This is a space where we will have conversations on all of the things - like business, wellness, motherhood, social activism...and so much more.. Come prepared with an openness to learn, grow, and expand yourself a little bit further with each topic we discuss. Thank you for joining us today! // Hosted by Jordan Lang
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TL;DR: Secrets to Scaling Your E-commerce Brand Podcast Hosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including: Paid Advertising: Master the art of paid ads across platforms. Creative Strategy: Unlock innovative approaches to marketing. TikTok Shop & Ads: Explore the potential of TikTok for e-commerce. Facebook Ads: Leverage Facebook's vast network for your brand. Influencer Outreach: Harness the power of influencer marketing. Real Successes & F ...
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Jordan Sorcery speaks with some of the most influential games designers, writers, and artists from the history of Games Workshop, Warhammer, and the wider tabletop gaming industry.
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Let's Talk About That! With Larry Saperstein and Jacob Bellotti
Larry Saperstein and Jacob Bellotti
Are you ready to talk about THAT??? Each week, power-couple Larry Saperstein and Jacob Bellotti unpack pop culture, talk to their celebrity friends, and keep you updated on the most important topics in the world! Follow us on Instagram and TikTok! https://www.instagram.com/letstalkaboutthatpod/ https://www.tiktok.com/@letstalkaboutthatpod?lang=en Watch us on Youtube! https://www.youtube.com/@letstalkaboutthatpod Questions or Business Inquiries? Email us at letstalkaboutthatpod@gmail.com ‘Let ...
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A podcast between two avid readers in which the topics are chosen from the book jar! Episodes are released every two weeks. Send us your topics to have them added to the jar.
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Game designer Eric Lang interview. The man behind the FFG games Warhammer: Chaos in the Old World, Warhammer: Invasion, and Warhammer 40,000: Conquest, the CMON games Cthulhu: Death May Die, Rising Sun, Ankh, and Blood Rage (with artist Adrian Smith, and most recently Life in Reterra from Avalon Hill joins me in conversation. Eric talks about how h…
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Ep 578: How To Scale An Irish Whiskey Brand with Aidan Mehigan, Natterjack Irish Whiskey
43:57
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Send us a Text Message. Exploring ways to adapt to health-conscious trends without compromising the whiskey-making process, acknowledging the rise of the sobriety movement, and promoting conscious drinking. In this episode, Jordan West sits down with guest Aidan Mehigan, the founder of Natterjack Irish Whiskey, they get into the captivating world o…
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Ep 577: Is Meta Dead For Ecommerce In 2024?
10:29
10:29
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Send us a Text Message. Uncover the power of data providers and event quality matching in driving results. I delve into practical, hands-on strategies to optimize your Meta advertising campaigns.Understand the value of working with an agency to test scalable ideas and drive incrementality. Gain insights on leveraging Google for adjacent category se…
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Ready, set, Serhant! The boys sit down with Owning Manhattan star, top New York real estate agent, and Jacob’s former coworker, Jordan March! They’re talking all about being on a hit Netflix show, real estate, and the best eateries in NYC! Oh, you wanted a New York episode? This one’s for you! Are you ready to talk about that?? Follow us on Instagr…
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Game designer James Hewitt interview. James Hewitt designed Warhammer Quest: Silver Tower, Horus Heresy: Betrayal at Calth, Gorechosen, and more at Games Workshop. At Mantic he worked on Dreadball and Hellboy, and across an incredible career he has designed and developed great games at some of the biggest companies. Most recently he has taken on a …
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Ep 576: AI + E-commerce Marketing in 2024 - What Actually Works with Jordan West
13:30
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Send us a Text Message. Discover the practical steps to leverage AI in your workflows, freeing up your valuable time and empowering you to focus on the human touch that truly matters in marketing. Learn how AI-enabled tools can rapidly analyze competitors' websites, extract emotional themes from customer reviews, and take your brand to new heights.…
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Biggest Bookish Pet Peeves | A Feather So Black, Wheel of Time & Many More
57:14
57:14
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All the things that make us cringe, gag, and recoil away from a book within an instant. From abhorrent stickers on book covers to the worst plot devices we've ever read, this week Megan and Marissa discuss their biggest book pet peeves. Marissa also shares an embarrassing reader faux pas she committed and Megan pretends she's very much over it. As …
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Ep 575: MMM vs Attribution Software - Which Works Better? with Jordan West
9:13
9:13
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Send us a Text Message. The transformative impact of these advanced tools, you're invited to an eye-opening journey. Imagine harnessing the potential to make informed decisions that drive efficiency and unlock your brand's scalability potential. In this episode, Jordan West shares the intricate world of attribution and mixed media modeling. He addr…
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In this episode, the boys talk about John Williams at the Hollywood Bowl, their musical history, and the recent EMMY nominations! Are you ready to talk about that?? Follow us on Instagram and TikTok! https://www.instagram.com/letstalkaboutthatpod/ https://www.tiktok.com/@letstalkaboutthatpod?lang=en Watch us on Youtube! https://www.youtube.com/@let…
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Ep 574: Creative Testing Done Right with Jordan West
9:58
9:58
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Send us a Text Message. The pivotal importance of capitalizing on successful content, rather than constantly seeking new creative avenues. It's time to shift gears and focus on amplifying what truly works for your brand. Imagine turning one extraordinary piece of creative into a multitude of powerful hooks, each serving as a catalyst for engagement…
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Ep 573: Micro Influencers vs Macro Influencers - What Drives Ecommerce Revenue In 2024 with Danil Saliukov, Insense Pro
38:09
38:09
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Send us a Text Message. The importance of human connections and personalized interactions in influencer marketing is underscored, highlighting the need for fair compensation for creators and the value of simplifying and streamlining influencer marketing processes. In this episode, Jordan West with Danil, CEO and co-founder of Insense Pro, to dive d…
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Get in loser! The boys sit down with Mean Girls choreographer, comedian, and social media star, Haley Fitzgerald! They’re talking all things being funny online, existential crises, and Haley’s haunting experience! Are you ready to talk about that?? Follow us on Instagram and TikTok! https://www.instagram.com/letstalkaboutthatpod/ https://www.tiktok…
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Anthony Epworth | Games Workshop Master Caster
1:00:01
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An often under sung, but utterly essential role for any miniature manufacturer is that of the mould-maker and miniature caster. Working with highly technical materials and technologies Anthony Epworth has been at the cutting edge of the art and science of miniature making since joining Citadel in the 80s. Sharing stories about his time at Citadel a…
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Ep 572: Why Every Store Needs A CAPI Connector with Yiqi Wu, Aimerce
38:00
38:00
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Send us a Text Message. Uncovered the issue of double reporting for add-to-cart events, the impact on data accuracy, and ultimately, the erosion of trust in the platform. A glimpse into the challenges of measuring return on ad spend (ROAS) when running before-and-after comparisons becomes challenging due to changes in data tracking. In this episode…
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In this episode, the boys talk about theme parks, Doctor Who, Jacob’s toilet, and everything to fulfill your true nerdy fantasies! Are you ready to talk about that?? Follow us on Instagram and TikTok! https://www.instagram.com/letstalkaboutthatpod/ https://www.tiktok.com/@letstalkaboutthatpod?lang=en Watch us on Youtube! https://www.youtube.com/@le…
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Ep 571: The Shopify Summer Update - What Matters To You with Jordan West
15:07
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Send us a Text Message. The new combined listings app allows plus stores to create combined product listings from the admin, providing more flexibility and merchandising options. Delve into the new feature that empowers customers to choose shipping options for split orders, providing greater flexibility and an enhanced customer experience. In this …
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Ronin is a Mork Borg compatible RPG that brings the samurai and yokai of mediaeval Japan to life on the table top. Featuring stunning, high energy, high octane art and graphic design, and a solid fast paced ruleset it is no surprise that the game, and its publisher - Slightly Reckless Games - are building a following. I got the chance to sit speak …
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In this episode, the boys sit down with star of The Descendants: Rise of Red on Disney+, music artist, and Larry’s co-star on HSMTMTS, Kylie Cantrall! They’re talking all things getting your own doll, TikTok trends, and Kylie’s new song! Are you ready to talk about that?? Follow us on Instagram and TikTok! https://www.instagram.com/letstalkabouttha…
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Alan and Michael Perry were some of the earliest sculptors at Citadel and they helped to define the look and feel of Warhammer as it evolved from the very beginning. Their work on the Empire informed the distinctive historically influenced uniforms, they created the Goblin Fanatics, and they designed some of the greatest models, units, and armies i…
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Ep 570: The Best TikTok Shop Alternative Strategy In 2024 with Jordan West
10:59
10:59
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Send us a Text Message. A strategy that involves using affiliate traffic from Amazon affiliates to direct traffic to Amazon listings instead of using TikTok shop. This can lead to increased sales, improved product relevance for specific keywords, and enhanced brand visibility. In this episode, Jordan West gets into a little hack that's been making …
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Reading Challenges: Everything We Love & Everything We Don't | Crossroads of Twilight, Yellowface, Funny Story & More
45:35
45:35
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Anybody up for a challenge? Reading challenges are popular across TikTok, StoryGraph, and pretty much anywhere you find readers. Megan and Marissa give their thoughts on reading challenges – which ones they love and which ones they can't quite get into. Megan compares reading challenges to playing the Sims and Marissa changes her opinion quickly as…
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Ep 569: Facebook Ads Attribution Settings - Which One Is Right For My Brand? with Jordan West
12:05
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Send us a Text Message. Uncover the power of data-driven decisions in ad campaigns. Dive into the art of testing and learning different attribution windows on Threads for exponential growth. From 1-day click to 28-day click, understanding the right attribution settings is pivotal for maximizing ad effectiveness. In this episode, Jordan West walks t…
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In this episode, the boys talk about the song of the summer, Jacob’s career journey, their favorite summer activities, and WeHo pride! Are you ready to talk about that?? Follow us on Instagram and TikTok! https://www.instagram.com/letstalkaboutthatpod/ https://www.tiktok.com/@letstalkaboutthatpod?lang=en Watch us on Youtube! https://www.youtube.com…
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Tim Pollard | Warhammer Art Commissioner
1:09:31
1:09:31
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Former Games Workshop assistant art director Tim Pollard joins me to talk about the 80s and 90s under Bryan Ansell, posing for art by Warhammer legends, the reaction to 40k in the studio, writing and publishing the legendary lost GW newsletter Black Sun, the period that John Blanche and Dave Gallagher paid with original art works to lodge in his sp…
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Ep 568: How To Build An Community For Your E-commerce Brand 2024 Edition with Jordan West
15:07
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Send us a Text Message. Community unlocks a whole new realm of relationships beyond the purchase. It's where your brand becomes woven into the fabric of people's lives, resonating not just as a product, but as an irreplaceable part of who they are. In this episode, Jordan West gets into the world of community building in 2024 and beyond. He shares …
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Ep 567: My Biggest E-commerce Founder Mistake (Learn From My Failure) with Jordan West
13:04
13:04
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Send us a Text Message. The importance of keeping operational expenses in check - a critical piece of advice for any e-commerce entrepreneur striving to build sustainable, long-term success. The lessons are hard-learned, but the potential for growth, resilience, and smart decision-making shines through every word. In this episode, Jordan West gets …
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Ep 566: The One App Every E-commerce Store Needs with Sam Barati, Tapcart
32:09
32:09
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Send us a Text Message. Integrating a mobile app with community engagement can aid in providing early access and gated launches. Mobile apps provide repeat awareness and a more direct and engaging relationship between brands and consumers. In this episode, Jordan West and Sam Barati from Tapcart, a leading mobile app company. Get ready to dive into…
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In this episode, the boys sit down with famous queer magician and Magic Castle resident, Day Mori! They’re talking all things illusions, the Magic Castle, Dua Lipa, and Penn and Teller! Are you ready to talk about that?? Follow us on Instagram and TikTok! https://www.instagram.com/letstalkaboutthatpod/ https://www.tiktok.com/@letstalkaboutthatpod?l…
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Dr Gary Colman has helped to found a new charity that is making use of tabletop gaming to help vulnerable individuals through shared co-operative experiences, collaborative storytelling, and the rolling of many dice! We talk about Gary’s own history with roleplaying, how he came to tabletop gaming as a therapeutic offering, setting up the charity G…
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Ep 565: Live From SubSummit - How To Make A Million Dollars On TikTok with John Roman, Battlbox
28:50
28:50
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Send us a Text Message. The significance of establishing recognition and brand presence with retail partners and direct-to-consumer sales, and the use of technologies like dream cell technology for product personalization. Understanding the challenges of a hybrid business model is crucial, and finding partners who understand this is essential. In t…
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Let's Talk About BookTok 2.0 W/ Alix Calfa | Sarah J. Maas, Colleen Hoover, Robert Jordan, And More
1:03:32
1:03:32
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Alix Calfa joins us for a surprise guest episode! Marissa and Alix discuss BookTok – and, in fact, all things about books online. The readers tackle discussing good recommendations and poor ones, as well as some of the more popular BookTok books and whether they are worth the read. As always, we start the podcast with some of our more recent reads.…
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In this episode, the boys unpack the Cheesecake Factory, a pop culture moment, the best store in the world, and Larry’s comedy show! Are you ready to talk about that?? Follow us on Instagram and TikTok! https://www.instagram.com/letstalkaboutthatpod/ https://www.tiktok.com/@letstalkaboutthatpod?lang=en Watch us on Youtube! https://www.youtube.com/@…
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Ian Watson | 40k Author & Kubrick Screenwriter
1:02:49
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Ian Watson is the original author for the 40K universe. Hired by Bryan Ansell to write science-fiction stories for his beloved settings, Watson was responsible for creating the Inquisitor trilogy featuring Draco, Meh'Lindi the assassin, and Grimm the Squat, as well as for writing the long verboten novel Space Marine. Watson also worked with legenda…
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Johnny Fraser-Allen | Star Wars & The Gloaming
1:34:06
1:34:06
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Johnny Fraser-Allen joins me to talk about his new Dungeons and Dragons campaign setting The Gloaming, creating some of the most movie accurate Star Wars gaming tables, and the work of building an entire fantasy world from literally the ground up! A world renowned concept artist and sculptor Johnny Fraser-Allen has worked extensively in Hollywood w…
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In this episode, the boys sit down with TONY Nominee, star of Prom Dates on Hulu and Larry’s co-star on HSMTMS, Julia Lester! They’re talking all things High School Musical: The Musical: The Series, filming in Syracuse, and TONY Award fashions! Are you ready to talk about that?? Follow us on Instagram and TikTok! https://www.instagram.com/letstalka…
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Ep 564: How To Sell High Ticket Items With DTC And A Sales Team with Lisa Tan, Reverie
30:15
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Send us a Text Message. The significance of establishing recognition and brand presence with retail partners and direct-to-consumer sales, and the use of technologies like dream cell technology for product personalization. In this episode, Jordan West and Lisa Tan from Reverie, a sleep technology company specializing in adjustable bases and customi…
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Steve Jackson and his company Steve Jackson Games have been at the heart of the tabletop industry since its earliest days. At Metagaming Concepts Jackson pioneered the micro-game, an efficient multiplayer gaming experience like OGRE that fit in a small polythene bag. After founding his own company Jackson went on to develop classics like Car Wars, …
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Our Favourite – And Most Remarkable – Bookmarks | Bookmarks, Notation, Dog-Earring, And More
51:37
51:37
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Do you use bookmarks? Marissa and Megan discuss the most remarkable bookmarks they've had over the years. From American one-dollar bills to a leather marker with a flower that seems one petal short, both readers talk about whether or not they use them, what will count as a bookmark, and whether dog-earring is ever an option. We start the podcast wi…
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George Yurchak | Frontier Wargaming's Competitive Gamer
42:20
42:20
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George Yurchak has long been a hobbyist and a member of the Latvian competitive 40k team, and those experiences have helped him to found his own gaming accessory company - Frontier Wargaming. Frontier produce high end paint cases and hobby decks and George and I chat about how and why he started the company, his experience playing competitive 40k, …
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In this episode, the boys unpack Larry’s New York adventure, Jacob’s book, the deal with AI, professional wrestling, and Larry’s birthday celebration! Are you ready to talk about that?? Follow us on Instagram and TikTok! https://www.instagram.com/letstalkaboutthatpod/ https://www.tiktok.com/@letstalkaboutthatpod?lang=en Watch us on Youtube! https:/…
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Ep 563: 2024 Organic Content Hacks From Ecommerce Brands with Natasha Chilcott, Marr Media Group
37:46
37:46
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Send us a Text Message. Integrating successful organic content into paid campaigns and aligning ads with organic content that performs well on social media. Using organic content to bring people into the brand's sphere of influence and position the brand attractively before using ads. In this episode, Jordan West and Natasha Chilcott, a seasoned ma…
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Bill Making Stuff | Crafting Kitbashing YouTuber
51:11
51:11
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Bill Making Stuff is a phenomenally creative YouTuber who manages to take everyday household items and craft miniatures, terrain, and entire wargame worlds out of nothing. With an artistry that is unmatched on the platform Bill crafts not just models but entertaining and hilarious videos. We talk about the world of crafting, the work of YouTube, th…
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Adam Clarke | Warhammer Citadel Sculptor
1:03:56
1:03:56
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Former Citadel sculptor Adam Clarke Joins me in conversation to talk about the Citadel sculptor training programme, what it was like working in the studio, the process of working with green stuff, and his career making freelance miniatures for Privateer Press, before founding his own company Black Scorpion Miniatures. Adam Clarke has worked on some…
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Ep 562: Email Apocalypse - Here’s What You Can Do with Michael Diesu, Revenue Roll
23:31
23:31
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Send us a Text Message. We uncovered some game-changing insights about the upcoming changes in email marketing regulations and learned about a cutting-edge approach to capturing anonymous website visitors' email addresses without compromising your domain's reputation. In this episode, Jordan West and Michael Diesu gets into the upcoming changes in …
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In the premiere episode, the boys unpack details about themselves, a recent trip they took, insider High School Musical tea, the deal with starting a podcast, and some grandma drama! Are you ready to talk about that?? Follow us on Instagram and TikTok! https://www.instagram.com/letstalkaboutthatpod/ https://www.tiktok.com/@letstalkaboutthatpod?lang…
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Ep 561: 2024 Influencer Tech Stack For Ecommerce Brands with Jordan West
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Send us a Text Message. The game-changing influencer tech stack that's reshaping the way brands like yours approach influencer marketing. This is not your typical influencer marketing spiel; it's a cutting-edge strategy that's ushering in a new era of social commerce and customer engagement. In this episode, Jordan West gets into the evolving lands…
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Jervis Johnson | Warhammer & Blood Bowl Designer
1:11:14
1:11:14
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I am joined in conversation by the unparalleled Games Workshop legend, games designer Jervis Johnson. We talk about a 40 year career creating, refining, and contributing to almost every Games Workshop game worth playing! From Blood Bowl to Epic, Warhammer Fantasy to Warhammer 40k, Advanced Heroquest to Advanced Space Crusade, Warhammer’s End Times …
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Ep 560: Facebook Ad Problems Part 4 - The Ideal Campaign Structure with Jordan West
12:46
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Send us a Text Message. The crucial topic of ad account structure for your e-commerce brand. Key insights on letting AI do its job, the importance of dynamic creative testing, and why broad targeting is the way to go. Remember, single campaign focus is vital, and using the 3-2-2 method for ad combinations is a game-changer. In this episode, Jordan …
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Top Tips to Getting Out of A Reading Slump | Book Clubs, Reading Challenges, DNF-ing & More
49:14
49:14
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Slumps suck. Reading slumps extra suck. Every avid reader has been through one reading slump or another and, while sometimes they are inevitable, there are some ways to get through them without losing your mind. Marissa and Megan discuss their experiences with their own reading slumps, and all the top tips they have to prevent them. From reading ch…
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Ep 559: Facebook Ad Problems Part 3 - Uncovering Creative Gems In Your Account with Jordan West
16:13
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Send us a Text Message. Encouragement to stay up-to-date on industry trends and embrace a high performance culture based on metrics and performance. The significance of trusting the algorithm and allowing it to allocate ad spend, and encourages the use of psychology-based creative and continuous improvement strategies. In this episode, Jordan West …
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