About Gyi Tsakalakis: Gyi Tsakalakis believes law firm SEO agencies should be transparent and accountable. As a non-practicing lawyer, he understands the unique challenges of legal marketing, which led him to find AttorneySync to create the most trusted team in digital legal marketing. He also invests in and advises legal technology companies, serv…

About Chris Dreyer: Chris Dreyer, CEO and Founder of Rankings.io, an SEO agency for elite law firms and personal injury lawyers, has led his company to the Inc. 5000 list for seven consecutive years. He's the best-selling author of Niching Up: The Narrower the Market, the Bigger the Prize, a real estate investor, and host of the Personal Injury Mas…

In this episode of the Lawyerist Podcast, Stephanie Everett and Law Firm GC founder Jonathan Hawkins dive into essential lawyer protections that every law firm needs to avoid common legal pitfalls. Jonathan shares expert advice to safeguard your practice from client, staff, and third-party risks. Discover how to draft solid retainer agreements, ens…

About Bobby Steinbach: Bobby Steinbach is a Founding Partner at MeanPug Digital, where he leads the growth of law firms through strategic branding, digital advertising, and SEO. With over a decade of experience in digital strategy and software development, he has held leadership roles at notable companies like Morgan & Morgan and Rukkus. His work f…

In this episode of Lawyerist Podcast, explore the critical truth about lawyer self-care with Zack and Leticia DeSuze. Discover how neglecting holistic self-care can lead to suffering, as they redefine success by prioritizing physical, mental, emotional, social, and financial well-being. Leticia first talks about the importance of setting boundaries…

In this episode, Lawyerist Lab Coach Sara Muender chats with Jordan Marsh, a civil rights and personal injury attorney and the author of Try Your Own Case. Jordan shares how he’s expanding his 100% contingency-based law firm by developing the Try Your Own Case brand into a new revenue stream. Learn about Jordan’s innovative plans for an online cour…

About Jessica Embree: Jessica Embree is the Creative Director at Tulip Media Group, where she has led brand identity development and marketing strategy for over eight years. A Google Ad Certified expert, Jessica spearheads all of Tulip Media’s print and digital marketing programs. She is also the co-author of the Amazon bestseller Sales / Double Ze…

Stories are powerful—not just in the courtroom, but in business, with your team, and your life. And, yet, telling a great story is hard! Stephanie chats with Kate Tellers, senior director and a host of the Peabody Award winning Moth Radio Hour and co-author of How To Tell a Story, about bringing our stories to life. Links from the episode:  The Mot…

Join Sara as she chats with law firm owner Carol Bertsch and new partner Brennen Boze about their leadership transition journey. They share the ups and downs of passing the torch, the emotional challenges, and the balance between honoring a legacy and embracing innovation. Whether you're a seasoned firm owner or an emerging leader, their story offe…

About Jarod Spiewak: Jarod Spiewak is an international speaker and the founder of Comet Fuel, a company dedicated to helping service and SaaS businesses scale to $5M-$10M by turning Clicks To Cash™. After a year in corporate America and two years with a digital marketing agency, Jarod launched Comet Fuel in 2018. Under his leadership, Comet Fuel ha…

Join Zack as he chats with Lawyerist Lab Coach and podcast co-host Sara Muender about starting and running a thriving law firm. They explore how defining personal and firm values can shape a law firm's vision. Sara highlights the importance of separating personal identity from the business to make decisions that benefit the firm, and shares tips on…

About Darbi Bodie: Darbi Bodie has been with Legal Brand Marketing since 2007, currently serving as the Managing Director. In this role, she oversees operations with a focus on growth and innovation, instrumental in developing and expanding the company's legal brands for lead generation services. Darbi has also applied her design expertise to numer…

A law firm’s marketing efforts are never-ending! That, coupled with the fact that algorithms and tools seem to also always be changing can leave lawyers with a marketing headache. In this episode, Stephanie chats with the host of the popular podcast, Lunch Hour Legal Marketing, Gyi Tsakalakis about the latest things to know in law firm marketing. L…

About Doug Bradley: Doug is the founder of Everest Legal Marketing, specializing in SEO, website design, and content marketing for law firms. After studying at the University of La Verne, he gained experience in advertising and SEO, including a role at Lawyers.com. Following a company layoff, he established his own firm, which has since grown under…

In today’s world, our first instinct is to add. Do more. Consume more information. But, should we be subtracting instead? Doing less. Simplifying. In today’s episode, Stephanie talks with author Leidy Klotz about his book, Subtract, and why taking away should be part of our decision-making toolkit. Links from the episode:  Check out CosmoLex! Subtr…

In this episode, we have John Scott from Anders CPA + Advisors, a financial expert with extensive experience in supporting the growth of legal businesses, and Kip Bilderback from Bilderback Business Advisors, an attorney turned business consultant who helps legal professionals scale and develop their practices. About John Scott: John is a Partner i…

Zack talks with Canadian Lawyer, entrepreneur, and Labster Sukhi Alberga about her journey innovating in the legal services space. They discuss the path she took to building her legal tech product and her experience in the Law Society of Ontario’s regulatory sandbox. Links from the episode:  Sign up for LabCon 2024! Check out PIMCon and use "PIM La…

Tyler and April Roberts are the dynamic duo behind NOMOS Marketing, a specialized agency dedicated to helping lawyers enhance their online presence and client engagement. Combining Tyler's legal expertise and April's marketing acumen, they provide a unique and effective approach to legal marketing. About Tyler Roberts: Tyler discovered his passion …

Stephanie talks with Zack about tech things you should know but might be too afraid to ask. They get into the why behind password managers, discuss the necessity of two-factor authentication, and bring some clarity to different types of encryption. They also discuss how artificial intelligence is making security fundamentals even more important. If…

About Travis Hoechlin: Travis Hoechlin is the CEO of RizeUp Media, a company specializing in legal marketing, with over 15 years of experience in the industry. He is dedicated to helping law firms enhance their online presence and attract more clients through customized strategies. Under his leadership, RizeUp Media provides services such as websit…

We consider it a great honor to serve as an adjunct professor at a law school, but is the juice worth the squeeze? In this episode, Stephanie talks with Markus Funk about the investments lawyers make and the benefits they receive when they agree to teach. They also explore ways for adjuncts to make the most of their experience for themselves and th…

About Ron Latz: Ron Latz is a seasoned legal marketing consultant and the founder of LegalFenix, a company dedicated to providing industry-leading marketing consulting and fractional CMO services to lawyers and law firms. With a deep understanding of the unique challenges firms face with their legal marketing, Ron has helped numerous law firms enha…

Do you ever beat yourself up over all the things you think you should be doing? Do you work even when you’re sick or when your body tells you it’s time for a break? In this episode, Stephanie talks with Dr. Devon Price about our twisted view of laziness and why it might be time to embrace a little more laziness in our lives. Links from the episode:…

About Greg Brooks: Greg Brooks is the CMO and partner at SearchTides, a company focused on helping SEO and digital teams grow their rankings and revenue using proprietary, data-driven models. With over a decade of experience in client services, Greg and SearchTides work with mid-market and enterprise-level companies to execute search campaigns and …

Zack talks with legal tech expert Britt Lorish about the process of selecting and managing technology in large and small law firms. Listen in as they talk about typical pain points, common setups, and how process documentation is the first step you know you need to take but don’t want to. Additionally, Zack talks about the hidden side of marketing …

Sara joins Labster Patricia Mancabelli in a conversation about how an in-person, Lawyerist-facilitated retreat sparked a firm rebranding and enabled her team to hone in on their ideal clients. Patricia discusses the challenges and benefits of her rebrand and reveals how their new subscription model for female business owners has been a game-changer…

About Jason Hennessey: Jason Hennessey is an entrepreneur, internationally-recognized SEO expert, author, speaker, podcast host, and business coach. Since 2001, Jason has been reverse-engineering the Google algorithm as a self-taught student and practitioner of SEO and search marketing. His journey from founding and selling multiple businesses to s…

Lawyers are pretty good at keeping our guards up—especially when it comes to the hard, messy, personal stuff. So, what happens when we let those guards down and share those stories with one another? This week, Stephanie tackles that issue and more with Sarah Soucie Eyberg, co-author of the new book Law Moms: Juggling Motherhood, Ambition and Person…

In this episode, author and speaker Emily Nagoski, Ph.D., discusses how to handle stress and break the burnout cycle in your personal and professional life. Links from the episode:  Check out Rocket Matter: modern legal software for busy lawyers Burnout by Emily Nagoski If today’s podcast resonates with you and you haven’t read The Small Firm Roadm…

Do you hear all this talk about how lawyers can use an assistant but worry it will never work for you? In this episode, Stephanie talks with law firm owner Robyn Christo, law firm owner, and Raquel Gomes, Stafi founder. Hear about Robyn’s experience hiring her first virtual assistant from Stafi and finally delegating her inbox to someone else! It c…

About Casey Meraz: Casey Meraz, with over 15+ years of legal marketing experience, is the CEO of Juris Digital, a company dedicated to enhancing law firms' client acquisition strategies efficiently. Renowned for his proficiency in SEO, PPC, and lead generation, Casey has pioneered a proven system empowering attorneys to dominate their practice area…

Zack talks with Lab Coach Chad Fox about how developing law firm processes can build value for a practice. They specifically discuss how his experience in franchises showed him that the difference between success and failure can often be as simple as creating and abiding by standard operating procedures. Links from the episode:  Check out and regis…

About Janet Falk: Janet Falk brings over three decades of seasoned expertise in communications, serving as Chief Strategist at Falk Communications and Research. Specializing in Media Relations and Marketing Communications, she empowers attorneys at small law firms to attract new clients, maintain client relationships, and strategically pressure opp…

Zack talks with lawyer and digital marketing guru, Seth Price, about the struggles of scaling a small law firm. They discuss how to think about hiring, growing, and investing in your own firm. Seth shares his own growing pains and discusses how he and his partner took Price Benowitz LLP from two to over forty lawyers in less than a decade. If you l…

Could your marriage/relationship use a little spice? Maybe you’ve put your business before your partner? In this episode, Stephanie talks with relationship coach and host of the Make More Love Podcast, Ellen Dorian, about enhancing your intimate relationships. As Ellen says on her show, it’s time to “make more love: with your wife and in your life.…

Stephanie catches up with the original Lawyerist podcast host, Sam Glover. In addition to a brief walk down memory lane, hear how Sam is working to make our court systems more accessible to the public and how lawyers could think differently about the value they provide. Additionally, Zack talks with Joyce Brafford from TimeSolv about project manage…

We hit our 500th Episode! Instead of looking back, the team decided to look to the future. So naturally that led us to Stephanie interviewing our own AI bot lovingly named Lasso the Lab Coach. Hear for yourself exactly what an AI bot trained on all things Lawyerist has to say about how to create your firm’s branding. This one is....different! Addit…

About Bo Royal: Bo Royal, a former Fortune 500 advertising agency executive with a background in scaling online advertising revenues for renowned brands like Calvin Klein, now co-owns and operates Pareto Legal and Pareto PPC. With over a decade of experience, Bo's journey from leading teams at eBay's marketing solutions division to spearheading the…

Sara has a heartfelt conversation with long-time Labster and owner of a thriving appellate law firm Tim Atler, about overcoming self-doubt and fear and embracing bold and impactful strategic decisions. Through candid dialogue and poignant reflections, they explore the transformative power of self-awareness and courage as true business leaders. From…

Culture. You’ve heard the word a million times. But what is it really and how can we influence the culture of our teams and our clients? In this episode, Stephanie dives in to learn more about culture with Marcus Collins, author of For the Culture: The Power Behind What We Buy, What We Do; and Who We Want to Be. Links from the episode:  Check out F…

About Mickie Kennedy: Mickie Kennedy is the Founder and CEO of eReleases, a public relations company. With over 25 years of experience in helping small businesses, startups, and authors tell their stories to the world, he has distributed over 100,000 press releases for 20,000+ customers, generating in excess of $143 million in earned media and work…

In this episode, Zack talks with Ben Schorr, a Senior Content Program Manager at Microsoft and AI expert, about preparing to use Artificial Intelligence in your law firm. They discuss how the power of Artificial Intelligence can highlight the weaknesses of a firm in both their security and their processes. Links from the episode:  Check out Rocket …

Zack talks with CARET Legal’s Chief Product & Experience Officer, Jennifer Sherman, about technology expectations in a law firm. They dig into how a lack of technology could cost your firm clients, time, and even valuable team members. The infrastructure table-stakes are changing from well-appointed office space and libraries to client-centered pro…

About Lindsey Busfield: Lindsey Busfield is a seasoned PMP Certified project manager, renowned legal SEO expert, and host of the Personal Injury Marketing Minute podcast. Serving as Vice President and Director of Operations of Optimize My Firm, Lindsey brings a wealth of expertise in legal marketing, meticulously crafting strategies to capitalize o…

Are your writings being read? Stephanie and Harvard’s Todd Rogers discuss effective writing. Links from the episode:  Schedule a free 30 minute strategy session with iLawyer! Book with Todd Writing for Busy People Checklist AI Email Editing Tool If today’s podcast resonates with you and you haven’t read The Small Firm Roadmap Revisited yet, get the…

About Luis Scott: Luis Scott is a highly respected attorney, author, and dynamic entrepreneur with over two decades of experience in the legal and business realms. Formerly the COO and Managing Partner of a multi 8 Figure Firm, he founded 8 Figure Firm Consulting to empower businesses for unprecedented success, demonstrating an entrepreneurial spir…

What are you putting off? We’ve all been there and here’s the good news: it doesn’t mean you are lazy or a bad person! In this episode, Stephanie explores the why behind procrastination with time management expert, Paul Unger. Of course, they’ll also dig into actionable steps you can take to overcome procrastination and get those to-dos off your pl…

You own a law firm and have amazing thoughts, ideas, and stories to share. So, what’s holding you back from writing that book? In today’s episode, Stephanie talks with best-selling author and speaker Sharai Robbin about why and how you can write that book. Links from the episode:  Freebie - 7- Figure Secret Case Study Upcoming Masterclass - "The 3 …

You have great ideas as a leader, but do you struggle getting your team on board and ready to change with you? In this episode, Stephanie talks with Paco Roman, Professional Development Coach, about a change management system that will help you get your team on board and moving in the same direction. Additionally, Zack talks with Joyce Brafford, fr…

Join seasoned business coaches Sara Muender and Leticia DeSuze as they offer a thought-provoking exploration of meaningful leadership, where purpose becomes the compass guiding leaders towards a brighter future for themselves and those they serve. This episode will inspire and empower you on your leadership journey as they uncover the transformativ…