Best Sugar Cookie Decorating Podcasts (2024)

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170. Baking it Down - Class Supplies 1:18:49

3d ago1:18:49

1:18:49

Send us a Text Message. ✂️ Class Supplies - A "bake-down" of what we bring and why. In this week's Baking it Down Podcast - Episode 170 - Class Supplies, (another) Heather (of One Smart Cookies and Crafts - also a returning Vendy this year) asked us to cover what cookie class supplies we bring and why. (🤫 Pssst - if you're a Cookie Class Kits or Co…

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#Ep 83 : Celebrating Sweets With James Beard Nominee- Renato Poliafito 21:37

3d ago21:37

21:37

Send us a Text Message. Ever wondered how a graphic designer morphs into a baking sensation? Join us as we chat with Renato, the mastermind behind the famed New York bakery Baked and the cozy Brooklyn cafe Ciao Gloria. Renato takes us on his unexpected journey from managing a coffee shop to co-founding Baked in 2005, where he honed his culinary ski…

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169. Baking it Down - Corrie-tisol 1:13:19

8d ago1:13:19

1:13:19

Send us a Text Message. 😌 Corrie-tisol - Managing stress this summer. In this week's Baking it Down Podcast - Episode 169 - Corrie-tisol, Corrie said, "I want to talk about ways to manage stress." And for good reason - in 2022 she was admitted to the hospital because her kidneys were shutting down. The cause? Chronic, unmanaged stress. So while thi…

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168. Baking it Down - Alotta Parking Lots 1:05:30

11d ago1:05:30

1:05:30

Send us a Text Message. 🚶‍♂ Alotta Parking Lots - Volume-based pricing versus high pricing. In this week's Baking it Down Podcast - Episode 168 - Alotta Parking Lots, Corrie wanted to talk... well, parking lots. 🌴 We took off from the podcast last week to visit VA Beach (love that beach if you're passing through the great state of Virginny). There'…

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167. Baking it Down - Getting Corpy Orders 1:28:22

25d ago1:28:22

1:28:22

Send us a Text Message. 💼 Getting Corpy Orders - A campaign for corporate girly eras. In this week's Baking it Down Podcast - Episode 167 - Getting Corpy Orders, Corrie wanted to switch from telling you to get into corporate orders and now tell you how to get corporate orders. Corporate orders are great - they have higher dollar amounts, bigger ord…

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166. Baking it Down - Ask and Ye Shall Receive 1:28:09

1M ago1:28:09

1:28:09

Send us a Text Message. 🙏 Ask and Ye Shall Receive - Because if you don't ask, the answer's no. In this week's Baking it Down Podcast - Episode 166 - Ask and Ye Shall Receive, we covered the unfortunate necessity to ask for what you want in business. For those of us who d-r-e-a-d rejection, not asking for what we need to get our business up and run…

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165. Baking it Down - Taking a Stab at Collabs 1:36:55

1M ago1:36:55

1:36:55

Send us a Text Message. 🔪 Taking a Stab at Collabs - The bake-down of a local collab. In this week's Baking it Down Podcast - Episode 165 - Stab at Collabs, Corrie took one for the team and signed up for a local vendor collab on Monday so she can give us the bake-down this week. And I think you'll like what she has to share with the classroom. Okay…

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164. Baking it Down - Loss Leaders 1:07:46

2M ago1:07:46

1:07:46

Send us a Text Message. 🍗 Loss Leaders - How losing can help you win. In this week's Baking it Down Podcast - Episode 164 - Loss Leaders, we covered, well, what a loss leader is and how to implement it as a marketing strategy in your baking business. 💰 If you've been to Costco (formerly Price Club) anytime in the last 2 decades, you've seen (or sme…

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#Ep 82:Building A Health Conscious Baking Brand With Sweet Benefits 24:41

2M ago24:41

24:41

Send us a Text Message. Imagine transforming a personal passion for fitness and baking into a flourishing business that tickles the taste buds without tipping the scales. That's precisely the journey Katrina Bland, the innovative founder of Sweet Benefits takes us through as she combines her expertise as a personal trainer with her culinary prowess…

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163. Baking it Down - Website 101 1:28:35

2M ago1:28:35

1:28:35

Send us a Text Message. 👨‍💻 Website 101 - An audit of twin2's website. We've been working on getting Corrie a new website 🕸 - and we got the barebones bits together - so we thought it'd be fun to audit an unfinished website on today's Baking it Down Podcast - Episode 163. The big takeaway is this: there are many website hosts + templates + themes +…

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#Ep 81: 1 On 1 With Yolanda Gampp Of How To Cake It 47:38

2M ago47:38

47:38

Send us a Text Message. Crafting a cake empire is no easy task, but today's guest has done it flawlessly and left no crumb behind. Yolanda Gampp co-founded How To Cake It, an online educational brand dedicated to empowering and teaching baking enthusiasts through decorating videos and services. In this episode, we will learn: How she got started wi…

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162. Baking it Down - Tags vs Tips 1:06:56

2M ago1:06:56

1:06:56

Send us a Text Message. 🤑 Tags vs Tips - The bottom line is the bottom line. This week we cover a topic that can get some bakers into trouble - hiding in the bushes of their exes. Kidding - that was our mom, but the concept still applies when it comes to stalkin' our clients. The issue arises when we feel we're owed more than just the money we made…

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161. Baking it Down - Mmmmmm 1:26:43

2M ago1:26:43

1:26:43

Send us a Text Message. 🤝 Mmmmmm - A meeting framework (that works). About two years ago, Corrie and I started meeting (well, 😭 she was kicking and screaming) each Monday for what later became known as the 📅 Monday Morning Marketing Meeting with the Miracles. The MMMMM for short. 😕 Meetings can feel pointless unless they, well, have a point. And th…

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160. Baking it Down - Price vs Value Prop 1:06:19

3M ago1:06:19

1:06:19

Send us a Text Message. 💸 Price vs Value Prop - Value is relative(ly easy to manipulate). I was watching a YouTube video featuring a TedTalk where a salesman asks a member of the audience for their pen. He then asks how much the person bought the pen for. "Five dollars," the guy tells him. The salesman then asks if anyone in the audience wants to b…

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159. Baking it Down - Excuse my Excuses 1:52:12

3M ago1:52:12

1:52:12

Send us a Text Message. 🥲 Excuse my Excuses - Don't cry unless you've tried (everything). This week's podcast is a deep dive into a post I made in the group earlier this week - the post regarding "woe is me" threads saying the cookie industry is done, pack it up kids, you don't gotta go home, but you can stay... in this kitchen. You see - that defe…

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158. Baking it Down - Comfy Mistakes 23:35

3M ago23:35

23:35

Send us a Text Message. 🤦‍♀ Comfy Mistakes - Getting comfortable with uncomfy mistakes. We had a (very) abbreviated podcast today - thanks to the door guys. 🚪 But in the few minutes we did get to chit-chat, we wanted to touch on "uncomfortable mistakes." 😿 Being bad at something sucks. It's no fun making mistakes. In fact, it feels like bad busines…

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#Ep 80: 3 Lessons I'm Sharing From My Most Viral Content 23:13

3M ago23:13

23:13

Send us a Text Message. We all know we need to create content for our brand, but how can we create content that stands out? Today, I am sharing 3 lessons from my own content that has gone viral and how you can use them in your business. Gaining visibility on social media can be a challenge. However, whenever one of my pieces of content performs wel…

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157. Baking it Down - Deborah Deborah Deborah 1:13:22

3M ago1:13:22

1:13:22

Send us a Text Message. ⭐ Deborah Deborah Deborah When you've not been seen, heard, or understood. Grab your popcorn - 🍿 we covered a buttery topic on today's podcast when a Canadian restaurant went viral for all the wrong review reasons. 🧈 Blaming Deborah in a now globally reaching door sign, Heirloom Restaurant closed its doors this April citing …

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156. Baking it Down - Class is Canceled 1:07:18

4M ago1:07:18

1:07:18

Send us a Text Message. ⛔ Class is Canceled - What to do when you need to cancel cookie class. When you venture into the wild world of cookie classes, the last thing you want to do is consider canceling said cookie class. BUT - it's just a fact of life that even the most seasoned instructors will have to face a cookie class cancelation. Heck - we'v…

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155. Baking it Down - Upsetspectations 1:35:50

4M ago1:35:50

1:35:50

Send us a Text Message. 😡 Upsetspectations - How setting expectations up front can keep us outta hot water. Upsetspectations - the tongue-twister we came up with to describe what setting expectations as a baker and then not meeting them as a baker creates in your clients. 🛫 Listen - you're the one piloting the plane here, you get to set the expecta…

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154. Baking it Down - Cottage Curb Appeal 1:10:55

4M ago1:10:55

1:10:55

Send us a Text Message. 🏡 Cottage Curb Appeal - How zhuzhing up your front lawn can increase sales. 🌼 Happy first day of spring! And with sunny skies (for some of us - ⛄ my apologies to y'all gettin' snow), it's time to consider that curb appeal - ya know, 👀 the stuff people are glancing at as they walk up to your house to snag their sweet treats. …

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153. Baking it Down - The Facebook Ouch-tage 2024 1:00:33

4M ago1:00:33

1:00:33

Send us a Text Message. 👎 Facebook Ouch-Tage - And what we can learn from Papa Zuck. I remember exactly where I was when it all happened... I was... sitting at my computer like I always am. I reached for my phone - only to realize, in horror, my access to the mighty blue thumbs-up app was no more. How was I supposed to post that absolutely hilariou…

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152. Baking it Down - Copy This 1:24:13

5M ago1:24:13

1:24:13

Send us a Text Message. ✍️ Copy This - Copy Formulas for Beginners. 🗒 If you see a big blank space asking "What would you like to say" and your brain follows suit and also turns into a big blank space - copy formulas are you're new bestie. 🤔 First - what's copy? 📑 Copy is any text you use to sell or persuade someone to take an action (like buying c…

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151. Baking it Down - Hobby vs. Have To 1:08:50

5M ago1:08:50

1:08:50

Send us a Text Message. 🎨 Hobby vs. Have To - And what Bob Ross has to say about it Okay okay - Corrie and I couldn't agree on the ✨definition✨ of "hobby baker" since most of us are technically a hobby baker - but in reality - I don't consider filing business taxes, updating your LLC yearly registration, and tappin' a lawyer to check for a trademar…

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150. Baking it Down - License to Delight 1:15:38

5M ago1:15:38

1:15:38

Send us a Text Message. 🪪 License to Delight - And what we can learn from $400 perfume. Twin2 is back in her "Corporate Girly Era" with Neiman Marcus and "Patrick 2" - and here's what we learned from their customer experience manager that will help you delight your own customers all the way to the bank. Waiting up in the (fancy) corporate office of…

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149. Baking it Down - I Adject...ive! 1:17:18

5M ago1:17:18

1:17:18

Send us a Text Message. ☝️ I Adject...ive! - Using different words to sweeten the deal. Your business will live and die by the words you use - either words used to make more sales or words used unintentionally to make a sworn enemy whose new purpose in life is to drag you through all the local community groups. *shudders* But in today's podcast, we…

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148. Baking it Down - Branding Woes 1:19:40

6M ago1:19:40

1:19:40

Send us a Text Message. 🪧 Branding Woes - The process to proceed with the perfect branding. If your commitment-averse (like yours truly), you'll find branding one of those long-term relationships you may eventually regret. So how do you build a brand when you're not sure of what you're building in the first place? Fair question. The answer? It's a …

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147. Baking it Down - Peeky Blinders 1:23:08

6M ago1:23:08

1:23:08

Send us a Text Message. 👀 Peeky Blinders - When to Look and When to Look Away The typo was intentional (this time) - 👀 it's a play on words when it comes to peeking over the proverbial fence of social media to see what our competition is up to. 🧠 But staring leads to comparing and that can be a real mind-trip wondering why the highlight reel of you…

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146. Baking it Down - G-i-v-e-a-w-a-y-s 101 58:42

6M ago58:42

58:42

Send us a Text Message. 🎁 G-i-v-e-a-w-a-y-s - What to Watch out for Choosin' a Winner. Giveaways - do you do them? If so, what do you need to watch out for? What should you give away? How do they enter? How do you make the post? How do you choose a winner? 🧠 Giveaways are tempting - I mean, who doesn't want free stuff? Marrying a giveaway to audien…

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145. Baking it Down - Not All Leads are Created Equal 1:24:55

6M ago1:24:55

1:24:55

Send us a Text Message. ☎️ Not All Leads Are Created Equal Let's define some words before we jump into this week's podcast topic: ✅ Lead: someone contacting you to secure a potential product or service ✅ Qualified Lead: a lead that has been vetted and is willing to pay your price or work with your availability ✅ Converted Lead: a lead that has turn…

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144. Baking it Down - Community Groups 101 1:30:56

7M ago1:30:56

1:30:56

Send us a Text Message. 📍 Community Groups 101 - Creating Your Greatest Lead Source Community groups - you love them, you hate them, you love to hate them, you hate to love them - but they are a lead source powerhouse, and we're not ones to sit on the sidelines when it comes to making that dough (baking and monetary types). So what happens when you…

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#Ep 79:How To Pivot Your Home Bakery With Success 41:32

7M ago41:32

41:32

Send us a Text Message. Looking to make changes in your business? If you want to change your niche, clientele, or processes, then this episode is for you. Join me as we navigate the transformative process of pivoting your bakery business with precision and passion. In this episode, we tackle the essence of strategic change and how it's not merely a…

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143. Baking it Down - EYO (End of Year) Tasks 1:11:43

7M ago1:11:43

1:11:43

Send us a Text Message. 📑 A list of EOY Tasks to set you up for sales in 2024 Hopefully you've survived the holidays and with NYE being a more muted cookie holiday, you get a chance to breathe, meet your kids you've not seen in 6 months because you've been sequestered in the kitchen, and take a little time to binge some good ol' Netflix. During thi…

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142. Baking it Down - Burnout Boundaries 1:02:56

7M ago1:02:56

1:02:56

Send us a Text Message. 💚 Burnout Boundary - How to ward off the Spirit of Grinch-Mas. 'Tis the season to h-h-hate your bakery business. I can't even judge, I'm a slave to the "cookie SuperBowl" where we sell the MOST volume all year x10 (see the diagram from Google search queries for "Sugar Cookies" below). 🔥 It's our time to shine - shine - shine…

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141. Baking it Down - The Cookie Class Kits Explained 52:27

7M ago52:27

52:27

Send us a Text Message. 🏫 The Cookie Class Kits Explained and how you can get all 13 kits for $4.84 each Okay yeah - Heather here. I made a calendar boo-boo and thought I'd be in town on Monday, but turned out, I'll be outta town, so I had to record the "Tuesday Podcast" for the "Onesday Wednesday Newsletter" on Sunday - so, 👋 hello from the past. …

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#Ep 78 : Three Money Making Products Every Home Baker Needs 20:10

8M ago20:10

20:10

Send us a Text Message. Ever wondered about the secret sauce to picking out the best products? Well, in today's episode, I'm spilling all the tea on the 3 products I can't live without. In today's episode, I'm sharing three products that can propel your home baking venture to new heights. Each idea is a classification of a product so that you can m…

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140. Baking it Down - Vendy Blendy Marketing-Endy 1:17:56

8M ago1:17:56

1:17:56

Send us a Text Message. 🙊 Vendy Blendy Marketing-endy and what you can learn from our blendy blunders. We may not be allowed to talk about "the event that shall not be named," but that doesn't mean we can't learn from it! A lot of marketing goes into the yearly Vendy Blendy, and it seems like each year we learn a little more from both the Vendys an…

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#Ep:77: Baking Her Way To The Top With Ds_BakeshopAZ 25:25

8M ago25:25

25:25

Send us a Text Message. This week, we have the pleasure of chatting with Gabby, a recent Food Network winner who has taken her sugar cookies to the top. Gabriela, a full-time teacher, turned her love for baking into a thriving business while maintaining her teaching job. This isn't just a story about baking delicious cookies; it's also about the si…

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139. Baking it Down - 2023 Best Baker Gift List 1:27:30

8M ago1:27:30

1:27:30

Send us a Text Message. 🎁 Best Baker Gifts 2023 (feel free to forward this email) 🎅🏻 Corrie had a genius idea (they come around to her once a decade) to ask bakers what they think other bakers would want should they find their names scrawled on Santa's nice list this year. 📜 Ho-Ho-Hold your credit cards, because some of these are really creative! W…

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138. Baking it Down - If I Gave You a Million Dollars 1:00:36

8M ago1:00:36

1:00:36

Send us a Text Message. 🤑What if I Gave You A Million Dollars... Would you do it? 🤔 "Do what? But also - yes," you might ask - and that's exactly the point of this week's podcast. If you knew you were going to get a million dollars for taking a benign action, most of us wouldn't think twice before we did it. Full confession - 👕 I was cleaning out m…

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137. Baking it Down - Surviving Q4 1:02:47

8M ago1:02:47

1:02:47

Send us a Text Message. 😵‍💫 Surviving Q4 - the fight for the newsfeed It's the time of yeeeear... when the reach is low and the engagement is even lower. What gives?! I'll tell ya what - the deep pockets of big corporations capitalizing on the "year-end consumer" who is primed to pay. It's a fight to the feed death in Q4, and we've got some tips an…

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#Ep 76: Building An American Bakery Abroad With El Cookie 37:51

8M ago37:51

37:51

Send us a Text Message. Today's guest took their love of American pastires, moved out of the country and shared thier passion with everyone.Today we meet the owners Alicia and Sean of El Cookie in Alicante Spain.From Alicia's American roots nurturing her love for baking to Sean discovering his flair for the craft after marriage, they've whipped up …

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136. Baking it Down - The Last Rule Bender 1:02:15

8M ago1:02:15

1:02:15

Send us a Text Message. ⤴️ The Last Rule Bender - bending the rules for the bottom line You know we preach policies. 👏 Protect your boundaries. 👏 Charge your worth. 👏 Guard your peace. But you may be surprised to know we also say "bend the rules." You see - the policies are the "big bad monsters" we use as our fall guy. 🤷‍♀ "I'm sorry - my policies…

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#Episode 75: Falling In Love With Fondant; With Lady Berry Cupcakes 32:00

9M ago32:00

32:00

Send us a Text Message. Finding your niche can be hard for some but for Lady Berry Cupcakes it boils down to two things, fondant and cupcakes! Lady Berry Cupcakes is located in the UK and teaches online classes as well. This episode promises a treat as we are joined by the fantastic Farley, the founder of Lady Berry Cupcakes who has a love and pass…

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135. Baking it Down - Audit of a Cake Class 1:26:32

9M ago1:26:32

1:26:32

Send us a Text Message. 🍰 Audit of a Cake Class and the lessons we're implementing. Corrie and my mom and sisters all met up on Sunday for a cake class - they had a blast, but they also got to be on the "student" side of a class for once (Corrie specifically). So she made some notes she could take back to our own class drawing board. Here's her "ba…

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134. Baking it Down - Squeezing the Most outta the Vendy Blendy Berry 1:20:20

9M ago1:20:20

1:20:20

Send us a Text Message. 🍓Vendy Blendy Berry (and how to squeeze the most from it) It’s that tiiiime of year… 😍 when the cookie world falls in love with some STELLAR deals. It's the third-ever Vendy Blendy! (👀 oh and how to win one of two Bambu Baby Carbon X1C 3D printers?! More on that in a minute.) Get into the holiday spirit by treatin’ YOSELF to…

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133. Baking it Down - Corporate Girly Era 1:43:09

9M ago1:43:09

1:43:09

Send us a Text Message. 💼 Corporate Girly Era Corrie was on a mission this year to enter her ✨corporate girly era✨ - 👨‍💼 a time in her life (and business) where she gets most of her leads from small to medium-sized businesses (and heck - at this point, international businesses). Why? 🧦 Because corporate clients rock baker's socks - that's why. Here…

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Ep 74: Building A Luxury Brand With Dreameecakes 33:46

9M ago33:46

33:46

Send us a Text Message. Imagine baking a three-tier cake for your first order - daunting, right? That's precisely what Nam, the owner of Dreameecakes did. Today I sat down and spoke to the cake artist about how he got started in the industry and what does it look like to be a one man show. This episode is a delightful narrative of Nam's journey fro…

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132. Baking it Down - The 1 Percenters 1:14:03

9M ago1:14:03

1:14:03

Send us a Text Message. 1️⃣ The One Percenters As admins of a group of niche cottage home bakers, we get to see a lot of questions about getting sales - and even more people thinking they can compete on price to gain traction in the marketplace. But competing on price is a literal race to the bottom - the bottom of your bank account. Ya see, if I l…

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#Ep 73: Blogging And Baking With Sweetest Menu 31:10

10M ago31:10

31:10

Send us a Text Message. Today's guest went from being a professional copywriter to falling in love with blogging. Today I chat with Jessica from Sweetest Menu blog in Australia. Take a peek behind the kitchen doors and join us on a sweet ride through the world of blogging and baking. A trip to the states inspired Jessica to dive into her passion mo…

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