Best Hootsuite Podcasts (2024)

1
Marketing Today Introduction & Trailer 1:45

9h ago1:45

1:45

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1
Will Guidara, former owner of Eleven Madison Park – Make people feel seen 57:34

1h ago57:34

57:34

As leaders, how we make people feel is SO important. This week, learn how to make the people you serve feel seen and understood. It’s the power of “unreasonable hospitality,” a term that helped Will Guidara make his restaurant, Eleven Madison Park, the #1 restaurant in the world in 2017. You don’t have to be in the hospitality industry to find lots…

1
428: Are CMO’s Stuck in a Revolving Door? Trends and Predictions from the CMO Tenure Report with Richard Sanderson of Spencer Stuart 51:49

5d ago51:49

51:49

Richard Sanderson started his executive search career as a summer intern at Russell Reynolds Associates in London, then transitioned it into a full-time position as a research consultant with them, which brought him to the States. After five years in that role, he left the world of executive search and went to business school. He then worked at a m…

1
3 More Questions (Charlie Scharf) with David Novak and Koula Callahan 10:09

4h ago10:09

10:09

On this episode of 3 More Questions, you'll hear David Novak's answers to: What’s your take on the difference between management and leadership and is it important to make that distinction? How would you have approached the situation Charlie was in where he had to convince people that doing what made Visa successful initially wasn’t going to be wha…

1
Charlie Scharf, CEO and President of Wells Fargo – Set the right example 55:17

2d ago55:17

55:17

Every leader casts a shadow. As a leader, you can’t just SAY what your priorities and values are (although that’s crucial). You’ve got to set the example yourself, so your decisions and actions align with those priorities. To see how it’s done, listen to this conversation with Charlie Scharf, the CEO and President of Wells Fargo. He took over in 20…

1
427: The Fifth Estate: What It Is and How to Leverage It with Marian Salzman, SVP and Chief Corporate Citizenship Officer for Philip Morris International 32:18

8d ago32:18

32:18

In this episode, you'll learn: What is the role of the Chief Corporate Citizenship Officer? Key takeaways from the global survey Rethink Disruption: The Rise of the Fifth Estate What is the Fifth Estate, and how do we leverage it? Marian Salzman is a global trend spotter, the first person to do market research in cyberspace, and the author of the b…

1
3 More Questions (Rocky Collis) with David Novak and Koula Callahan 13:04

5d ago13:04

13:04

On this episode of 3 More Questions, you'll hear David Novak's answers to: How could leaders use the idea of "wins above replacement" to evaluate talent for their organization? What’s the most important aspect of self coaching and how can leaders develop that skill? What do you think about scaling the genius of one person throughout an organization…

1
Rocky Collis, CEO of Mustard – Go all in on your mission 55:46

10d ago55:46

55:46

We all know having a mission is vital in leadership, but we don’t always know how to build a team around it. To learn how, look no further than this episode with Rocky Collis, the CEO of Mustard. Mustard is a sports coaching app that’s backed by Drew Brees, Justin Rose, Nolan Ryan, and Mia Hamm, just to name a few. And it’s Rocky’s relentless focus…

1
426: Cortland’s New Approach to Branding Multifamily Housing with EVP of Revenue Operations, Tim Hermeling 43:11

16d ago43:11

43:11

In this episode, you'll learn about: The role of Revenue Operations Cortland’s unique approach to branding, awareness, and rethinking marketing as an investment rather than an expense The importance of peer-to-peer recommendations and how Cortland manages their online brand reputation Tim Hermeling is EVP of Revenue Operations at Cortland. He is a …

1
The Best Of Q2 41:44

17d ago41:44

41:44

In this episode, we take all the great wisdom from the last three months and highlight the most impactful takeaways for you. The Best Of Q2 features leadership insights from these incredible leaders: Neil Blumenthal and Dave Gilboa, co-CEOs of Warby Parker Jon Rahm, Professional golfer Kevin Hochman, CEO of Brinker International (Chili’s and Maggia…

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425: Marketing Strategies to AVOID Repeat Customers with the CMO of National Debt Relief, Jeff Biesman 39:49

21d ago39:49

39:49

Jeff Biesman grew up in Texas with dreams of being an NFL GM. While those dreams didn't pan out, he learned a lot along the way and decided to heed the advice he received to separate his hobbies from his career and went on to grow his marketing skill set in a very purposeful way. His path started in CPG product marketing with Converse, LA Gear, and…

1
3 More Questions (Eric Church) with David Novak and Koula Callahan 15:25

20d ago15:25

15:25

On this episode of 3 More Questions, you'll hear David Novak's answers to: What is your favorite Eric Church song? As a huge fan of giving and receiving feedback, what's your take on the idea that getting feedback when you have a strong vision can be dangerous? What’s the best advice you can give leaders trying to determine their vision for their c…

1
Eric Church, 10-time GRAMMY nominee and CMA Entertainer of the Year – Commit to your vision 1:09:15

24d ago1:09:15

1:09:15

Every leader needs to have the courage of their convictions. If you’re not committed to your vision, why should anyone else be? Listen to this episode with Eric Church, a country music artist, 10-time GRAMMY nominee, and entrepreneur. You’ll find a new source of strength as a leader when you learn how to commit to your vision. You’ll also learn: Ho…

1
424: Frustrated with 3rd Party Data Quality? Intuit SMB MediaLabs is Offering a New Solution with Dave Raggio, VP of Marketing 29:52

29d ago29:52

29:52

Dave Raggio holds dual roles as Vice President of QuickBooks Acquisition Marketing and Intuit SMB MediaLabs. He began his studies in aerospace engineering at Auburn, but found his passion for marketing while running a triathlon team and helping athletes at this school secure scholarships. After graduation, he started off in the agency world, seekin…

1
3 More Questions (Irina Novoselsky) with David Novak and Koula Callahan 12:23

27d ago12:23

12:23

On this episode of 3 More Questions, you'll hear David Novak's answers to: How does your concept of recognition play into creating psychological safety for people at work? What advice do you have for leaders who need to understand how to better manage people that are different from them? What’s a story from your career where you stood near a closed…

1
Irina Novoselsky, CEO of Hootsuite and former CEO of CareerBuilder – Make bold connections 57:12

1M ago57:12

57:12

Has social media ever felt a little mystifying to you? If so, you’ll love today’s episode with Irina Novoselsky, the CEO of the social media management platform Hootsuite. Get practical tips to improve your social media strategy, including tips for boosting ROI. Plus, discover the career-transforming power of making bold connections—something that …

1
423: How Affirm is Competing with Credit Cards and Driving Growth with VP of Marketing & Communications, Erika White 44:09

1M ago44:09

44:09

Erika White is the Vice President of Marketing and Communications at Affirm. While she has experienced great success in her career, as a child, she was a rambunctious and highly social student who was told she was wasting her potential. However, one special teacher believed in her, challenged her, and got her to see the potential in herself. That l…

1
3 More Questions (Steve Duncker) with David Novak and Koula Callahan 9:42

1M ago9:42

9:42

On this episode of 3 More Questions, you'll hear David Novak's answers to: What advice would you give to someone in a large firm looking to differentiate themselves while also being a team player? What would you have done in Steve's situation where he went from an incredibly strong company to one on the brink of bankruptcy? What do you believe has …

1
Steve Duncker, former Chairman of NYRA – One size doesn’t fit all 45:44

1M ago45:44

45:44

Every leader has their own style and their own way of leading. And that’s true – but sometimes, you have to adapt that style, depending on who and where you’re leading. If you want to learn how it’s done, listen to this episode with Steve Duncker. He’s a former partner at Goldman Sachs and the former Chairman of the New York Racing Association, whi…

1
422: Asking the Right Question and Staying Relevant on Social Media with Hootsuite CMO, Elina Vilk 35:52

1M ago35:52

35:52

Elina Vilk has been the Chief Marketing Officer at Hootsuite since August 2023. She has more than two decades of experience in the industry, but her love of marketing started years before that, when she was a 12-year-old refugee immigrant who had to raise money to get to her 8th grade graduation by being the top candy salesman at her school. Elina …

1
A Very Special Edition of 3 More Questions with David Novak and Koula Callahan 29:00

1M ago29:00

29:00

On this very special edition of 3 More Questions, you'll hear some behind-the-scenes stories about the creation of David's brand new book "How Leaders Learn." If you don't already have your copy, head over to Amazon and order yours today: https://www.amazon.com/dp/164782754X?ref_=cm_sw_r_cp_ud_dp_T2X790FAP8VQ8PQWKPRD ——— GO DEEPER Scale up your lea…

1
David Novak, Cofounder and former CEO of Yum! Brands – Be an active learner 1:01:28

2M ago1:01:28

1:01:28

Today’s guest isn’t a guest at all. It’s David Novak himself! We’re turning the tables and putting David in the hot seat, so you can hear more about how he leads. This conversation is full of stories and insights into how he’s leveraged the superpower of being an active learner in order to drive success, both as the CEO of Yum! Brands but also now …

1
421: Important Findings from the CMO Survey with Christine Moorman, Sr. Professor of Business Administration at Duke University 42:52

2M ago42:52

42:52

Christine Moorman is the T. Austin Finch Senior Professor of Business Administration at the Fuqua School of Business at Duke University, where her research explores how consumers, managers, organizations, and financial markets learn about and use marketing knowledge. Christine tells us she didn't set out to become a professor, but through the encou…

1
3 More Questions (Steve Squeri) with David Novak and Koula Callahan 14:34

2M ago14:34

14:34

On this episode of 3 More Questions, you'll hear David Novak's answers to: What are other ways leaders can show their people that they’re acting on the feedback they receive? What’s your take on Steve wanting the organization to operate more as an enterprise as opposed to individual business units that competed against each other? How should a lead…

1
Steve Squeri, Chairman and CEO of AMEX – Make self-reflection a habit 56:32

2M ago56:32

56:32

As leaders, we all want to get better. But we often overlook the level of self-reflection it takes to actually improve. It can be really uncomfortable to ask for feedback and reflect honestly on your shortcomings. If you want to learn to embrace self-reflection and feedback, listen to this episode with Steve Squeri, the CEO and Chairman of American…

1
420: How to Find and Use Reputation Data with Liz Carter, CMO at Reputation 35:11

2M ago35:11

35:11

Liz Carter has been in marketing for over 20 years and has been a CMO for the past four years. First at ServiceMax and now at Reputation. Liz grew up in a small town in North Carolina, where her family runs a hosiery manufacturing company. Eager to venture out, she moved to Atlanta, where she began doing gig work to pay the bills. Eventually, in 20…

1
3 More Questions (Rory McIlroy) with David Novak and Koula Callahan 12:36

2M ago12:36

12:36

On this episode of 3 More Questions, you'll hear David Novak's answers to: What is your take on how to handle business relationships with close friends … ? Are there certain boundaries you have to have to maintain the friendship while also working together? What can other leaders learn from Rory's approach to goal setting? How do leaders find the b…

1
Rory McIlroy, Professional golfer – Be open-minded 51:49

2M ago51:49

51:49

Is it a sign of weakness to change your mind? Sure, leaders need to have the courage of their convictions. But often, good leadership means hearing others’ perspectives and letting your perspective evolve as you get more information. Nobody understands that better than professional golfer Rory McIlroy, who, like all pro players, has had to navigate…

1
419: The Fundamentals of Great Leadership with Mark Miller, former VP of High-Performance Leadership at Chick-fil-A and WSJ bestselling author 45:34

2M ago45:34

45:34

Mark Miller is a Wall Street Journal and international best-selling author with over one million books in print in more than twenty-five languages. He is a storyteller, photographer, lifelong learner, and the embodiment of a servant leader. For almost 45 years, he was the Vice President of High-Performance Leadership at Chick-fil-A, and today, Mark…

1
3 More Questions (Val Ackerman) with David Novak and Koula Callahan 9:21

2M ago9:21

9:21

On this episode of 3 More Questions, you'll hear David Novak's answers to: Can you explain what you mean when you say “involving others” is a key pillar in your leadership framework? What would you say to leaders who are tasked with recruiting people when their organization might not be performing at its potential? What are the things YOU focus on …

1
Val Ackerman, Commissioner of the Big East Conference – Respect your team 50:42

2M ago50:42

50:42

If you want to accomplish something big, you won’t get very far without a team. And Val Ackerman knows a LOT about the power of teamwork. She’s the Commissioner of the Big East Conference and one of the executives behind the iconic “Dream Team” at the ‘96 Olympics. She was also the first-ever President of the WNBA. And as the new WNBA season tips o…

1
418: How to Market Effectively Without Third-Party Data with Jeremy King, Founder and CEO at Attest 44:38

2M ago44:38

44:38

Jeremy King is an ocean creature enthusiast as well as the founder and CEO of Attest, a highly successful consumer research SaaS company. Jeremy started his career as a scientist, focusing on genetics, ecology, and animal behavior. He worked for McKinsey & Company for nine years and holds an MBA from Harvard Business School. Attest has headquarters…

1
3 More Questions (Bill Mudd) with David Novak and Koula Callahan 11:23

3M ago11:23

11:23

On this episode of 3 More Questions, you'll hear David Novak's answers to: How do you lead in rooms where the people you're talking to know more about a subject than you? What kept you up at night when you were running a massive business at Yum! Brands with 1.5 million employees? What do you think of Bill's thoughts about innovation and galvanizing…

1
Bill Mudd, President & COO at Churchill Downs – Operations are key to customer experience 47:54

3M ago47:54

47:54

What does it take to create a memorable customer experience? A lot of leaders think it’s just about branding and customer service, but they’re missing an important piece of the puzzle In this episode with Churchill Downs COO Bill Mudd, you’ll see how the right operational processes and systems are key to wowing your customers. You’ll also learn: Ho…

1
417: How to Improve Customer Engagement and Rethink Your Channel Mix with Spencer Burke, SVP of Growth at Braze 38:28

3M ago38:28

38:28

Spencer Burke is a girl dad to two young daughters, an experience that has helped him hone the patience and listening skills he needs as the senior vice president of growth at Braze. Spencer got his master's degree in information systems from the London School of Economics and started his career at PwC as a management consultant before joining Braz…

1
3 More Questions (Hal Rosenbluth) with David Novak and Koula Callahan 12:27

3M ago12:27

12:27

On this episode of 3 More Questions, you'll hear David Novak's answers to: What process did you use when you had 1.5 million employees across the world to ensure your cultural values were implemented globally? How do you know when it’s time for someone to move on … or if they just need a bit of coaching to get back on track? What would you say to l…

1
Hal Rosenbluth, Chairman & CEO of New Ocean Health Solutions — Challenge the status quo 46:05

3M ago46:05

46:05

It’s risky for leaders to be too content with the status quo. If you’re not pushing forward, then you’re probably missing opportunities and failing to spot threats. In this week’s episode, see what it looks like to challenge the status quo by learning from Hal Rosenbluth. He’s currently the Chairman & CEO of New Ocean Health Solutions, and he’s bui…

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