Today’s episode is all about how you can release the brakes on your business using an amazing technique called The Theory of Constraints which helps you figure out just what’s holding your business back and what you can do to really kick it up to the next level. You’ll find out… How to find where the constraints (brakes) are in your business and ho…

OMG, everybody! - There is light at the end of the 2020 tunnel and it turns out not to be another train! In this episode, Ed and Jed talk through what's happening to the global markets and why there is so much to be hopeful about. We'll find out why we're on the brink of boomtime! Also, Jed inadvertently phones the emergency services once again und…

In today's episode, Ed and Jed discuss the thorny problem of communication in business - the who, what, how and why of getting people to listen to your message. The rarely used trick to get your customers to listen to you. HINT - Empathy! The lesson of the Goose and the Golden Egg. What we can learn from the story of clam chowder and how it ruined …

In this episode, Ed and Jed talk about how knowing the numbers can help your business thrive even when the times are tough. Here's just a taster of what we're covering. (And the number of food references is purely a coincidence!) Why sausages and your car are critical to your business's survival. Ed shows us how 'chunking' in your business enables …

Welcome to Episode 5 of Mindset Marketing Money. Businesses often become confused between what customers need and what they want. One of these is the REAL motivator for sales the other is not. We discuss which of these you should focus on and why. Plus we'll show you how you to get more customers by appealing to people's hearts, not their heads and…

Customers are behaving differently. Their buying habits have changed so how do we keep them buying from us? The best way is to show them your VALUE. In today's episode, Ed & Jed discuss: How to get your customers to identify the value in your business so you can sell more How and when to communicate with your customer for maximum sales effect Using…

Keeping them happy is your No 1 priority but the new challenge is that their buying behaviour has just dramatically shifted. Ed and Jed talk through what you can do to make sure the 'shift' is to your advantage. In today's episode, Ed and Jed discuss: The NEW customer behaviour How you should communicate with your customers so they keep coming back…

The global pandemic has created one of the biggest disruptions to our lives in living history. But it's not the first time and it won't be the last. In today's episode, Ed & Jed discuss: What history can teach us about how disruption creates innovation and how innovation creates disruption. Why fear is normal during a disruption but the future is b…

Welcome to episode 1 of Mindset Marketing Money. If you're a business owner or just fascinated by business then you've tuned into the right podcast because today we're talking about the global financial picture, the impacts on business and what you can do to help protect yourself from the effects. We'll answer the burning questions of the moment in…