Motion Hatch is a bi-weekly podcast hosted by veteran motion designer Hayley Akins, discussing the business side of animation and motion design that so many creatives struggle with. Offering quality practical advice and insight for freelance, full-time or aspiring animators, illustrators and motion designers, hear from a wide range of voices within the industry, including how leading animators started out, tips on managing your business and career advice. For more info on how to take control ...
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Studio owner's advice on getting hired and starting an animation studio w/ Flow Creative
28:48
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Flow Creative is an award-winning animation and branding studio based in Manchester, UK. In this episode, Karl Doran, owner and founder, shares his insights into running Flow Creative, along with key points on his journey from freelancer to studio owner. In this episode, you'll learn: How to start an animation studio The difference between freelanc…
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AI is here. Future-proof your motion design career w/ Curious Refuge
34:38
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Caleb and Shelby Ward founded Curious Refuge after going viral for using AI to create a fake Wes Anderson x Star Wars movie trailer. In this episode, I ask Caleb and Shelby how motion designers can realistically utilise AI in their workflows, the best AI tools to use and how we can future-proof our careers against the rise of AI. In this episode, y…
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Unreal Engine, Fortnite and Netflix: My Journey to Indie Film Director w/ HaZimation
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HaZ Dulull, founder of HaZimation, is a multi award-winning Film and Games Director, developing & producing feature films, tv and video games using Unreal Engine. In this episode, HaZ shares his journey from in-house VFX artist to indie film director. We also discuss how to access funding for original content/IP, how to win pitches, and how to star…
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Balancing parenthood and productivity as a motion designer
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Mothers of Mograph are trying to combat feeling alone as moms in the creative industry. Parenthood is often considered a taboo topic in the creative industry, something Jennie Davis and Kaci Smith are on a mission to change with Mothers of Mograph. In this episode, Jennie and Kaci share challenges and solutions to being a creative while being a par…
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Negotiation Expert’s Secrets to Dealing with Tough Clients w/ Kwame Christian
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Kwame Christian is an expert in negotiation. He is the Founder and CEO of the American Negotiation Institute, host of the world's most popular negotiation podcast and author of two best-selling books. He is also a contributor at Forbes, and his TEDx Talk, Finding Confidence in Conflict, was one of the most popular TED Talks in 2017. In this episode…
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How Jessica Hische's network led her to Wes Anderson
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Jessica Hische is a lettering artist, freelancer and author, selling books and craft supplies in two brick and mortar stores in the US. Jessica has built an incredible personal brand by building a following on social media, writing her own children's books and speaking at events such as OFFF and Adobe Max. Her network has helped her to land huge cl…
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This motion designer made $500,000 in his first year w/ Kevin Rapp
51:04
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Kevin Rapp made $500,000 in his first year freelancing after discovering the value of content systems and passing this on to high-profile tech companies. Kevin is an award-winning, multi-disciplinary creative director with vast experience ranging from start-up disruptors to Fortune 500 companies. In this episode, Kevin shares his unique approach to…
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We're back with a brand new season of the Motion Hatch Podcast featuring some incredible guests! Motion Hatch helps motion designers to start and scale their businesses.We dive deep into the challenges freelancers and studio owners come up against and have conversations with a wide range of business and marketing experts through the lens of motion …
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The Motion Hatch Podcast is BACK! We're thrilled to announce that Season Two of the podcast will return on the 28th March! We have some incredible guests lined up for you too, we can't wait to share it with you!By Hayley Akins
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101: How to niche down as a motion designer w/ Giuseppe Forestieri
35:18
35:18
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Should you niche down as a designer? We’ve all heard this advice! So, does niching down help you to win more clients or empower you to be seen as an expert? In this podcast, Hayley speaks with one of our Accelerator students, Giuseppe about how he niched down his animation studio Motion Aptitude to work on projects he loves. About Giuseppe Forestie…
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100: Lessons learnt from making 100 podcast episodes w/ Hayley Akins
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When Motion Hatch first started it was a side hustle, now it's a company! Have you considered starting your own motion design project to help you grow your career? Our founder Hayley Akins explains how and why she started this motion design podcast and what she’s learnt along the way. About Hayley Akins Hayley started Motion Hatch with the aim of h…
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99: How to create motion design side projects that complement your day job w/ Charli Marie
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Looking to pursue motion design side projects but unsure how to find balance with your day job? In today’s episode Charli Marie explains how side projects can help motion designers to improve their craft and process. About Charli Marie Charli Marie is a Youtuber, podcast host and Creative Director at email marketing company ConvertKit. Throughout h…
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98: How Giant Ant became a leading motion design studio w/ Jay Grandin
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Ever wondered how motion design studios become known worldwide for their work? In today’s episode Jay Grandin explains how he built Giant Ant from the ground up and why he feels the studio has been so successful. About Jay Grandin Jay is Co-Founder of Giant Ant, an animation studio in Vancouver. As Creative Director, Jay oversees nearly every proje…
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097: How to make six figures as a motion designer w/ John Filipkowski
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Looking to make six figures as a motion designer, but not sure where to start? Motion designer John Filipkowski discusses how he hit this financial goal and how other freelance motion designers can achieve six figures too. About John Filipkowski John Filipkowski is a freelance motion designer based in Chicagoland, USA. He specialises in both 2D and…
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096: How to scale your income through productized services w/ Brad Hussey
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Do you ever feel like you’ve hit the ceiling in your motion design freelance business in terms of how much money you can make? Web designer, online educator and digital marketing consultant, Brad Hussey, presents a whole new way of thinking about how motion designers can do business and productize their services. About Brad Hussey Brad Hussey start…
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095: How to make passive income as a motion designer w/ Justin Archer
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Many motion designers dream of making passive income. But how do you actually go about doing it? Justin Archer is a freelance motion designer who also makes passive income selling templates for final cut pro editors. He has almost 22k sales from Envato alone! In this episode, we explore how he started making money through After Effects templates an…
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094: How to get signed by a motion graphic design agent w/ Drew Melton
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For some people, the idea of working with an agent who helps you to find work seems like a dream come true. But how do you even go about getting signed by a motion graphic design agent? Join Hayley and Drew Melton, Founder of artist representation agency Closer and Closer as he shares his tips on how to find the perfect agent and foster an amazing …
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093: How to work effectively with difficult clients w/ Ryan Koral
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Ryan Koral has spent the past 13 years telling brand stories through video storytelling. In that time, he’s learned a thing or two about working with all different kinds of clients. Join us as he shares his top takeaways on how to build a great working relationship, no matter the brief or project. About Ryan Koral Ryan Koral has always loved shooti…
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092: How to use brand strategy to grow your motion design business w/ Melinda Livsey
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When you price your motion design projects, do you think about the value that you’ll bring to your client? How about asking them what success would look like? These two things in combination will allow you to create your best work and get paid well for it. Join Brand Strategist Melinda Livsey as she teaches you how. About Melinda Livsey Melinda Liv…
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091: How to grow a motion design studio and become known for your signature style w/ Cabeza Patata
48:56
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Katie Menzies and Abel Reverter started their motion design studio Cabeza Patata in 2018. Their signature style and playful character designs have won them work with brands like Google, Spotify and The New York Times in just three years. Recently, they’ve been working with more and more fashion brands too. But how did they go about setting up their…
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090: Ageing in animation w/ Hannah Lau Walker and Helen Piercy
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We’re all getting older - it’s something we can’t avoid. But what does it mean for your career in animation? In our latest episode, we explore some of the key areas around ageing in animation and how you can feel confident and happy in your career, no matter your age. About Hannah and Helen Hannah Lau Walker is a freelance animator and the organise…
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089: Time management tips for motion designers w/ Matt Ragland
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Do you constantly find yourself wishing you had more hours in the day? With multiple clients, deadlines and projects looming, life as a freelance motion designer can be stressful and overwhelming. But what if you could find a way to structure your days so that stress became a thing of the past instead of a regular occurrence? It might sound too goo…
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088: How to use Clubhouse effectively as a motion designer
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Everybody’s talking about Clubhouse! This audio-only platform is taking our industry by storm. But what exactly is Clubhouse? Is it worth joining? Can you get more clients through the app if you’re a motion designer? Join Hayley as she answers all of these questions and more. So what exactly is Clubhouse? Clubhouse is an audio-only platform where y…
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087: How to get hired by big motion design studios
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Our Mastermind Mentors have a wealth of experience behind them. So when we gave our students the opportunity to hop onto Clubhouse and ask for their advice about something they’re struggling with in their careers, they jumped at the chance. About the Mograph Mastermind Mentors Hayley Akins is the Founder of Motion Hatch. Jess Peterson leads busines…
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086: How to start a niche motion design studio w/ Roxy Vélez
53:08
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As a freelance motion designer, sometimes you find yourself taking on work that you’re not particularly passionate about just to pay the bills. But what if there was a way that you could exclusively work with brands who align with your personal values AND make a good living in doing so? Today’s podcast guest will show you how she created a successf…
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085: How to start a side-hustle as a motion designer w/ Mary Hawkins
52:29
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Nowadays it’s common for people to have more than one job or income stream. Having a side-hustle allows you to have more freedom and control in your career as it’s not your only source of income - but how do you go about choosing one? And how do you get started? Today’s guest has a popular Etsy store selling stationery as well as a successful caree…
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084: What does IR35 mean for UK motion design freelancers? w/ Andy Chamberlain
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Disclaimer: This podcast is for general guidance only and discusses the legal position in the UK at the time of publication unless stated otherwise. You must take legal advice and not rely on the information provided in this podcast before taking action. We do not update our podcasts and therefore, past podcasts may not reflect the current legal po…
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083: How to find direct clients using LinkedIn w/ Marc Lawrence
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Do you use LinkedIn as a way to get direct clients? If you haven’t previously considered using this awesome platform, then this week’s guest might just persuade you. About Marc Lawrence Marc Lawrence spent 20 years working in the corporate world - starting out as a motion designer and moving upwards to eventually have a leadership position in his c…
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082: How to find direction and focus as a motion designer w/ Ross Plaskow
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As a motion designer, it’s likely you have a lot of different skills. But knowing which projects to invest your time and energy in can be overwhelming. This week’s guest has a successful YouTube channel and Patreon account. But he wants to spend more of his time creating games as that’s what he really enjoys. Join Hayley as she helps Ross Plaskow t…
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081: Should you start your own motion design studio? w/ Mack Garrison
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Many motion designers dream of starting an animation studio one day - but how do you know if it’s really the right decision for you? Are you willing to give up the creativity of actually doing motion design work to become a strategist, manager and entrepreneur? Our latest guest will help you to decide if aspiring to own a studio is right for you an…
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080: How to Become a Feature Film Animator w/ Nikki Braine
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Finding work with a major studio making feature films can seem daunting. You may wonder if your work is good enough. But what if it’s not your work that ultimately gets you hired but something else entirely? If you’ve ever wondered how animators get to work on huge films, today’s guest is going to tell you how she did it. About Nikki Braine Nikki h…
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079: How To Use Branding To Get Your Ideal Clients w/ Hollie Arnett
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How you brand yourself may be one of the most important parts of being a profitable motion designer. There are so many ways to go about it though. Do you brand yourself as a studio? Should you show more of your personality on social media? What about a logo? How do you stand out from the crowd? Today’s guest is going to help us answer all these que…
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078: How to discover your unique voice and find work you're passionate about w/ Monique Wray
31:12
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Sometimes we create outstanding work that doesn’t mean that much to us personally. Should you include it on your site anyway? Today’s guest suggests that we cut that out and only include the type of work that we really truly want to make. That will get you to the heart of using your unique voice to drive your business. About Monique Wray Monique Wr…
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It’s nice to get paid for your work. But for many of us, that’s not the ultimate reason we’re in this business. We need to find a purpose in what we do and understand how we can positively impact the world with our creations. Working Towards a Bigger Goal Once we are earning enough to cover basic needs, the desire to work towards something bigger t…
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076: How to use Behance to get more clients w/ Felipe Vargas
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Clients can come from many different places. In this line of work, we motion designers can take advantage of numerous resources for this. Today’s guest explains how he does it using Behance and how you can too. About Felipe Vargas Felipe Vargas is a freelance illustrator and motion designer from Chile. His specializations include designing, directi…
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075: How to get hired for your unique style w/ Jess Herrera
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All of us have something unique to offer, something that sets us apart. Yet, many motion designers ignore that and become generalists instead. Today’s guest finds that it’s her unique niche that lands her more work while allowing her to develop a style all her own. About Jess Herrera Jess Herrera, aka Herrerasaurus, is a freelance 3D character arti…
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074 :How to Start Your Own Motion Design Studio w/ Joel Pilger
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For those of us who start a studio, we think it will lead to a new level of freedom. Before too long, we realize that it’s a business and that creativity is just one part of it. Today’s guest helps creative business owners improve the business side of what they do so that they can focus on the parts that they love. About Joel Pilger Joel Pilger of …
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073 : How to Leverage Personal Projects to Improve Your Motion Design Career w/ Qais Sarhan
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Do you ever feel that you have too much client work to focus on personal projects? It can be tough making the time for something that doesn’t bring you any direct income. However, these personal projects are an important part of your craft. They’ll help you sharpen your skills while imparting a sense of satisfaction that other work doesn’t. About Q…
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072: The Future of the Motion Design Industry w/ Ryan Summers
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There’s certainly a lot of unknowns in the world these days. This is true for the motion design industry as much as anything else. Long-term survival is likely going to involve both adaptability and keeping focused on your priorities. About Ryan Summers As 2D creative director at School of Motion, Ryan is busy making courses to help other motion de…
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071: How To Go From Freelancer To Studio Owner w/ Karl Doran
1:10:39
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Karl Doran explains what he’s learned by going from freelance motion design to owning his own studio. He describes his process for landing clients without the use of traditional advertising. He also talks about setting clear expectations with clients so that everyone is happy with the results of his work. Both freelancing and running your own agenc…
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070: Why You Can’t Find Consistent Clients
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Freelance life can go from feast to famine in an instant. As a Motion Designer, it can be easy to get discouraged when your business is down. Plus, even when you have a project, there’s no guarantee that you’ll have work waiting when it’s done. That’s why I love consistent clients. In this solo episode, I want to talk to you about what it takes to …
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069: How to grow your freelance motion design business with Erica Gorochow
48:36
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How to build your freelance business to just the right size. As freelancers, most of us would like to see our business grow. While you may work a lot on your own, meaningful and sustainable growth is a group effort. There are also reasons to limit how big you grow your business. Today’s guest successfully grew her practice to just the right size wi…
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068: How to charge for motion design with Kyle Hamrick and Hayley Akins
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Coming up with a budget for clients and knowing what to charge for your motion design work is a common point of confusion. To shed some light on this, I’ve brought on a special co-host to answer some tough questions on charging for your projects and building industry relationships. Kyle Hamrick is a motion designer and educator based in Kansas City…
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067: Make money with animated gifs w/ Annie Wong AKA Headexplodie
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Commercial work pays the bills. But as motion designers and creatives we have tons of our own ideas. Today’s guest has a huge portfolio of her own personal work and animated gifs. Not only is this a creative outlet for her, but it has also led to many great paying jobs. Annie Wong, aka Headexplodie, is the creator of some really awesome work. She c…
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066: How to get motion design clients using your personal work w/ Nick DenBoer AKA Smearballs
52:52
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We motion designers all feel like weirdos at times. Don’t fight it! It’s time to embrace what makes you unique and sets you apart. In fact, your surreal side can create its own opportunities. Today’s guest is in high demand precisely because of his weirdness. We chat about how personal work can get you big motion design clients. Nick DenBoer, AKA S…
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065: How to use Instagram as a motion designer w/ Sam Burton
48:44
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Social media is a powerful tool for getting your animations out there and finding more work as a freelancer. However, actually connecting with the right people is not a straightforward task. To clear up any confusion, We’ve brought on a freelance motion designer who has 25k followers on Instagram to share how to use Instagram as a motion graphic de…
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064: How to price your work as a motion designer w/ Blair Enns
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Most of us got into motion design because we like to create. But to stay in business, we need to know how to sell what we do and how to price your work as a motion designer. Selling can feel like a dirty word, but I’ve brought in a guest who explains how its actually a creative tool for offering great value to your clients. Many people have heard o…
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063: How to deal with anxiety during uncertain times w/ Dr Anna Symonds
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With the worldwide coronavirus pandemic, life is full of uncertainty. This causes a lot of anxiety which is a real mental health burden. Being a freelancer right now adds another layer of unpredictability. To assist in navigating these unprecedented times, I’ve brought on a special guest to help us make sense of our concerns. Today, I’m talking wit…
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062: The number one thing that changed my motion design career w/ Hayley Akins
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Today I want to talk to you about the number one thing that changed my motion design career. It’s masterminds! In case you don’t know what a mastermind is or you aren’t clear how they work, I’m here to tell you all about it. A mastermind is a peer support group where you can learn and grow together. I tell the story of how mastermind groups led me …
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061: How to get into the tech industry as a motion designer w/ Sharon Harris
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Tech companies are creating more and more opportunities for motion designers to work in UX design. Instead of the traditional studio work, this means working with one company on a specific product. But what does it mean to do this work and how is it different from other types of motion design? Sharon Harris is a senior motion designer at Google. As…
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