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Learn how to start a food business from your home kitchen by hearing stories from cottage food entrepreneurs about how they grew their businesses from the ground up. Does everyone ask for your recipes, or say "You should sell that"? Have you dreamed of starting a brick-and-mortar bakery, or simply want a fun hobby that brings in some extra dough? On this podcast, David interviews a wide range of entrepreneurs across America who legally sell their homemade food via their state's cottage food ...
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👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners). 🍪 We're here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin' that dough - see the pun there?) 🤑. What’s it about? We’re a Facebook Group turned Podcast, Membership, Book Club, and Baking 101 that’s dedicated to assisting bakers in effectively marketing onl ...
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The BFB podcast is a no fluff, no BS podcast dedicated to helping bakers, treat makers and cottage food entrepreneurs build and grow in business, life and everything in between. Chef Schonberg is devoted to sharing tips, resources and conversations tailored to those in the baking industry. With her tough love perspective and passion for marketing Chef Schonberg makes it her mission to uplift and educate those in the baking profession. Love the show? Then join our FREE Newsletter list at http ...
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Welcome to "The Bread Winner Podcast," the show for microbakery owners who want to create a successful microbakery without spending every waking minute in the kitchen. I'm Caroline Bower, and I bake over 100 loaves a week from my home while still getting 8 hours of sleep and having time to be fully present in the important moments with my family. If you're looking to build a thriving sourdough business from your home, you're in the right place. Every Monday and Thursday, I'll be sharing new ...
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In today's episode, I'll share some insight into investing in equipment to scale your sourdough micro bakery. Whether you're just starting out or looking to take your business to the next level, I'll walk you through assessing your needs, considering your budget, and prioritizing purchases. Get ready to make some game-changing decisions for your ba…
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In this episode of the Bread Winner podcast, Caroline Bower shares her personal journey from a novice sourdough baker to a successful micro bakery owner. She recounts her early baking experiences and discusses her growth strategies utilizing social media and local markets. Then she shares how she refined her processes with practical equipment inves…
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Send us a Text Message. ✂️ Class Supplies - A "bake-down" of what we bring and why. In this week's Baking it Down Podcast - Episode 170 - Class Supplies, (another) Heather (of One Smart Cookies and Crafts - also a returning Vendy this year) asked us to cover what cookie class supplies we bring and why. (🤫 Pssst - if you're a Cookie Class Kits or Co…
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Valerie Allensworth of Sitka, AK sells donuts and other baked goods with her cottage food business, The Donut Lady. Valerie used to work at her mom’s commercial food business, but when she had her son a few years ago, she decided to become a stay-at-home mom. However, after a few months she started feeling the itch to bake more, so she started a co…
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Download the FREE Guide and Checklist, Your First Steps to a Successful In-Home Bakery at https://mailchi.mp/thebluebirdbreadco/checklist to begin building YOUR thriving microbakery! Links to things we talked about: Project Broadcast. Use the code BLUEBIRD for 50% off of your first month! Caroline Bower's Instagram: https://www.instagram.com/caroli…
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Send us a Text Message. Ever wondered how a graphic designer morphs into a baking sensation? Join us as we chat with Renato, the mastermind behind the famed New York bakery Baked and the cozy Brooklyn cafe Ciao Gloria. Renato takes us on his unexpected journey from managing a coffee shop to co-founding Baked in 2005, where he honed his culinary ski…
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Send us a Text Message. 😌 Corrie-tisol - Managing stress this summer. In this week's Baking it Down Podcast - Episode 169 - Corrie-tisol, Corrie said, "I want to talk about ways to manage stress." And for good reason - in 2022 she was admitted to the hospital because her kidneys were shutting down. The cause? Chronic, unmanaged stress. So while thi…
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Download the FREE Guide and Checklist, Your First Steps to a Successful In-Home Bakery at https://mailchi.mp/thebluebirdbreadco/checklist to begin building YOUR thriving microbakery! Links to things we talked about: https://www.cakecost.net/ Caroline Bower Instagram: https://www.instagram.com/carolinebower_sourdough In this episode of The Bread Win…
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Maximize Productivity and Minimize Stress: Planning Your Ideal Baking Week Download the FREE Printable Daily and Weekly Planner at https://mailchi.mp/thebluebirdbreadco/planner to maximize your productivity and minimize your stress in your cottage microbakery! In this episode of the Bread Winner podcast, host Caroline Bower guides sourdough micro b…
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Download the FREE Guide and Checklist, Your First Steps to a Successful In-Home Bakery at https://mailchi.mp/thebluebirdbreadco/checklist to begin building YOUR thriving microbakery! Caroline Bower Instagram: https://www.instagram.com/carolinebower_sourdough In the inaugural episode of the Breadwinner Podcast, host Caroline Bower, a successful home…
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Send us a Text Message. 🚶‍♂ Alotta Parking Lots - Volume-based pricing versus high pricing. In this week's Baking it Down Podcast - Episode 168 - Alotta Parking Lots, Corrie wanted to talk... well, parking lots. 🌴 We took off from the podcast last week to visit VA Beach (love that beach if you're passing through the great state of Virginny). There'…
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Marci Larson lives in Sioux Falls, SD and sells baked goods, canned goods, and other items with her cottage food business, Kahler’s Cakes. For many years, Marci thought about selling her baked goods, and she finally took the leap in 2019 and started selling to family and friends. But things really took off when she sold out at her first event a cou…
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Loved this trailer and excited for more episodes? Me too!! Screenshot the episode page and tag me on Instagram at @carolinebower_sourdough to connect with other like-minded listeners! If you're dreaming of starting your own cottage microbakery, click here to get my free Sourdough Microbakery Checklist! Welcome to the trailer episode of The Bread Wi…
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Send us a Text Message. 💼 Getting Corpy Orders - A campaign for corporate girly eras. In this week's Baking it Down Podcast - Episode 167 - Getting Corpy Orders, Corrie wanted to switch from telling you to get into corporate orders and now tell you how to get corporate orders. Corporate orders are great - they have higher dollar amounts, bigger ord…
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Jenifer & Tristan Hoke of Tecumseh, OK sell baked goods, smoked spices, and other items with their cottage food business, The Drunken Chef. In their first year of business, they struggled to find consistent sales, despite trying many marketing avenues, including starting their own farmers market. But finally, they found a sales venue that turned ev…
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Send us a Text Message. 🙏 Ask and Ye Shall Receive - Because if you don't ask, the answer's no. In this week's Baking it Down Podcast - Episode 166 - Ask and Ye Shall Receive, we covered the unfortunate necessity to ask for what you want in business. For those of us who d-r-e-a-d rejection, not asking for what we need to get our business up and run…
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Send us a Text Message. 🔪 Taking a Stab at Collabs - The bake-down of a local collab. In this week's Baking it Down Podcast - Episode 165 - Stab at Collabs, Corrie took one for the team and signed up for a local vendor collab on Monday so she can give us the bake-down this week. And I think you'll like what she has to share with the classroom. Okay…
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Rob Sanz lives in Rockville, MD, and sells sourdough bread with his cottage food business, Rise Artisan Sourdough. Although Rob is a longtime fan of the podcast, he doesn’t always resonate with guests because many of them have gone full-time with their businesses, whereas Rob prefers to keep his bakery intentionally small. In this episode, Rob shar…
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Send us a Text Message. 🍗 Loss Leaders - How losing can help you win. In this week's Baking it Down Podcast - Episode 164 - Loss Leaders, we covered, well, what a loss leader is and how to implement it as a marketing strategy in your baking business. 💰 If you've been to Costco (formerly Price Club) anytime in the last 2 decades, you've seen (or sme…
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Send us a Text Message. Imagine transforming a personal passion for fitness and baking into a flourishing business that tickles the taste buds without tipping the scales. That's precisely the journey Katrina Bland, the innovative founder of Sweet Benefits takes us through as she combines her expertise as a personal trainer with her culinary prowess…
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Send us a Text Message. 👨‍💻 Website 101 - An audit of twin2's website. We've been working on getting Corrie a new website 🕸 - and we got the barebones bits together - so we thought it'd be fun to audit an unfinished website on today's Baking it Down Podcast - Episode 163. The big takeaway is this: there are many website hosts + templates + themes +…
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Elisa Marie Lords lives in Placentia, CA and sells southern-inspired baked goods with her cottage food business, Elisa Marie Baking. Elisa spent many years as a professional pastry chef, and when the pandemic hit in 2020, she finally took the leap into starting her own bakery from home. Although her sales were slow at first, she didn’t give up and …
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Send us a Text Message. Crafting a cake empire is no easy task, but today's guest has done it flawlessly and left no crumb behind. Yolanda Gampp co-founded How To Cake It, an online educational brand dedicated to empowering and teaching baking enthusiasts through decorating videos and services. In this episode, we will learn: How she got started wi…
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Send us a Text Message. 🤑 Tags vs Tips - The bottom line is the bottom line. This week we cover a topic that can get some bakers into trouble - hiding in the bushes of their exes. Kidding - that was our mom, but the concept still applies when it comes to stalkin' our clients. The issue arises when we feel we're owed more than just the money we made…
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Send us a Text Message. 🤝 Mmmmmm - A meeting framework (that works). About two years ago, Corrie and I started meeting (well, 😭 she was kicking and screaming) each Monday for what later became known as the 📅 Monday Morning Marketing Meeting with the Miracles. The MMMMM for short. 😕 Meetings can feel pointless unless they, well, have a point. And th…
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This is Part 2 of the interview with Tiffany Hill. You can listen to Episode 113 to listen to Part 1. In the last episode, Tiffany shared how she started and grew her cottage food business, The Pink Crumbb. In this episode, she shares how she built off of that success by starting an online course business, called Think Pink Bakers, as well as a pac…
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Send us a Text Message. 💸 Price vs Value Prop - Value is relative(ly easy to manipulate). I was watching a YouTube video featuring a TedTalk where a salesman asks a member of the audience for their pen. He then asks how much the person bought the pen for. "Five dollars," the guy tells him. The salesman then asks if anyone in the audience wants to b…
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Send us a Text Message. 🥲 Excuse my Excuses - Don't cry unless you've tried (everything). This week's podcast is a deep dive into a post I made in the group earlier this week - the post regarding "woe is me" threads saying the cookie industry is done, pack it up kids, you don't gotta go home, but you can stay... in this kitchen. You see - that defe…
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Tiffany Hill of Apple Valley, CA runs three businesses: her cottage food business called The Pink Crumbb, a paid membership community called Think Pink Bakers, and a bakery packaging business called Pink Design Co. Tiffany’s growth trajectory as a cottage food entrepreneur is simply remarkable! With 300,000+ Instagram followers, it’s hard to believ…
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Send us a Text Message. 🤦‍♀ Comfy Mistakes - Getting comfortable with uncomfy mistakes. We had a (very) abbreviated podcast today - thanks to the door guys. 🚪 But in the few minutes we did get to chit-chat, we wanted to touch on "uncomfortable mistakes." 😿 Being bad at something sucks. It's no fun making mistakes. In fact, it feels like bad busines…
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Send us a Text Message. We all know we need to create content for our brand, but how can we create content that stands out? Today, I am sharing 3 lessons from my own content that has gone viral and how you can use them in your business. Gaining visibility on social media can be a challenge. However, whenever one of my pieces of content performs wel…
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Send us a Text Message. ⭐ Deborah Deborah Deborah When you've not been seen, heard, or understood. Grab your popcorn - 🍿 we covered a buttery topic on today's podcast when a Canadian restaurant went viral for all the wrong review reasons. 🧈 Blaming Deborah in a now globally reaching door sign, Heirloom Restaurant closed its doors this April citing …
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Mark Elvidge and his wife Gail started their business, Vermont Nut Free Chocolates, back in 1998. At the time, they were the very first U.S. chocolate company to be completely nut-free. They also chose to focus solely on e-commerce at a time when selling food online was very uncommon. Back then, Vermont was one of the only states that had a cottage…
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Send us a Text Message. ⛔ Class is Canceled - What to do when you need to cancel cookie class. When you venture into the wild world of cookie classes, the last thing you want to do is consider canceling said cookie class. BUT - it's just a fact of life that even the most seasoned instructors will have to face a cookie class cancelation. Heck - we'v…
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Send us a Text Message. 😡 Upsetspectations - How setting expectations up front can keep us outta hot water. Upsetspectations - the tongue-twister we came up with to describe what setting expectations as a baker and then not meeting them as a baker creates in your clients. 🛫 Listen - you're the one piloting the plane here, you get to set the expecta…
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Monique Germaine of Nashville, TN sells par-baked pizza doughs, cinnamon rolls, shortbreads, and other baked and confectionary goods with her cottage food business, Kneading To Bake. Monique is unique in that she has run her cottage food business in 3 different states so far: Colorado, Georgia, & Tennessee. Plus, before starting Kneading To Bake, s…
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Send us a Text Message. 🏡 Cottage Curb Appeal - How zhuzhing up your front lawn can increase sales. 🌼 Happy first day of spring! And with sunny skies (for some of us - ⛄ my apologies to y'all gettin' snow), it's time to consider that curb appeal - ya know, 👀 the stuff people are glancing at as they walk up to your house to snag their sweet treats. …
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Send us a Text Message. 👎 Facebook Ouch-Tage - And what we can learn from Papa Zuck. I remember exactly where I was when it all happened... I was... sitting at my computer like I always am. I reached for my phone - only to realize, in horror, my access to the mighty blue thumbs-up app was no more. How was I supposed to post that absolutely hilariou…
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Michelle Dukes lives in Penfield, NY, and sells jumbo muffins and cookies with her cottage food business, The Cookie Cutters. Although Michelle has thousands of Facebook followers and has sold many thousands of baked goods over the past 13 years, she doesn’t run her business to make a large profit or to become a brick-and-mortar someday. Rather, he…
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Send us a Text Message. ✍️ Copy This - Copy Formulas for Beginners. 🗒 If you see a big blank space asking "What would you like to say" and your brain follows suit and also turns into a big blank space - copy formulas are you're new bestie. 🤔 First - what's copy? 📑 Copy is any text you use to sell or persuade someone to take an action (like buying c…
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Shupan Abraham of Lawrenceville, GA sells custom cakes, cupcakes, and other treats with her cottage food business, Cakes By Shupan. Shupan has been selling her cakes since 2006, but her business didn’t truly take off until a decade later when she invested in a coach, which changed everything! Her business is now thriving, and in this episode, she s…
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Send us a Text Message. 🎨 Hobby vs. Have To - And what Bob Ross has to say about it Okay okay - Corrie and I couldn't agree on the ✨definition✨ of "hobby baker" since most of us are technically a hobby baker - but in reality - I don't consider filing business taxes, updating your LLC yearly registration, and tappin' a lawyer to check for a trademar…
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Send us a Text Message. 🪪 License to Delight - And what we can learn from $400 perfume. Twin2 is back in her "Corporate Girly Era" with Neiman Marcus and "Patrick 2" - and here's what we learned from their customer experience manager that will help you delight your own customers all the way to the bank. Waiting up in the (fancy) corporate office of…
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David Bock lives in Altadena, California, and sells honey with his cottage food business, Buzzed Honeys. David was one of the very first people to sell honey under California’s cottage food law. He’s been running his business for over a decade now and he now does beekeeping full-time. David has a multifaceted business. He specializes in rescuing ho…
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Send us a Text Message. ☝️ I Adject...ive! - Using different words to sweeten the deal. Your business will live and die by the words you use - either words used to make more sales or words used unintentionally to make a sworn enemy whose new purpose in life is to drag you through all the local community groups. *shudders* But in today's podcast, we…
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Send us a Text Message. 🪧 Branding Woes - The process to proceed with the perfect branding. If your commitment-averse (like yours truly), you'll find branding one of those long-term relationships you may eventually regret. So how do you build a brand when you're not sure of what you're building in the first place? Fair question. The answer? It's a …
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Jessi Deily of Helena, MT sells macarons and custom-decorated meringue cookies with her cottage food business, Colby Jack Rabbit. After struggling for years to make significant money selling her artwork, she started putting her artistic creativity into baked goods which sold like crazy! Once you see her custom meringue cookies, you’ll understand wh…
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Send us a Text Message. 👀 Peeky Blinders - When to Look and When to Look Away The typo was intentional (this time) - 👀 it's a play on words when it comes to peeking over the proverbial fence of social media to see what our competition is up to. 🧠 But staring leads to comparing and that can be a real mind-trip wondering why the highlight reel of you…
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Send us a Text Message. 🎁 G-i-v-e-a-w-a-y-s - What to Watch out for Choosin' a Winner. Giveaways - do you do them? If so, what do you need to watch out for? What should you give away? How do they enter? How do you make the post? How do you choose a winner? 🧠 Giveaways are tempting - I mean, who doesn't want free stuff? Marrying a giveaway to audien…
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Eric & Denise Steilberger of Ocala, FL sell fudge with their cottage food business, Fudge de Fûge. I’m excited to finally have a fudge business on the show! I’ve always thought that fudge only sells well during the holidays, but Eric and Denise have proven me wrong. They sell fudge all year long, and they sell a LOT of fudge to their loyal customer…
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