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How does pharma market access fit into HCP engagement strategies? What does it take to improve your field team’s effectiveness and build your brand share? The BAM Effect helps pharma marketers and sales reps stand out and level up their brand’s market access pull-through to drive radical Rx growth. Each week you’ll get an exclusive look at HCP survey data, actionable pharma marketing tips, and real-world examples from pharma sales veterans. We’ll answer your questions, get your team fired up ...
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Are CSAT scores hurting your bottom line? Is compliance becoming more of an obstacle? Is your customer engagement inefficient? Then you’ve come to the right place. Dive in with Alphanumeric to discover how organizations can Make Their Mark on the ever-evolving healthcare ecosystem. Hear from subject-matter experts, listen in on real stories, and get advice from a spectrum of voices across the patient care experience. The Make Your Mark podcast explores the greatest challenges in the patient ...
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Discover the transformative power of GenAI, Data Analytics, Social Intelligence, and Physician Influencer Marketing that is shaping the future of pharma marketing. Join us, as we pave the pathway to a novel pharma marketing landscape, bringing to you conversations that meet at the intersection of technology and marketing. Hosted by Saumya Prakash, Co-Founder Multiplier AI Solutions, this podcast is spearheading the dialogues on disruptions in pharma marketing. Know more about us at: https:// ...
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INSIDE LOOK: How AI is Revolutionizing Pharma! Viral Pandya Tells All!
34:53
34:53
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In this episode of the Pharma Marketing Playbook, Data, Gen, AI, and Beyond, Saumya Prakash, Co-Founder of Multiplier AI, interviews Ms. Viral Pandya Vaidya. Viral, the General Manager of Business Operations at Lupin, shares her inspiring career journey and pivotal moments from her roles at IPCA Labs, Panacea Biotech, Abbott Laboratories, and Lupin…
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Navigating the Future of Pharma: Data-Driven Patient-Centric Solutions with Dr. P. K. Rajput
41:12
41:12
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In this enlightening episode of Pharma Marketing Playbook, join host Saumya Prakash as she converses with industry veteran Dr. P.K. Rajput. Explore Dr. Rajput's exceptional journey from a field officer to a senior vice president at Cadila Pharmaceuticals. Delve into the evolution of pharma marketing with AI and data analytics, strategic insights in…
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Innovate and Lead: Pharma Marketing in the AI Era with Prashant Menon
29:58
29:58
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In this exciting episode of the Pharma Marketing Playbook, Data Gen AI and Beyond, where Saumya Prakash, co-founder at Multiplier AI, hosts Mr. Prashant Menon, a distinguished leader in the pharmaceutical industry. Explore Prashant’s comprehensive journey from field sales to senior management roles across top Indian MNCs like CIPLA and Sun Pharma, …
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From Battlefields to Boardrooms: Transformative Leadership Secrets in Pharma
21:17
21:17
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In this episode of Pharma Marketing Playbook, we sit down with Atul Suri, Strategic Business Unit Head at Alembic Pharmaceutical Limited. Atul's remarkable journey spans from his distinguished military service to a leading role in the pharmaceutical industry. He shares his unique perspective on leadership, the importance of adaptability, and how AI…
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Transforming Pharma : AI, Data Analytics and Ethical Marketing with Industry Leader Thambu Raj Anthuvan
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32:40
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In this episode of the "Pharma Marketing Playbook" series, Saumya Prakash interviews Thambu Raj Anthuvan, Senior Vice President at USV Private Limited, to explore the dynamic intersection of data analytics and AI in the pharmaceutical industry. Together, they discuss how these cutting-edge technologies are transforming marketing strategies, from di…
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Revolutionizing HCP Engagement: The Power of AI-Driven Solutions in Pharma
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Unlock the power of AI in pharma marketing with our latest episode featuring industry veteran Amaninder Singh Dhillon. From his journey as a trainee to a franchise lead at AstraZeneca, Dhillon shares invaluable insights on leveraging AI for personalized HCP engagement. In this episode, we explore: How data digitization forms the backbone of AI-driv…
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Evolving landscape of personalized Pharma Marketing with Dr. Kavita Lamror
27:58
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Explore the dynamic shift from traditional to digital marketing strategies in the pharmaceutical sector that is being triggered and drive by GenAI. Join us for a fascinating conversation with Dr. Kavita Lamror, a leading expert in real-world evidence and digital transformation at Maxis Clinical Sciences. In this episode, Dr. Kavita delves into how …
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From Lab Coats to Boardrooms, Decoding Pharma's Global Marketing Evolution
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Can you imagine how exclusivity showcased the critical importance of adaptable strategies in the pharmaceutical industry? In this episode, embark on an illuminating journey through the evolution of pharmaceutical marketing as your host Soumya Prakash engages in a thought-provoking dialogue with industry luminary Salil Kallianpur. In this podcast Mr…
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From Data to Diagnosis How AI is Shaping Pharma Marketing
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Is AI the game-changer the pharmaceutical industry has been waiting for? Join your host Saumya Prakash as she unpacks this pressing question with Gauri Chaudhary, the co-founder of Brand Inner World and the author of "The Perfect Pill: 10 Steps to Build a Strong Healthcare Brand." Gain a new perspective as Gauri categorizes the industry into three …
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Pharma Marketing’s Evolution from Manual Arithmetic to Artificial Intelligence
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26:05
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Ever wondered how the pharmaceutical industry transitioned from manual records to cutting-edge AI solutions? In this episode, gain a deep understanding of this evolution as your host Saumya Prakash stirs up an enlightening conversation with Mr. Vivek Hattangadi, who brings nearly 50 years of industry wisdom. Listen in as Mr. Vivek recounts the tran…
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Transforming Pharma Marketing with AI: A Deep Dive with Ganesh Chakkarwar
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What if artificial intelligence could revolutionize the way we market and treat health conditions? Join us as we welcome Ganesh Chakkarwar takes us on a fascinating journey from the early days of transitioning from physical to digital processes, right up to his current focus on incorporating AI into pharma marketing. Sparked by a capstone project o…
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Data-Driven Decisions: Transforming Pharma Sales
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How can you personalize your messaging to physicians for greater prescription intent? What are people saying about your brand? How can you make your marketing efforts more precise and effective? These and many more questions are answered on this podcast, which is here to serve as a playbook for all your pharma marketing needs. Don’t be left behind …
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PR & Communication Agency GenAI Playbook: Decoding trends and best practices
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Get ready to unveil the intriguing intersection of AI and medical communication in an immersive conversation with Vikram Kumar, the visionary CEO of Multiplier AI as he is hosted by Saumya Prakash on Pharma Marketing Playbook. Want to outshine your competitors and make your mark in the fast-evolving landscape of AI? This episode promises to equip y…
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Data Insight Playbook: Tools and Training for marketing effectiveness
24:29
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Listen in as podcast host Saumya Prakash uncovers the world of pharma marketing and analytics with our guest Mr. Praveen Mathur, Vice President, Analytics, Amp Idea, Inc. With a wealth of experience spanning over three decades, Mr. Praveen provides an insightful perspective on how AI and data have revolutionized pharma marketing. Some of the key as…
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This is the Pharma Marketing Playbook: Data, GenAI, and Beyond
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Welcome to the epicenter of innovation, where pharma marketing meets Data, GenAI, Social intelligence, Influencer Marketing, and Scientific listening. On this podcast, there is a playbook for every pharma marketing need of yours! Meet your host: Saumya Prakash is an accomplished entrepreneur and tech enthusiast, specializing in AI and IT Software w…
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In this episode of The BAM Effect, Jon shares five big findings from HCPs about market access including why sales reps are key to HCP engagement and what information doctors find most relevant to their practice. As a former district sales manager, Jon tells the story of how he learned this the hard way and how to avoid his mistake. Listen through t…
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Episode #2: Market Access Information that HCPs Want to Know
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In this episode of The BAM Effect, Jon explains that many brands aren’t giving HCPs the data they’re most interested in. Then, he walks listeners through what data doctors really want to know and why sales reps are best positioned to share this information. At the end of the episode, this week’s Key Takeaway and Action Steps help listeners incorpor…
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Episode #1: What HCPs Say About Pharma Market Access
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In this episode of the BAM Effect, Jon shares surprising survey data about how HCPs really make prescribing decisions. Using an example from his time as a pharma brand manager, he shows how investing in a market access pull-through strategy helped move the needle on sustainable sales growth. Then he shares a Key Takeaway and Action Steps for listen…
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Episode 7 | Patient Engagement vs the Patient Journey
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In this episode, we focus on two very different but very much connected subjects, patient engagement and the patient journey. We will define each of these areas and bring some clarity to the challenges that patients and their caregivers face every day. Join me now as I talk with both Jared Pack and Jay Baucom for the first part of this three-part e…
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Episode 6 | External Expert Engagement - Making the Right Connections
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Tune in for Episode 6 of the Make Your Mark podcast to hear from Senior Director Frank Green on why it's essential to have a reliable external expert engagement process and how its implementation can lead you down the path of success.By Alphanumeric, Franklin Green
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Episode 05 | Conversational AI & its Impact on Patient Care
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In our 5th episode of the Make Your Mark podcast, Charlie Guerini, Senior Director, Global Operations & Head of Innovation at Alphanumeric discusses the future of conversational AI and how it will impact patient care. He also shares how our company is working to bring patient care forward through innovative technologies. This episode is a must-list…
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Episode 4 | Medical Communications - Adjusting to Change
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In this episode, Chris Spohr and Christina Nixon, PhD and Senior Director, Medical and Scientific Services, explore the value and role of Medical Communications in the Life Sciences industry and how it can benefit businesses and patients alike.By Alphanumeric, Christina Nixon, PhD
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Episode 3 | How to Connect with Gen Z in the Digital Age
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In this podcast, Sam and Chris discuss the different ways that marketing needs to change in order to connect with generation z. They cover everything from social media usage to customer service. Whether your company is just starting to adapt to these changes or is looking for ways to improve, this podcast has something for you.…
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Episode 2 | The Alphanumeric Story with Randy Trice, CEO of Alphanumeric Systems, Inc.
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In the second episode of Make Your Mark! we chat with Randy Trice, CEO of Alphanumeric Systems, Inc. to explore the past, present and future of the life science industry. We also give a glimpse of the mission and growth of the company as told by our visionary leader.By Randy Trice, CEO of Alphanumeric Systems, Inc.
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Episode 1 | New Strategies to Build Patient Loyalty in the Contact Center
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What is the one thing every life sciences business needs to succeed? Patients! In this first episode of the Make your Mark podcast, Scott Townsend shares strategies for building patient engagement in the contact center.By Alphanumeric Systems, Inc.
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