Best Kantar Podcasts (2024)

1
Episode 73: Revolutionizing retail media with Lisa Matos 53:30

6h ago53:30

53:30

In episode 73 of Kantar's Retail Sound Bites, Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, welcome Lisa Matos, vice president, sales capabilities and commerce at Conagra Brands, to discuss the challenges and opportunities CPGs face while navigating retail media networks. This episode also features Doug Her…

1
Open Windows: talking inclusion with Kantar's Megan Cross 30:08

11d ago30:08

30:08

In the fourth episode of the Open Windows podcast, Megan Cross, People Director for Finance & Legal and Head of Inclusion & Diversity and at Kantar talks to Mark Thorpe about how the MRS Inclusion Pledge signals a commitment to progress over perfection, provides access to community and offers guidance for organisations at any stage in their EDI jou…

1
The Best Christmas Ads 2024: Cadbury’s Secret Santa Campaign 30:21

7h ago30:21

30:21

In this insightful conversation, Lynne Deason, Head of Creative Excellence at Kantar, interviews Nicole Dudley, Brand Manager – Christmas and Halloween at Cadbury, about the success of Cadbury’s Secret Santa campaign. Cadbury’s innovative multichannel approach to festive marketing has made it the fastest-growing confectionery brand at Christmas, ac…

1
Shaping the Future of In-Cabin Safety and Interaction with onsemi 34:52

1h ago34:52

34:52

Today’s episode features Bahman Hadji, Director of Product Management, Automotive Sensing Division at onsemi. Bahman has 15+ years of experience working with image sensors in the medical, consumer, and automotive markets. In his role in the Automotive Sensing Division of onsemi's Intelligent Sensing Group, he manages a global team focused on drivin…

1
Talkmobile: How a ruthlessly simple customer experience delivered market leading growth 32:20

7d ago32:20

32:20

Can you provide great customer experience and the lowest prices? Of course! But how? Join Peter Aitken, Head of Customer Strategy at Kantar, as he sits down with Stuart Wilson and Sarah Boyle from Talkmobile, a leading mobile virtual network operator and part of the Vodafone family. As leaders in sales, marketing, and customer operations, Stuart an…

1
Decoding Stress: How Eye Tracking Reveals Insights into Air Traffic Controller Workload 44:46

7d ago44:46

44:46

In high-stakes environments like air traffic control, understanding and managing stress is critical. In today's episode, we explore groundbreaking research conducted by LFV/LIU in collaboration with Smart Eye, investigating the stress responses of air traffic controllers. Using cutting-edge EEG and eye tracking technologies, this study sheds light …

1
Creative strategies for Magnum with Denise Van Strien and Camilla Facin 25:38

5h ago25:38

25:38

In this episode of Future Proof, we delve into the transformative power of creativity in addressing business challenges. Join us as we chat with Denise Van Strien, Senior Global Marketing Manager at Magnum, Camilla Facin, Head of Strategic Planning at Lola Mullen Lowe, and Vera Sidlova, Global Creative Thought Leadership Director at Kantar. Discove…

1
Navigating GSR and Euro NCAP: What Vehicle Manufacturers Should Know 30:10

14d ago30:10

30:10

Vehicle manufacturers on the European market have a new set of rules to play by: since July 7, 2024, the EU’s General Safety Regulation (GSR) requires all new cars, buses, and trucks to include Driver Drowsiness and Attention Warning (DDAW) systems. At the same time, Euro NCAP are expanding their scope to provide detailed information about the safe…

1
Navigating the future of digital advertising with Meta's Richard Lloyd 22:02

14d ago22:02

22:02

In this episode of Future Proof, recorded at Cannes Lions week, Jane Ostler, Global EVP Thought Leadership at Kantar, sits down with Richard Lloyd, Meta’s Director of Marketing Science, Global Clients and Agencies. They discuss the evolving landscape of digital media, the rise of online video, and the critical importance of attention in advertising…

1
AI: Adoption and Integration - Where are we now? 41:37

7d ago41:37

41:37

Two years on from the launch of ChatGPT in November 2022, this episode asks 'where are we now?' in the journey to embed generative AI into market research practice. Why are clients approaching generative AI with caution? How can small agencies use AI to punch above their weight and win new clients? Are fully autonomous research agents the future of…

1
Episode 72: Live at Groceryshop 2024 with Ryan Roberts and our top 10 takeaways 40:38

12d ago40:38

40:38

In episode 72 of Kantar's Retail Sound Bites, Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, and Julie Craig, vice president of shopper insights, recap Groceryshop 2024 with Kantar’s top 10 insights from the event. Kantar also welcomes Ryan Roberts, executive vice president and chief merchandising officer, H…

1
HSBC UK: Banking on bold authentic marketing for success 29:48

21d ago29:48

29:48

In this compelling episode of the Kantar Future Proof podcast, Lynne Deason, Head of Creative Excellence, talks to Sarah Mayall, Head of Brand for HSBC UK. Together, they explore the intricate journey of crafting multi-award-winning marketing campaigns—including a recent bronze IPA Award—that not only achieve commercial success but also have a posi…

1
Episode 71: Building bright emerging brands with Buff Greebe 55:09

1M ago55:09

55:09

In episode 71 of Kantar's Retail Sound Bites, Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, welcome Buff Greebe, executive director, SKU, to discuss emerging CPG brands, resources founders need to accelerate the growth of their brands, and much more This episode also features Doug Hermanson, principal econo…

1
Unveiling the power of behavioural science in marketing: A deep dive with Richard Shotton 27:26

1M ago27:26

27:26

Are you a marketer looking to understand how behavioural science can open up new opportunities for your brand? Then look no further than this Future Proof Podcast episode. Dr Nicki Morley, Head of Innovation and Behavioural Science Expertise at Kantar, and Richard Shotton, author of The Choice Factory and the Illusion of Choice, discuss the challen…

1
Episode 70: Inside the club channel with Gina Logan 51:45

1M ago51:45

51:45

In episode 70 of Kantar's Retail Sound Bites, Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, welcome Gina Logan, principal analyst, Kantar, to club channel trends, innovations in tech, corporate supply chain mergers between Sam’s Club and Walmart, holiday season preview and predictions, and much more. This e…

1
Tech frustrations and chocolate breaks, a conversation with KitKat’s creative minds 18:57

2M ago18:57

18:57

What if taking a break from technology could be as simple as enjoying a chocolate bar? In this episode of Future Proof, we delve into the world of KitKat’s latest campaign, one of the winners of the Kantar Creative Effectiveness Awards 2024. Join host Jane Ostler for an insightful conversation with Wael Jabi, Head of Marketing for KitKat at Nestlé,…

1
Announcing Affectiva Calibration-Free Eye Tracking: A Deep Dive into AI & Human Behavior 32:22

2M ago32:22

32:22

Today’s episode features Matt Strafuss, Director of Product and Customer Solutions at Affectiva (now a Smart Eye company). Matt has been with Affectiva for over 10 years in various roles. Affectiva, pioneer of Emotion AI, was acquired by Smart Eye in 2021 and has since continued its strong brand presence in the media analytics space. With a degree …

1
Episode 69: Food service frenzy with Jonathan Maze 1:00:19

2M ago1:00:19

1:00:19

In episode 69 of Kantar's Retail Sound Bites, Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, welcome Jonathan Maze, editor-in-chief, Restaurant Business Magazine, to discuss food service trends, restaurant bankruptcies, loyalty programs, and more. This episode also features Julie Craig, vice president of sho…

1
Decoding IKEA’s marketing success 22:06

2M ago22:06

22:06

Ever wondered how IKEA manages to blend affordability, sustainability, and functional design seamlessly? In this enlightening episode of Future Proof, host Jane Ostler, EVP Global Thought Leadership at Kantar, welcomes Gianluca Toccafondi, the marketing lead at IKEA, who won the Most Meaningfully Different Award in our recent Brand Blueprint Awards…

1
Episode 68: Blueprint for Brand Growth: The evidence-based framework for marketers with Marc Glovsky 1:04:38

2M ago1:04:38

1:04:38

In episode 68 of Kantar's Retail Sound Bites, Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, welcome Marc Glovsky, senior brand strategist, at Kantar to discuss Kantar's latest evidence-based framework for marketers, Blueprint for Brand Growth. Access Kantar's Blueprint for Brand Growth Have a topic you'd li…

1
How can CMOs build a more trusted media landscape? 19:16

3M ago19:16

19:16

Jane Ostler, our EVP of Global Thought Leadership, caught up in Cannes with Josh Stinchcomb, Global Chief Revenue Officer at Dow Jones. They discussed the dynamics at play in the media environment, with traditional monetisation models under threat, the erosion of trust in media, and AI looming large. So, what is the role of CMOs in this maelstrom? …

1
Episode 67: It's giving Gen Z: How, where, and why Gen Z shoppers shop 58:35

3M ago58:35

58:35

In episode 67 of Kantar's Retail Sound Bites, Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, welcome a panel of Gen Z shoppers including Misha Jethwa, Taylre Stumpf, Jake Kalotai, and Vidusshi Hingad, to discuss how, where, and why they shop. Have a topic you'd like us to cover? Contact us at Kantar's Retail…

1
From This Year to Next: Predicting Media’s Future with GroupM’s Kate Scott-Dawkins 12:38

3M ago12:38

12:38

Join Jane Ostler, EVP Global Thought Leadership at Kantar, as she engages in a fast-paced and thought-provoking conversation with Kate Scott-Dawkins, Global President of Business Intelligence at GroupM, during Cannes Lions week. They dive into GroupM’s “This Year, Next Year” report, discussing the transformative impact of AI, the rapid growth of re…

1
How to harness Generative AI for creative effectiveness? 22:26

3M ago22:26

22:26

In this episode of the Future Proof podcast, host Věra Šídlová engages with Elaine Rodrigo, Chief Insights and Analytics Officer at Reckitt, to explore the transformative role of generative AI in marketing. They delve into Reckitt's innovative AI tools from insights and idea generation, to creative asset adaptation. Can generative AI models be incl…

1
Episode 66: AI use cases in retail with Mischa McInerney 1:02:55

3M ago1:02:55

1:02:55

In episode 66 of Kantar's Retail Sound Bites, Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, discuss best-in-class uses of AI in retail with Mischa McInerney, CMO, Digital Marketing Institute. This episode also features Julie Craig, vice president of shopper insights at Kantar, to discuss how politics are im…

1
How should brands Find New Space? 14:34

3M ago14:34

14:34

In this episode, Jane Ostler talks to Kantar's Rob Wade about how brands must Find New Space, the third Growth Accelerator in the Blueprint for Brand Growth. They discuss the strategic exploration of incremental opportunities beyond a brand's current market. It involves identifying new categories, occasions, or services where a brand can extend its…

1
Why do brands need to Be More Present? 23:27

4M ago23:27

23:27

Jane Ostler talks to Kantar’s Paul Murphy about the second Growth Accelerator of the Blueprint for Brand Growth, Be More Present, focusing on optimising marketing investments across product range, distribution, pricing, and promotions. Paul Murphy highlights Nike’s strategy of balancing digital and physical retail presence to meet diverse consumer …

1
Unlocking Ad Success: The Role of Emotion AI in Creative Campaigns 27:30

4M ago27:30

27:30

Today’s episode features Lynn Deason, Head of Creative Excellence at Kantar. Kantar is the world’s leading data, insights and consulting company. They understand more about how people think, feel, shop, share, vote and view than anyone else. Combining their expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the…

1
Why do brands need to Predispose More People? 28:29

3M ago28:29

28:29

Jane Ostler talks to Kantar’s Adele Joliffe about the first Growth Accelerator in the Blueprint for Brand Growth. Brands need to Predispose More People to increase the probability of purchase, and this can be measured through Demand Power and Pricing Power. Adele highlights the importance of predisposition in both acquiring new customers and retain…

1
Why do brands need to Be Meaningfully Different to More People to drive growth? 21:03

4M ago21:03

21:03

In our first of four special Future Proof podcast episodes about the Blueprint for Brand Growth, which aims to help CMOs and marketers drive value, especially in challenging economic times. Host Jane Ostler talks to Kantar’s Graham Staplehurst about the Blueprint’s Growth Driver, Be Meaningfully Different to More People. This episode highlights the…

1
AI 2030: Provoking insights for smarter and more efficient outcomes 20:25

4M ago20:25

20:25

Ready to provoke your insights? Learn more about AI and the 2030 Insight Model! By provoking your insights, you allow Insights professionals enhance efficiency to focus on genuine human empathy. Provocation entails a narrative of action that begins with but does not end with data. Listen to J. Walker Smith ,Global Knowledge Lead at Kantar; Mark Vis…

1
Episode 65: Building and investing in defensible challenger brands 1:10:52

4M ago1:10:52

1:10:52

In episode 65 of Kantar’s Retail Sound Bites, Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, discuss challenger brands, mergers and acquisitions, and more with Richard Baum, managing partner of Consumer Growth Partners, Kara Posner, partner at Giannuzzi Lewendon, and Patrick McKeever, publisher of The Daily …

1
Driving Innovation: The Future of Interior Sensing and Driver Monitoring 31:10

4M ago31:10

31:10

Today’s episode features Detlef Wilke, Vice President of Innovation & Strategic Partnerships at Smart Eye. With a degree in electrical engineering, Detlef has over 25 years of experience within the automotive industry with deep technical expertise in Driver Monitoring and Interior Sensing systems. I invited him to talk today about the evolution and…

1
Marginal to mainstream innovation: How looking to the 1% could unlock your future brand growth 22:05

4M ago22:05

22:05

Brands in today's world are often fighting for growth in the same places, there is a need for someone to be bold and do something different. The next big trends always start in the margins of society. In this podcast, Dr Nicki Morley is joined by Dr Helen Edwards (Adjunct Associate Professor of Marketing at London Business School, Author, Columnist…

1
What challenges do CMOs face today? A conversation with Mark Read, CEO of WPP 26:01

4M ago26:01

26:01

In this episode of the Future Proof podcast, host Jane Ostler sits down with Mark Read, CEO of WPP, to delve into the current landscape of marketing and how brands grow. They explore the pressing challenges faced by CMOs, including navigating economic turbulence, the fragmentation of media, and the global versus local brand debate. Mark shares his …

1
Episode 64: Category captaincy with Chris Perry 59:15

4M ago59:15

59:15

In episode 64 of Kantar's Retail Sound Bites, Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, discuss category management, leadership, and best practices with Chris Perry, chief learning officer, firstmovr. This episode also features Mary Brett Whitfield, senior vice president of shopper insights at Kantar, t…

1
Open Windows: With Josephine Hansom, Savanta 31:09

5M ago31:09

31:09

Conversation with Josephine Hansom, Youth Practice lead at Savanta, Fellow of MRS and Chair of the MRS' ED&I Council. Talking to Dr Mark Thorpe, Board Director, TruthBy MRS Delphi Group

1
Episode 63: Embracing eB2B with David Martin 53:23

5M ago53:23

53:23

In episode 63 of Kantar's Retail Sound Bites, Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, discuss eB2B and digital commerce disruptions, revenue growth management, and more with David Martin, group digital director, Coca-Cola Europacific Partners. Have a topic you'd like us to cover? Contact us at Kantar'…

1
Kantar BrandZ Insights from Brand Builders 2024: A conversation with Marcel Marcondes, Global Chief Marketing Officer, AB InBev 21:50

5M ago21:50

21:50

As part of the 2024 launch of the world's most valuable brands, Martin Guerrieria, Head of Kantar BrandZ, talks with Marcel Marcondes, Global Chief Marketing Officer, AB InBev about the increasing importance of brand in driving growth. AB InBev’s portfolio includes more than 500 global and local brands; one in every four beers sold globally is an A…

1
Kantar BrandZ Insights from Brand Builders 2024: A conversation with Sumit Virmani, Chief Marketing Officer, Infosys 21:26

5M ago21:26

21:26

As part of the 2024 launch of the world's most valuable brands, Martin Guerrieria, Head of Kantar BrandZ, talks with Sumit Virmani, Chief Marketing Officer, Infosys about the increasing importance of brand in driving growth. Sumit Virmani joined Infosys in 2004, and has held multiple strategic positions across product, platform, and corporate marke…

1
Kantar BrandZ Insights from Brand Builders 2024: A conversation with Kirti Singh, Chief Analytics, Insights and Media Officer, P&G 23:41

5M ago23:41

23:41

As part of the 2024 launch of the world's most valuable brands, Martin Guerrieria, Head of BrandZ, talks with Kirti Singh, Chief Analytics, Insights and Media Officer, P&G about the increasing importance of brand in driving growth. In 2024, P&G brands Pampers, Gillette, Pantene Pro-V, and Olay once again feature in the Kantar BrandZ Most Valuable G…

1
Kantar BrandZ Insights from Brand Builders 2024: A conversation with Jane Wakely, Chief Consumer and Marketing Officer, PepsiCo 18:58

5M ago18:58

18:58

As part of the 2024 launch of the world's most valuable brands, Martin Guerrieria, Head of Kantar BrandZ talks with Jane Wakely, Chief Consumer and Marketing Officer PepsiCo about the increasing importance of brand in driving growth. Jane Wakely leads PepsiCo’s Global Consumer organisation. Prior to joining PepsiCo, Jane was CMO at Mars. Jane belie…

1
Secrets of Ad Creative Effectiveness: Insights from Kantar’s 2024 Awards 23:22

5M ago23:22

23:22

Today’s episode features Vera Sidlova, Global Brand Manager, Creative at Kantar. Kantar is the world’s leading data, insights and consulting company. They understand more about how people think, feel, shop, share, vote and view than anyone else. Combining their expertise in human understanding with advanced technologies, Kantar’s 30,000 people help…

1
Next-Level Success with Smart Eye's Expert Eye Tracking Support 56:56

5M ago56:56

56:56

While our eye tracking systems are comprehensive and cutting-edge, setting them up and working with them doesn’t have to be daunting. At Smart Eye, we understand that success lies not only in the sophistication of our technology but also in the support and guidance we provide to our customers. Whether you’re a seasoned professional or just beginnin…

1
How Reckitt uses attention to elevate their campaigns from playback to payback 22:41

5M ago22:41

22:41

In this podcast Duncan Southgate, Senior Director of Global Creative at Kantar, talks to Chris Lindsley, Global Insights and Analytics Director at Reckitt Benckiser, about the role of attention in the creative development process. Hear about Reckitt’s communication strategy and the importance of having clear objectives to drive consumer actions. Ch…

1
Open Windows: Opinium - what the MRS Inclusion Pledge means to us 27:26

5M ago27:26

27:26

Podcast two in the series looking at EDI in the research and insight sector. With James Endersby, CEO & Partner, Opinium and Priya Minas, Associate Director, Opinium Talking to Dr Mark Thorpe, Board Director, Truth.By MRS Delphi Group

1
Episode 62: The Ascendancy of Challenger Brands in Retail with Eric Ryan 59:04

5M ago59:04

59:04

In episode 62 of Kantar's Retail Sound Bites, Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, discuss challenger brand disruption across direct-to-consumer brands with Eric Ryan, co-founder of method, OLLY, Welly, Cast, and WILL Perform. This episode also features Julie Craig, vice president of shopper insigh…

1
Synthetic data and artificial respondents - do we need humans at all? 34:41

6M ago34:41

34:41

In this edition of Evidence Talks, we’re discussing a topic that has taken the research sector by storm - synthetic data. But what do we mean by synthetic data? Are we just talking about filling gaps and augmenting real data based on primary research, or are we proposing to take the human out of the picture altogether, and just ask questions of Cha…

1
Episode 61: Pouring Innovation: Exploring Beverage Breakthroughs with Danny Stepper 1:12:04

6M ago1:12:04

1:12:04

In episode 61 of Kantar's Retail Sound Bites, Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, discuss challenger brand disruption in the beverage industry with Danny Stepper, CEO & Co-founder at L.A. Libations and Globestepper Productions. Have a topic you'd like us to cover? Contact us at Kantar's Retail Sou…

1
How Guinness (nitro)surged their innovation 28:06

6M ago28:06

28:06

In this episode of Kantar's Future Proof Podcast, Dr Nicki Morley sits down with Anna MacDonald from Guinness to unravel the success behind the brand and how innovation played a key role in their recent win as Marketing Week's Brand of the Year.🏆 Hear about how Guinness embodies their core brand values (channelling the founder's vision is still ver…

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