later
Play later
Lists
Like
Liked
46:07
Gyi Tsakalakis and Kelly Street were joined by Justie Nicol, owner of Nicol Law Offices, a Criminal Defense Attorney in Fort Collins, Colorado. She is a savvier than average solo attorney who used technology tools to make her practice run smoother and create better work/life balance. Justie has even taught a CLE on tech tools as a solo to boost cli…
…
continue reading
1
Clienting #32: Wayne Pollock on PR for Lawyers
46:54
46:54
Play later
Play later
Lists
Like
Liked
46:54
Wayne Pollock is the founder and managing attorney of Copo Strategies (www.copostrategies.com), a national legal services and communications firm. Wayne helps other attorneys and their clients ethically, strategically, and proactively engage the Court of Public Opinion to help those clients resolve their legal disputes favorably, and to help those …
…
continue reading
1
Clienting #31: Yev Muchnik, Blockchain Lawyer
34:20
34:20
Play later
Play later
Lists
Like
Liked
34:20
From large law firm lawyering to legal coworking to blockchain lawyer, this week's guest, Yev Muchnik, has a really cool perspective on future-forward law practice. Yev makes some great points about how the traditional law practice model isn't working for many attorneys in 2019 and how coworking spaces focused on legal can help solve this issue. Et…
…
continue reading
Gyi and Kelly celebrate their first year as podcasters and talk about the trends from last year and what to expect in 2019 as you market your law firm. Flashback to 2018, what we talked about then: Voice search Mobile-friendly everything GMB updates Visual Search (video results) Changes to Google proximity, hyperlocal 2019 Marketing Trends: AI & in…
…
continue reading
1
Clienting #29: Will Hornsby on Legal Ethics and Going Solo
45:04
45:04
Play later
Play later
Lists
Like
Liked
45:04
This episode is all about ethics! Gyi Tskalakis and Kelly Street were joined by Will Hornsby to discuss the challenges legal ethics bring to a solo and small law firm. We also learn how Will became a go-to legal marketing ethics expert. After serving as staff counsel in the American Bar Association’s Division for Legal Services for 30 years, Will H…
…
continue reading
1
Clienting #28: Shreya Lay on Marketing Your Firm, Your Way
43:04
43:04
Play later
Play later
Lists
Like
Liked
43:04
Gyi Tsakalakis and Kelly Street were joined by attorney Shreya Ley. Shreya Ley is half of the lawyer-human duo at the Lay Roots, an asset protection law firm based in Seattle, WA that focuses on estate planning, intellectual property, business law, and more. Lay Roots and life-business partners Colin & Shreya carefully thought about what their law …
…
continue reading
1
Clienting #27: Gyi & Kelly take Guest Questions
52:43
52:43
Play later
Play later
Lists
Like
Liked
52:43
For this episode of Clienting, Gyi and Kelly answered marketing questions from former Clienting guests. Audio questions: Alex Barthet- Blog called the Lien Zone about construction topics- trying to show up on SERP's as the featured snippet. Single best thing to do to appear in the snippets? Should he care about showing up in the snippets? How? The …
…
continue reading
1
Clienting #26: Avoid the Pitfalls of Video Podcasting w/Rob Schenk
40:13
40:13
Play later
Play later
Lists
Like
Liked
40:13
Gyi Tsakalakis & Kelly Street are joined this week by attorney Rob Schenk to discuss his firm's content marketing strategy and their use of data to understand their audience. Rob Schenk is an Atlanta trial lawyer representing families with loved ones who have been severely injured or killed in nursing homes. He is the co-host of the Nursing Home Ab…
…
continue reading
1
Clienting #25: Kim Bennett on Marketing a Non-Traditional Law Firm
37:41
37:41
Play later
Play later
Lists
Like
Liked
37:41
Gyi and Kelly connected with Kim Bennett on her approach to marketing with a non-traditional law firm model. This episode bridges the gap between business development and marketing, which is how Kim approaches her own business as well as her work with clients. K Bennett Law LLC is a boutique trademark, business, and employment law practice providin…
…
continue reading
1
Clienting #24: Chris Gober on Marketing a Niche Practice
35:20
35:20
Play later
Play later
Lists
Like
Liked
35:20
Gyi and Kelly talk with Chris Gober about his unique practice areas and clientele. Most of The Gober Firm's clients come through referrals and PR appearances, which holds interesting challenges for marketing. To help with this, Chris has used TV appearances to become a go-to Republican legal commentator and boost his credentials while reinforcing h…
…
continue reading
1
Clienting #23: Greg Siskind Literally Wrote the Book on Legal Marketing
44:28
44:28
Play later
Play later
Lists
Like
Liked
44:28
Gyi & Kelly talked with immigration lawyer Greg Siskind about his firm's marketing efforts. Greg launched the first small law firm website by teaching himself HTML coding in the early 1990's. Greg shared his process for breaking down legal content for blog posts, social media, and gaining PR. Greg wisely points out that legal marketing doesn't have…
…
continue reading
1
Clienting #22: Erin Levine Talks Freemiums and Providing Value
39:51
39:51
Play later
Play later
Lists
Like
Liked
39:51
Gyi & Kelly talk with Erin Levine about how her company, Hello Divorce, uses "freemiums" to build a sales funnel and customer following. While launching Hello Divorce, Erin was re-introduced to the knowledge that marketing from ground zero takes effort, and requires both a process and a plan. Erin Levine is the managing attorney of Levine Family La…
…
continue reading
1
Clienting #21: Gyi & Kelly talk Voice Search
34:33
34:33
Play later
Play later
Lists
Like
Liked
34:33
Gyi & Kelly wanted to discuss voice search and the pitfalls, how to improve your ability to rank in voice search, and future-proof your online presence by ranking in voice search. They go through what voice search is and isn't, the history of voice search, and the potential future of voice search. STAT Search Analytics- how to win the featured snip…
…
continue reading
1
Clienting #20: Tom Fox on Building A Solo Practice 25 Years Into Your Career
40:01
40:01
Play later
Play later
Lists
Like
Liked
40:01
Gyi & Kelly are thrilled to chat with a veteran lawyer this week who went from corporate lawyer to solo practitioner 25 years into his career. 10 years later, he has a thriving practice and loves his job. Thomas R. Fox-the Compliance Evangelist Tom is the author 16 books on business leadership, compliance and ethics and corporate governance, includ…
…
continue reading
1
Clienting #19: Social Media & Transparency w/Janine Sickmeyer
26:03
26:03
Play later
Play later
Lists
Like
Liked
26:03
Janine Sickmeyer is CEO and Founder of NextChapter, a web application for attorneys to prepare, manage and file bankruptcy cases online. Janine is particularly fascinated in the intersection between law and technology and was honored as one of ABA's Women of Legal Tech 2017. Starting as a paralegal, she saw a need for cloud-based bankruptcy softwar…
…
continue reading
1
Clienting #18: Keith Lee talks Online Lawyer Networking
34:56
34:56
Play later
Play later
Lists
Like
Liked
34:56
For episode 18 of Clienting, Keith Lee joins Gyi Tsakalakis and Kelly Street to talk about how lawyers can use online networking to build their practice and referral network. Keith is a lawyer and author. He is the founder of lawyersmack.com, the leading private community for lawyers. He also has a blue check on Twitter which means he's officially …
…
continue reading
1
Clienting #17: Data-Based Legal Marketing w/Patrick Palace
33:54
33:54
Play later
Play later
Lists
Like
Liked
33:54
Gyi Tsakalakis and Kelly Street have the pleasure of speaking with Patrick Palace about how his firm, Palace Law, uses data to have better client development and marketing. What are they doing? Created a custom PNC (Potential New Client) sheet to identify good potential clients. They partnered with Suffolk Law School and David Calaruso to figure ou…
…
continue reading
1
Clienting #16: All Your SEO Questions, Answered
34:09
34:09
Play later
Play later
Lists
Like
Liked
34:09
SEO: We know it stands for Search Engine Optimization, but what does it mean and how do you do it successfully? This episode has a little bit for legal SEO beginners, intermediates and beyond. What is SEO? Do you need to know how to code for SEO? Why does link-building matter/what are links? Local SEO vs. Traditional SEO How to do local SEO w/multi…
…
continue reading
1
Clienting #15: Values-Influenced Marketing with Jordan Couch
33:59
33:59
Play later
Play later
Lists
Like
Liked
33:59
Gyi & Kelly talk with Jordan Couch of Palace Law about how values inform their marketing and client development. Jordan L. Couch is an attorney and Cultural Ambassador at Palace Law where his practice focuses on plaintiff's side workers’ compensation and personal injury litigation. Outside of his practice Jordan is heavily involved in state, local,…
…
continue reading
1
Clienting #14: Text Messaging and Marketing with Marshall Lichty
37:28
37:28
Play later
Play later
Lists
Like
Liked
37:28
Gyi & Kelly were joined by Marshall Lichty to discuss how his role at a text messaging startup can work for lawyers and how he has learned to market law firms through trial and error. We covered: expectation setting developing guidelines cautionary tales for lawyer texting onboarding for communication how law firms need to focus more on sales and m…
…
continue reading
1
Clienting #13: Niches, customer service, and music festivals with Jason Beahm
35:29
35:29
Play later
Play later
Lists
Like
Liked
35:29
On this episode of Clienting, hosts Gyi Tsakalakis and Kelly Street were joined by attorney Jason Beahm. We discussed how Jason is carving out a niche within his practice based on his own personal passion for music festivals. Jason co-hosts The Festival Lawyer podcast, practices criminal defense, personal injury, and DUI law in California. In addit…
…
continue reading
1
Clienting #12: 10 Years of Marketing Mistakes I Made So You Don’t Have To w/Alex Barthet
40:12
40:12
Play later
Play later
Lists
Like
Liked
40:12
On episode 12 of Clienting, Gyi Tsakalakis and Kelly Street were joined by Alex Barthet, a Miami Construction Lawyer with a growing practice that focuses on marketing via content and referrals to get clients. Alex shares his 9 tips for legal marketing based on 10 years of marketing mistakes his firm made before they got things right. Here are Alex'…
…
continue reading
1
Clienting #11: Developing Your Brand with Julie Tolek
38:53
38:53
Play later
Play later
Lists
Like
Liked
38:53
On this episode of Clienting, Gyi Tsakalakis and Kelly Street talk with Julie Tolek about how you can create a memorable and unique brand for your law firm. We talked about: Using different cards for different clients, based on your practice area or the type of client. Examples of good branding: Think Pink Law, Bye-Bye DWI Upwork or 99 Designs for …
…
continue reading
1
Clienting #10: How Lawyers Can Use Video w/Nicole Abboud
23:34
23:34
Play later
Play later
Lists
Like
Liked
23:34
On this episode of Clienting, Gyi and Kelly are joined by Nicole Abboud, a new-age content marketing expert, and owner of Abboud Media. She hosts her own great podcast as well, Leaders Love Company, where you can learn more about leading a company and creating a great work life. We talked about: How videos are not advertisements. The new way to thi…
…
continue reading
For this episode of Clienting, Gyi and Kelly talk about how you can reach a new set of potential clients by expanding your network and building new opportunities. The conversation is broken down into new lawyer marketing and tips for more established practices. They discuss how you can use LinkedIn and their Slideshares, creating Youtube videos whe…
…
continue reading
1
Clienting #8: The Client Journey with Jared Correia
29:13
29:13
Play later
Play later
Lists
Like
Liked
29:13
In this episode, Gyi and Kelly talk with Jared Correia of Red Cave Law Firm Consulting about Using Technology to Build Your Client Journey. We had a great time and got into some really great discussions on how to improve your intake process and use social media in a more effective and time efficient way. We discussed: What is the Client Journey (or…
…
continue reading