Best Kantar Podcasts (2024)

1
Episode 69: Food service frenzy with Jonathan Maze 1:00:19

8d ago1:00:19

1:00:19

In episode 69 of Kantar's Retail Sound Bites, Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, welcome Jonathan Maze, editor-in-chief, Restaurant Business Magazine, to discuss food service trends, restaurant bankruptcies, loyalty programs, and more. This episode also features Julie Craig, vice president of sho…

1
Tech frustrations and chocolate breaks, a conversation with KitKat’s creative minds 18:57

2h ago18:57

18:57

What if taking a break from technology could be as simple as enjoying a chocolate bar? In this episode of Future Proof, we delve into the world of KitKat’s latest campaign, one of the winners of the Kantar Creative Effectiveness Awards 2024. Join host Jane Ostler for an insightful conversation with Wael Jabi, Head of Marketing for KitKat at Nestlé,…

1
Announcing Affectiva Calibration-Free Eye Tracking: A Deep Dive into AI & Human Behavior 32:22

5d ago32:22

32:22

Today’s episode features Matt Strafuss, Director of Product and Customer Solutions at Affectiva (now a Smart Eye company). Matt has been with Affectiva for over 10 years in various roles. Affectiva, pioneer of Emotion AI, was acquired by Smart Eye in 2021 and has since continued its strong brand presence in the media analytics space. With a degree …

1
Decoding IKEA’s marketing success 22:06

11d ago22:06

22:06

Ever wondered how IKEA manages to blend affordability, sustainability, and functional design seamlessly? In this enlightening episode of Future Proof, host Jane Ostler, EVP Global Thought Leadership at Kantar, welcomes Gianluca Toccafondi, the marketing lead at IKEA, who won the Most Meaningfully Different Award in our recent Brand Blueprint Awards…

1
Episode 68: Blueprint for Brand Growth: The evidence-based framework for marketers with Marc Glovsky 1:04:38

16d ago1:04:38

1:04:38

In episode 68 of Kantar's Retail Sound Bites, Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, welcome Marc Glovsky, senior brand strategist, at Kantar to discuss Kantar's latest evidence-based framework for marketers, Blueprint for Brand Growth. Access Kantar's Blueprint for Brand Growth Have a topic you'd li…

1
How can CMOs build a more trusted media landscape? 19:16

1M ago19:16

19:16

Jane Ostler, our EVP of Global Thought Leadership, caught up in Cannes with Josh Stinchcomb, Global Chief Revenue Officer at Dow Jones. They discussed the dynamics at play in the media environment, with traditional monetisation models under threat, the erosion of trust in media, and AI looming large. So, what is the role of CMOs in this maelstrom? …

1
Episode 67: It's giving Gen Z: How, where, and why Gen Z shoppers shop 58:35

1M ago58:35

58:35

In episode 67 of Kantar's Retail Sound Bites, Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, welcome a panel of Gen Z shoppers including Misha Jethwa, Taylre Stumpf, Jake Kalotai, and Vidusshi Hingad, to discuss how, where, and why they shop. Have a topic you'd like us to cover? Contact us at Kantar's Retail…

1
From This Year to Next: Predicting Media’s Future with GroupM’s Kate Scott-Dawkins 12:38

2M ago12:38

12:38

Join Jane Ostler, EVP Global Thought Leadership at Kantar, as she engages in a fast-paced and thought-provoking conversation with Kate Scott-Dawkins, Global President of Business Intelligence at GroupM, during Cannes Lions week. They dive into GroupM’s “This Year, Next Year” report, discussing the transformative impact of AI, the rapid growth of re…

1
How to harness Generative AI for creative effectiveness? 22:26

2M ago22:26

22:26

In this episode of the Future Proof podcast, host Věra Šídlová engages with Elaine Rodrigo, Chief Insights and Analytics Officer at Reckitt, to explore the transformative role of generative AI in marketing. They delve into Reckitt's innovative AI tools from insights and idea generation, to creative asset adaptation. Can generative AI models be incl…

1
Episode 66: AI use cases in retail with Mischa McInerney 1:02:55

2M ago1:02:55

1:02:55

In episode 66 of Kantar's Retail Sound Bites, Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, discuss best-in-class uses of AI in retail with Mischa McInerney, CMO, Digital Marketing Institute. This episode also features Julie Craig, vice president of shopper insights at Kantar, to discuss how politics are im…

1
How should brands Find New Space? 14:34

2M ago14:34

14:34

In this episode, Jane Ostler talks to Kantar's Rob Wade about how brands must Find New Space, the third Growth Accelerator in the Blueprint for Brand Growth. They discuss the strategic exploration of incremental opportunities beyond a brand's current market. It involves identifying new categories, occasions, or services where a brand can extend its…

1
Why do brands need to Be More Present? 23:27

2M ago23:27

23:27

Jane Ostler talks to Kantar’s Paul Murphy about the second Growth Accelerator of the Blueprint for Brand Growth, Be More Present, focusing on optimising marketing investments across product range, distribution, pricing, and promotions. Paul Murphy highlights Nike’s strategy of balancing digital and physical retail presence to meet diverse consumer …

1
Unlocking Ad Success: The Role of Emotion AI in Creative Campaigns 27:30

2M ago27:30

27:30

Today’s episode features Lynn Deason, Head of Creative Excellence at Kantar. Kantar is the world’s leading data, insights and consulting company. They understand more about how people think, feel, shop, share, vote and view than anyone else. Combining their expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the…

1
Why do brands need to Predispose More People? 28:29

2M ago28:29

28:29

Jane Ostler talks to Kantar’s Adele Joliffe about the first Growth Accelerator in the Blueprint for Brand Growth. Brands need to Predispose More People to increase the probability of purchase, and this can be measured through Demand Power and Pricing Power. Adele highlights the importance of predisposition in both acquiring new customers and retain…

1
Why do brands need to Be Meaningfully Different to More People to drive growth? 21:03

2M ago21:03

21:03

In our first of four special Future Proof podcast episodes about the Blueprint for Brand Growth, which aims to help CMOs and marketers drive value, especially in challenging economic times. Host Jane Ostler talks to Kantar’s Graham Staplehurst about the Blueprint’s Growth Driver, Be Meaningfully Different to More People. This episode highlights the…

1
AI 2030: Provoking insights for smarter and more efficient outcomes 20:25

2M ago20:25

20:25

Ready to provoke your insights? Learn more about AI and the 2030 Insight Model! By provoking your insights, you allow Insights professionals enhance efficiency to focus on genuine human empathy. Provocation entails a narrative of action that begins with but does not end with data. Listen to J. Walker Smith ,Global Knowledge Lead at Kantar; Mark Vis…

1
Episode 65: Building and investing in defensible challenger brands 1:10:52

2M ago1:10:52

1:10:52

In episode 65 of Kantar’s Retail Sound Bites, Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, discuss challenger brands, mergers and acquisitions, and more with Richard Baum, managing partner of Consumer Growth Partners, Kara Posner, partner at Giannuzzi Lewendon, and Patrick McKeever, publisher of The Daily …

1
Driving Innovation: The Future of Interior Sensing and Driver Monitoring 31:10

2M ago31:10

31:10

Today’s episode features Detlef Wilke, Vice President of Innovation & Strategic Partnerships at Smart Eye. With a degree in electrical engineering, Detlef has over 25 years of experience within the automotive industry with deep technical expertise in Driver Monitoring and Interior Sensing systems. I invited him to talk today about the evolution and…

1
Marginal to mainstream innovation: How looking to the 1% could unlock your future brand growth 22:05

2M ago22:05

22:05

Brands in today's world are often fighting for growth in the same places, there is a need for someone to be bold and do something different. The next big trends always start in the margins of society. In this podcast, Dr Nicki Morley is joined by Dr Helen Edwards (Adjunct Associate Professor of Marketing at London Business School, Author, Columnist…

1
What challenges do CMOs face today? A conversation with Mark Read, CEO of WPP 26:01

3M ago26:01

26:01

In this episode of the Future Proof podcast, host Jane Ostler sits down with Mark Read, CEO of WPP, to delve into the current landscape of marketing and how brands grow. They explore the pressing challenges faced by CMOs, including navigating economic turbulence, the fragmentation of media, and the global versus local brand debate. Mark shares his …

1
Episode 64: Category captaincy with Chris Perry 59:15

3M ago59:15

59:15

In episode 64 of Kantar's Retail Sound Bites, Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, discuss category management, leadership, and best practices with Chris Perry, chief learning officer, firstmovr. This episode also features Mary Brett Whitfield, senior vice president of shopper insights at Kantar, t…

1
Episode 63: Embracing eB2B with David Martin 53:23

3M ago53:23

53:23

In episode 63 of Kantar's Retail Sound Bites, Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, discuss eB2B and digital commerce disruptions, revenue growth management, and more with David Martin, group digital director, Coca-Cola Europacific Partners. Have a topic you'd like us to cover? Contact us at Kantar'…

1
Kantar BrandZ Insights from Brand Builders 2024: A conversation with Marcel Marcondes, Global Chief Marketing Officer, AB InBev 21:50

3M ago21:50

21:50

As part of the 2024 launch of the world's most valuable brands, Martin Guerrieria, Head of Kantar BrandZ, talks with Marcel Marcondes, Global Chief Marketing Officer, AB InBev about the increasing importance of brand in driving growth. AB InBev’s portfolio includes more than 500 global and local brands; one in every four beers sold globally is an A…

1
Kantar BrandZ Insights from Brand Builders 2024: A conversation with Sumit Virmani, Chief Marketing Officer, Infosys 21:26

3M ago21:26

21:26

As part of the 2024 launch of the world's most valuable brands, Martin Guerrieria, Head of Kantar BrandZ, talks with Sumit Virmani, Chief Marketing Officer, Infosys about the increasing importance of brand in driving growth. Sumit Virmani joined Infosys in 2004, and has held multiple strategic positions across product, platform, and corporate marke…

1
Kantar BrandZ Insights from Brand Builders 2024: A conversation with Kirti Singh, Chief Analytics, Insights and Media Officer, P&G 23:41

3M ago23:41

23:41

As part of the 2024 launch of the world's most valuable brands, Martin Guerrieria, Head of BrandZ, talks with Kirti Singh, Chief Analytics, Insights and Media Officer, P&G about the increasing importance of brand in driving growth. In 2024, P&G brands Pampers, Gillette, Pantene Pro-V, and Olay once again feature in the Kantar BrandZ Most Valuable G…

1
Kantar BrandZ Insights from Brand Builders 2024: A conversation with Jane Wakely, Chief Consumer and Marketing Officer, PepsiCo 18:58

3M ago18:58

18:58

As part of the 2024 launch of the world's most valuable brands, Martin Guerrieria, Head of Kantar BrandZ talks with Jane Wakely, Chief Consumer and Marketing Officer PepsiCo about the increasing importance of brand in driving growth. Jane Wakely leads PepsiCo’s Global Consumer organisation. Prior to joining PepsiCo, Jane was CMO at Mars. Jane belie…

1
Secrets of Ad Creative Effectiveness: Insights from Kantar’s 2024 Awards 23:22

3M ago23:22

23:22

Today’s episode features Vera Sidlova, Global Brand Manager, Creative at Kantar. Kantar is the world’s leading data, insights and consulting company. They understand more about how people think, feel, shop, share, vote and view than anyone else. Combining their expertise in human understanding with advanced technologies, Kantar’s 30,000 people help…

1
Next-Level Success with Smart Eye's Expert Eye Tracking Support 56:56

4M ago56:56

56:56

While our eye tracking systems are comprehensive and cutting-edge, setting them up and working with them doesn’t have to be daunting. At Smart Eye, we understand that success lies not only in the sophistication of our technology but also in the support and guidance we provide to our customers. Whether you’re a seasoned professional or just beginnin…

1
How Reckitt uses attention to elevate their campaigns from playback to payback 22:41

4M ago22:41

22:41

In this podcast Duncan Southgate, Senior Director of Global Creative at Kantar, talks to Chris Lindsley, Global Insights and Analytics Director at Reckitt Benckiser, about the role of attention in the creative development process. Hear about Reckitt’s communication strategy and the importance of having clear objectives to drive consumer actions. Ch…

1
Episode 62: The Ascendancy of Challenger Brands in Retail with Eric Ryan 59:04

4M ago59:04

59:04

In episode 62 of Kantar's Retail Sound Bites, Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, discuss challenger brand disruption across direct-to-consumer brands with Eric Ryan, co-founder of method, OLLY, Welly, Cast, and WILL Perform. This episode also features Julie Craig, vice president of shopper insigh…

1
Episode 61: Pouring Innovation: Exploring Beverage Breakthroughs with Danny Stepper 1:12:04

4M ago1:12:04

1:12:04

In episode 61 of Kantar's Retail Sound Bites, Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, discuss challenger brand disruption in the beverage industry with Danny Stepper, CEO & Co-founder at L.A. Libations and Globestepper Productions. Have a topic you'd like us to cover? Contact us at Kantar's Retail Sou…

1
How Guinness (nitro)surged their innovation 28:06

4M ago28:06

28:06

In this episode of Kantar's Future Proof Podcast, Dr Nicki Morley sits down with Anna MacDonald from Guinness to unravel the success behind the brand and how innovation played a key role in their recent win as Marketing Week's Brand of the Year.🏆 Hear about how Guinness embodies their core brand values (channelling the founder's vision is still ver…

1
Episode 60: Unpacking the 2024 NACDS Annual Meeting 27:35

4M ago27:35

27:35

In episode 60 of Kantar's Retail Sound Bites, Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, discuss findings from the 2024 NACDS Annual Conference with Amar Singh, senior director of retail insights, at Kantar. Have a topic you'd like us to cover? Contact us at Kantar's Retail Sound Bites Podcast. Barry's c…

1
Episode 59: Portfolio management in retail with Don Kerrigan 1:05:27

5M ago1:05:27

1:05:27

In episode 59 of Kantar's Retail Sound Bites, Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, discuss portfolio management, health and wellness trends, and upskilling initiatives with global CEO and tenured leader, Don Kerrigan. This episode also features Mary Brett Whitfield, Kantar's senior vice president o…

1
The Future of Advertising: Generative AI meets Emotion AI 43:58

5M ago43:58

43:58

Generative AI has changed the world of advertising. Large Language Models create draft copy instantly. Image generators produce visuals in minutes. Text-to-video tools will make creative development even more streamlined. But what about the risks from all this AI-led efficiency? Can Generative AI really design compelling ads? Emotional engagement i…

1
Episode 58: Digital First Mindset with Sam's Club's Diana Marshall 55:30

5M ago55:30

55:30

In episode 58 of Kantar's Retail Sound Bites, Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, discuss digital commerce and omnichannel advancements made at Sam's Club with executive vice president and chief growth officer Diana Marshall. This episode also features Doug Hermanson, Kantar's principal economist,…

1
The secrets behind winning products with Product of the Year 17:08

5M ago17:08

17:08

In this podcast we celebrate our partnership with Product Of The Year, speaking to Mike Nolan, CEO and Founder. We’ve been working closely over the last twenty years to identify the innovations that consumer really love. By looking at some of the top performers over the last 5 years, we can see how small changes can lead to substantial improvements…

1
Connected Innovation: How to innovate differently 16:53

6M ago16:53

16:53

Tune in to the inside story of our Connected Innovation report as Dr. Nicki Morley delves into the world of innovation with a panel of Kantar experts. Join them as they uncover the key to unlocking truly meaningfully different innovation through a connected approach. From describing their favourite innovations, the importance of great advertising a…

1
Episode 57: AI’s Influence with Ram Iyer at Microsoft 1:08:15

5M ago1:08:15

1:08:15

In episode 57 of Kantar's Retail Sound Bites, Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, discuss the immense AI and technology advancements being made in retail with Ram Iyer, senior director, digital strategy and ecommerce at Microsoft. This episode also features Julie Craig, vice president of shopper i…

1
Synthetic Anchors and Human Emotions: Navigating the Landscape of AI News Presenters 31:00

6M ago31:00

31:00

Today, we are joined by a guest whose journey traverses the dynamic realms of traditional media and cutting-edge Emotion AI technology. Dr. Leon Hawthorne is not only a former news anchor for CNN International and CNBC Europe but also a Founder CEO of two satellite television channels. His extensive experience in the media landscape has been comple…

1
Driving Innovation: Exploring Smart Eye's Role in Automotive Technology and Interior Sensing 18:12

6M ago18:12

18:12

Today we have a very special episode featuring Dr. Rana el Kaliouby, former Co-Founder and CEO of Affectiva, currently Deputy CEO of Smart Eye, having a discussion with Smart Eye CEO Martin Krantz. In their conversation, Rana and Martin touch on the significance of recent design wins, the methodology behind estimating revenue and lifetime value, an…

1
Episode 56: Hot headlines in retail with Melissa Daniels 1:00:48

6M ago1:00:48

1:00:48

In episode 56 of Kantar's Retail Sound Bites, Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, discuss recent retail headlines with Melissa Daniels, senior reporter, at Modern Retail. This episode also features Doug Hermanson, Kantar's principal economist, who sheds light on the current macroeconomic state of …

1
How viral humour boosted one of Nordics’ leading travel brands 28:41

6M ago28:41

28:41

Humour has been a business-boosting solution for Denmark’s Spies, with a series of ads addressing such varied topics as the country’s low birth rate and the reluctance of pet owners to go on holiday. In this episode of Future Proof, Jane Ostler talks to the team behind these award-winning ads, Søren Christensen, Partner & Strategy Director at agenc…

1
Episode 55: Global mergers and acquisitions with Dave Marcotte and Paida Mugudubi 52:53

7M ago52:53

52:53

In episode 55 of Kantar's Retail Sound Bites, Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, discuss global mergers and acquisitions with David Marcotte, senior vice president, and Paida Mugudubi, head of retail insights, at Kantar. Have a topic you'd like us to cover? Contact us at Kantar's Retail Sound Bit…

1
Expanding Human Insights: Combining Eye Tracking with Biosensors to Assist University Research Labs 55:36

7M ago55:36

55:36

In today’s episode, we dive into the world of eye tracking technology and how it’s transforming the landscape of human factors research setups. We covered why eye tracking is more applicable than ever, hosting three expert speakers from the University of North Dakota. Furthermore, iMotions spoke on the multi-modal approach for enhanced insights. Li…

1
Brand Strategy Unpacked: Cracking the Cadbury Code 28:43

7M ago28:43

28:43

Effective and impactful strategy has been instrumental to Cadbury’s phenomenal commercial success - +22% value sales between 2017 and 2021. Lindsay Gorton-Lee from Kantar unpacks the genesis and activation of Cadbury’s transformation with Mariarita Mugnai, Global Director Insights & Analytics on Cadbury at Mondelez International and Clare Hutchinso…

1
Content production in 2024 and beyond 28:11

7M ago28:11

28:11

As Kantar Media releases its annual Media Trends & Predictions 2024 report, forecasting the changes for broadcasters in 2024, Louise Ainsworth, CEO EMEA at Kantar Media, talks to Margo Swadley, Senior Vice President, Data & Insights at BBC Studios on the changes and trends set to shape the media landscape. Margo shares her perspectives on the chang…

1
Episode 54: Balancing Act: GLP-1 Breakthroughs and the Impact on CPGs 1:01:31

7M ago1:01:31

1:01:31

In episode 54 of Kantar's Retail Sound Bites, Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, discuss the rise of GLP-1 weight-loss drugs and the forecasted implications on the food and beverage industries with Leigh O’Donnell, head of shopper and category insights, and Patricia Gregory, global analytics lead…

1
Tracking Tomorrow: Decoding Human Behavior with Eye Tracking in Mobility Research 32:13

7M ago32:13

32:13

In today's episode, we dive into a recent collaborative event Smart Eye attended at the University of North Dakota (or UND) and the Research Institute for Autonomous Systems (RIAS). With a comprehensive setup featuring multiple cameras, EEG data collection modules, and emotion sensing capabilities, the UND RIAS team is poised to unlock the true pot…

1
Crispy is the key to creative effectiveness at KFC 14:50

7M ago14:50

14:50

KFC’s Origins was one of the big winners at the recent Kantar Creative Effectiveness Awards and in this episode of Future Proof KFC France CMO Pierre Cailleau explains how the brand delivered an iconic story. He tells Kantar EVP, Global Thought Leadership Jane Ostler how staying true to the brand promise of crispness is so vital in a highly competi…

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