show episodes
 
Get ready to embark on an exhilarating journey with host John Bertino, the brilliant mind behind The Agency Guide (TAG), as he unveils the coveted secrets to success in various industry verticals—one niche at a time! Welcome to the Niche Marketing Podcast, where each series immerses you in a distinct industry vertical, exposing the game-changing strategies and tactics employed by true experts in their respective fields. Whether we're unraveling the mysteries of marketing a real estate busine ...
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The Generosity Now Podcast is dedicated to inspiring generosity and promoting whole life stewardship among followers of Christ. We share stories of individuals and organizations doing great work in our community and around the world. Our goal is to provide practical insights and tools to help listeners make a positive kingdom impact with their resources. Whether you want to become a better wealth manager, overcome challenges in deploying large sums of money, or align with your family values, ...
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show series
 
Barry and Linda Rowan share their personal journeys of faith, exploring the intersection of work and spirituality. They discuss the importance of finding meaning in work, the power of surrender, and the role of generosity and stewardship in their lives. Barry introduces his book, 'The Spiritual Art of Business,' which aims to help individuals disco…
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On this episode, Eric and Laurie interview Jeff Shafer, CEO and co-founder of Common Good Capital. They discuss impact investing and how aligning investments with values can make a positive impact on people's lives. Jeff shares his personal journey and how a back surgery and subsequent crisis led him to shift his focus to impact investing. He expla…
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Your nonprofit needs an omnichannel marketing strategy to stand out, grow, and thrive. If you want to increase your impact, you are in the right place. In this episode of the Niche Marketing Podcast, host John Bertino and Michael Goodrum, Director of Client Services at Community Boost in San Diego, have a detailed conversation about: split testing …
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Are you looking to refine your nonprofit communications strategy and make a greater impact? In this episode of the Niche Marketing Podcast, host John Bertino and Rick Cohen, Chief Communications Officer for the National Council of Nonprofits, explore the critical elements of effective communications strategy for nonprofit organizations, including: …
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In this final episode of our summer series, we wanted to feature a phenomenal conversation Eric and Laurie had with Entrepreneur, Speaker, and author Pete Ochs. They discuss four simple but powerful principles that bear on creating Economic, Social and Spiritual Capital. When brought together they result in a High Impact LIFE About Pete Pete Ochs i…
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Continuing in our summer series, We highlight a a phenomenal conversation with entrepreneur and faith based investor, Greg Lernihan about redemptive investing. About Greg Greg is committed to making a positive difference in the lives of others and has refocused his life with this purpose. As a faith based investor, Greg dedicates his time and talen…
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Continuing in our summer series, we wanted to re-engage this episode Mike Scheid, the Executive Director of the Community Impact Fund. The Community Impact Fund offers impact loans to individuals and families in need, providing a lifeline for those struggling to make ends meet. Mike shares his personal journey and how it has shaped his passion for …
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As we continue our summer series, producer Jonathan Collier introduces Impact Investor and International Development Professional, Dana Wichterman. Dana joins Eric and Laurie, and shares her journey of generosity and stewardship, highlighting significant inflection points and the impact of impact investing. She emphasizes the importance of sharing …
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On todays episode in our summer series, Eric and Laurie sit down with kingdom serial entrepreneur Chad Roach for a great conversation about business, Kingdom economics, and the ministry of business. About Chad Homeschooled his entire life, Chad graduated at the age of 16. For his higher education, Chad studied at Oak Brook College of Law and was me…
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In this episode, Eric and Laurie interview Ross Chapman and Bob Larkin from Denver Institute for Faith and Work. They discuss the organization's mission to help people connect their faith and work, and the importance of bringing hope and life to their communities through their daily work. They also highlight Denver Institute's programs and initiati…
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Continuing in our summer series, Eric and Laurie interview Jeff Waldron, a complex gift attorney with the National Christian Foundation (NCF). They discuss the power of asset-based giving and the various tools available for charitable giving. Jeff shares his personal journey of generosity and stewardship and how it led him to join NCF. They explore…
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Welcome back to the Generosity Now podcast! As we continue our summer series, producer Jonathan Collier introduces international business leader John Halverson, a seasoned expert in investing, development, and strategy consulting. John shares his inspiring journey from working with Cargill and Land O'Lakes to leading impactful investments in East A…
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Aalap Shah from 1o8 Agency shares insights on Amazon marketing for food and beverage consumer products, highlighting essentials such as account setup, brand registry, and A+ content. He stresses strategic product planning and starting with DTC before expanding to Amazon, emphasizing long-term success. Strategies for enhancing product listings, util…
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Eric and Laurie are joined by Tim Macready for a conversation about faith-aligned investing. Tim shares his journey from managing a billion-dollar pension fund in Australia to establishing Brightlight in the US, aiming to bridge the gap between investors' values and their portfolios. We explore the challenges and rewards of integrating faith with f…
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On this weeks episode, we kick off or summer series highlighting some of our favorite episodes from season two. Eric and Laurie interview Shannon Hawkins Morris, Vice President of Helping Hands. They discuss the history and purpose of Helping Hands, a ministry that provides financial assistance to individuals and families in need. Shannon shares ex…
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In this episode, Eric and Laurie wrap up Season 2 of the Generosity Now podcast by highlighting some of their favorite episodes. They express gratitude for the podcast's global reach and encourage listeners to share their favorite episodes with others. The highlighted episodes include discussions on inheriting wealth, setting a financial finish lin…
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On this episode, Eric and Laurie are joined by Andrea and Haril Kazindra, co-founders of Musana, along with Sam Mitchell, a supporter of Musana. Andrea and Haril share their journey of starting an organization in Uganda to lift children out of poverty. They discuss the importance of using business to make a positive impact and the shift from tradit…
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Josh Roush, CEO of Movetic, shares effective social media strategy for food and beverage brands, emphasizing the need to understand a brand’s ethos to connect with consumers authentically. He highlights the role of storytelling, branding, and creating a unique vibe in resonating with target audiences. Josh explores the benefits of working with nich…
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In this episode, Eric and Laurie sit down with Josh and Kaitlin Saenz to discuss the importance of cultivating a lifestyle of generosity and whole-life stewardship with our children. Josh and Kaitlin share their journey from youth ministry to running a donor development organization, all while homeschooling their two boys. About Josh and Kaitlin Jo…
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In this episode, Eric and Laurie are joined by finance author and speaker, Matt Bell. Matt discusses the importance of teaching children about money and generosity. Matt shares his personal journey of financial struggles and how it led him to a saving relationship with Christ. They discuss practical skills for teaching kids about money, such as ear…
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Packaging expert Jenn David Connolly explains how design affects food marketing using case studies like Cooper Street Cookies and Vevan, emphasizing the significance of cohesive branding and innovative design in driving consumer appeal and market growth. By strategically upgrading packaging elements while maintaining brand recognition, Jenn vividly…
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In this conversation, Eric and Laurie, are joined by Helen Young Hayes, the founder and CEO of Activate Work. Helen shares her remarkable journey from being the daughter of Chinese immigrants to becoming a top portfolio manager and surviving the catastrophic United Flight 232 crash. She reveals the profound spiritual experiences that led her to ree…
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Looking to scale a food brand? Amy Zitelman, CEO and Co-founder of Soom Foods, a tahini company, stops by to share Soom's journey from a kitchen startup to a widely distributed product. We focus on innovative marketing strategies, Amazon marketing, rebranding, and navigating the competitive retail landscape. Amy emphasizes consumer education, versa…
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In this conversation, Eric and Laurie are joined by George Duffin, the Director of Charitable Gift Annuity Services at the National Christian Foundation (NCF). They discuss the concept of charitable gift annuities and how they can be a valuable tool for individuals and organizations in their giving strategies. George explains that a charitable gift…
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On this episode, Eric and Laurie sit down with Jeff Haanen, founder of the Denver Institute for Faith and Work, about the holistic message of generosity.They discuss the unintended consequences of a stewardship mentality, the importance of receiving God's generosity, and how generosity can be expressed through work and investing. Jeff emphasizes th…
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In this episode, Eric and Laurie interview Jeff Shafer, CEO and co-founder of Common Good Capital. They discuss impact investing and how aligning investments with values can make a positive impact on people's lives. Jeff shares his personal journey and how a back surgery and subsequent crisis led him to shift his focus to impact investing. He expla…
  continue reading
 
Ted Passon, co-owner of All Ages Productions, shares insights on storytelling in video production, emphasizing the impact of authentic brand narratives and visuals in enhancing a brand's message. Ted highlights the value of bold aesthetic choices and collaboration with artists for compelling content and stresses the importance of thorough preparati…
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On this episode, Eric and Laurie are joined by Pete Gazlay. Pete shares his journey of faith, entrepreneurship, and generosity. He grew up in a middle-class family and came to know Jesus at the age of 17. Pete and his wife Linda started a commercial cleaning business called Total Facility Care, which grew over the years. In 2020, they went through …
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On this episode, Eric and Laurie are joined by Cody and Kealan Hobelmann. They discuss the concept of setting a financial finish line and the impact it can have on one's life. They share their personal stories of faith, generosity, and stewardship, and how these principles have shaped their financial decisions. The conversation also touches on the …
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What’s the secret to influencer marketing, PR, and getting earned media for food brands and beverage brands? In an exclusive interview with Bill Southard, we look at real examples and specific tactics to leverage micro-influencers, PR campaigns, in-person product sampling, earned media from traditional media sources, and more to grow your food or b…
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In this episode, Parker Samelson and Molly Cipiti join Eric and Laurie for a discussion on next-gen involvement in philanthropy and investing. They also share their backgrounds, faith journeys, and the impact of generosity in their lives. The conversation highlights the unique characteristics of the Zillennial generation and their interest in impac…
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In this episode, Eric and Laurie interview Aimee Minnich, co-founder and general counsel for the Impact Foundation. They discuss Aimee's journey and career arc, the success of the Impact Foundation, investment opportunities and success stories, challenges and lessons learned, and the principle of gleaning. They also explore who the typical impact i…
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How can you (1) get retailers to stock your food and beverage products and (2) market your new food brand to stand out on the shelf? If you’re looking for proven, tactical strategy on retail promotion for food and beverage products, listen now! Angela Rakis, our guest expert, is a seasoned brand strategist and retail marketing expert. She shares va…
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In this episode of the Generosity Now podcast, Eric and Laurie interview Paul Bolte from TrustBridge Global. They discuss the challenges of international giving and how TrustBridge Global provides a solution for donors who want to give to charities outside of the US. Paul shares his personal journey of faith and the importance of generosity and ste…
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In this episode, Eric and Laurie interview Mike Scheid, the Executive Director of the Community Impact Fund. The Community Impact Fund offers impact loans to individuals and families in need, providing a lifeline for those struggling to make ends meet. Mike shares his personal journey and how it has shaped his passion for helping others. He explain…
  continue reading
 
Does food packaging design really matter? In this episode, we explore the world of packaging in marketing food and beverage products with James and Paul from DePersico Creative. We discuss on-package messaging, brand positioning, design considerations, getting products on store shelves, and more! Through their expertise and insightful examples, we …
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In this episode, Eric and Laurie interview Shannon Hawkins Morris, Vice President of Helping Hands. They discuss the history and purpose of Helping Hands, a ministry that provides financial assistance to individuals and families in need. Shannon shares examples of projects they have supported, such as providing shoes for children in low-income scho…
  continue reading
 
In this week's episode of the Generosity Now podcast, Eric and Laurie interview Jeff Waldron, a complex gift attorney with the National Christian Foundation (NCF). They discuss the power of asset-based giving and the various tools available for charitable giving. Jeff shares his personal journey of generosity and stewardship and how it led him to j…
  continue reading
 
In this episode, Eric and Laurie interview Ross Chapman and Bob Larkin from Denver Institute for Faith and Work. They discuss the organization's mission to help people connect their faith and work, and the importance of bringing hope and life to their communities through their daily work. They also highlight Denver Institute's programs and initiati…
  continue reading
 
Want retailers to stock and sell more of your food products? From seductive packaging to captivating storytelling, discover the secrets of marketing to retailers in the food industry with food and beverage expert Jean-Marc Demers. Uncover the art of out-of-store engagement, localized advertising, and the power of public relations in this enlighteni…
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On this weeks episode, Eric and Laurie are joined by Impact Investor and International Development Professional, Dana Wichterman. Dana shares her journey of generosity and stewardship, highlighting significant inflection points and the impact of impact investing. She emphasizes the importance of sharing generosity stories and provides helpful resou…
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On this weeks episode, Eric and Laurie are joined by international business leadership, and investment expert, Jon Halverson for a look into the world of impact investing and the transformational impact that occurs when businesses thrive in challenging contexts. About Jon Jon has 25 years of experience in international business leadership, investme…
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On this weeks episode, Eric and Laurie are joined by Tim Macready for a conversation about faith-aligned investing. Tim shares his journey from managing a billion-dollar pension fund in Australia to establishing Brightlight in the US, aiming to bridge the gap between investors' values and their portfolios. We explore the challenges and rewards of i…
  continue reading
 
99% open rates are unheard of in the digital age--until now! Enter: IgnitePOST. Perfectly time the writing and sending of a handwritten note that personalizes and enhances the buyer's journey. This effective relationship marketing super strategy can be done, at scale, with robots holding ball point pens that can even mimic your own handwriting. Whe…
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On this weeks episode, Laure and Eric sit down with two-time guest, author, speaker, and wealth advisor, Rachel McDonough for another discussion on the topic of wealth management, specifically the transfer of wealth. Rachel was previously featured on episode 8 and we want to encourage you to go back and give that episode a listen especially if you'…
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On this weeks episode, Eric and Laurie give an overview of the impact that NCF had in 2023 and give insights into how generosity and faithfulness go hand in hand when we seek to have a positive impact on God's Kingdom. It’s been another year of big giving at NCF, and it couldn’t have happened without you, the faithful stewards of God’s resources. I…
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In this season wrap-up episode, Eric and Laurie reflect on their favorite episodes from the inaugural season of the podcast. They discuss the impact of the podcast and the global reach it has achieved. As you listen, we hope you not only enjoy these highlighted clips, but we also encourage you to listen to each episode which you can find linked bel…
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Grow your company’s online presence with the power of SEO and Paid Search in Industrial Marketing. Learn innovative B2B marketing strategies for industrial supply companies, as Justin Smith of Outerbox shares his vast knowledge on specialized keyword research, the intricate dance between SEO and PPC, and the pivotal role of a unique value propositi…
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What if you could harness the power of LinkedIn to supercharge your B2B marketing efforts? Jim Londeree – the COO of Dream Factory, the B2B Content Marketing Agency that's making waves in Orlando, Florida – is on the show to tell us exactly how. Jim gives us a peek into his treasure trove of LinkedIn marketing strategies from managing warm and cold…
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On this episode, Eric and Laurie sit down with organizational leadership expert, and real estate expert, Tony Julianelle for a great conversation about his work with Atlas and how they aim to uplift humanity through their work. About Tony Tony has more than 24 years of executive leadership experience in the real estate industry. Before joining Atla…
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