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Industrial05: Organic SEO and Paid Search in Industrial Marketing Mastery | Industrial Product Marketing Part 5, Justin Smith
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Grow your company’s online presence with the power of SEO and Paid Search in Industrial Marketing. Learn innovative B2B marketing strategies for industrial supply companies, as Justin Smith of Outerbox shares his vast knowledge on specialized keyword research, the intricate dance between SEO and PPC, and the pivotal role of a unique value proposition.
This episode covers:
- Overview of what this episode will cover with Justin Smith
- What is OuterBox and Justin’s role there? Importance of Search Marketing for Industrial Products (and the essential elements of SEO, including site speed and content quality)
- Approaches to Keyword Research in SEO
- Leveraging Paid and Organic Search Marketing
- Importance of Clear Product Page Communication (the power of niche landing pages in driving quality traffic and conversions)
- Google's Potential Ban on AI Content
- Optimizing URL and Content for Search
Search marketing is increasingly important for industrial companies, especially as a younger, tech-savvy generation of owners are stepping into the ring. Justin sheds light on the unique challenges faced by industrial companies and reveals the strategies his agency uses to tackle these obstacles.
Justin shows how you can make your industrial business thrive in the digital world. Watch the full episode below and on YouTube!
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