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The BAM Effect

Jon Bambalas

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How does pharma market access fit into HCP engagement strategies? What does it take to improve your field team’s effectiveness and build your brand share? The BAM Effect helps pharma marketers and sales reps stand out and level up their brand’s market access pull-through to drive radical Rx growth. Each week you’ll get an exclusive look at HCP survey data, actionable pharma marketing tips, and real-world examples from pharma sales veterans. We’ll answer your questions, get your team fired up ...
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Are CSAT scores hurting your bottom line? Is compliance becoming more of an obstacle? Is your customer engagement inefficient? Then you’ve come to the right place. Dive in with Alphanumeric to discover how organizations can Make Their Mark on the ever-evolving healthcare ecosystem. Hear from subject-matter experts, listen in on real stories, and get advice from a spectrum of voices across the patient care experience. The Make Your Mark podcast explores the greatest challenges in the patient ...
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Discover the transformative power of GenAI, Data Analytics, Social Intelligence, and Physician Influencer Marketing that is shaping the future of pharma marketing. Join us, as we pave the pathway to a novel pharma marketing landscape, bringing to you conversations that meet at the intersection of technology and marketing. Hosted by Saumya Prakash, Co-Founder Multiplier AI Solutions, this podcast is spearheading the dialogues on disruptions in pharma marketing. Know more about us at: https:// ...
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In this episode of Pharma Marketing Playbook, we sit down with Atul Suri, Strategic Business Unit Head at Alembic Pharmaceutical Limited. Atul's remarkable journey spans from his distinguished military service to a leading role in the pharmaceutical industry. He shares his unique perspective on leadership, the importance of adaptability, and how AI…
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In this episode of the "Pharma Marketing Playbook" series, Saumya Prakash interviews Thambu Raj Anthuvan, Senior Vice President at USV Private Limited, to explore the dynamic intersection of data analytics and AI in the pharmaceutical industry. Together, they discuss how these cutting-edge technologies are transforming marketing strategies, from di…
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Unlock the power of AI in pharma marketing with our latest episode featuring industry veteran Amaninder Singh Dhillon. From his journey as a trainee to a franchise lead at AstraZeneca, Dhillon shares invaluable insights on leveraging AI for personalized HCP engagement. In this episode, we explore: How data digitization forms the backbone of AI-driv…
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Explore the dynamic shift from traditional to digital marketing strategies in the pharmaceutical sector that is being triggered and drive by GenAI. Join us for a fascinating conversation with Dr. Kavita Lamror, a leading expert in real-world evidence and digital transformation at Maxis Clinical Sciences. In this episode, Dr. Kavita delves into how …
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Can you imagine how exclusivity showcased the critical importance of adaptable strategies in the pharmaceutical industry? In this episode, embark on an illuminating journey through the evolution of pharmaceutical marketing as your host Soumya Prakash engages in a thought-provoking dialogue with industry luminary Salil Kallianpur. In this podcast Mr…
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Is AI the game-changer the pharmaceutical industry has been waiting for? Join your host Saumya Prakash as she unpacks this pressing question with Gauri Chaudhary, the co-founder of Brand Inner World and the author of "The Perfect Pill: 10 Steps to Build a Strong Healthcare Brand." Gain a new perspective as Gauri categorizes the industry into three …
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Ever wondered how the pharmaceutical industry transitioned from manual records to cutting-edge AI solutions? In this episode, gain a deep understanding of this evolution as your host Saumya Prakash stirs up an enlightening conversation with Mr. Vivek Hattangadi, who brings nearly 50 years of industry wisdom. Listen in as Mr. Vivek recounts the tran…
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What if artificial intelligence could revolutionize the way we market and treat health conditions? Join us as we welcome Ganesh Chakkarwar takes us on a fascinating journey from the early days of transitioning from physical to digital processes, right up to his current focus on incorporating AI into pharma marketing. Sparked by a capstone project o…
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How can you personalize your messaging to physicians for greater prescription intent? What are people saying about your brand? How can you make your marketing efforts more precise and effective? These and many more questions are answered on this podcast, which is here to serve as a playbook for all your pharma marketing needs. Don’t be left behind …
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Get ready to unveil the intriguing intersection of AI and medical communication in an immersive conversation with Vikram Kumar, the visionary CEO of Multiplier AI as he is hosted by Saumya Prakash on Pharma Marketing Playbook. Want to outshine your competitors and make your mark in the fast-evolving landscape of AI? This episode promises to equip y…
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Listen in as podcast host Saumya Prakash uncovers the world of pharma marketing and analytics with our guest Mr. Praveen Mathur, Vice President, Analytics, Amp Idea, Inc. With a wealth of experience spanning over three decades, Mr. Praveen provides an insightful perspective on how AI and data have revolutionized pharma marketing. Some of the key as…
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Welcome to the epicenter of innovation, where pharma marketing meets Data, GenAI, Social intelligence, Influencer Marketing, and Scientific listening. On this podcast, there is a playbook for every pharma marketing need of yours! Meet your host: Saumya Prakash is an accomplished entrepreneur and tech enthusiast, specializing in AI and IT Software w…
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In this episode of The BAM Effect, Jon shares five big findings from HCPs about market access including why sales reps are key to HCP engagement and what information doctors find most relevant to their practice. As a former district sales manager, Jon tells the story of how he learned this the hard way and how to avoid his mistake. Listen through t…
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In this episode of The BAM Effect, Jon explains that many brands aren’t giving HCPs the data they’re most interested in. Then, he walks listeners through what data doctors really want to know and why sales reps are best positioned to share this information. At the end of the episode, this week’s Key Takeaway and Action Steps help listeners incorpor…
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In this episode of the BAM Effect, Jon shares surprising survey data about how HCPs really make prescribing decisions. Using an example from his time as a pharma brand manager, he shows how investing in a market access pull-through strategy helped move the needle on sustainable sales growth. Then he shares a Key Takeaway and Action Steps for listen…
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In this episode, we focus on two very different but very much connected subjects, patient engagement and the patient journey. We will define each of these areas and bring some clarity to the challenges that patients and their caregivers face every day. Join me now as I talk with both Jared Pack and Jay Baucom for the first part of this three-part e…
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In our 5th episode of the Make Your Mark podcast, Charlie Guerini, Senior Director, Global Operations & Head of Innovation at Alphanumeric discusses the future of conversational AI and how it will impact patient care. He also shares how our company is working to bring patient care forward through innovative technologies. This episode is a must-list…
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In this podcast, Sam and Chris discuss the different ways that marketing needs to change in order to connect with generation z. They cover everything from social media usage to customer service. Whether your company is just starting to adapt to these changes or is looking for ways to improve, this podcast has something for you.…
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In the second episode of Make Your Mark! we chat with Randy Trice, CEO of Alphanumeric Systems, Inc. to explore the past, present and future of the life science industry. We also give a glimpse of the mission and growth of the company as told by our visionary leader.By Randy Trice, CEO of Alphanumeric Systems, Inc.
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