Standard Deviation Podcast is your go-to resource for navigating a career in digital analytics or technical marketing. Tune in to hear from top industry leaders on how to find success and continue learning in this exciting field.
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Every week we share: - Interviews with the Best Conversion Rate Optimization (CRO) professionals and Experimenters from around the world - Conference sessions / Tutorials Recent recognition: - Top 10% of most followed Podcasts on Spotify
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Black & Published brings you the journeys of writers, poets, playwrights, and storytellers of all kinds to discuss what it means to be a writer, dissect the writing process, and demystify the steps between concept and publication.
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Wherever pop culture and politics collide, Ira Madison III and Louis Virtel are on hand to examine the gorgeous wreckage from their uniquely queer perspective. Each week, our “Princes of Pop Culture” are joined by the likes of Michelle Yeoh, Hunter Doohan, John Boyega, Connie Britton, Gabrielle Union, and Sheryl Lee Ralph to unpack the latest controversies, laude character actress appreciation, and all the shade that’s fit to throw. New episodes drop every Wednesday.
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For over two decades, the ALTdot Comedy Lounge has been Toronto's premiere showcase for local talent and favourite spot for comedians. Located at the world famous Rivoli, the ALTdot encourages alternative, new, and untraditional material in a comfortable, cabaret atmosphere.
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S4E16 - How To Build An Unstoppable Alliance With CX Feat. Courtney Leblanc
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In this episode, senior customer experience leader, Courtney LeBlanc, reveals the ideal partnership between CX and experimenters and shares invaluable insights on:Forging powerful partnerships between CX and experimentersNavigating the daily demands of a CX leaderSimplifying CX workflows with customer insights... and so much more!Don't miss out on …
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Charli XCX's Brat, Kim Kardashian and Chloe Sevigny, & Glen Powell's Rise with Megan Stalter
1:18:30
1:18:30
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Ira and Louis discuss Charli XCX's new album BRAT, Kim Kardashian and Chloe Sevigny's Actors on Actors, Glen Powell's rise to leading man, Sabrina Carpenter's new single, the Practical Magic sequel, and Will Smith's box office return. Plus, Meg Stalter joins to discuss her new film Cora Bora, her theatre nerd roots, and more. Subscribe to Keep It o…
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Transformation Isn't Easy with Maya Golden
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This week on Black & Published, Nikesha speaks with Maya Golden, author of the memoir, The Return Trip. Maya is the founder of the 1 in 3 foundation which provides recovery tools and support for survivors of sexual abuse. An organization she started after she went on her own road to healing through body based therapy that helped her overcome her tr…
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S4E15 - Product Experimentation: How to get Product Managers to Experiment ft. Shagun Aulakh
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How do you get Product Managers to adopt Experimentation? Shagun Aulakh, the Director of Product Management - Experimentation at American Express shares with Rommil here tips. Here are just a few of the takeaways:1- Leadership advocacy is critical for embedding experimentation practices in a highly matrixed organization.2 - Prioritize education and…
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Chromatica, Furiosa, The Fall Guy, & New York Nightflife with LadyFag
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1:25:03
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Ira and Louis discuss Gaga's Chromatica Ball, Jon Lovett on Survivor, Cybertrucks, Scrappy-Doo, and the current state of movies from Furiosa, Garfield, Hitman, to The Fall Guy. LadyFag joins to discuss her New York nightlife origin story and the upcoming LadyLand Festival. Subscribe to Keep It on YouTube to catch full episodes, exclusive content, a…
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Black Women Teach Us with Dr. Jenn M. Jackson
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This week on Black & Published, Nikesha speaks with Dr. Jenn M. Jackson, author of the book, Black Women Taught Us: An Intimate History of Black Feminism. Dr. Jackson (they/them) is a genderflux androgynous Black woman, a lesbian, an abolitionist, and a lover of all Black people, They are an Assistant Professor at Syracuse University in the Departm…
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S4E14 - AI and the Experimentation Lifecycle featuring Joey Herzberg
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In this episode, we have Joey Herzberg who shares his thoughts on how AI fits in the experimentation life cycle, the utility of keeping easily referenced records of test results, and the importance of experimentation strategy with regard to sample ratios.
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The Spine of America with Ashton Lattimore
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This week on Black & Published, Nikesha speak with Ashton Lattimore, author of the historical novel, All We Were Promised. The novel that follows three young Black women in 19th century Philadelphia. One is born free. One is enslaved. And the third is free-ish: she self-emancipated with her father who’s maintaining their liberation by passing for w…
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From our Sponsors at Simmer Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases. The Technical Marketing Handbook is live and provides a comprehensive journey through technical marketing principles. Official Announcement: New Course coming in June: Chrome Devtools for Digital Marketers by Simmer Latest content fr…
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S4E13 - Use automation to build optimal flow states with Shawn David
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Learn about human-first engineering in this in-depth interview where Shawn David discusses strategies to organize work and to break down tasks into smaller digestible sessions. He explained the most effective ways for teams to discover the work that should be automated the most by focusing on the desires and strengths of individuals, to remove work…
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Billie Eilish, Back to Black, Black Twitter with Prentice Penny
1:17:43
1:17:43
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Ira and Louis discuss Billie Eilish's new album Hit Me Hard and Soft, Amy Winehouse biopic Back to Black, RuPaul's Drag Race All Stars 9, and Diddy's unwanted apology video. Prentice Penny joins to discuss directing and producing the Hulu doc Black Twitter: A People's History. Subscribe to Keep It on YouTube to catch full episodes, exclusive conten…
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This week on Black & Published, Nikesha speaks with Vanessa Riley, author of the historical fiction romance novel, Queen of Exiles. An engineer and self-proclaimed math nerd, Vanessa applies her inventive and analytical mindset to her creative writing. Her historical novels showcase the hidden histories of Black women and women of color, emphasizin…
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S4E12 - Being Purpose-Driven in CRO: How to Focus on the Right Things featuring Jyoti Malik
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Jyoti Malik, the founder of Blue Bagels, built a successful CRO agency by only working with ethical brands. In this chat with Tracy Laranjo, she shares: How to run CRO programs with purpose instead of random guesses- Her favourite underrated user research methods- Tips for creating a CRO strategy that succeeds in the long-term... And much more.Cont…
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Eurovision, Baby Reindeer & Song of the Summer with Michelle Buteau
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Ira and Louis discuss whether or not "Espresso" is song of the summer, Maya Rudolph on SNL, the controversy surrounding Baby Reindeer, movie prequels we don't need, and how Eurovision became a disaster this year. Michelle Buteau joins to discuss her new film Babes, diversity in comedy, and more. Subscribe to Keep It on YouTube to catch full episode…
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The Misunderstanding of Haitians with Juliana Lamy
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This week on Black & Published, Nikesha speaks with Juliana Lamy, author of the short story collection, You Were Watching From the Sand. A Haitian writer, Juliana says her collection is preoccupied with what it means to be Haitian and the honesty of that lived experience. In our conversation, Juliana, who is a graduate of Harvard and the Iowa Write…
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Drake versus Kendrick, Met Gala & Dua Lipa’s Radical Optimism
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Ira and Louis discuss Dua Lipa’s new album Radical Optimism, the Met Gala, The Idea of You, and Zadie Smith’s New Yorker essay. Ira explains the Kendrick and Drake rap beef. Sarayu Blue joins to discuss her new series Expats and acting opposite actors like Nicole Kidman, Julia Louis-Dreyfus, and more. Subscribe to Keep It on YouTube to catch full e…
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This week on Black & Published, Nikesha speaks with Shannon Sanders, author of the short story collection, Company. A lawyer by trade, Shannon came to crafting her award-winning collection after attending several writing workshops and having to produce on a deadline. In our conversation, Shannon explains why she thinks about what's enjoyable for he…
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S4E11 - The Challenges of Building a Culture of Experimentation: Insights from Industry Leader Nima Yassini
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Join Nima Yassini as he dives into experimentation culture, the journey of building a brand UX and digital marketing agency focused on conversion rate optimization, the integration of digital marketing and experimentation cultur, the struggles and benefits of adopting a culture of experimentation, and the need for leadership and reinvestment in the…
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Challengers, Nicole Kidman’s AFI Lifetime Achievement with Chris Perfetti
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Ira and Louis discuss the incredibly sexy new film Challengers, The Tony Award noms, Nicole Kidman’s AFI Lifetime Achievement Award, middle fingers as an insult, and Normani’s return to music. Chris Perfetti joins to discuss playing everyone’s favorite white teacher on Abbott Elementary, why he prefers theatre to TV, and more. Subscribe to Keep It …
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From our Sponsors at Simmer Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchase The Technical Marketing Handbook is now live and it provides a comprehensive journey through technical marketing principles. Latest content from Juliana & Simo Article: AUTOMATIC PAGE VIEW HITS IN SGTM AFTER CONSENT GRANTED by Simo Aha…
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From the Stage to the Page with Rudy Francisco
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This week on Black & Published, Nikesha speaks with Rudy Francisco, author of the poetry collection, Excuse Me As I Kiss the Sky. Rudy is a renowned spoken word artist who has published two previous collections: Helium (2017) and I'll Fly Away (2020). As a spoken word artist, Rudy said taking his work from the stage to the page allowed him to grow …
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S4E10 - Don't A/B Test?! featuring Solomon Kahn
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CEO and founder of Decision Layer, Solomon Kahn chats with Rommil Santiago about why he thinks that most companies should not be A/B testing and shares what we should instead. He also discusses his recent debate with Ron Kohavi on LinkedIn on this same topic.Solomon's LinkedIn: https://www.linkedin.com/in/solomonkahnSolomon's email: solomon.kahn@gm…
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Taylor Swift's The Tortured Poets Department with Juliana Canfield
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Ira and Louis discuss Taylor Swift's polarizing 11th studio album The Tortured Poets Department, Katy Perry's doing promo for Elon Musk, tired J Lo jokes, and more. Julia Canfield joins to discuss starring in and learning to become a rock musician for Broadway's Stereophonic, lasting memories of Succession, and her favorite Fleetwood Mac songs. Sub…
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Deconstructing Color, Race & Caste with Roberto Carlos Garcia
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This week on Black & Published, Nikesha speaks with Roberto Carlos Garcia, author of the poetry anthology, What Can I Tell You. Roberto is the author of three previous poetry collections Elegies, black / Maybe: An Afro Lyric, and Melancolía. In our conversation, Roberto discusses unlearning the ways in which colonialism have infected the mind. How …
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S4E9 - Experiment Nation's 2024 CRO Salary Report and how to paid what you're worth with Tracy Laranjo
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It's that time of year again! It's time for Experiment Nation's 2024 CRO Salary Report. In this episode, we explore some of the report's highlights with Tracy Laranjo as well as ask her for her thoughts on how CROs and Experimenters can get paid fairly.Find the CRO Salary report here: https://experimentnation.com/experiment-nations-2024-cro-salary-…
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Coachella, OJ Simpson with Nick Offerman
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Ira and Louis discuss Coachella 2024, OJ Simpson’s death and other celeb scandals, and more. Nick Offerman joins to discuss his new film Civil War, his creative influences, and being half of comedy’s funniest couple. Subscribe to Keep It on YouTube to catch full episodes, exclusive content, and other community events. Find us there at YouTube.com/@…
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Women Will Resist with Tracey Rose Peyton
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This week on Black & Published, Nikesha speaks with Tracey Rose Peyton, author of the novel, Night Wherever We Go. The novel follows the lives of six enslaved women on a struggling plantation in Texas. When their owners The Lucy's, nicknamed after Lucifer himself, come up with a plan to increase their prosperity through reproduction, the women refu…
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S4E8 - Always start by testing your best variation with Zach Lebovics
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Zach Lebovics shares insights on experimentation and product management. He discusses the importance of documenting assumptions, testing the best-case scenario first, and understanding that experiment failure isn't solely tied to the outcome. Zach also shares personal experiences and learnings from working in companies like Zynga, Ritual, and Tonal…
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From our Sponsors at Simmer - Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchase - The Technical Marketing Handbook is now live and it provides a comprehensive journey through technical marketing principles. Mentioned in this episode Jenn Kunz's tweet re Consent Mode Zack Edwards Twitter Myles Younger on IABs she…
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Jojo Siwa, Sex and the City, & Ripley with Carla Gugino
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Ira and Louis discuss Jojo Siwa’s rebrand and alleged invention of “Gay Pop,” Sex and the City’s Netflix arrival, Ripley, and Jerrod Carmichael’s show. Carla Gugino joins to discuss The Girls on the Bus, her start in 80s multi-cams, working with Robert Rodriguez and Brian DePalma, and more. YouTube language: Subscribe to Keep It on YouTube to catch…
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This week on Black & Published Nikesha speaks with Kim Johnson, author of the YA novel, Invisible Son. The book is set in Oregon during the height of the COVID pandemic in 2020. A setting Kim chose to bear witness to all that was happening while also balancing the trauma of that year with its triumphs as well. In our conversation, Kim readily admit…
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S4E7 - Navigating Stakeholder Management and Gaining Buy-In with Shiva Manjunath
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Shiva Manjanath, discusses with Ana Kerkovic the significance of collaboration with stakeholders and stakeholder management, optimizing CRO processes, transitioning from testing to experimentation, the impact of copy testing, and the need for research-backed strategies in CRO.Chapters-----00:00 Unlocking Business Growth with Data00:24 Introducing E…
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Beyoncé’s Cowboy Carter with Justice Smith and Kendra James
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Ira, Louis, and guest host Kendra James discuss Beyoncé’s sprawling new album Cowboy Carter. Justice Smith joins Ira and Louis to discuss the American Society of Magical Negroes, critical responses to the film, and more. Plus, Nicki Minaj’s Pink Friday 2 World Tour and the internet’s debate on hot SNL cast members. YouTube language: Subscribe to Ke…
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A Measure of Forgiveness with Jennifer Baker
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This week on Black and Published, Nikesha speaks with Jennifer Baker, author of the YA novel, Forgive Me Not. The story centers the life, loves and struggles of a teenaged Black girl to explore the pitfalls and failures of mass incarceration and carceral systems. In our conversation, Jennifer opens up about how she stayed motivated to continue writ…
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S4E6 - The truth about app development and optimization with Juliana Jackson
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Media.Monk's Juliana Jackson shares the truth about app development, optimization, and how web and app should work together.
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Cowboy Carter & Genre Shifts, Immaculate & Nun Movies w. The Veronicas
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Ira and Louis discuss Beyoncé’s impending album Cowboy Carter and other artists who’ve shifted genres, nun horror flick Immaculate and other nun-related films, the Chateau Marmont, 2024 bingo cards, and responses to Kate Middleton’s announcement. The Veronicas join to discuss their new album Gothic Summer, their film influences, and more. Subscribe…
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This week on Black and Published, Nikesha speaks with Lamya H, author of the memoir, Hijab Butch Blues. The book is an in depth extension of the personal essays Lamya has penned for years. Their writing has appeared in Vice, Salon, Vox, Black Girl Dangerous, Autostraddle, and the Los Angeles Review of Books. They are a former Lambda Literary Fellow…
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S4E5 -The power of CRO mentorship with Tracy Laranjo
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Fractional Head of CRO, Tracy Laranjo talks about the power of Mentorship for Conversion Rate Optimizers (CROs). We cover: Why would CROs need mentorship?How do you find one?When are you ready to be a mentor and how do you get that word out?Would Tracy be a mentor for our listeners?GrowthMentor: https://app.growthmentor.com/mentees/sign_up?ref=970f…
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Music Roundup: Ariana Grande, Justin Timberlake, Kacey Musgraves w. Leslie Bibb & Michael Arceneaux
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Ira and Louis and guest host Michael Arcenaux (author of I Finally Bought Some Jordans) new albums from Ariana Grande, Justin Timberlake, and Kacey Musgraves. Leslie Bibb joins to discuss her new series Palm Royale and more. Plus, fashion takes, Vanderpump Rules, Bill Maher, and Survivor. Subscribe to Keep It on YouTube to catch full episodes, excl…
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This week on Black and Published, Nikesha speaks with K E Garland, author of the memoir, In Search of a Salve: Memoir of a Sex Addict. K E Garland is an award-winning creative nonfiction writer and blogger who uses personal essays and memoir to de-marginalize women's experiences with an intent to highlight and humanize contemporary issues including…
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From our Sponsors at Simmer - Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchase - The Technical Marketing Handbook is now live and it provides a comprehensive journey through technical marketing principles. Mentioned in this episode - Learn more about mobile app optimisation on Juliana's blog - Learn more about …
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S4E4 - Product Management vs. CRO with Bryce York
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🔥 Check out this insightful interview with Bryce York, Director of Product Management at Tatari, on Experiment Nation’s Conference! Here are 5 key takeaways from the interview:The similarities and differences between CRO and product management.The importance of overlapping skills and work in both areas, especially in smaller companies.Bryce’s backg…
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Ira and Louis discuss the 96th Academy Awards, Madonna’s Celebration Tour, and the ongoing Kate Middleton drama. Martha Plimpton joins to discuss her new role in HBO’s The Regime and more. Subscribe to Keep It on YouTube to catch full episodes, exclusive content, and other community events. Find us there at YouTube.com/@KeepItPodcast…
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Empathy & Understanding to Heal with Kim Coleman Foote
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This week on Black and Published, Nikesha speaks with Kim Coleman Foote, author of the biomthyography novel, Coleman Hill. The novel draws from Kim's own family legend, historical record, and fervent imagination to create an unforgettable new history. In our conversation, Kim discusses how she came to tell the story of her family while she was work…
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S4E3 - Create a more impactful testing roadmap with this framework - ft. Edmund Beggs
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Documentation. The unsung, yet incredibly important part of any experimentation program. Great documentation allows you to look back at past experiments and find patterns of what were the most effective levers to inform your testing roadmap and levers you probably can deprioritize. In today's episode of Experiment Nation, our own Charlotte April Bo…
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“Capote vs. The Swans, Kate Middleton, & Rebecca Ferguson’s Mystery Co-Star” w. Tom Hollander
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Ira and Louis discuss the mysteries surrounding Kate Middleton's alleged disappearance and which of Rebecca Ferguson's male co-stars yelled at her on set, why The Traitors isn't actually a good game, RuPaul's critique of Madonna, and Dune nerds hating on Zendaya. Tom Hollander joins to discuss Feud: Capote vs. The Swans and working with great direc…
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A Love Letter for the Girlies with Liv Little
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This week on Black and Published, Nikesha speaks with Liv Little, author of the novel, Rosewater. A writer of Jamaican and Guyanese descent living in South London, Liv tells stories about the people and places that matter to her; specifically the Black, queer, femme community. In our conversation, Liv discusses why she was dedicated to illustrating…
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S4E2 - How to learn from failures (from losing and winning tests) with Simon Girardin
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🚀 Exciting Insights from Simon Girardin about learning from failure!🚀📊 Takeaways from the conversation with Simon Girardin, CRO Program Manager at Conversion Advocates:1️⃣ Speak Stakeholder Language: Report results in terms of uplifts, decreases, and revenue. Ensure clarity for stakeholders who may not be as versed in the technical aspects.2️⃣ Lear…
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“What Happened, Miss Williams?” w. Danai Gurira
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Ira and Louis discuss Lifetime’s harrowing and possibly exploitative Wendy Williams documentary, Chez Diaz’s firing from And Just Like That, Denis Villeneuve’s thoughts on dialogue in film, Tyler Perry’s use of AI, and the 20th anniversary of Love Angel Music Baby. Danai Gurira joins to discuss her new series The Walking Dead: The Ones Who Live, ba…
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A Living Language with jarrett hill & Tre'vell Anderson
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This week on Black and Published, Nikesha speaks with jarrett hill and Tre'vell Anderson, the authors of, Historically Black Phrases: From "I Ain't One of Your Little Friends" to "Who All Gon Be There?" Tre'vell and jarrett both have backgrounds in journalism and they are the hosts of the award-winning podcast FANTI. Their book chronicles the livin…
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