Best Heather and Corrie Miracle Podcasts (2024)

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170. Baking it Down - Class Supplies 1:18:49

3d ago1:18:49

1:18:49

Send us a Text Message. ✂️ Class Supplies - A "bake-down" of what we bring and why. In this week's Baking it Down Podcast - Episode 170 - Class Supplies, (another) Heather (of One Smart Cookies and Crafts - also a returning Vendy this year) asked us to cover what cookie class supplies we bring and why. (🤫 Pssst - if you're a Cookie Class Kits or Co…

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169. Baking it Down - Corrie-tisol 1:13:19

8d ago1:13:19

1:13:19

Send us a Text Message. 😌 Corrie-tisol - Managing stress this summer. In this week's Baking it Down Podcast - Episode 169 - Corrie-tisol, Corrie said, "I want to talk about ways to manage stress." And for good reason - in 2022 she was admitted to the hospital because her kidneys were shutting down. The cause? Chronic, unmanaged stress. So while thi…

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168. Baking it Down - Alotta Parking Lots 1:05:30

11d ago1:05:30

1:05:30

Send us a Text Message. 🚶‍♂ Alotta Parking Lots - Volume-based pricing versus high pricing. In this week's Baking it Down Podcast - Episode 168 - Alotta Parking Lots, Corrie wanted to talk... well, parking lots. 🌴 We took off from the podcast last week to visit VA Beach (love that beach if you're passing through the great state of Virginny). There'…

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167. Baking it Down - Getting Corpy Orders 1:28:22

25d ago1:28:22

1:28:22

Send us a Text Message. 💼 Getting Corpy Orders - A campaign for corporate girly eras. In this week's Baking it Down Podcast - Episode 167 - Getting Corpy Orders, Corrie wanted to switch from telling you to get into corporate orders and now tell you how to get corporate orders. Corporate orders are great - they have higher dollar amounts, bigger ord…

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166. Baking it Down - Ask and Ye Shall Receive 1:28:09

1M ago1:28:09

1:28:09

Send us a Text Message. 🙏 Ask and Ye Shall Receive - Because if you don't ask, the answer's no. In this week's Baking it Down Podcast - Episode 166 - Ask and Ye Shall Receive, we covered the unfortunate necessity to ask for what you want in business. For those of us who d-r-e-a-d rejection, not asking for what we need to get our business up and run…

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165. Baking it Down - Taking a Stab at Collabs 1:36:55

1M ago1:36:55

1:36:55

Send us a Text Message. 🔪 Taking a Stab at Collabs - The bake-down of a local collab. In this week's Baking it Down Podcast - Episode 165 - Stab at Collabs, Corrie took one for the team and signed up for a local vendor collab on Monday so she can give us the bake-down this week. And I think you'll like what she has to share with the classroom. Okay…

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164. Baking it Down - Loss Leaders 1:07:46

2M ago1:07:46

1:07:46

Send us a Text Message. 🍗 Loss Leaders - How losing can help you win. In this week's Baking it Down Podcast - Episode 164 - Loss Leaders, we covered, well, what a loss leader is and how to implement it as a marketing strategy in your baking business. 💰 If you've been to Costco (formerly Price Club) anytime in the last 2 decades, you've seen (or sme…

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163. Baking it Down - Website 101 1:28:35

2M ago1:28:35

1:28:35

Send us a Text Message. 👨‍💻 Website 101 - An audit of twin2's website. We've been working on getting Corrie a new website 🕸 - and we got the barebones bits together - so we thought it'd be fun to audit an unfinished website on today's Baking it Down Podcast - Episode 163. The big takeaway is this: there are many website hosts + templates + themes +…

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162. Baking it Down - Tags vs Tips 1:06:56

2M ago1:06:56

1:06:56

Send us a Text Message. 🤑 Tags vs Tips - The bottom line is the bottom line. This week we cover a topic that can get some bakers into trouble - hiding in the bushes of their exes. Kidding - that was our mom, but the concept still applies when it comes to stalkin' our clients. The issue arises when we feel we're owed more than just the money we made…

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161. Baking it Down - Mmmmmm 1:26:43

2M ago1:26:43

1:26:43

Send us a Text Message. 🤝 Mmmmmm - A meeting framework (that works). About two years ago, Corrie and I started meeting (well, 😭 she was kicking and screaming) each Monday for what later became known as the 📅 Monday Morning Marketing Meeting with the Miracles. The MMMMM for short. 😕 Meetings can feel pointless unless they, well, have a point. And th…

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160. Baking it Down - Price vs Value Prop 1:06:19

3M ago1:06:19

1:06:19

Send us a Text Message. 💸 Price vs Value Prop - Value is relative(ly easy to manipulate). I was watching a YouTube video featuring a TedTalk where a salesman asks a member of the audience for their pen. He then asks how much the person bought the pen for. "Five dollars," the guy tells him. The salesman then asks if anyone in the audience wants to b…

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159. Baking it Down - Excuse my Excuses 1:52:12

3M ago1:52:12

1:52:12

Send us a Text Message. 🥲 Excuse my Excuses - Don't cry unless you've tried (everything). This week's podcast is a deep dive into a post I made in the group earlier this week - the post regarding "woe is me" threads saying the cookie industry is done, pack it up kids, you don't gotta go home, but you can stay... in this kitchen. You see - that defe…

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158. Baking it Down - Comfy Mistakes 23:35

3M ago23:35

23:35

Send us a Text Message. 🤦‍♀ Comfy Mistakes - Getting comfortable with uncomfy mistakes. We had a (very) abbreviated podcast today - thanks to the door guys. 🚪 But in the few minutes we did get to chit-chat, we wanted to touch on "uncomfortable mistakes." 😿 Being bad at something sucks. It's no fun making mistakes. In fact, it feels like bad busines…

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157. Baking it Down - Deborah Deborah Deborah 1:13:22

3M ago1:13:22

1:13:22

Send us a Text Message. ⭐ Deborah Deborah Deborah When you've not been seen, heard, or understood. Grab your popcorn - 🍿 we covered a buttery topic on today's podcast when a Canadian restaurant went viral for all the wrong review reasons. 🧈 Blaming Deborah in a now globally reaching door sign, Heirloom Restaurant closed its doors this April citing …

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156. Baking it Down - Class is Canceled 1:07:18

4M ago1:07:18

1:07:18

Send us a Text Message. ⛔ Class is Canceled - What to do when you need to cancel cookie class. When you venture into the wild world of cookie classes, the last thing you want to do is consider canceling said cookie class. BUT - it's just a fact of life that even the most seasoned instructors will have to face a cookie class cancelation. Heck - we'v…

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155. Baking it Down - Upsetspectations 1:35:50

4M ago1:35:50

1:35:50

Send us a Text Message. 😡 Upsetspectations - How setting expectations up front can keep us outta hot water. Upsetspectations - the tongue-twister we came up with to describe what setting expectations as a baker and then not meeting them as a baker creates in your clients. 🛫 Listen - you're the one piloting the plane here, you get to set the expecta…

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154. Baking it Down - Cottage Curb Appeal 1:10:55

4M ago1:10:55

1:10:55

Send us a Text Message. 🏡 Cottage Curb Appeal - How zhuzhing up your front lawn can increase sales. 🌼 Happy first day of spring! And with sunny skies (for some of us - ⛄ my apologies to y'all gettin' snow), it's time to consider that curb appeal - ya know, 👀 the stuff people are glancing at as they walk up to your house to snag their sweet treats. …

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153. Baking it Down - The Facebook Ouch-tage 2024 1:00:33

4M ago1:00:33

1:00:33

Send us a Text Message. 👎 Facebook Ouch-Tage - And what we can learn from Papa Zuck. I remember exactly where I was when it all happened... I was... sitting at my computer like I always am. I reached for my phone - only to realize, in horror, my access to the mighty blue thumbs-up app was no more. How was I supposed to post that absolutely hilariou…

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152. Baking it Down - Copy This 1:24:13

5M ago1:24:13

1:24:13

Send us a Text Message. ✍️ Copy This - Copy Formulas for Beginners. 🗒 If you see a big blank space asking "What would you like to say" and your brain follows suit and also turns into a big blank space - copy formulas are you're new bestie. 🤔 First - what's copy? 📑 Copy is any text you use to sell or persuade someone to take an action (like buying c…

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151. Baking it Down - Hobby vs. Have To 1:08:50

5M ago1:08:50

1:08:50

Send us a Text Message. 🎨 Hobby vs. Have To - And what Bob Ross has to say about it Okay okay - Corrie and I couldn't agree on the ✨definition✨ of "hobby baker" since most of us are technically a hobby baker - but in reality - I don't consider filing business taxes, updating your LLC yearly registration, and tappin' a lawyer to check for a trademar…

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150. Baking it Down - License to Delight 1:15:38

5M ago1:15:38

1:15:38

Send us a Text Message. 🪪 License to Delight - And what we can learn from $400 perfume. Twin2 is back in her "Corporate Girly Era" with Neiman Marcus and "Patrick 2" - and here's what we learned from their customer experience manager that will help you delight your own customers all the way to the bank. Waiting up in the (fancy) corporate office of…

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149. Baking it Down - I Adject...ive! 1:17:18

5M ago1:17:18

1:17:18

Send us a Text Message. ☝️ I Adject...ive! - Using different words to sweeten the deal. Your business will live and die by the words you use - either words used to make more sales or words used unintentionally to make a sworn enemy whose new purpose in life is to drag you through all the local community groups. *shudders* But in today's podcast, we…

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148. Baking it Down - Branding Woes 1:19:40

6M ago1:19:40

1:19:40

Send us a Text Message. 🪧 Branding Woes - The process to proceed with the perfect branding. If your commitment-averse (like yours truly), you'll find branding one of those long-term relationships you may eventually regret. So how do you build a brand when you're not sure of what you're building in the first place? Fair question. The answer? It's a …

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147. Baking it Down - Peeky Blinders 1:23:08

6M ago1:23:08

1:23:08

Send us a Text Message. 👀 Peeky Blinders - When to Look and When to Look Away The typo was intentional (this time) - 👀 it's a play on words when it comes to peeking over the proverbial fence of social media to see what our competition is up to. 🧠 But staring leads to comparing and that can be a real mind-trip wondering why the highlight reel of you…

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146. Baking it Down - G-i-v-e-a-w-a-y-s 101 58:42

6M ago58:42

58:42

Send us a Text Message. 🎁 G-i-v-e-a-w-a-y-s - What to Watch out for Choosin' a Winner. Giveaways - do you do them? If so, what do you need to watch out for? What should you give away? How do they enter? How do you make the post? How do you choose a winner? 🧠 Giveaways are tempting - I mean, who doesn't want free stuff? Marrying a giveaway to audien…

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145. Baking it Down - Not All Leads are Created Equal 1:24:55

6M ago1:24:55

1:24:55

Send us a Text Message. ☎️ Not All Leads Are Created Equal Let's define some words before we jump into this week's podcast topic: ✅ Lead: someone contacting you to secure a potential product or service ✅ Qualified Lead: a lead that has been vetted and is willing to pay your price or work with your availability ✅ Converted Lead: a lead that has turn…

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144. Baking it Down - Community Groups 101 1:30:56

7M ago1:30:56

1:30:56

Send us a Text Message. 📍 Community Groups 101 - Creating Your Greatest Lead Source Community groups - you love them, you hate them, you love to hate them, you hate to love them - but they are a lead source powerhouse, and we're not ones to sit on the sidelines when it comes to making that dough (baking and monetary types). So what happens when you…

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143. Baking it Down - EYO (End of Year) Tasks 1:11:43

7M ago1:11:43

1:11:43

Send us a Text Message. 📑 A list of EOY Tasks to set you up for sales in 2024 Hopefully you've survived the holidays and with NYE being a more muted cookie holiday, you get a chance to breathe, meet your kids you've not seen in 6 months because you've been sequestered in the kitchen, and take a little time to binge some good ol' Netflix. During thi…

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142. Baking it Down - Burnout Boundaries 1:02:56

7M ago1:02:56

1:02:56

Send us a Text Message. 💚 Burnout Boundary - How to ward off the Spirit of Grinch-Mas. 'Tis the season to h-h-hate your bakery business. I can't even judge, I'm a slave to the "cookie SuperBowl" where we sell the MOST volume all year x10 (see the diagram from Google search queries for "Sugar Cookies" below). 🔥 It's our time to shine - shine - shine…

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141. Baking it Down - The Cookie Class Kits Explained 52:27

7M ago52:27

52:27

Send us a Text Message. 🏫 The Cookie Class Kits Explained and how you can get all 13 kits for $4.84 each Okay yeah - Heather here. I made a calendar boo-boo and thought I'd be in town on Monday, but turned out, I'll be outta town, so I had to record the "Tuesday Podcast" for the "Onesday Wednesday Newsletter" on Sunday - so, 👋 hello from the past. …

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140. Baking it Down - Vendy Blendy Marketing-Endy 1:17:56

8M ago1:17:56

1:17:56

Send us a Text Message. 🙊 Vendy Blendy Marketing-endy and what you can learn from our blendy blunders. We may not be allowed to talk about "the event that shall not be named," but that doesn't mean we can't learn from it! A lot of marketing goes into the yearly Vendy Blendy, and it seems like each year we learn a little more from both the Vendys an…

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139. Baking it Down - 2023 Best Baker Gift List 1:27:30

8M ago1:27:30

1:27:30

Send us a Text Message. 🎁 Best Baker Gifts 2023 (feel free to forward this email) 🎅🏻 Corrie had a genius idea (they come around to her once a decade) to ask bakers what they think other bakers would want should they find their names scrawled on Santa's nice list this year. 📜 Ho-Ho-Hold your credit cards, because some of these are really creative! W…

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138. Baking it Down - If I Gave You a Million Dollars 1:00:36

8M ago1:00:36

1:00:36

Send us a Text Message. 🤑What if I Gave You A Million Dollars... Would you do it? 🤔 "Do what? But also - yes," you might ask - and that's exactly the point of this week's podcast. If you knew you were going to get a million dollars for taking a benign action, most of us wouldn't think twice before we did it. Full confession - 👕 I was cleaning out m…

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137. Baking it Down - Surviving Q4 1:02:47

8M ago1:02:47

1:02:47

Send us a Text Message. 😵‍💫 Surviving Q4 - the fight for the newsfeed It's the time of yeeeear... when the reach is low and the engagement is even lower. What gives?! I'll tell ya what - the deep pockets of big corporations capitalizing on the "year-end consumer" who is primed to pay. It's a fight to the feed death in Q4, and we've got some tips an…

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136. Baking it Down - The Last Rule Bender 1:02:15

8M ago1:02:15

1:02:15

Send us a Text Message. ⤴️ The Last Rule Bender - bending the rules for the bottom line You know we preach policies. 👏 Protect your boundaries. 👏 Charge your worth. 👏 Guard your peace. But you may be surprised to know we also say "bend the rules." You see - the policies are the "big bad monsters" we use as our fall guy. 🤷‍♀ "I'm sorry - my policies…

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135. Baking it Down - Audit of a Cake Class 1:26:32

9M ago1:26:32

1:26:32

Send us a Text Message. 🍰 Audit of a Cake Class and the lessons we're implementing. Corrie and my mom and sisters all met up on Sunday for a cake class - they had a blast, but they also got to be on the "student" side of a class for once (Corrie specifically). So she made some notes she could take back to our own class drawing board. Here's her "ba…

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134. Baking it Down - Squeezing the Most outta the Vendy Blendy Berry 1:20:20

9M ago1:20:20

1:20:20

Send us a Text Message. 🍓Vendy Blendy Berry (and how to squeeze the most from it) It’s that tiiiime of year… 😍 when the cookie world falls in love with some STELLAR deals. It's the third-ever Vendy Blendy! (👀 oh and how to win one of two Bambu Baby Carbon X1C 3D printers?! More on that in a minute.) Get into the holiday spirit by treatin’ YOSELF to…

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133. Baking it Down - Corporate Girly Era 1:43:09

9M ago1:43:09

1:43:09

Send us a Text Message. 💼 Corporate Girly Era Corrie was on a mission this year to enter her ✨corporate girly era✨ - 👨‍💼 a time in her life (and business) where she gets most of her leads from small to medium-sized businesses (and heck - at this point, international businesses). Why? 🧦 Because corporate clients rock baker's socks - that's why. Here…

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132. Baking it Down - The 1 Percenters 1:14:03

9M ago1:14:03

1:14:03

Send us a Text Message. 1️⃣ The One Percenters As admins of a group of niche cottage home bakers, we get to see a lot of questions about getting sales - and even more people thinking they can compete on price to gain traction in the marketplace. But competing on price is a literal race to the bottom - the bottom of your bank account. Ya see, if I l…

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131. Baking it Down - Consistent Crows 1:17:12

10M ago1:17:12

1:17:12

Send us a Text Message. 🦉 Consistent Crows Ruth Ann (twin grandmother - my middle name is Ruth, Corrie's is Ann... you see what they did there, don't ya?) has a habit of being consistent. Not just any type of consistency - she's radically consistent. I mean - you could set the atomic clock to her ability to wake up at 6AM on the nose. So - last yea…

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130. Baking it Down - Make Mistakes. 1:18:30

10M ago1:18:30

1:18:30

Send us a Text Message. 🩹 Make Mistakes. I watched (see: was addicted to) a TikTok the other day where an insanely successful older man was interviewed on a podcast. 🤔 The interviewer said, "How did you know it was time to expand your business? Which metric were you tracking that helped you make the jump into expansion?" 🧐 "Metric? We weren't follo…

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129. Baking it Down - How You get Them is How You Keep Them 1:26:44

10M ago1:26:44

1:26:44

Send us a Text Message. 🍿 How Ya Get 'em is How Ya Keep 'em Things we want when we market: 🤩 High engagement! 🤩 Exponential growth! 🤩 Reach as wide as the Atlantic - heck the Pacific! 🤩 Big Numbers! 🤩 Lots of Likes! 🤩 All the money in the WORLD! But what don't we want? All the above if you went about getting it the wrong way. Such is the topic of t…

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128. Baking it Down - the Pricing Dance 1:29:06

10M ago1:29:06

1:29:06

Send us a Text Message. 💃 The Pricing Dance When's the perfect time to introduce price into the "cookie conversation"? Is it message one, 👋 "Hello, my name is $68 dollars a dozen?" Or is it after 50 messages when you've spent days (maybe even a week?) mocking up, designing, ordering cutters, and checking gel colors you've got, only for the client t…

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127. Baking it Down - The Nuclear Option 1:22:00

11M ago1:22:00

1:22:00

Send us a Text Message. 💣 The Nuclear Option 💵 Put ya money where ya goals are. Here's all you need to know about this week's podcast: PayPal: hello@sugarcookiemarketing.com 💥 Okay - a lil' more context before you send me your life's savings. I really like David from the Raptitude Blog - and one of his more recent emails talked about "atomic accoun…

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126. Baking it Down - Narcissistic Conversations 1:20:08

11M ago1:20:08

1:20:08

Send us a Text Message. 🗣️ Narcissistic Conversations - how chatty cathy is costing you cash Okay - this isn't exactly what you think - I mean, we're not talkin' about your Narc ex. That's between you and a therapist. BUT we are talking about narcissistic conversationalists - of which many of us at times have been guilty. 🤑 And it's costing you cas…

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125. Baking it Down - Vendy Blendy Reggy 1:06:34

11M ago1:06:34

1:06:34

Send us a Text Message. 🛒 The Vendy de Blendy Is Open for Vendor Registration And we need your help - to bug the shops you wanna see Vendying the most! Okay - before I tell ya the who-what-where-when-why of the Vendy Blendy, lemme tell ya why we're talking about the un-talk-about-able. 🧠 We thought finally taking our own advice and working ahead th…

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124. Baking it Down - TOMA 1:16:28

12M ago1:16:28

1:16:28

Send us a Text Message. 🧠 T-O-M-A 🧠 🍅 Thought I typoed "tomato" didn't ya? I wouldn't put it past me at this point. But alas - no. It's an acronym this time. "What other weird acronym are the twins talkin' about today?!" 🗣️ Yeah - agreed, but this marketing jargon may make you sales without selling! ⬆️🧠 T-O-M-A: Top of Mind Awareness. Think of "TOM…

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123. Baking it Down - The Gold Ratio 1:05:12

12M ago1:05:12

1:05:12

Send us a Text Message. 🪙 The Gold Ratio 🪙 I know some of you are screaming at your computer screen right now sayin' "IT'S GOLDEN RATIO!" But hold up, now ya hear! It's a play on words (but trust that 99.9% of other times it's a typo - but this time it isn't... surprisingly). In marketing, it's easy to fall prey to numbers. Numerical evaluations ar…

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122. Baking it Down - A$$et A$$umptions 1:08:30

12M ago1:08:30

1:08:30

Send us a Text Message. 💲 Asset Assumption 💲 "A$$uming makes a butt outta you and me" - words have been changed to protect the innocent, but the stance stands true. Assuming client expectations rather than communicating them steals your business a$$ets and leaves you with an empty bank account and an angry customer. But I get it - communication is …

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121. Baking it Down - Good Fast Cheap 54:05

1y ago54:05

54:05

Send us a Text Message. ✌️ Good. Fast. Cheap ✌️ Choose Two. Heather - still carless - has been bumming rides, but "get a pre-purchase inspection" isn't the only lesson learned here. Her derelict car had the option to go to a shop up north or another shop down south - both highly recommended. 😍 Heather: "Hey [mechanic]! Was wondering if I could get …

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Heather And Corrie Miracle Podcasts

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