Best Kyle Baer Podcasts (2024)

1
507: Unlocking Business Succession: The Power of ESOPs with Keith Butcher 24:48

3M ago24:48

24:48

In an interview with Jason Hartman, Keith Butcher, founder of Butcher Joseph, discusses business succession and Employee Stock Ownership Plans (ESOPs). With many business owners approaching retirement, ESOPs offer a tax-efficient way to transition ownership to employees. This model enhances employee retention and loyalty, providing long-term retire…

51
Creating Compelling Experiences With Data + AI for B2B Consumers: Salesforce's Neha Shah & Ruth Bolster 46:36

5M ago46:36

46:36

Explore how data and AI are reshaping B2B marketing, enhancing personalization, and driving customer engagement. Hear what advice and insights industry experts from Salesforce share.By George B. Thomas

1
A Modern Marketing Soothsayer w/ Ian Baer 51:34

6M ago51:34

51:34

This week we're talking with Ian Baer, founder & Chief Soothsayer at Sooth. We discuss finding the human within our marketing data, the power of nostalgia & popular culture in our marketing & the differences between a spokesperson and a brand advocate. Had a blast taking with Ian and I know you'll find it as interesting and inspiring as I did. Foll…

1
A Marketer's Master Blend w/ Will Campbell 48:41

6M ago48:41

48:41

Will Campbell, a co-founder and CEO of Quantasy, joins me on the podcast this week to discuss how modern marketing is now a blend of advertising, technology, entertainment and culture. It's not just talk, Will has proved this cocktail over and over with client's like Lionsgate, NC, Sony, Honda, Google & Facebook. We talk through each part of the mi…

1
A B2B Deep Dive Into Consumer Patience and Time to Win: Jay Baer on Marketing Smarts [Podcast] 31:39

7M ago31:39

31:39

Episode guest Jay Baer delves into "Consumer Patience" and "Time to Win," detailing what those concepts mean for B2B marketers (hint: it has to do with a culture of responsiveness), what key elements they consist of, and how theyBy George B. Thomas

1
Understanding Your B2B Digital Doppelg�nger and AI Decision Matrix: Andrew Davis on Marketing Smarts [Podcast] 39:22

8M ago39:22

39:22

Explore the intriguing concept of using AI to create your very own Digital Doppelg�nger, and discover how and when to use your creation by applying an AI Decision Matrix, with this episode's guest, Andrew Davis.By George B. Thomas

1
Effective B2B Email Strategies for the Win: Matt Treacey on Marketing Smarts [Podcast] 30:52

8M ago30:52

30:52

Host George B. Thomas is joined by bestselling author Matt Treacey, who shares his likening of a healthy email marketing program to a flourishing ecosystem. Learn about the stages of awareness, the stages of succession, the high risks of spam, and moBy George B. Thomas

1
506: Navigating the Storm: A CEO's Tale of Business Triumph in Turbulent Times 20:45

8M ago20:45

20:45

Jason interviews Johnny Serpilla, former President of Camping World, about his book, "Life is Hard, but I'll be Okay", and his experiences in leadership and business. Johnny emphasizes the importance of approaching life with one heart and mind, the role of gratitude in leadership, and the impact of personal problems on work. Johnny also discusses t…

1
CTV Precision and the Power of ABM to Reach the Right B2B Audience: Vin Turk on Marketing Smarts [Podcast] 34:54

8M ago34:54

34:54

It's an episode of acronyms as Vin Turk joins George B. Thomas to talk about ABM and CTV for B2B. They even manage to sneak AI in there. But there's a lot more happening than alphabet soup. Check out the episode for tips on how to wrap yourBy George B. Thomas

1
Navigating the Power of B2B Communication by Getting to the Point: Steve Woodruff on Marketing Smarts [Podcast] 32:35

9M ago32:35

32:35

You may think you're communicating, but are you really getting your point across? Podcast guest and "King of Clarity" Steve Woodruff breaks down the elements of clear communication, from distilling your purpose to getting people on theBy George B. Thomas

1
Unraveling SEO Secrets for B2B Marketers: Kyle Roof on Marketing Smarts [Podcast] 29:52

9M ago29:52

29:52

If you're feeling overwhelmed by SEO, this episode of Marketing Smarts is for you. Host George B. Thomas leads a discussion with Kyle Roof about what really matters in SEO, what doesn't, and where to start.By George B. Thomas

1
The Power of Second Chances in B2B Marketing: Kellie Walenciak on Marketing Smarts [Podcast] 39:29

9M ago39:29

39:29

Join host George B. Thomas and guest Kellie Walenciak for a compelling conversation about finding meaning in the work you do, championing the underdog, and the role marketers can play in aligning their company's external branding with internal iBy George B. Thomas

1
Mastering the Revenue Attribution Puzzle: Tish Millsap on Marketing Smarts [Podcast] 26:02

9M ago26:02

26:02

Podcast guest Tish Millsap introduces the who, what, where, when, and why framework for revenue attribution. She discusses what attribution really is, why you need a plan before buying a software tool, why you'll likely need more than one attribBy George B. Thomas

1
Trends in Gaming w/ Gamesquare's Brandon Painter 1:17:31

9M ago1:17:31

1:17:31

Gaming trends for brands from competitive to casual with Gamesquare's VP of Brand Strategy, Brandon Painter. The shifting perceptions of a "gamer", brand on-ramps into gaming, the emergence of game movies that don't suck & gettin' cozy on cozy games. Brandon chats it up on all this and more, giving marketers and brands an insider view of the cultur…

1
Sales and Marketing Alignment Insights, Strategies, and Success Indicators: Matt Heinz on Marketing Smarts [Podcast] 27:05

10M ago27:05

27:05

Join George B. Thomas and podcast guest Matt Heinz for a nuanced discussion on the alignment of business objectives, the nature of Sales enablement, an integrated approach to data management, and more, featuring a score of practical tips and tricks fBy George B. Thomas

1
Dating, Data & Vanderpump Rules w/ OKCupid's Michael Kaye 50:46

10M ago50:46

50:46

An interview with Michael Kaye, OKCupid's Head of Brand Marketing & Communications where we talk about the culture of dating & relationships. OKCupid has been matching people up for 19 years and still sets itself apart in the SWIPE RIGHT 2023 dating world. Michael tells us how OKCupid's uses Pop-Culture loaded user questions feed its algorithm to c…

1
Maximizing Your Reach--Key Concerns in Promoting and Amplifying Your Content: James Tennant on Marketing Smarts [Podcast] 35:10

10M ago35:10

35:10

Promoting your content can't be an afterthought. It has to be baked into your content from the beginning. Join host George B. Thomas and guest James Tennant as they discuss all things content promotion, from audience research and department commBy George B. Thomas

1
Decoding Effective Communication and Understanding Impactful Connection: Jason Harris on Marketing Smarts [Podcast] 33:54

10M ago33:54

33:54

In this episode of Marketing Smarts, host George B. Thomas and guest Jason Harris explore the elements that form the foundation of successful communication strategies. They discuss connection in terms of outcomes, ownership, consistency, Jason'sBy George B. Thomas

1
Employee Engagement Strategies for Remarkable Experiences and Effective Onboarding: Joey Coleman on Marketing Smarts [Podcast] 41:10

10M ago41:10

41:10

Host George B. Thomas and guest Joey Coleman discuss employee engagement, including the elements that drive a motivated and productive workforce, ensuring your business thrives. Learn about hurdles you might encounter and how to overcome them, ensuriBy George B. Thomas

1
A Slow Fashion TikTok Rebellion w/ Slö Jeans Founder Kristian Hansen 53:05

10M ago53:05

53:05

Kristian Hansen is redefining what it means to build brands through online community. His slow-fashion denim brand that he scaled from a single TikTok post has a 100k person waitlist and he did it with a $0 ad spend. We chat it up about how he is using community building and direct customer research to turn the tides on the fast fashion industry by…

1
How B2B Marketers Can Create Human-Like Interactions in an Increasingly Digital World: Kristen Habacht on Marketing Smarts [Podcast] 33:14

11M ago33:14

33:14

Host George B. Thomas and guest Kristen Habacht get into how humans really sound, and why it's vital to weave that sound into your marketing moments. They discuss helpful AI tools, overpersonalization, avoiding the uncanny valley, and much more.By George B. Thomas

1
How Artificial Intelligence Is Impacting SEO: Chris Rodgers on Marketing Smarts [Podcast] 25:42

11M ago25:42

25:42

Host George B. Thomas and guest Chris Rodgers delve into AI and its connection to SEO, breaking it down into easy-to-understand terms. They discuss the emergence of prompt engineering, the importance of educating yourself, the necessity of maintaininBy George B. Thomas

1
LinkedIn Ads Myths, Hurdles, and Strategies B2B Marketers Need to Know: AJ Wilcox on Marketing Smarts [Podcast] 34:31

11M ago34:31

34:31

Join host George B. Thomas and guest AJ Wilcox for a LinkedIn ads extravaganza that includes hands-on tips for saving money, advantages and disadvantages when compared with Facebook and Google Ads, and handy checklists for transforming LinkedIn Ads iBy George B. Thomas

1
Halloween Horror Spectacular w/ Thirteenth's Floor's Tim Canton 1:20:26

11M ago1:20:26

1:20:26

Our annual Halloween Spooktacular episode - Tim Canton, Director of Experiential Activations for Thirteenth Floor, Co-Founder of Panic Fest & resident expert in all things horror joins us to talk about his journey and love affair with the horror genre, bringing the worlds and characters of horror & fantasy from film to the real world for fans to ex…

1
Discovering the Brain Science That Drives B2B Buyer Behavior: Nancy Harhut on Marketing Smarts [Podcast] 34:43

11M ago34:43

34:43

Join host George B. Thomas and guest Nancy Harhut for an in-depth conversation about behavioral science, emotional decision-making, and being brain-friendly with your marketing messaging. They also discuss the ethics of influence and the reasons a taBy George B. Thomas

1
Empowering Sales Success--The Role of Marketing in Sales Enablement: Owen Richards on Marketing Smarts [Podcast] 26:01

12M ago26:01

26:01

The best thing you can do for your sales enablement, says podcast guest Owen Richards, is fix your Sales and Marketing alignment. Empathy between the two teams leads to shared celebrations of success.By George B. Thomas

1
Revolutionizing B2B Brand Monitoring With AI-Powered Insights: Meghan Bazaman on Marketing Smarts [Podcast] 24:33

12M ago24:33

24:33

Host George B. Thomas and guest Meghan Bazaman delve into AI's effects on brand monitoring. Discover how AI is revolutionizing the way we keep track of brand sentiment, what your company needs to do to keep up, and why you should be vigilant asBy George B. Thomas

1
Unleashing the Power of Pillar-Based Marketing: Ryan Brock on Marketing Smarts [Podcast] 46:22

12M ago46:22

46:22

Get ready to forget everything you thought you knew about SEO. Host George B. Thomas and guest Ryan Brock discuss the powerful approach of pillar-based marketing and becoming a topical authority in the eyes of Google.By George B. Thomas

1
"Child's Play: Decoding Youth Trends with The Kids Say Trend Tracker Team" 1:05:43

1y ago1:05:43

1:05:43

What if children held the keys to the future of marketing and pop culture trends? In this episode of The Pop-Marketing Podcast, I sit down with Terence Burke, SVP of Research, Editor-in-Chief of KidSay's Trend Tracker, and Ryan G Scofield, VP of Marketing, to explore how they extract and analyze insights from the most genuine and unfiltered audienc…

1
A 'Brand Differentiation Through Experience Innovation' Conversation: Allen Adamson on Marketing Smarts [Podcast] 34:54

1y ago34:54

34:54

As the world continues to evolve, it's crucial for businesses to keep up. In episode 559 of the Marketing Smarts podcast, George B. Thomas and Allen Adamson discuss the importance of adapting to changing times.By George B. Thomas

1
Generative AI-Powered Conversations and the Conversation Automation Index: David Greenberg on Marketing Smarts [Podcast] 27:33

1y ago27:33

27:33

Generative AI is certainly a hot topic in a general and philosophical sense. But how can it actually be integrated into business processes to change the way we do marketing? Join host George B. Thomas and guest David Greenberg for a conversation abouBy George B. Thomas

1
Action Figure Confidential: Talking Toys and Totems with Super7's Kyle Wlodyga 1:03:11

1y ago1:03:11

1:03:11

This week, we're talking toys with Kyle Wlodyga, Associate Art Director at Super7. Kyle is the Papa Emeritus III of toy design, blending his love of all things metal and plastic into some of the most iconic pop culture-guided action figures and collectibles ever created. We talk about the explosive growth of pop culture collectibles, their origins,…

1
The Shift From Digital Transformation to Digital Evolution: Jill Roberson on Marketing Smarts [Podcast] 28:26

1y ago28:26

28:26

Host George B. Thomas and guest Jill Roberson delve into the differences between digital evolution and digital transformation, including why companies should get used to being uncomfortable and mark their digital journey with evolutionary milestonesBy George B. Thomas

1
How to Become the Go-to Expert in Your Niche: Adrian Moreno on Marketing Smarts [Podcast] 43:05

1y ago43:05

43:05

Join host George B. Thomas and guest Adrian Moreno as they delve into journeys of personal and professional growth, highlighting how connecting with industry influencers can affect your life and career. They also emphasize the importance of authenticBy George B. Thomas

1
The FOMO Factory: Scarcity Science in Marketing w/ Dr. Mindy Weinstein 48:16

1y ago48:16

48:16

Get ready for a crash course in scarcity marketing! On this episode of The Pop-Marketing Podcast, I'm hanging out with Dr. Mindy Weinstein, author of "The Power of Scarcity" and all-around scarcity marketing expert. We'll be chopping it up about everything from sneaker drops to eSports and how these brands are harnessing the power of FOMO to hook t…

1
How Marketers Can Navigate a World Minus Cookies: Jodi Daniels on Marketing Smarts [Podcast] 38:21

1y ago38:21

38:21

Host George B. Thomas and guest Jodi Daniels explore the fundamentals of internet cookies, their impact on the daily lives of marketers, and the reasons marketers may need to transition to a cookieless world.By George B. Thomas

1
B2B Branding, Stories, Social Efforts, and Disruptive Innovation: David Aaker on Marketing Smarts [Podcast] 28:29

1y ago28:29

28:29

Host George B. Thomas and guest David Aaker discuss the concept of disruptive innovation and its relevance in today's marketing world. Discover why innovation is the only way to grow, why stories stand out, and how social media has completely chBy George B. Thomas

1
505: Protecting Your Online Reputation: Expert Insights from Matt Earle | Reputation.ca 27:38

1y ago27:38

27:38

In this interview, Matt Earle from Reputation.ca discusses the problem of online reputation damage and how it can affect individuals and businesses. When negative or false information appears in Google search results, it can harm a person's reputation. Reputation.ca focuses on deleting harmful content whenever possible, but it's challenging when de…

1
A Playbook for Marketing-Led Growth: Amrita Mathur on Marketing Smarts [Podcast] 36:40

1y ago36:40

36:40

Host George B. Thomas and guest Amrita Mathur dive into how marketing-led growth can get you from $0 to $30 million in less than three years. Learn what marketing-led growth is, why marketing is more than just sales support, how to implement what youBy George B. Thomas

1
Fandom Marketing Explained w/ Jenny Stiven 1:00:21

1y ago1:00:21

1:00:21

Are you ready to learn the secrets of fandom marketing? In this episode of The Pop-Marketing Podcast, I sit down with Jenny Stiven, a veteran of the entertainment industry, with Fox, Universal, and Lucasfilm. She shares her unique insights into the world of fan marketing, providing valuable strategies for brands looking to engage with fandoms. Hear…

1
A B2B Marketer's Guide to Marketing Attribution: Bonnie Crater on Marketing Smarts [Podcast] 25:49

1y ago25:49

25:49

Host George B. Thomas and guest Bonnie Crater talk marketing attribution, from single-touch and multitouch to attribution and funnel metrics and the differences between them. They also discuss how attribution helps you maximize your budget in a tightBy George B. Thomas

1
Building a Partner Community for B2B Marketing and Sales Success: Frank Belzer on Marketing Smarts [Podcast] 35:24

1y ago35:24

35:24

Host George B. Thomas and Frank Belzer share expert insights on building a powerful partner community. Learn practical strategies and best-practices to transform business relationships into thriving partnerships while learning what we, as marketers,By George B. Thomas

1
Leveraging YouTube Shorts for B2B Marketing Success: Austin Armstrong on Marketing Smarts [Podcast] 35:51

1y ago35:51

35:51

George B. Thomas and Austin Armstrong delve into YouTube shorts and their potential to revolutionize business growth, lead generation, and outreach strategies. Discover Austin's personal journey and the groundbreaking possibilities of his cuttinBy George B. Thomas

1
Dinosaurs, Cultural Capital & Logo Design w/ Daniel Adoff 1:07:50

1y ago1:07:50

1:07:50

Roaring into the world of branding and design with the strength of a T-Rex, this episode of The Pop-Marketing Podcast is set to be a thrilling adventure! Your host, Joe Cox, teams up with the Principal and Chief Strategist at Dyno Creative and Adjunct Professor at Laguna College of Art & Design, Daniel Adoff, to uncover the Jurassic-sized impact of…

1
B2B Marketers and Creating Content That Sells: Martin and Lyndsay Huntbach on Marketing Smarts [Podcast] 41:00

1y ago41:00

41:00

Martin and Lyndsay Huntbach join host George B. Thomas to discuss how to land clients you love and repel the ones you don't, why descriptive product content isn't useless, how to address price increases, and more.By George B. Thomas

1
ChatGPT: Marketing Dream or Marketing Disaster? Chris Carr on Marketing Smarts [Podcast] 28:42

1y ago28:42

28:42

It's a dream... it's a disaster... no, it's CHATGPT! Join Chris Carr and host George B. Thomas for an episode of Marketing Smarts devoted to the chaos and curiosity ChatGPT has caused in the marketing sphere, from plugins to bedrock.By George B. Thomas

1
Clicks to Tickets: The Power of Social Advertising with Brian Davidson 53:22

1y ago53:22

53:22

This week on the Pop-Marketing Podcast, we're joined by Brian Davidson, co-founder of Match Node. Brian shares insights into running successful paid social media campaigns, the struggles and triumphs of selling tickets for events, and the fascinating future of NFTs in the ticketing industry. Plus, we discuss the importance of maintaining a healthy …

1
World-Class Case Studies; They Ask, You Answer; and Building Trust on the Internet: Marcus Sheridan on Marketing Smarts [Podcast] 36:28

1y ago36:28

36:28

Join Marcus Sheridan and host George B. Thomas as they talk about brand trust, pricing pages, disarmament, the power of vertical video, the good-enough mindset, the "stupidest metric in the history of the world," and more. They have a lot oBy George B. Thomas

1
How to Build a Successful Go-to-Market Campaign Plan: Pam Didner on Marketing Smarts [Podcast] 32:31

1+ y ago32:31

32:31

Pam Didner and host George B. Thomas get into all things go-to-market, including understanding the scope of your campaign, researching your audience, and listening to your peers--all of which are ongoing processes.By George B. Thomas

1
The Importance of Being Human in Your B2B Content: Liz Murphy on Marketing Smarts [Podcast] 35:49

1+ y ago35:49

35:49

On this episode on Marketing Smarts, Liz Murphy and host George B. Thomas have a lively discussion about being human, observing before speaking, creating content while scared, and a lot more--all peppered with movie metaphors, existential questioning,By George B. Thomas

Podcasts Worth a Listen

Kyle Baer Podcasts

Podcasts Worth a Listen

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