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Marketing Mouths is a podcast series for healthcare marketers by healthcare marketers. Conversations with hospital marketing directors, digital marketing experts, social media pros, IT specialists, PR people, Physician Relations pros, and other interesting people that operate, or help those that operate, marketing and related departments at hospitals all over the U.S. You'll learn and share and have a little fun at the same time. Don't miss the soon to be infamous "Marketing Mouths Wheel of ...
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In this episode, guest Kena Lewis shares tips on: How Orlando Regional Medical Center responded to the Pulse Nightclub shooting in 2016 Using an approval system for outgoing communications to update social media and press Getting a crisis plan in place ahead of time Creating a list of contacts for subject matter experts Finding good news stories af…
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In this episode, guest Desiree Davis shares tips on: How many local patients start their healthcare journey online Having a strong presence on Google Optimizing service line sections of your website Getting to know core metrics Adjusting your strategy to suit current trends Updating your website with fresh content as you go to avoid overwhelm Payin…
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In this episode, guest Elissa Nauful shares tips on: Social listening to know what people are saying about your business, products and services Taking advantage of social media platforms Creating a content plan to make meaningful content Establishing a protocol for handling comments Understanding the importance of social media for your professional…
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In this episode, guest Mark Mathis shares tips on: Determining benchmarks for service line marketing Journey mapping to understand the patient’s decision-making process Executing a strategy with the end in mind Optimizing a campaign Researching to make the most out of your marketing budget Handling the traffic your campaign generates Listen in as M…
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In this episode, guest Eric Harris shares tips on: Using stories to pass ideas from one person to another Framing your idea in a narrative structure Putting the Campfire Method to work in your presentations and meetings Selling an idea versus the selling a physical object Employing "the movie trailer" to show your idea's value Listen in as Eric Har…
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In this episode, guest Becky Goplin shares tips on: Meeting your patients where they are Cutting through the clutter with your emails Creating a content calendar Starting an email marketing campaign Integrating email with CRM Determining email frequency Listen in as Becky Goplin joins Bill Klaproth to share her best advice on getting the most out o…
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In this episode, guest Matt Dion shares tips on: Creating content by understanding your audience Targeting your content to your patients’ current needs Finding out what people go through with health journeys to help them solve their problems Breaking it down to prevention, treatment and after care so your marketing isn’t opportunistic Being respons…
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In this episode, guest Michael Gelb shares tips on: Embracing humility Being a "glow worm" since emotions are contagious Shifting out of patterns that prevent you from connection Freeing yourself up to connect and respond intelligently and effectively to different types of people Monitoring and adjusting the balance of energy in relationships Impro…
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In this episode, guest David Tytell shares tips on: Focusing on an emotional response Understanding your audience and their personas Defining your next campaign Identifying a need Creating an event for your community Constructing giveaways to get your audience engaged on social media Using the tools you have at your disposal right now Listen in as …
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In this episode, guest Ken Blanchard shares tips on: Challenging assumed constraints to remove limitations on yourself Activating your points of power beyond your work position (personal, task, knowledge, relationship) Getting what you need to succeed through proactivity Learning how to express your needs to get what you want Listen in as Ken Blanc…
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In this episode, guests Chris Eastwood and Todd Johnson share tips on: Using video as part of your marketing mix Getting started with a small project Telling physician stories for introductory services Keeping audience attention in a fast-paced society Recognizing the actual mindset of the older consumer Considering your brand when you share video …
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In this episode, guest Denise Mananas shares tips on: Telling stories about the people in your business: patients, staff and providers Building a community internally and externally Sorting out how to meet the needs of your community through social media Preparing for negative social media comments by having responses ready Broadening your reach to…
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In this episode, guest Brian Q. Davis shares tips on: Changing your mindset as consumer and patient attention changes so you get the most out of your marketing budget Sorting out how to connect people who are at a high level of uncertainty with the resources that could assist their outcome Recognizing how many ideal patients are online Keeping up w…
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