The Healthcare Leaders Podcast by Medico Digital is a fun, straight-talking look at the world of healthcare and pharma marketing - the good, the bad and the ugly! With interviews from industry experts on everything from creativity to compliance, The Healthcare Leaders Podcast is every health marketer's guide to staying ahead and getting results. You can expect: - Interviews with top healthcare marketing experts and influencers. - Unfiltered insights and advice on the latest healthcare market ...
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How does pharma market access fit into HCP engagement strategies? What does it take to improve your field team’s effectiveness and build your brand share? The BAM Effect helps pharma marketers and sales reps stand out and level up their brand’s market access pull-through to drive radical Rx growth. Each week you’ll get an exclusive look at HCP survey data, actionable pharma marketing tips, and real-world examples from pharma sales veterans. We’ll answer your questions, get your team fired up ...
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In this series, we’ll be discussing the key topics that Pharma Marketing is seeking to address. What you’ll get… Gaining expertise and experience from experts in the industry. Practical tips to turn theory and concepts in real Pharma scenarios. Tap into a network of other marketers who are going through the same journey.
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A weekly podcast on ways to stay calm and compel others as you communicate. Along with executive communications tips and strategies, we interview intriguing individuals who've found the "Sage approach" by finding gifts, opportunities, and knowledge within trying situations. New Zealander show host, Debbi Gardiner McCullough, has written on social and business trends and struggles for the Economist, the Guardian, and Financial Times of London. She's a self-retired college professor of writing ...
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Get Hired in Medical Sales: Showing you the step by step process to land a high paying sales job.
Mike Hayes
The goal of college is to graduate and find a career job! Yet today with rising cost of college and a challenging job market, this has become difficult for many people. On this show I will interview people who have landed their career job and have paid off their student debt! Plus there will be professional coaches and successful business leaders who will share what it takes to get hired and have a great career!
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Speakeasy conversation about strategy, competition, economics, history, and policy from two non-experts. The episodes include some actual economic Game Theory such as the Prisoner's Dilemma, the Traveler's Dilemma, and the Public Good game. Episodes also include conversations on dilemmas in TV/Movies, sports, and board/card games, as well as the history of military, intelligence (spies), politics, and economics. The objective is simply to think critically about how people make strategic choi ...
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"The RE-FOCUS CAREERS Podcast with Angela Stephens" https://www.refocuscareers.com/podcast Featuring CEO, Career Coach & Speaker Angela Stephens https://www.linkedin.com/in/angelaastephens/ in this dynamic certified woman-owned Podcast, as she brings her wealth of industry knowledge and the reputation of interviewing thousands of C-Suite Executives. Angela Stephens, Founder & President of a 30 year Executive Search Firm: A. Stephens & Associates, LLC: https://www.astephensandassociates.com h ...
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If you can talk about your skills, abilities and passions then you can get hired in medical or pharmaceutical sales! Today's guest shares how he did it! - Adam part 1
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Adam Rezner was an army officer and did real estate before he landed a pharmaceutocal sales role! When you can talk about and give examples of your transferable skills then you can get hired in one these amazing jobs! What qualities make agood sales person? Things like team work, good communication skills, ambition, being a fast starter, being a pr…
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Quincy - the digital prescribing platform
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Today we're delighted to be joined by Abbas Kanani, Founder and MD of Chemist Click - and also Quincy - the digital prescribing platform. We explore all of the golden opportunities available for both patients and prescribing doctors, that Abbas and his team are trying to solve. Helping to streamline the traditional (archaic?) practice of private me…
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“If I see others struggle, I build a bot to help them” Marketer, Builder, and Innovator Simone Morellato on the joys of AI
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My guest today is marketer, builder, and innovator Simone Morellato, an Italian born technologist and marketer based in the Bay Area, California. Having long worked as a marketer for some of the world’s largest IT firms, Simone’s become expert at many things: communicating and demystifying tech for high-stakes audiences, launching beautiful product…
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114. Why You Can't Get a Restaurant Reservation - Bots May Have Something to Do With It
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SummaryIn this episode, the hosts discuss various topics including Chris' recent wedding, changes in Adobe's terms and conditions, and the practice of scalping restaurant reservations. They explore the implications of Adobe's attempt to own the intellectual property of content created on their software and the backlash they faced. They also delve i…
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“Football has built me into a leader.” Defensive Lineman Nicholas McCullough on getting into Harvard
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With some bias perhaps, I think Muskego Highschool’s varsity footballer here in Wisconsin, Nicholas McCullough’s, an impressive teen. He’s the youngest captain in the Muskego Warrior’s team history. He coaches and mentors younger kids on leadership, and is ranked best in his state for his age and position. The bias comes from him being my son and I…
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Kenza Fourati on challenging brands and finding joy and learning from her Tunisian shoe business
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My guest this week is Kenza Fourati, a Tunisian fashion model in New York, U.S. who’s co-launched a shoe business that’s done very well, teaching she and her co-founders many lessons along the way. The business employs local Tunisian shoemakers, helping keep a craft alive, repurposes leather that would otherwise go to waste, and brings comfortable,…
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Alexandra Clark discusses how she knew she wanted to become a chocolatier
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Bon Bon Bon founder Alexandra Clark chats about how she decided to get into chocolatiering, what she initially wanted for a career when she was growing up, what she looks for when hiring new people, and what studying food science can open up for you in terms of careers Check out Bon Bon Bon and order some of her chocolate, including Alexandra's fav…
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113. The Texas Sharpshooter Fallacy & Confirmation Bias - Facts to Suit Theories Instead of Theories to Suit Facts
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In this episode, the hosts discuss the Texas Sharpshooter Fallacy, which is when outcomes are analyzed out of context, giving the illusion of causation rather than attributing the outcome to chance. They provide examples of this fallacy, such as the alcohol industry pushing back on labels that state alcohol causes cancer. They also touch on the nar…
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“You build your brand by getting in front of people.” Hyacinth Tucker, Owner of the Laundry Basket
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Hyacinth Tucker always loved people, enterprise, and community when growing up in Jamaica. Here in the states, she’s found a way to channel that love through her new venture, the Laundry Basket, an on-demand mobile laundry and dry cleaning delivery company in Maryland, U.S. In a short time, she’s scaled, gained a considerable client base, and gaine…
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Do you struggle with closing an interview? Do you get nervous and afraid of being too pushy? Today's guest nails the close and gets hired in pharmaceutical sales! - Kenzie
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Closing tips: Review their top reqirements and priorities from the discussion State your interest and how your examples show you are a good fit Ask to be moved to the specific next step that you uncovered Make it personal and let your natural pasion and personality shine
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Lifting the lid on the PAGB - An interview with CEO Michelle Riddalls
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Today we're delighted to be joined by Michelle Riddalls, PAGB CEO. In this insightful interview, we dive into the world of self-care and the crucial role of the consumer healthcare industry in empowering people to take control of their health. 🩺💪 Join Medico marketing director, Louis Meletiou, and Strategic Engagement Lead, Pippa Short as they welc…
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112. Sell in May & Go Away -- Chicken or the Egg?
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In this episode, the hosts discuss the adage 'sell in May and go away' and its implications for the stock market. They explore the historical underperformance of the stock market during the summer months and the potential reasons behind it. They also touch on the impact of the presidential election cycle on stock market performance. The hosts cauti…
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What fashion models can teach us about leadership and stage presence
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I'm still swooning over the delightful Chicagoans I met on a recent April visit. (They're the nicest and most open people ever!) In another ad-hoc interview, we learn from Gina Magro, a fashion model adorned in an $8.5k leather Carolina Herrera gown, on how to focus when on stage. She's also expert on seeming open, calming our mind, and showing neu…
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111. Recruiting Games: Companies Are Recruiting Earlier; Why Game Play Can Help Find Talent
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In this episode, the guys talk about how early major firms are beginning their recruiting process and whether it's possible for game theory to apply to the hiring process. --- Send in a voice message: https://podcasters.spotify.com/pod/show/gametheory/message
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How did coaching help April find a great job in medical sales? How can you overcome the "no sales experience" obstacle? How can you prepare you for a tough interview process? Let's ask April Hodge, PT ...
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Get interviews through contacts you make on LinkedIN. How do I covert the warm connections to more productive interactions? How do I not get discouraged? How can I take the feedback and get a little bit better? You could do it yourself but there is a reason you are not. There is plenty of free information but getting my input and feedback through c…
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110. Pizza Meter - How Pizza Orders Predict War & Waffle House Index - They Unofficial FEMA Designation
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Summary The conversation discusses the concept of the pizza meter, which suggests that an increase in pizza orders from government buildings can be indicative of important political or military events. The pizza meter has been observed to predict events such as the invasion of Grenada and Panama. The Pentagon has attempted to combat the pizza meter…
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Do you have a great career background but no sales experience? Learn how to use your accomplishments to get hired in medical or pharmaceutical sales! - April Hodge, PT, DPT - Part 1
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This is April Hodge's second appearance and she gives examples on how to get interviews and how to advance through the interview process! She had a great professional backgound but no sales experience and she got hired in medical sales! Through my coaching program she learned how to leverage her career accomplishments to shine in the interviews. Wh…
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22: Peter Freer talks about going from martial arts to his current career
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Angela talks to Peter Freer about what he wanted to do when he was a young adult as a career, how he decided to transition into Freer Logic and Play Attention, how he successfully works from home with his wife, and he offers advice for younger generations who don't know what career to pursue. Learn more about Peter at Freer Logic and Play Attention…
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In this PM Talk LinkedIn live, hosted by Michael Orriss and Claudia Coelho, featuring special guests Shazia Hasan and Dr Nick Broughton, they discussed how Pharma builds a strong foundation of collaboration including ethics and compliance to deliver value for customers when using AI.By PM Society
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“A great communicator really understands their audience.” Product leader Nupur Thakur on demystifying tech
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My guest this week is product, strategy, and operations leader Nupur Thakur who has spent a greater part of her career ensuring that leaders and customers understand her technology well. In a lovely conversation from her Bay Area, SF base, she unpacks what’s helped her understand her audience and how she breaks down and demystifies technical topics…
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109. Spotify's Stream Farm Problem & Amazon's Fake Walk-Out Stores
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Summary The conversation explores the fraudulent practices of buying followers and streams in the music industry and social media platforms. It discusses the incentives for marketing firms to manipulate engagement numbers and the challenges of creating a level playing field. The conversation also touches on the impact of these practices on the broa…
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Behind the scenes - an interview with leading Gynaecologist, Sanjay Vyas
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By Medico Digital
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Are you in nursing, teaching, business, retail or a recent college grad? Maybe just thinking about medical sales? Today I am coaching Paulina in retail to prepare for a interview!! -Paulina part 2
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The medical and pharmaceutical industry needs good people and they will hire from different backgrounds. But they are looking for someone has the basic knowledge, skills and willingness to excell in a competitive environent. They expect you answer questions using the STAR or CAR method simply as away to keep a high level of professionalism. This in…
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“I’m married to my violin” John Chang on the gifts from music and managing audition jitters
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John Chang moved to the U.S. from a balmy part of China with one core goal: To perform violin for orchestras. His practicing’s intense and rigorous as are his auditions. We spoke a few days after auditioning for Chicago’s opera where he and other players must perform their excerpts to faceless judges separated from the musician by a black curtain. …
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Live coaching call! After several years in retail fashion, Paulina, is pursuing medical sales! - Part 1.
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After downloading the first few modules of my online coaching program, Paulina and I have a live coaching session. We talk about her story, networking and some interviewing tips! What will it take to get you ready to interview in this highly competitive market? Go to my website to get started for free: gethiredinmedicalsales.com DM me on LinkedIN.…
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108. AI-Generated Content: Sports Illustrated's Scandal; Gothika Cover; The Library of Babel
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SummaryIn this conversation, the hosts discuss various topics, including the New York State salary listing requirement, the impact of AI on creative expression, the importance of a paper co-authored by prominent thinkers in foreign policy, the revolutionary change brought about by nuclear weapons, and the use of AI in music and art. They also explo…
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Online Pharmacies: The POM promotion grey area
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In this eye-opening episode, we delve into the complex world of advertising regulations for prescription-only medicines and the challenges faced by online pharmacies, telehealth providers, and healthcare marketers. Louis is joined by our guest, James Walmsley, Managing Director of AdverCheck, shares his expertise on: The regulatory landscape and th…
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107. John Von Neumann - Father of Game Theory, Nuclear Scientist, Super Genius
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In this episode, Nick and Chris discuss their hiatus and receive feedback on their Match Day episode. They then introduce John von Neumann, a mathematician, physicist, computer scientist, and polymath who made significant contributions to game theory. We discuss his biography, academic career, and collaborations with other intellectual giants. They…
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“My dad’s my first coach.” Abhijeet Patil on heritage, leadership, and writing
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North Carolina-based executive architect Abhijeet Patil has long led complex hybrid cloud initiatives for Fortune 500s and loved the challenge. A recent self-generated challenge to write in the public space—his “writing spree”— has helped him discover the joy, clarity, and courage that comes from expressing ourselves in the written word. He’s also …
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21: Mike Bliss shares how he became a magician
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Angela is joined by professional magician Mike Bliss, who discusses how he fell in love with being a magician and why he chose it as a career. Later, he talks about why he decided to home school his kids while juggling a career, and what career he would've pursued if not being a magician. Learn more about Mike on his website! This week's episode is…
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Beyond the buzz: AI in healthcare communications
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Season 2 Episode 1 of the Healthcare Leaders Podcast. Host Ollie Capel (https://www.linkedin.com/in/oliver-capel/), Managing Director and Founder of Medico Digital, is joined by Zach Duenow (https://www.linkedin.com/in/zachduenow/), former Director of Brand Building for Haleon. They explore the rise of AI in healthcare communications, discussing it…
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“I find joy in improving people’s health” Jill Staudacher on pharma, alternative medicine, and sisterhood
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Jill Staudacher has spent the best part of her career in pharmaceutical sales; but since COVID she’s felt drawn additionally to alternative ways to heal—both herself, her family, and friends as well. In this timely interview, from my Muskego, Wisconsin base, Jill shares her journey into a powerful career selling excellent medicines to finding a gro…
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THROWBACK: Medical Match Day, The Stable Marriage Problem, and a Special Guest
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In this episode, Nick and Chris are joined by Nick's better half -- Dr. Kim Linden -- to talk about the medical match. What's it like? Do you like it? What are the problems? We'd all also like to congratulate and wish godspeed upon all those who matched! Remember, this show has a YouTube Channel and you can also check out the website for blogs, etc…
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106. Blue Dot Effect & Negative Journalism; 'Insh*tification'; Why Everything Seems So Bad
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In this episode, Nick and Chris various topics including the Atlanta Hawks' coin flip games, the Match Group lawsuit, Wendy's surge pricing, and the blue dot effect. The blue dot effect refers to the phenomenon where people change their concept of something based on its prevalence. This has implications for decision-making and perception. The hosts…
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How to make the important words fit. 10 cruel but powerful résumé edits
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If you’ve reworked your resume recently via Resume IO, Canva, or (my favorite platform: My Perfect Resume.com) you’ll see the creative challenge in describing our work efforts, skills, and triumphs within a few words. The summary section on Resume IO rations a cruel 200 characters. The work experience for each role? Three bullets, each worth 200 ch…
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105. Secretary Problem & Optimal Stop Theory: How to Choose One from Many
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Episode 105.In this episode, the hosts discuss various topics including the challenges of moving, a dating app lawsuit, the impact of Seattle's delivery laws, AI-generated content, the secretary problem, and the application of cardinal and ordinal information in decision making. They also touch on Euler's constant and its significance in mathematic…
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“You know when it’s time for career change. Listen for it. You know.” Rebecca Perreault on changing our work, outlook, and life
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My guest this week has reinvented herself multiple times through multiple life stages—even focuses of her study, career, and the way she chooses to live her life. Her name’s Rebecca, and after several decades in the corporate world—most recently in a high-powered supply chain role—she’s decided to step down, change her focus, and move away from the…
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104. TikTok v Universal Music Group & How Licensing Deals Impact All Parties
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Contact the show: gametheorymedia1@gmail.com _________________________________ Summary: The conversation explores the topics of licensing agreements, negotiations, ownership, compensation, and the influence of AI in the entertainment industry. The hosts discuss the challenges and dynamics of moving and the process of purging belongings. They also t…
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20: Cory Rasmussen shares how he went from class clown to finance director
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Hardy Nutritionals' Cory Rasmussen joins Angela to trace his upbringing from being a class clown in elementary school, and how high school started putting him on the right path through friends he made. He also shares his advice to younger generations who are coming up today, and his role at Hardy Nutritionals. This week's episode is sponsored by Ha…
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103. Raven Paradox: What Constitutes Evidence & Why Logical Arguments Matter
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In this episode of the Game Theory podcast, the hosts discuss various topics including the Stanley Cup craze and lead contamination, international women's soccer tournaments, and the Raven paradox. They explore different solutions to the paradox, including Good's Baby Solution and the Red Herring Solution. The conversation explores Hempel's paradox…
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S1 EP06 - Love Thy Agency - with Inara Sihat
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Summary: In this episode, Lizz is joined by Inara Sihat, heads of the Account Manager team at Medico Digital. They get down to the nitty-gritty of agency-client relationships in healthcare and pharma, exploring what makes them tick, where things can go wrong and how clients can get most bang for their buck when working with agencies. Including: Dif…
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How (and why) to hook and compel your audience in a minute—or less
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As we rise closer to the top-tier audiences of the companies where we serve, hooking and compelling our audience in our opening sentences feels vital. I know, because I’ve needed to cut to the chase when interviewing experts and executives for articles I’ve written — or anyone with power and visibility. I find this audience more rushed than rude an…
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102. Fraudster IV - Paolo Macchiarini: The Bad Surgeon, Fake Lover
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Summary This episode of the Game Theory podcast discusses the case of Paolo Macchiarini, a surgeon who committed medical and relationship fraud. Macchiarini gained fame for his experimental surgeries, particularly the implantation of lab-grown tracheas. However, his procedures resulted in the deaths of several patients. Additionally, Macchiarini en…
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Behind the scenes Judging award-winning patient campaigns
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In this PM talk, we hear from guest speakers Gillian O’Brien from GSK and Stuart Collins from Langland about their experiences judging patient campaigns for the PM Society’s awards. Speaking with hosts from the PM Society Patient Engagement Interest Group, Chris Wade and Shai Blackwell, this conversation explores: The differences when judging patie…
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101. Stanley Cups: Conspicuous Consumption; Marketing to Women & Fads
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Summary The conversation begins with a reflection on the previous episode and a discussion on snow and winter. The main topic of the conversation is the Stanley Cup trend, which is a fad involving the popularization of Stanley mugs. The factors contributing to the trend, such as novelty and fear of missing out, are explored. The benefits and featur…
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How Do We Share Our Successes When Data is Scant?
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Job seekers and those on the rise within their org need data. Numbers and trends within those numbers quantify how we excel at our craft and trade, become proof, and help paint a story — a vision — of success we can bring our future employer or team. But at least 50% of the coachees I coach struggle here because not enough time has passed to show t…
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Thanks for hanging out with us for 100 episodes! --- Send in a voice message: https://podcasters.spotify.com/pod/show/gametheory/message
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In our latest episode, we dive into the science of simplicity and how it can help you supercharge your health and pharma marketing efforts. We first gave this talk at the Healthcare & Pharma Comms & Reputation Conference in London in November, and have since had a ton of requests for a sharable version - so here goes! During this episode, we discus…
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THROWBACK: 39. Quiet Quitting & Laying Flat - Game Theory of The American (And Chinese) Worker
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In this episode, Nick and Chris dive into the new phenomenon known as quiet quitting and laying flat. Connect with us:Website: https://www.gametheorypod.comGame Theory on Facebook: https://www.facebook.com/gametheorypodGame Theory on Twitter: @GameTheoryPod https://twitter.com/GameTheoryPodNick on Twitter: @tribnic https://twitter.com/tribnicChris …
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99. Occam's Razor, Newton's Flaming Laser Sword, and the 9 Philosophical Razors
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In this episode, the hosts discuss various philosophical razors, which are principles used to evaluate and simplify explanations and claims. They cover razors such as Alder's Razor, Einstein's Razor, Grice's Razor, Hume's Guillotine, Hitchens' Razor, Occam's Razor, Popper's Falsifiability, and Sagan's Standard. Each razor provides a different persp…
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