show episodes
 
Dr. Allen Steven Lycka talks with entrepreneurs and industry leaders about their philosophies, habits and what drives their successful businesses. In these candid and informal discussions, you’ll hear the about the inner work that they do to perform on a highly successful level.
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Accounting High is the premier practice management podcast for tax and accounting firm owners. Join us for conversations about running a modern accounting practice in the cloud. We are the next generation of accounting professionals questioning the state of the accounting profession.
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Welcome to The Entrepreneur Ride Along Podcast with Jake Lang. Follow along with me on the entrepreneurial journey as I learn, fail, and grow while testing, scaling and starting new businesses.Along the way I will be scaling my online business, starting new online businesses, and talking to other entrepreneurs to learn exactly what they did to build their business.
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Andrew Loog Oldham began doing PR for Little Richard, Bob Dylan and The Beatles before discovering, managing and producing The Rolling Stones from 1963-1967. He also launched England’s first indie label, Immediate Records.He then went “out to lunch” for 25 years, and upon his return wrote a 3 volume memoir, STONED, 2STONED & STONE FREE and was the lead radio personality on the the Underground Garage channel on SiriusXM for over 10 years.The Sounds and Vision podcast is Andrew's latest creati ...
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TL;DR: Secrets to Scaling Your E-commerce Brand Podcast Hosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including: Paid Advertising: Master the art of paid ads across platforms. Creative Strategy: Unlock innovative approaches to marketing. TikTok Shop & Ads: Explore the potential of TikTok for e-commerce. Facebook Ads: Leverage Facebook's vast network for your brand. Influencer Outreach: Harness the power of influencer marketing. Real Successes & F ...
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Stand up comedian veteran Steve Byrne (writer/director of "The Opening Act", "Sullivan & Son", multiple hour specials) comes to you each week from New York City with a rotating panel of stand up comedians and entertainers as they watch stand up comedy clips together, rate them and crown a winner. The clips spur on a vast array of conversations but most importantly, lots of laughs. Tune in each week to see who will join Steve and who will win Comedy Pinata!
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“Talking About Someday” dives inside the making of a record with the creators behind it. Each episode pairs producer Sammy Bananas with a different featured artist from his forthcoming LP as they chronicle the song they wrote together. The conversation starts as an interview and moves into a discussion about songwriting, the nuts and bolts of each track and collaboration in general. Musical elements from each song illustrate points and glean a deeper understanding, with the full piece closin ...
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show series
 
Send us a text Imagine the confidence you'll gain by making informed, forward-looking decisions and forecasting with accuracy using machine learning. We discuss the shift from granular metrics to a grander perspective that focuses on your marketing efficiency ratio—knowledge that can keep your brand ahead of the curve. In this episode, Jordan West …
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Episode 229 FACULTY: Ashley Francis, CPA CLASS: #Shoperations In this episode, Scotty and Ashley Francis, CPA discuss her journey in becoming a CPA, building her niche practice focused on high-net-worth individuals, and exploring educational opportunities. Ashley shares her passion for accounting, spurred by early childhood experiences, and her gro…
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Send us a text We're uncovering vital trends impacting your business decisions—from the rise in marketing budgets to the power of agencies in shaping strategies. We'll explore consumer behavior shifts, particularly within millennial families, and delve into how seasonal trends like back-to-school shopping can influence your bottom line. In this epi…
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Episode 228 FACULTY: Adam Hale, CPA CLASS: #Shoperations TITLE: $10M Model Cloud Accounting Firm, Beyond the Summit In this episode of Accounting High, join the host and guest Adam Hale from Summit CPAs as they dive into the transformation from traditional accounting to advisory services. Adam discusses the journey of creating a successful model cl…
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Send us a text We'll explore how integrating TikTok Shop with DTC strategies and Amazon can create a "halo effect" to boost sales across platforms. We'll also cover leveraging influencer and affiliate marketing, with tips on attracting top creators and why ads should wait until you've built a solid affiliate base. In this episode, Jordan West is a …
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Send us a text Explore the essential role of strong leadership in scaling businesses, drawing from principles like the "21 Irrefutable Laws of Leadership." Bryant will share his incredible journey, from revamping a struggling women's apparel brand to leading the marketing powerhouse at Bethel Music and navigating the dynamic environment of The Adve…
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Episode 227 FACULTY: Mike Meilinger, CPA CLASS: #Shoperations In this episode, join us as we dive into an inspiring conversation with Mike Meilinger, a seasoned CPA and business coach who has transformed not only his accounting firm but also his health. Mike shares his incredible physical transformation and adopting extreme fitness regimes like 75 …
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Send us a text The challenges of managing expansive inventories and supply chains, and how Good Day simplifies these complexities for larger brands moving away from spreadsheet-based operations. In this episode, Jordan West with guest Kyle Hensey, co-founder and former CEO of Chubbies, now a pioneer in e-commerce solutions with Good Day Software. K…
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Episode 226 FACULTY: Dominic Piscopo, CPA In this episode, Scotty chats with Domini Piscopo, the founder of Big4Transparency.com. Domini shares his journey from being a tax analyst at Deloitte to becoming an entrepreneur. He talks about the importance of transparency in the accounting profession, how his platform helps accountants understand salary…
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Send us a text TikTok is playing a bigger role in e-commerce, but its closed-loop attribution can be tricky, making it tough to track conversions directly—yet, it still drives sales on platforms like Amazon thanks to a powerful halo effect. In this episode, Jordan West with guest Steven from TrioSEO. We'll explore the complexities of customer journ…
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Episode 225 FACULTY: Terrell Turner, CPA CLASS: #SocialStudies In this Social Studies episode of Accounting High, Scotty and Terrell Turner discuss the evolution of marketing in the age of AI and how firms can adapt to the changes brought by large language models like ChatGPT. Learn strategies to ensure your brand shows up in AI-driven searches. Te…
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Send us a text Explore cash flow strategies, like leveraging pre-sales for inventory, using ad platform invoicing, and credit extensions to scale e-commerce businesses. Personal insights highlight supplier negotiation, inventory management, and low-risk financing for growth. In this episode, Jordan West with guest Grayson Cross gets into the nuts a…
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Episode 224 Botkeeper Presents AI UNCHAINED On October 8-10 2024, in Santa Rosa California LINK BELOW SAVES YOU $290, GET YOUR TICKET FOR $509 (REG PRICE $799) https://app.hubspot.com/payments/purchase/hscs_r07FYxQ5lcH36SD4YjS9gOMpmt9QnN8uODZWT2AydCTH75jxtFfhmYO2SNRbtzxc FACULTY: Tim Petrey, CPA CLASS: #TheGuide In this episode of the podcast, Scot…
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Send us a text Understanding that the learning in Google Ads happens at the account level rather than the ad set level, which differs from Facebook ads. Responding to changes in Google's advertising platform due to increased competition and a shift towards a focus on quality score and user interaction, rewarding unique and engaging content. In this…
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Send us a text We uncover the pivotal role of AI in changing the landscape for startups, with Franco sharing his insights on leveraging technology to scale businesses. Together, we explore the challenges and opportunities in e-commerce, uncovering strategies to tackle abandoned checkouts and personalized customer engagement. In this episode, Jordan…
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Episode 223 Botkeeper Presents AI UNCHAINED On October 8-10 2024, in Santa Rosa California LINK BELOW SAVES YOU $290, GET YOUR TICKET FOR $509 (REG PRICE $799) https://app.hubspot.com/payments/purchase/hscs_r07FYxQ5lcH36SD4YjS9gOMpmt9QnN8uODZWT2AydCTH75jxtFfhmYO2SNRbtzxc FACULTY: Tim Petrey, CPA CLASS: #Shoperations In this episode of Accounting Hi…
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Send us a text Uncover the true power of cutting-edge data solutions and AI-driven insights as David delves into Polar Analytics' revolutionary plug-and-play data stack. Gain invaluable knowledge about creating a reliable source of truth for data activation, enabling you to make impactful decisions and drive revenue with ease. In this episode, Jord…
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Send us a text The concept of using a pop-up to offer discounts in exchange for learning about your brand's story and values is a fresh and effective approach to customer engagement. In this episode, Jordan West unveils a game-changing tool that is revolutionizing email and SMS capture for ecommerce brands. He shares his discovery of a pop-up tool …
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Episode 222 Sign up for Workflow Queen's Breakthrough for Bookkeepers & Accountants for $1,000 OFF Sale dates: August 23rd - August 30th https://www.breakthroughwithsystems.com/join-live FACULTY: Chris Hervochon, CPA aka 'The Herv' CLASS: #Shoperations In this episode of Shoperations at Accounting High, Chris Hervochon, CPA aka "The Herv" shares hi…
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Send us a text The game-changing announcement that YouTube Shopping is now integrated with Shopify. Discover why this is a massive opportunity for ecommerce brands and how it can revolutionize your approach to social commerce. In this episode, Jordan West gets into the game-changing world of YouTube shopping and its integration with Shopify. He dis…
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Send us a text Discover the power of seamless integration with Shopify and Klaviyo, enhancing efficiency and personalization in your email marketing strategy. It's all about leveraging tech to amplify your brand's reach. The importance of regular email communication and the potential benefits of using the recommended tool for efficient, cost-effect…
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Episode 221 FACULTY: Zane Stevens, CA CLASS: #Shoperations In this episode of Accounting High, Scotty is in shop class with Zane Stevens, founder of Protea Financials. Zane takes us through his journey from South Africa to California, where he set up a thriving accounting firm specializing in the wine industry. They chat about the importance of goo…
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Send us a text Exploring ways to adapt to health-conscious trends without compromising the whiskey-making process, acknowledging the rise of the sobriety movement, and promoting conscious drinking. In this episode, Jordan West sits down with guest Aidan Mehigan, the founder of Natterjack Irish Whiskey, they get into the captivating world of spirits…
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Send us a text Uncover the power of data providers and event quality matching in driving results. I delve into practical, hands-on strategies to optimize your Meta advertising campaigns.Understand the value of working with an agency to test scalable ideas and drive incrementality. Gain insights on leveraging Google for adjacent category searches an…
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Episode 220 💛 Sign up Workflow Queen's FREE The POWER to Breakthrough Bootcamp: ⁠https://learn.workflowqueen.com/power-bootcamp⁠ Bootcamp dates: August 19th - August 23rd 2024 FACULTY: Alyssa Lang aka The Workflow Queen CLASS: #TheGuide In this episode, hang out in the guidance counsel office with Alyssa Lang as she spills the beans on her journey …
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Send us a text Discover the practical steps to leverage AI in your workflows, freeing up your valuable time and empowering you to focus on the human touch that truly matters in marketing. Learn how AI-enabled tools can rapidly analyze competitors' websites, extract emotional themes from customer reviews, and take your brand to new heights. In this …
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Send us a text The transformative impact of these advanced tools, you're invited to an eye-opening journey. Imagine harnessing the potential to make informed decisions that drive efficiency and unlock your brand's scalability potential. In this episode, Jordan West shares the intricate world of attribution and mixed media modeling. He addresses his…
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Episode 219 Sign up for Workflow Queen's FREE The POWER to Breakthrough Bootcamp: https://learn.workflowqueen.com/power-bootcamp *Bootcamp dates: August 19th - August 23rd, 2024 FACULTY: Questian Telka, EA CLASS: #TheGuide Join us as Questian Telka, an experienced accountant with a passion for nonprofit work, discusses her journey, challenges, and …
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Send us a text The pivotal importance of capitalizing on successful content, rather than constantly seeking new creative avenues. It's time to shift gears and focus on amplifying what truly works for your brand. Imagine turning one extraordinary piece of creative into a multitude of powerful hooks, each serving as a catalyst for engagement and conv…
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Send us a text The importance of human connections and personalized interactions in influencer marketing is underscored, highlighting the need for fair compensation for creators and the value of simplifying and streamlining influencer marketing processes. In this episode, Jordan West with Danil, CEO and co-founder of Insense Pro, to dive deep into …
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Episode 218 FACULTY: Lukas Sundahl, CMA CLASS: #Shoperations In this episode, Lukas Sundahl, the Founder of Accounting Couture, discusses the opportunities in accounting and explains the differences between CMA and CPA. Discover insights into offering Fractional CFO services, implementing EOS, and valuable advice for aspiring accountants considerin…
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Send us a text Uncovered the issue of double reporting for add-to-cart events, the impact on data accuracy, and ultimately, the erosion of trust in the platform. A glimpse into the challenges of measuring return on ad spend (ROAS) when running before-and-after comparisons becomes challenging due to changes in data tracking. In this episode, Jordan …
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Send us a text The new combined listings app allows plus stores to create combined product listings from the admin, providing more flexibility and merchandising options. Delve into the new feature that empowers customers to choose shipping options for split orders, providing greater flexibility and an enhanced customer experience. In this episode, …
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Episode 217 FACULTY: Chayton Farlee CLASS: #TheGuide Join us in this enlightening episode where young accounting professional Chayton Farlee shares his journey of discovering the vibrant side of accounting beyond the classroom. Tune in to hear his insightful conversation on breaking free from the traditional 'Big Four' mindset, the importance of re…
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Episode 216 FACULTY: Alyssa J. Dillon CLASS: #SocialStudies In this episode, we explore the inspiring journey of Alyssa J. Dillon from an unwilling accounting student to a successful entrepreneur and profit strategist. Learn how Alyssa built her brand, established herself as a marketing expert, and how she now mentors accountants on leveraging soci…
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Send us a text A strategy that involves using affiliate traffic from Amazon affiliates to direct traffic to Amazon listings instead of using TikTok shop. This can lead to increased sales, improved product relevance for specific keywords, and enhanced brand visibility. In this episode, Jordan West gets into a little hack that's been making waves fro…
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A quick song I wrote after learning that they'd put a camera in the little place where I sit and write which I found very unnerving to have an I spy or seeing eye way up upon high : but then the police departments are now deploying reaper drones with inferred night vision armed with Taser's loud speakers and spotlights into the night sky's above Lo…
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Send us a text Uncover the power of data-driven decisions in ad campaigns. Dive into the art of testing and learning different attribution windows on Threads for exponential growth. From 1-day click to 28-day click, understanding the right attribution settings is pivotal for maximizing ad effectiveness. In this episode, Jordan West walks through th…
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Episode 215 FACULTY: Samantha Musser, CPA CLASS: #TheGuide In this episode of Accounting High, we sit down in the guidance counselor’s office with Samantha Musser, CPA also known as 'The Happy Accountant'. Samantha shares her journey from studying fashion merchandising to becoming a CPA and starting her own accounting firm. She discusses the key to…
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Send us a text Community unlocks a whole new realm of relationships beyond the purchase. It's where your brand becomes woven into the fabric of people's lives, resonating not just as a product, but as an irreplaceable part of who they are. In this episode, Jordan West gets into the world of community building in 2024 and beyond. He shares insights …
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A song I wrote today after seeing an old Keltic companion I haven't seen for a decade a true blue eyed raven headed Bretagne .The Romans drove them to the furthest reaches of the kingdom so did Edward long shanks hammer of the scots who also stole their ancient kings destiny stone and put it under his own throneThen By the act of supremacy Henry VI…
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Send us a text The importance of keeping operational expenses in check - a critical piece of advice for any e-commerce entrepreneur striving to build sustainable, long-term success. The lessons are hard-learned, but the potential for growth, resilience, and smart decision-making shines through every word. In this episode, Jordan West gets into some…
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Send us a text Integrating a mobile app with community engagement can aid in providing early access and gated launches. Mobile apps provide repeat awareness and a more direct and engaging relationship between brands and consumers. In this episode, Jordan West and Sam Barati from Tapcart, a leading mobile app company. Get ready to dive into the worl…
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Episode 214FACULTY: Yuri Kapilovich, CPACLASS: #ShoperationsIn this episode of Accounting High, Scott interviews Yuri Kapilovich, the 'Fun CPA,' to discuss his non-traditional approach to running a CPA practice. They explore Yuri's career journey from numerous CPA firms to his own practice, emphasizing his pursuit of individual tax over corporate t…
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Send us a text The significance of establishing recognition and brand presence with retail partners and direct-to-consumer sales, and the use of technologies like dream cell technology for product personalization. Understanding the challenges of a hybrid business model is crucial, and finding partners who understand this is essential. In this episo…
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