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Fancy a bit more positivity around the business of running an agency? Welcome to Co:definery’s podcast ‘The Immortal Life of Agencies’. Here we celebrate the visionaries and change-makers who are actively future-proofing the agency sector. Each episode features our CEO Robin Bonn having short, sharp conversations - sometimes even friendly arguments - with some of the biggest, broadest and deepest thinkers in our industry. These are the leaders who’ve been there, done that and are happy to ta ...
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DESCRIPTION For all the talk in agencies about change, transformation and - kill me now - ‘agility’, what exactly do these words mean in practice? And is blundering through ‘change’ causing more harm than good? To shine a light on all this, today’s guest is Neil Perkin - the founder of Only Dead Fish, a consultancy sitting at the intersection of di…
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More and more ‘mini-networks’ are seeking to beat the holding companies at their own game. These often PE-backed groups of agencies can play the agile indie card, and they can also club together to service global clients. Unsurprisingly, each group claims its own point of difference vs the traditional holding company model. Meet The People is one s…
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Having touched on the omnipresent topic that is AI in pretty much every episode, this time we dive right in. Our guest is Chris Johnson, Founder and CEO of the AI consultancy, TomorrowToday. And wow, does he give value for money. While much of the industry discourse around AI centres on creative tools and ideation speed, Chris is focused on commerc…
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When it comes to advertising agencies, they don’t come much more prestigious than Omnicom’s DDB. Whenever any of us needs a quote of substance, Bill Bernbach - the B in DDB - is always a rich source of wisdom. So what a treat to sit down with their global CEO, Alex Lubar, to find out what makes DDB successful. Alex speaks to what he sees as the two…
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In seven short years, Uncommon Creative Studio has gone from launch to the very top of the advertising world. Alongside the reputation, the awards and of course the work, their deal with Havas now gives them the scale to go truly global. So how can a newly minted agency achieve so much success so quickly? To find out, we sat down with one of Uncomm…
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Sue Unerman is the Chief Transformation Officer of EssenceMediacomX. And having spent 34 years with Mediacom in its various incarnations, it’s fair to say that ‘transformation’ is a subject that Sue knows a thing or two about. Unpacking her personal journey across five decades (sorry, Sue!), this far-reaching conversation explores how to build an a…
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Our guest today is the wonderful Harjot Singh - Global Chief Strategy Officer at McCann & McCann Worldgroup. This is a rich and personal conversation about the impact of people being different in our industry. Harjot has a real way with words and he shares some lovely thoughts, not least on the critical difference between discipline and dogma when …
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This episode features Katie Lee - former CEO of Lucky Generals and now Chief Operating Officer of Wavemaker, the WPP media agency. Together, we explore the differences between healthy and unhealthy growth. As a case in point, Katie shares her experience of how agencies often confuse growth with strategy, which in turn leads to unhelpful - and unhea…
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Ruth Mortimer is the Global President of Advertising Week, so it’s fair to say that she has an unusually broad perspective on our industry, on clients and of course on agencies. In this episode, you can really feel her breadth of knowledge - as well as her passion for creativity - as she compares and contrasts different markets. In particular, Ruth…
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Today’s episode is powerful. It's a conversation with Rob Campbell, Chief Strategy Officer at Colenso BBDO in Auckland. The topic is diversity in agencies - and how those of us with privilege can and should be doing more. Rob brings humanity and curiosity to his experience of diversity from beyond the shiny Western boardrooms of Soho and Madison Av…
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How clear are you on what clients REALLY want from agencies? And what if you could ask someone with a unique perspective on how agencies do great work? Our guest on this episode is David Meikle. The classic ‘poacher turned gamekeeper’, he was previously an agency leader, working for Grey and latterly running Ogilvy in Russia, and now he’s a search …
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In this episode, Robin chats with Michael Farmer - Chairman and CEO of Michael Farmer and Co. and an influential author on agency transformation. They discuss the commercial challenges and opportunities facing agencies and explore the need for a radical change in the business model. Michael highlights the stagnation in client growth, the impact of …
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In this episode, Robin is joined by acclaimed advertising guru Rory Sutherland. Known for his innovative thinking, particularly in applying principles of behavioural economics to advertising and consumer behaviour, he and Robin explore the barriers to innovation in modern agencies. From accidental innovations like Viagra, to the value of inefficien…
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In this episode, Robin is joined by author, thinker and Genius Steals Co-Founder, Faris Yakob. Famed for his ‘digital nomad’ lifestyle as much as his insights, a LOT of agency people ask him about how to go freelance. So he and Robin explore why agency life sucks for a lot of people and what agency leaders can do to avoid great talent choosing to b…
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We learn about the humbling experiences of the rich and famous on the celebrity dating app Raya. Spoiler alert: OMG they're just like us! Then we fully moisturize to discuss our strategies for staying asians-that-don't-raisin. Dermatologists hate them for this one secret.
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We snatch the crowns off the mild men that mainstream society celebrates as "hot". We demand more inclusivity in a sea of Chrises! Then we get down to numbers in our discussion about body count and the confusing label of virginity, because "eventually, we're all somebody’s slut."
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We come back from our sab-BADDIE-cal spent tackling a year of creative projects (@sailormoonparody) to jump back into pod-ing. We first unpack the trending Psychology Today article “The Rise of The Lonely, Single Man” and then discuss how exclusionary gay pop culture can be.Sailor Moon Parody Linktree: https://linktr.ee/sailormoonparody…
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We wrap up season 5 with a trip down memory LAME to talk about the time when (pervert/criminal/dirtbag) R. Kelly and (underage) Aaliyah were once (illegally) "married". We rage barf about how R. Kelly seemingly got away with abusing girls and young women for so long, and other celebrity predators that are deserving of our disgust. Then, we kid-ney …
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We clean up the misogynist mess that is known as 'Strategic Incompetence', where partners (mainly cis men) pretend they lack the know-how to perform traditionally women tasks (cleaning, cooking, childcare). And then we discuss 'LulaRich', the Amazon Prime documentary that exposes the multi-level marketing company LulaRoe and their cult-like practic…
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We pull out a seat and take them as we LEARNT from Silky Nutmeg Ganache's (@silkyganache) discussion about RuPaul and Todrick Hall's POV as QPOC expressing themselves in the queer community. Then we talk about the 'soaking' loophole that religious youth are using to avoid the sin of premarital sex. And if you have time, please support our passion p…
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We pull out our teen diaries to gossip and compare our pubescent dreams and ambitions. Then we discuss how people of colour and children of immigrants can experience grief, and the racial and cultural gap in bereavement policies. Sailor Moon Parody Linktree: https://linktr.ee/sailormoonparody Link to trailer of Sailor Moon: Promise of his Rosebud -…
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We celebrate Halloween with a surprise pet reading, sharing tales of phantom fucbois, and crying over horror hangovers. Featuring special guest: Durga Magnetta (Medium, Intuitive Reader, and Life Coach). To learn more about Durga and book an appointment: https://www.freetobeauthentic.comTo listen to her podcast Free to Be Authentic: http://freetobe…
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