Should you build an in-house CRO team? The answer isn't always no. Some companies have contacted us about conversion optimization, but we've decided not to take them on. It's gotta be a good fit between what they need and what we offer. If you're in a heavily regulated industry and can't share data, it's best to build an in-house CRO team, even tho…

Most people have a ton of A/B testing ideas – but if we're being honest, some test ideas are not worth it. If I were you, I'd focus on tests with the most potential and biggest payoff. But how, then, do you determine which hypotheses you should do first (or ignore)? This is exactly what we're talking about in today's episode. Tune in... QUESTION — …

In this bite-sized episode of the CRO Live Hour Podcast, Khalid dives into a crucial question: What lessons can you learn from your competitors? While outright copying your competitors is a big no-no, turning a blind eye to their strategies can be equally detrimental. Khalid delves into the delicate balance between drawing inspiration from competit…

In this CRO Live Hour Podcast episode, hosts Khalid & Simbar talk about the Conversion Framework. They mainly focus on three questions: What is a conversion framework, and why is it important to have one? Can you walk us through the 7 principles of the conversion framework? How do you prioritize these principles when designing and optimizing a webs…

In this episode of the CRO Live Hour Podcast, hosts Khalid and Simbar delve into the critical practice of Expert Reviews in Conversion Rate Optimization. They elucidated how an expert review encompasses a comprehensive analysis of a website's design, functionality, and user experience, aiming to identify potential barriers to conversion and opportu…

In this episode, which serves as the sequel to episode 58, Khalid and Simbar delve deeper into the topic of value propositions. Throughout this episode, they address the following inquiries: As personalization and customization become increasingly prevalent in marketing, how can businesses adapt their value propositions to resonate with diverse cus…

In the latest episode of the CRO Live Hour podcast, hosts Khalid and Simbar dive deep into the art and science of defining, refining, and communicating value propositions. They also discuss the importance of understanding customer needs, competitive analysis, and market trends in crafting a compelling value proposition that resonates with target au…

In this latest episode, hosts Khalid and Simbar explore how clarity influences conversion rates. Uncover the meaning of "clarity" in conversion optimization, its pivotal role across various industries, and the synergy between UX design and user experience. Learn effective methods for measuring clarity's impact on conversion optimization. Join the c…

In the latest episode of the CRO Live Hour podcast, hosts Khalid and Simbar explore the role of program managers in conversion optimization. From overcoming hurdles in deploying high-quality experiments to incorporating checks and balances into workflows, the hosts offered valuable insights into navigating the complexities of conversion optimizatio…

In this episode of the CRO Live Hour podcast, hosts Khalid and Simbar tackle the essential questions to consider before hiring a Conversion Rate Optimization agency. They discuss the most challenging aspects of CRO projects, providing valuable insights into the complexities of experiment launches, resource commitments, and team involvement. Tune in…

Join hosts Khalid and Simbar in this insightful episode of CRO Live Hour as they take a deep dive into post-Black Friday and Cyber Monday experimentation strategies. The hosts discuss the challenges and opportunities that arise for businesses in the aftermath of the busy shopping weekend. They explore innovative experimentation techniques, data-dri…

In this episode of the CRO Live Hour podcast, hosts Khalid and Simbar dive into the world of funnel optimization, shedding light on its pivotal role for online businesses. They break down the process of identifying key bottlenecks and friction points in a conversion funnel, emphasizing the critical nature of addressing these issues for improved use…

In this insightful episode of CRO Live Hour, hosts Khalid and Simbar explore the distinctions between strategic and tactical CRO, providing a clear understanding of how these approaches differ and complement each other. Here are some of the questions answered in this podcast: What is the difference between strategic and tactical CRO? Could you shar…

In this episode of CRO Live Hour, hosts Simbar and Khalid delve into the intricate world of A/B testing, exploring the fine balance between quick decision-making and the necessity for thorough, reliable tests. They also tackle the challenges faced across various industries, dissecting scenarios where A/B testing becomes particularly complex. QUESTI…

Recently, there have been discussions about the ethics surrounding A/B tests. I've been following the discussions from the terraces, and during last week's CRO Live Hour session with Khalid Saleh, I dropped the question: Are A/B price tests cool from an ethical standpoint? Find out what Khalid had to say about it. Here are some of the questions we …

In the latest episode of the CRO Live Hour, hosts Khalid and Simbar delve into the intricacies of optimizing e-commerce websites during the holiday season. They tackle essential questions about prioritizing elements for experimentation, emphasizing the significance of choosing the right metrics tailored for holiday experiments. Tune in to discover …

Join hosts Khalid & Simbar in this episode of the CRO Live Hour as we tackle the challenges of Conversion Rate Optimization during peak seasons. We uncover common mistakes to avoid, recommend essential tracking technologies, and share strategies for balancing urgency and scarcity in your CRO efforts. Tune in for valuable insights to boost your conv…

Join Simbar and Khalid on the latest episode of the CRO Live Hour podcast as they dive deep into the world of Conversion Rate Optimization (CRO) during the Black Friday and Cyber Monday shopping bonanza. Drawing from their wealth of experience, they share invaluable insights and lessons learned from past CRO strategies during these high-stakes camp…

Episode Title: "Exploring Experimentation Strategies: In-House vs. Agency" Description: In this episode of the CRO Live Hour Podcast, your hosts Simbar and Khalid delve into a dynamic discussion comparing the two primary approaches to experimentation: in-house and agency-driven. With insightful perspectives, they break down the advantages and consi…

Join hosts Khalid and Simbar on the CRO Live Hour podcast as they debunk common A/B testing myths. Is A/B testing only for statisticians? Does faster testing guarantee better results? Must you wait for statistical significance? The higher the testing velocity, the better the experimentation program. Should you A/B test everything? Get ready to chal…

In this latest episode of the CRO Live Hour, Khalid and Simbar talk about the A/B testing velocity as an experimentation metric. They answer the following questions: How do you balance A/B testing speed with the risk of false positives/negatives in results? Some argue that frequent A/B testing might lead to "test fatigue" among users, affecting the…

In this episode, Simbar and Khalid talk about customer review mining and how you can use them to improve your website conversion rate. In this episode, we answer the following questions: - How can businesses utilize customer reviews to improve conversions? - Where do you go to find customer reviews? - How do you approach customer review mining? - W…

Khalid and Simbar talk about optimizing category pages that convert in this episode. Here are some of the questions that were discussed in this episode: What are the key elements that distinguish a high-converting category page from an average one? Category pages often have a wide range of products. How do you strike a balance between providing eno…

In this latest episode of the CRO Live Hour podcast, hosts Khalid and Simbar tackle essential aspects of CRO research, including assessing the potential return on investment, utilizing tools for detailed insights, uncovering surprising A/B test results, and choosing between visual editors and JavaScript for experiment setups. QUESTION — Have a ques…

In this episode of CRO Live Hour, hosts Khalid and Simbar dive deep into the world of eCommerce abandonment rates and uncover valuable insights that can revolutionize your online business. Join them as they explore the top 5 A/B tests that can transform your conversion rates and discuss the key factors contributing to high abandonment rates. Discov…

In this latest installment of the CRO Live Hour, Khalid and Simbar unravel the intricacies of customer journey mapping in the ever-evolving landscape of e-commerce. With the digital realm constantly evolving, accurately mapping the customer journey can be a daunting task. How do we ensure accuracy and completeness amidst the complexity of today's e…

Welcome to CRO Live Hour, the podcast dedicated to Conversion Rate Optimization in the world of e-commerce. The hosts, Khalid and Simbar, dive into the intricacies of online business metrics and uncover valuable insights to boost your e-commerce success. This episode tackles the often-overlooked e-commerce metrics that businesses should prioritize.…

Join hosts Khalid and Simbar on the latest episode of the CRO Live Hour podcast, where they dive deep into the world of e-commerce experimentation. In this insightful episode, they explore strategies for effectively prioritizing and selecting areas or elements of websites to experiment with, all aimed at maximizing conversion rates. With expert ana…

Join hosts Khalid and Simbar on the CRO Live Hour Podcast as they explore the importance of aligning business objectives with conversion rate optimization (CRO) goals. Discover the benefits of this alignment and gain insights on identifying and prioritizing conversion goals for specific industries. Learn about potential challenges and how to overco…

For this episode of CRO Live Hour, Simbar sat down with one of the top conversion copywriters, Annie Maguire. Annie has been in the copywriting trenches for over 10 years – using customer research to help small and mega brands capture and convert more leads. In this episode, they discuss: Before she became a conversion copywriter, what was she doin…

In this episode, Khalid and Simbar will explore the pivotal question of how to determine when it's the right time to scale your experimentation program. Drawing from their extensive experience, they'll provide practical tips and strategies for recognizing those crucial signs that indicate you're ready to take your program to the next level. ⏰📊 Scal…

In this episode, hosts Khalid and Simbar discuss how to effectively use surveys to improve your website's user experience and conversion rate. They delve into the importance of determining the best survey questions to ask your visitors and customers and provide tips on identifying and addressing pain points in the customer journey using surveys. Wh…

A/B testing is a tried and true method for measuring the impact of changes to a website or app. But once you've run an A/B test, how do you make sense of the results? In this episode of the CRO live hour, hosts Simbar and Khalid dive deep into the topic of analyzing A/B test results. They cover everything from correctly setting up your tracking to …

In this episode, we dive into the concept of Jobs to be Done (JTBD) and how it can be leveraged to gain a competitive edge in the world of Conversion Rate Optimization (CRO). We explore the principles of JTBD and discuss how it can help companies identify the underlying motivations and goals that drive their customers' behavior. By understanding th…

In this episode of CRO Live Hour, hosts Khalid and Simbar dive into the topic of A/A testing, discussing whether or not it's a worthwhile endeavor for businesses to pursue. A/A testing, which involves testing two identical versions of a website or app against each other to check the reliability of the testing platform, has been a subject of debate …

In this episode of CRO Live Hour, hosts Khalid and Simbar discuss a question that's on the mind of many website owners: how often should you redesign your website? They start by exploring the reasons why a redesign might be necessary, such as changes in user behavior, shifts in industry trends, or outdated technology. They also consider the potenti…

In this episode of the CRO Live Hour podcast, join hosts Khalid and Simbar as they delve into the world of online form optimization. They'll be sharing invaluable tips and best practices to enhance user experience, increase conversion rates, and reduce form abandonment. Tune in to discover how to craft intuitive and visually appealing forms, implem…

In this episode of the CRO Live Hour podcast, Khalid and Simbar delve into the world of website A/B testing. They answer two questions: 1. What questions must you ask before choosing an A/B testing tool? 2. How do you choose goals that matter to your A/B testing? Take a listen... QUESTION — Have a question about e-commerce Conversion Optimization, …

In this episode of the CRO Live Hour podcast, hosts Khalid and Simbar discuss the role of ChatGPT in the field of Conversion Rate Optimization (CRO). They explore the benefits of using a large language model like ChatGPT for CRO and how it can help businesses improve their website's user experience and increase conversions. The hosts also delve int…

In the latest edition of the CRO Live Hour podcast, we discussed two important topics related to website optimization: reducing bounce rates and setting a reasonable testing and optimization budget. First, we explored the best ways to reduce a site's bounce rate, which refers to the percentage of visitors who leave the website after viewing only on…

In today's episode, hosts Simbar and Khalid delve into the recent news of Google Optimize sunsetting and what it means for CRO practitioners. As one of the most popular A/B testing tools in the market, Google Optimize has helped many businesses optimize their websites and improve their conversion rates. But with its upcoming shutdown, many are left…

In this episode of CRO Live Hour, hosts Khalid and Simbar discuss the importance of A/B testing for e-commerce brands and share strategies for winning with this testing method. The hosts delve into the benefits of A/B testing, including increased conversion rates, improved customer engagement, and better ROI. They also explain the key elements of a…

In this episode of CRO Live Hour, we dive into the common conversion rate optimization challenges faced by e-commerce brands. From cart abandonment to mobile optimization, we discuss the key hurdles that online retailers face in optimizing their conversion funnels. Join us as we share insights, tips, and best practices on how to overcome these chal…

A/B testing is a crucial tool for businesses looking to optimize their websites and improve their online marketing efforts. But what happens when an A/B test fails? In this episode, we'll dive into common reasons why A/B tests fail, and provide actionable steps you can take to troubleshoot and fix the problem. Whether you're a seasoned A/B tester o…

In this episode of the CRO Live Hour, we explore alternative approaches to conversion rate optimization (CRO) that don't rely on traditional A/B testing methods. A/B testing is a popular technique for comparing the performance of two or more variations of a website or landing page. While it can be an effective tool for improving conversion rates, i…

In this episode, we explore the potential results that a CRO (conversion rate optimization) agency can deliver within a three-month timeframe. Whether you're a business owner, marketer, or web developer, you'll learn how CRO can help you achieve your goals and drive measurable results in a short period of time. Tune in to find out more about the po…

In today's episode, we'll discuss the challenge of managing multiple clients as a CRO expert. If you're a CRO specialist, chances are you have more than one client at a time. Managing multiple clients can be overwhelming, especially when juggling different projects and delivering high-quality work. In this episode, we'll share tips and strategies f…

Welcome to the CRO Live Hour Podcast, where we discuss all things experimentation and optimization. In today's episode, we will tackle the question, "Should You Copy Your Competitor's A/B Tests?" A/B testing is a popular method for analyzing and improving websites, products, and marketing campaigns. It involves creating two versions of something an…

In this episode of the CRO Live Hour Podcast, we're discussing how to use your competitors' weaknesses to your advantage. Khalid will discuss the importance of understanding your competitors and how to identify their weaknesses. You'll learn practical strategies for leveraging your competitors' weaknesses to gain a competitive edge and boost your b…

In this episode, we explore the world of pricing strategy and optimization. Khalid details the latest techniques and best practices for testing and optimizing pricing. Whether you're a small business owner looking to increase your revenue, or a marketing professional seeking to improve your pricing strategy, this episode is for you. Tune in as we d…