Clienting #28: Shreya Lay on Marketing Your Firm, Your Way

Clienting: Digital Legal Marketing

Gyi Tsakalakis and Kelly Street were joined by attorney Shreya Ley.

Shreya Ley is half of the lawyer-human duo at the Lay Roots, an asset protection law firm based in Seattle, WA that focuses on estate planning, intellectual property, business law, and more.

Lay Roots and life-business partners Colin & Shreya carefully thought about what their law practice should look like to work best within their lives and for their ideal clients.

Colin and Shreya have taken on the mantle of Lawyer-Humans both as a joke and as branding, to separate themselves from lawyers sitting behind mahogany desks in a law library.

Defining your clients through your marketing, instead of letting your clients define your marketing and firm. Shreya finds inspiration in Seth Godin and his perspective on finding your tribe. As a result, Lay Roots has built longer-term, deeper relationships with clients which have led to more referrals and repeat business.

Clients through volunteering and personal networking.

Lay Roots looked at podcasting in a different way- putting short audio clips and conversations into a 5-minute breakdown of what's happening in their heads for that day, instead of getting into legalese.

Online scheduling tool on their website for clients who know what they want, who they want to work with, and they're ready to get started.

Lay Roots uses service menus and bundled services for clarity with potential clients.