Learn how to start a food business from your home kitchen by hearing stories from cottage food entrepreneurs about how they grew their businesses from the ground up. Does everyone ask for your recipes, or say "You should sell that"? Have you dreamed of starting a brick-and-mortar bakery, or simply want a fun hobby that brings in some extra dough? On this podcast, David interviews a wide range of entrepreneurs across America who legally sell their homemade food via their state's cottage food ...
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👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners). 🍪 We're here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin' that dough - see the pun there?) 🤑. What’s it about? We’re a Facebook Group turned Podcast, Membership, Book Club, and Baking 101 that’s dedicated to assisting bakers in effectively marketing onl ...
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The BFB podcast is a no fluff, no BS podcast dedicated to helping bakers, treat makers and cottage food entrepreneurs build and grow in business, life and everything in between. Chef Schonberg is devoted to sharing tips, resources and conversations tailored to those in the baking industry. With her tough love perspective and passion for marketing Chef Schonberg makes it her mission to uplift and educate those in the baking profession. Love the show? Then join our FREE Newsletter list at http ...
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Welcome to "The Bread Winner Podcast," the show for microbakery owners who want to create a successful microbakery without spending every waking minute in the kitchen. I'm Caroline Bower, and I bake over 100 loaves a week from my home while still getting 8 hours of sleep and having time to be fully present in the important moments with my family. If you're looking to build a thriving sourdough business from your home, you're in the right place. Every Monday and Thursday, I'll be sharing new ...
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Tyler & Angie Worthey with Worthey Peppers
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Tyler & Angie Worthey live in Neoga, IL and sell hot sauces and other spicy foods with their cottage food business, Worthey Peppers. Although Angie and Tyler now operate the business as a mother-son team, it was Tyler who originally started it as a freshman in high school. In this episode, Tyler shares how he grew the business throughout his high s…
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12. Boost Sales and Delight Customers with These Sourdough Incentives
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This episode of the Breadwinner Podcast dives into the world of sales and incentives specifically tailored for sourdough micro bakery owners. Host Caroline Bower shares practical strategies to increase customer loyalty and drive sales, such as bundle deals, limited time offers, loyalty programs, and creative incentives. Learn how to make your custo…
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11. Speak Up! Embracing the Value of Your Micro Bakery Business
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Embracing the Value of Your Micro Bakery Business In this heartfelt episode of the Bread Winner podcast, Caroline Bower discusses the importance of recognizing and valuing your micro bakery, regardless of its size. She addresses the habit many female business owners have of belittling their own ventures by using the term 'little,' and offers practi…
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Send us a Text Message. 🎢 Prep 4 Q4 - How to prepare for our busy season. In this week's Baking it Down Podcast - Episode 173 - Prep 4 Q4, we're preppin' for Q4 - the baker's "Super (mixing) Bowl." 🏈 Right now, you should be feeling the tides of a lullish summer slowly begin to change as we creep into back-to-school territory. 🌬️ Add in the cooler …
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10. Reach the Right People with Social Media for your Sourdough Microbakery | part 2
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Mastering Social Media for Your Micro Bakery Subscribe to The Simple Sourdough Social Kit! In this episode of the Bread Winner podcast, Caroline Bower provides an in-depth guide on using social media effectively to grow your micro bakery business. Building on the previous discussion, she delves into setting clear social media goals, identifying and…
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9. Exactly What I'd do in the first 30 Days if I was Starting my Microbakery from Zero
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Links to things we talked about: Free customizable Canva templates for labels https://mailchi.mp/thebluebirdbreadco/episode9 In this episode, Caroline Bower shares a detailed, week-by-week guide to starting a bakery from zero, based on her own experience of running a successful bread business for a year. From understanding cottage food laws to bulk…
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Send us a Text Message. 🍫 Choc-A Lot - How to increase price by increasing value. In this week's Baking it Down Podcast - Episode 172 - Choc-A Lot, my sisters and my mom partook in our annual "Christmas in July" gift exchange. For a family who loves gift-giving with birthdays from November - February, the rest of the year feels like a gifting deser…
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Ka’Terra Dettbarn lives in Ocean City, MD, and she and her sister Chakirah sell cupcakes, cakes, cookies, and other baked goods with their cottage food business, Sweet Addiction. Ka’Terra and her sister started the bakery in 2018 and initially thought that they would focus on custom orders of gourmet cupcakes. However, their business had other plan…
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8. Build Your Local Customer Base with Social Media
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In today's episode, Caroline, a successful in-home sourdough bakery owner, shares powerful tips on leveraging social media to build and engage your local customer base. From the importance of visibility and engagement to using Instagram and Facebook effectively, Caroline provides detailed strategies for posting engaging content, utilizing local has…
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7. Simple Steps to Sell Your Sourdough Bread at Markets
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Welcome to the Breadwinner Podcast! Host Caroline Bower shares invaluable insights and detailed steps for sourdough micro bakery owners who want to successfully sell their products at farmers markets. From finding the perfect market, contacting organizers, and planning your setup, to determining how much product to bring and how to manage sales, Ca…
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#Ep 84: Celebrating A New Book Release With Preppy Kitchen
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Send us a Text Message. Preppy Kitchen is back to celebrate his new book, "Preppy Kitchen Super Easy: 100 Simple and Versatile Recipes." In this episode, you'll learn how to navigate a busy lifestyle while still whipping up delicious meals that accommodate your schedule. John’s innovative tips for customizing recipes with different spices, proteins…
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171. Baking it Down - Say It, Don't Spray It
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Send us a Text Message. 🙊 Say It, Don’t Spray It - How to ask for help in the groups. In this week's Baking it Down Podcast - Episode 171 - Say It - Don't, Spray It, we wanted to cover a topic to help us help you help us. Because it's how you ask questions in Facebook groups that dictate the kind of answers you'll get. Depending on how you asked it…
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6. Investing in Equipment. Is it Time to Level Up Your Microbakery?
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In today's episode, I'll share some insight into investing in equipment to scale your sourdough micro bakery. Whether you're just starting out or looking to take your business to the next level, I'll walk you through assessing your needs, considering your budget, and prioritizing purchases. Get ready to make some game-changing decisions for your ba…
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5. From Failed Loaves to Flourishing Business: My Microbakery Story
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In this episode of the Bread Winner podcast, Caroline Bower shares her personal journey from a novice sourdough baker to a successful micro bakery owner. She recounts her early baking experiences and discusses her growth strategies utilizing social media and local markets. Then she shares how she refined her processes with practical equipment inves…
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170. Baking it Down - Class Supplies
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Send us a Text Message. ✂️ Class Supplies - A "bake-down" of what we bring and why. In this week's Baking it Down Podcast - Episode 170 - Class Supplies, (another) Heather (of One Smart Cookies and Crafts - also a returning Vendy this year) asked us to cover what cookie class supplies we bring and why. (🤫 Pssst - if you're a Cookie Class Kits or Co…
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Valerie Allensworth of Sitka, AK sells donuts and other baked goods with her cottage food business, The Donut Lady. Valerie used to work at her mom’s commercial food business, but when she had her son a few years ago, she decided to become a stay-at-home mom. However, after a few months she started feeling the itch to bake more, so she started a co…
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4. Five Key Steps to Get and Keep Your First Raving Fans
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Download the FREE Guide and Checklist, Your First Steps to a Successful In-Home Bakery at https://mailchi.mp/thebluebirdbreadco/checklist to begin building YOUR thriving microbakery! Links to things we talked about: Project Broadcast. Use the code BLUEBIRD for 50% off of your first month! Caroline Bower's Instagram: https://www.instagram.com/caroli…
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#Ep 83 : Celebrating Sweets With James Beard Nominee- Renato Poliafito
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Send us a Text Message. Ever wondered how a graphic designer morphs into a baking sensation? Join us as we chat with Renato, the mastermind behind the famed New York bakery Baked and the cozy Brooklyn cafe Ciao Gloria. Renato takes us on his unexpected journey from managing a coffee shop to co-founding Baked in 2005, where he honed his culinary ski…
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Send us a Text Message. 😌 Corrie-tisol - Managing stress this summer. In this week's Baking it Down Podcast - Episode 169 - Corrie-tisol, Corrie said, "I want to talk about ways to manage stress." And for good reason - in 2022 she was admitted to the hospital because her kidneys were shutting down. The cause? Chronic, unmanaged stress. So while thi…
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1. How to Turn Baking into a Business: Starting Your Home-Based Sourdough Micro Bakery
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Download the FREE Guide and Checklist, Your First Steps to a Successful In-Home Bakery at https://mailchi.mp/thebluebirdbreadco/checklist to begin building YOUR thriving microbakery! Caroline Bower Instagram: https://www.instagram.com/carolinebower_sourdough In the inaugural episode of the Breadwinner Podcast, host Caroline Bower, a successful home…
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3. Maximize Your Bakery Profits with Strategic Pricing
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Download the FREE Guide and Checklist, Your First Steps to a Successful In-Home Bakery at https://mailchi.mp/thebluebirdbreadco/checklist to begin building YOUR thriving microbakery! Links to things we talked about: https://www.cakecost.net/ Caroline Bower Instagram: https://www.instagram.com/carolinebower_sourdough In this episode of The Bread Win…
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2. Map Out Your Week for Sourdough Success
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Maximize Productivity and Minimize Stress: Planning Your Ideal Baking Week Download the FREE Printable Daily and Weekly Planner at https://mailchi.mp/thebluebirdbreadco/planner to maximize your productivity and minimize your stress in your cottage microbakery! In this episode of the Bread Winner podcast, host Caroline Bower guides sourdough micro b…
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168. Baking it Down - Alotta Parking Lots
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Send us a Text Message. 🚶♂ Alotta Parking Lots - Volume-based pricing versus high pricing. In this week's Baking it Down Podcast - Episode 168 - Alotta Parking Lots, Corrie wanted to talk... well, parking lots. 🌴 We took off from the podcast last week to visit VA Beach (love that beach if you're passing through the great state of Virginny). There'…
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Marci Larson lives in Sioux Falls, SD and sells baked goods, canned goods, and other items with her cottage food business, Kahler’s Cakes. For many years, Marci thought about selling her baked goods, and she finally took the leap in 2019 and started selling to family and friends. But things really took off when she sold out at her first event a cou…
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0. Building a sourdough business? This is the podcast you've been looking for!
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Loved this trailer and excited for more episodes? Me too!! Screenshot the episode page and tag me on Instagram at @carolinebower_sourdough to connect with other like-minded listeners! If you're dreaming of starting your own cottage microbakery, click here to get my free Sourdough Microbakery Checklist! Welcome to the trailer episode of The Bread Wi…
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167. Baking it Down - Getting Corpy Orders
1:28:22
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Send us a Text Message. 💼 Getting Corpy Orders - A campaign for corporate girly eras. In this week's Baking it Down Podcast - Episode 167 - Getting Corpy Orders, Corrie wanted to switch from telling you to get into corporate orders and now tell you how to get corporate orders. Corporate orders are great - they have higher dollar amounts, bigger ord…
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Jenifer & Tristan Hoke with The Drunken Chef
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Jenifer & Tristan Hoke of Tecumseh, OK sell baked goods, smoked spices, and other items with their cottage food business, The Drunken Chef. In their first year of business, they struggled to find consistent sales, despite trying many marketing avenues, including starting their own farmers market. But finally, they found a sales venue that turned ev…
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166. Baking it Down - Ask and Ye Shall Receive
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Send us a Text Message. 🙏 Ask and Ye Shall Receive - Because if you don't ask, the answer's no. In this week's Baking it Down Podcast - Episode 166 - Ask and Ye Shall Receive, we covered the unfortunate necessity to ask for what you want in business. For those of us who d-r-e-a-d rejection, not asking for what we need to get our business up and run…
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165. Baking it Down - Taking a Stab at Collabs
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Send us a Text Message. 🔪 Taking a Stab at Collabs - The bake-down of a local collab. In this week's Baking it Down Podcast - Episode 165 - Stab at Collabs, Corrie took one for the team and signed up for a local vendor collab on Monday so she can give us the bake-down this week. And I think you'll like what she has to share with the classroom. Okay…
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Rob Sanz lives in Rockville, MD, and sells sourdough bread with his cottage food business, Rise Artisan Sourdough. Although Rob is a longtime fan of the podcast, he doesn’t always resonate with guests because many of them have gone full-time with their businesses, whereas Rob prefers to keep his bakery intentionally small. In this episode, Rob shar…
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Send us a Text Message. 🍗 Loss Leaders - How losing can help you win. In this week's Baking it Down Podcast - Episode 164 - Loss Leaders, we covered, well, what a loss leader is and how to implement it as a marketing strategy in your baking business. 💰 If you've been to Costco (formerly Price Club) anytime in the last 2 decades, you've seen (or sme…
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#Ep 82:Building A Health Conscious Baking Brand With Sweet Benefits
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Send us a Text Message. Imagine transforming a personal passion for fitness and baking into a flourishing business that tickles the taste buds without tipping the scales. That's precisely the journey Katrina Bland, the innovative founder of Sweet Benefits takes us through as she combines her expertise as a personal trainer with her culinary prowess…
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Send us a Text Message. 👨💻 Website 101 - An audit of twin2's website. We've been working on getting Corrie a new website 🕸 - and we got the barebones bits together - so we thought it'd be fun to audit an unfinished website on today's Baking it Down Podcast - Episode 163. The big takeaway is this: there are many website hosts + templates + themes +…
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Elisa Marie Lords with Elisa Marie Baking
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Elisa Marie Lords lives in Placentia, CA and sells southern-inspired baked goods with her cottage food business, Elisa Marie Baking. Elisa spent many years as a professional pastry chef, and when the pandemic hit in 2020, she finally took the leap into starting her own bakery from home. Although her sales were slow at first, she didn’t give up and …
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#Ep 81: 1 On 1 With Yolanda Gampp Of How To Cake It
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Send us a Text Message. Crafting a cake empire is no easy task, but today's guest has done it flawlessly and left no crumb behind. Yolanda Gampp co-founded How To Cake It, an online educational brand dedicated to empowering and teaching baking enthusiasts through decorating videos and services. In this episode, we will learn: How she got started wi…
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Send us a Text Message. 🤑 Tags vs Tips - The bottom line is the bottom line. This week we cover a topic that can get some bakers into trouble - hiding in the bushes of their exes. Kidding - that was our mom, but the concept still applies when it comes to stalkin' our clients. The issue arises when we feel we're owed more than just the money we made…
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Send us a Text Message. 🤝 Mmmmmm - A meeting framework (that works). About two years ago, Corrie and I started meeting (well, 😭 she was kicking and screaming) each Monday for what later became known as the 📅 Monday Morning Marketing Meeting with the Miracles. The MMMMM for short. 😕 Meetings can feel pointless unless they, well, have a point. And th…
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This is Part 2 of the interview with Tiffany Hill. You can listen to Episode 113 to listen to Part 1. In the last episode, Tiffany shared how she started and grew her cottage food business, The Pink Crumbb. In this episode, she shares how she built off of that success by starting an online course business, called Think Pink Bakers, as well as a pac…
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160. Baking it Down - Price vs Value Prop
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Send us a Text Message. 💸 Price vs Value Prop - Value is relative(ly easy to manipulate). I was watching a YouTube video featuring a TedTalk where a salesman asks a member of the audience for their pen. He then asks how much the person bought the pen for. "Five dollars," the guy tells him. The salesman then asks if anyone in the audience wants to b…
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159. Baking it Down - Excuse my Excuses
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Send us a Text Message. 🥲 Excuse my Excuses - Don't cry unless you've tried (everything). This week's podcast is a deep dive into a post I made in the group earlier this week - the post regarding "woe is me" threads saying the cookie industry is done, pack it up kids, you don't gotta go home, but you can stay... in this kitchen. You see - that defe…
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Tiffany Hill of Apple Valley, CA runs three businesses: her cottage food business called The Pink Crumbb, a paid membership community called Think Pink Bakers, and a bakery packaging business called Pink Design Co. Tiffany’s growth trajectory as a cottage food entrepreneur is simply remarkable! With 300,000+ Instagram followers, it’s hard to believ…
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Send us a Text Message. 🤦♀ Comfy Mistakes - Getting comfortable with uncomfy mistakes. We had a (very) abbreviated podcast today - thanks to the door guys. 🚪 But in the few minutes we did get to chit-chat, we wanted to touch on "uncomfortable mistakes." 😿 Being bad at something sucks. It's no fun making mistakes. In fact, it feels like bad busines…
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#Ep 80: 3 Lessons I'm Sharing From My Most Viral Content
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Send us a Text Message. We all know we need to create content for our brand, but how can we create content that stands out? Today, I am sharing 3 lessons from my own content that has gone viral and how you can use them in your business. Gaining visibility on social media can be a challenge. However, whenever one of my pieces of content performs wel…
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157. Baking it Down - Deborah Deborah Deborah
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Send us a Text Message. ⭐ Deborah Deborah Deborah When you've not been seen, heard, or understood. Grab your popcorn - 🍿 we covered a buttery topic on today's podcast when a Canadian restaurant went viral for all the wrong review reasons. 🧈 Blaming Deborah in a now globally reaching door sign, Heirloom Restaurant closed its doors this April citing …
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Mark Elvidge with Vermont Nut Free Chocolates
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Mark Elvidge and his wife Gail started their business, Vermont Nut Free Chocolates, back in 1998. At the time, they were the very first U.S. chocolate company to be completely nut-free. They also chose to focus solely on e-commerce at a time when selling food online was very uncommon. Back then, Vermont was one of the only states that had a cottage…
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156. Baking it Down - Class is Canceled
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Send us a Text Message. ⛔ Class is Canceled - What to do when you need to cancel cookie class. When you venture into the wild world of cookie classes, the last thing you want to do is consider canceling said cookie class. BUT - it's just a fact of life that even the most seasoned instructors will have to face a cookie class cancelation. Heck - we'v…
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155. Baking it Down - Upsetspectations
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Send us a Text Message. 😡 Upsetspectations - How setting expectations up front can keep us outta hot water. Upsetspectations - the tongue-twister we came up with to describe what setting expectations as a baker and then not meeting them as a baker creates in your clients. 🛫 Listen - you're the one piloting the plane here, you get to set the expecta…
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Monique Germaine of Nashville, TN sells par-baked pizza doughs, cinnamon rolls, shortbreads, and other baked and confectionary goods with her cottage food business, Kneading To Bake. Monique is unique in that she has run her cottage food business in 3 different states so far: Colorado, Georgia, & Tennessee. Plus, before starting Kneading To Bake, s…
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154. Baking it Down - Cottage Curb Appeal
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Send us a Text Message. 🏡 Cottage Curb Appeal - How zhuzhing up your front lawn can increase sales. 🌼 Happy first day of spring! And with sunny skies (for some of us - ⛄ my apologies to y'all gettin' snow), it's time to consider that curb appeal - ya know, 👀 the stuff people are glancing at as they walk up to your house to snag their sweet treats. …
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153. Baking it Down - The Facebook Ouch-tage 2024
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Send us a Text Message. 👎 Facebook Ouch-Tage - And what we can learn from Papa Zuck. I remember exactly where I was when it all happened... I was... sitting at my computer like I always am. I reached for my phone - only to realize, in horror, my access to the mighty blue thumbs-up app was no more. How was I supposed to post that absolutely hilariou…
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